Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RAY S. ERLANDSON
President
for the Convention program
July 28th to 31st inclusive at the
Hotel New Yorker, New York are now
working up into good shape. Registra-
tion will take place on July 27th (Sun-
day) from 10 a.m. in the ballroom foy-
er on the 2nd floor. All N.A.M.M.
members are pre-registered, a system
which saves time, and there will be no
delay in securing a Convention badge.
The badge will be waiting for each
member at the registration desk.
As printed here in a previous issue,
the Mezzanine Booths will display rec-
ords, radios, sheet music, toys, record-
ers and publications. The 4th floor will
be devoted to radios, television, phono-
graphs and consoles, the 5th floor to
musical instruments and merchandise,
also the 6th floor. On the 7th floor will
be chimes, carillons, electronic organs,
phonographs, radios and television. Pi-
anos will be displayed on the 8th floor
as well as piano accessories, and phono-
graphs, radio-television accessories, ac-
cordions, musical instruments, pianos
and organs will also be displayed on
the 9th floor.
Hollywood Producer Is Speaker
Jesse L. Lasky, Hollywood producer
of such epics as "The Great Caruso"
and "Rhapsody In Blue", has been en-
gaged by NAMM to meet and address
the membership at the Annual Meeting,
Tuesday morning, July 29, following
the business meeting and election of Di-
rectors. Mr. Lasky will unveil the plans
and story on his forthcoming $2,000,-
000 technicolor feature "The Big Brass
Band." This stirring production will
depict the story of music education in
America in typical entertainment fash-
ion. Jesse Lasky, at President Erland-
son's invitation, is making a special
flight from Hollywood to New York
to address the NAMM Annual Meeting
and meet the industry's manufacturers.
Lasky's "Big Brass Band" will be the
promotional opportunity of the century,
and NAMM members will be the first
to learn of it.
Ladies' Convention Program
"Flower Arrangements for the Amer-
16
W. R. GARD
Executive Secretary
ican Home", by Ruth Emerson Kistner,
will be the feature of the NAMM Ladies
Tea and Reception Monday afternoon
in the Grand Ballroom of The Hotel
New Yorker. Miss Kistner's flower ar-
rangements will be given as door
prizes. All ladies are guests of NAMM.
The Ladies' Luncheon & Fashion
Show will be held on The Starlight Roof
of The Waldorf-Astoria Tuesday, July
29, at 12:30 p.m. All ladies are as-
sured of a delicious luncheon and at-
tractive fashion revue. Tickets for this
feature are $5.00 per person.
Around Manhattan Cruise, on The
Circle Line will be an attraction on
Wednesday, July 30. This pleasant
boat ride is a conducted tour, offering
an inspiring view of Manhattan Island,
up the East River and down the Hud-
son. Tickets are $2.00 per person.
Tickets to Broadcasts and Telecasts
will be available at the NAMM infor-
mation Desk in the Hotel New Yorker,
as will be tickets to the Empire State
Building Observation Tower and other
attractions.
Store-Studio Clinic
A store-studio clinic will be provided
on Wednesday and Thursday mornings
during Convention week, under the di-
rection of V. R. Marceaux, NAMM's
Education Division Director. The two
2-hour sessions in the Grand Ballroom
will cover all aspects of store-studio op-
erations including: Studio layout, Reg-
istrar, Organization, Class Work, Selec-
tion & Control of Teachers, Teacher
Finances, Studio Promotion, Demon-
strations, Rental Plans. A complete
manual of the two sessions will be pro-
vided for all attending members. At-
tendance will be restricted to NAMM
members. Your Convention member
badge will admit you. This session is
a MUST for those operating or plan-
ning to operate studios.
School Music Poster Ad Mats
The new school music poster ( # 3 )
"Music Is Fun For Everyone" is now
available in 1 and 2-column mats for
newspaper advertising. This service has
been provided due to the many requests
from members. Mats in 1-column size
are 30 cents each; 2-column size 50
cents each postpaid.
Requests for Poster # 3 have flooded
NAMM, with members orders totaling
over 41,750 copies. This is a record
response for the School Music Poster
series. Some members have experienced
delays in receiving their orders, occa-
sioned by the tremendous popularity of
the poster.
New NAMM Member Decal
New membership decals are being
mailed to NAMM members for the year
1952. The attractive Green and Orange
decal is 61/2 inches high and 4% inches
wide, designed for use on store display
windows and doors, the insignia readily
identifies members of NAMM "pledged
to greater Value, Quality, Service in
Music". The new decal ties in with
NAMM's activities designed to induce
the public to buy from the merchant
displaying the NAMM member seal.
The decals are being mailed following
monthly dues billings.
Parcel Post Campaign
NAMM and the retail industry are
laying plans for a campaign to restore
old Parcel Post limits. New size and
weight limitations on Parcel Post are
causing increased expense and vexing
difficulties. While no postal legislation
is expected during the current session of
Congress, there is a bill before the
House Postoffice Committee (HR 7852)
which would restore old limits. The re-
tailing campaign will be directed to-
ward the new Congress which convenes
in January, 1953.
WSB May Lift Curbs
Wage curbs will soon be suspended
for employers of eight or less persons,
according to testimony before the House
Labor Committee by the Chairman of
the Wage Stabilization Board. The
move will free small employers of the
red tape required to comply with wage
regulations, and will have no effect up-
on the economy—inflationarywise.
Piano Questionnaire
NAMM's piano supply questionnaire
(Turn to Page 23, Col. 3)
THE MUSIC TRADE REVIEW, JUNE, 1952