Music Trade Review
Issue: 1952 Vol. 111 N. 6 - Page 17
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
STENSGAARD
(Continued from Page 8)
not get done with needed work and en-
thusiasm. They need "priming" and
they need good simple showmanship.
There is no substitute for some reason-
able "Showmanship in Selling" . . .
don't let controllers and operating peo-
ple sell you short. Remember few if
any controllers can sell. One great
problem for selling today is to convince
operating, production and finance how
selling produces results. Control is cut-
ting off the fuel that creates the steam
— that creates the power that drives
your sell up hill. It's wasteful and dan-
gerous for selling to go out in "rough
tough going" with a weak plan that's
less than was used when you were load-
ed and on allocation. How can wise
experienced men guide the destiny of
industry and the prosperity of our na-
tion on the basis of an economist who
thinks merely in terms of "supply and
demand"? I predict as the going gets
tougher financial controls will require
better balance of more sales-minded and
experienced top managements with a
desire and ability to go after sales.
"It's up hill going . . . and we will
KIMBALL
Keyboard of the Nation
The word that is synonomous
with FINE PIANOS. Only
Kimball Consolettes have ALL
FOUR Tone-Touch features.
WEAVER
"Maker
of
Smallest 88 Note Upright
On Spinet Type Cases
The New LEGEND Spinet
priced to sell at a
Sensational New Low
—at no sacrifice in
basic French Quality!
W.W. KIMBALL CO.
'French
31 E. JACKSON BLVD.
C H I C A G O , ILLINOIS
Some profitable
£Sons franchises
\anos
available
Jesse French & Sons Piano Division
Big Piano Tone and Per-
formance. Correspondence
Invited.
WEAVER PIANO CO., Inc
close factories—lay off people—if we
don't sell volume related to our ability
to produce, related to the ability of our
people to buy, before it's too late."
H. & A. Selmer Inc., Elkhart, Ind.
It's new . . . it's revolutionary!
Established 1870
YORK
•
PENNSYLVANIA
Music Master 37" Diacron Console
For true tone fidelity . . . check
the improvements of this new,
unique scale construction.
Holds proper action regulation
longer and keeps the piano
in perfect tone.
G U L B R A N S E N
C O M P A N Y
2050 N. Ruby Street, Meirose Park, III.
The ESTEY..
• Meets the present con-
ditions!
• Meets the present
PRICE demands!
• Meets the musical DE-
MANDS of retail pur-
chasers!
• Valuable territories are
still open . . . Write di-
rect to factory for infor-
mation.
ESTEY
PIANO CORPORATION
Mrs. E. M. SETTERGREN, President
THE MUSIC TRADE REVIEW, JUNE, 1952
s ii o \ i \ 4. i: it
ESTABLISHED 7850
AMERICA'S FINEST PIANO VALUE
in a complete line of conventional and period styles
WRITE US FOR OPEN TERRITORY
NATIONAL PIANO CORP., 54 Canal Street, New York 2, N. Y.
HARDMAN,
I'ECh & CO.
Master piano
craftsmen
HARDMAN GRANDS
HARDMAN
CONSOLES
•
'MINIPIANOS'
33 West 57th Street
New York
STENSGAARD
(Continued from Page 8)
not get done with needed work and en-
thusiasm. They need "priming" and
they need good simple showmanship.
There is no substitute for some reason-
able "Showmanship in Selling" . . .
don't let controllers and operating peo-
ple sell you short. Remember few if
any controllers can sell. One great
problem for selling today is to convince
operating, production and finance how
selling produces results. Control is cut-
ting off the fuel that creates the steam
— that creates the power that drives
your sell up hill. It's wasteful and dan-
gerous for selling to go out in "rough
tough going" with a weak plan that's
less than was used when you were load-
ed and on allocation. How can wise
experienced men guide the destiny of
industry and the prosperity of our na-
tion on the basis of an economist who
thinks merely in terms of "supply and
demand"? I predict as the going gets
tougher financial controls will require
better balance of more sales-minded and
experienced top managements with a
desire and ability to go after sales.
"It's up hill going . . . and we will
KIMBALL
Keyboard of the Nation
The word that is synonomous
with FINE PIANOS. Only
Kimball Consolettes have ALL
FOUR Tone-Touch features.
WEAVER
"Maker
of
Smallest 88 Note Upright
On Spinet Type Cases
The New LEGEND Spinet
priced to sell at a
Sensational New Low
—at no sacrifice in
basic French Quality!
W.W. KIMBALL CO.
'French
31 E. JACKSON BLVD.
C H I C A G O , ILLINOIS
Some profitable
£Sons franchises
\anos
available
Jesse French & Sons Piano Division
Big Piano Tone and Per-
formance. Correspondence
Invited.
WEAVER PIANO CO., Inc
close factories—lay off people—if we
don't sell volume related to our ability
to produce, related to the ability of our
people to buy, before it's too late."
H. & A. Selmer Inc., Elkhart, Ind.
It's new . . . it's revolutionary!
Established 1870
YORK
•
PENNSYLVANIA
Music Master 37" Diacron Console
For true tone fidelity . . . check
the improvements of this new,
unique scale construction.
Holds proper action regulation
longer and keeps the piano
in perfect tone.
G U L B R A N S E N
C O M P A N Y
2050 N. Ruby Street, Meirose Park, III.
The ESTEY..
• Meets the present con-
ditions!
• Meets the present
PRICE demands!
• Meets the musical DE-
MANDS of retail pur-
chasers!
• Valuable territories are
still open . . . Write di-
rect to factory for infor-
mation.
ESTEY
PIANO CORPORATION
Mrs. E. M. SETTERGREN, President
THE MUSIC TRADE REVIEW, JUNE, 1952
s ii o \ i \ 4. i: it
ESTABLISHED 7850
AMERICA'S FINEST PIANO VALUE
in a complete line of conventional and period styles
WRITE US FOR OPEN TERRITORY
NATIONAL PIANO CORP., 54 Canal Street, New York 2, N. Y.
HARDMAN,
I'ECh & CO.
Master piano
craftsmen
HARDMAN GRANDS
HARDMAN
CONSOLES
•
'MINIPIANOS'
33 West 57th Street
New York
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