Music Trade Review
Issue: 1952 Vol. 111 N. 6 - Page 15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
men to help a school system install
its own group piano lessons even though
no workshop has been held in the
area. Furthermore, keyboard experience
is being accepted by the educators be-
cause it does not require additional
class time and additional teaching.
Vocal and instrumental teachers and
supervisors welcome it because it means
vocal and instrumental students, whose
basic knowledge of music acquired from
keyboard experience enables them to
advance faster, and of course to our
industry it means exposure of thousands
of children to the piano and demonstra-
tion to their parents that their sons and
daughters can play. Beyond this point
the ball will have to be carried by
manufacturers and dealers." Mr. Fed-
dersen then reported regarding public
relations, and told of the many releases
which have been sent to magazines,
newspapers, radio scripts and announce-
ments, etc. also about the New York
office and that they are now releasing
special material to the religious press.
Also that wherever field men go, they
arrange newspaper interviews. He also
pointed to the advertisement of the New
York Life Insurance Co. which won the
award of the A.M.C. and he stated, "The
reprinting effect of some of our stories
is fantastic. A.M.C. develops a basic
article on a musical subject. It is re-
leased to all listed publications, some
of whom use it. Other publications see
it and rewrite their own stories, etc."
He also pointed out that even motion
pictures are using more musical sub-
jects. "A.M.C", he said, "consulted
with Jesse Lasky on his new film about
school bands. I don't know whether
A.M.C. material had anything directly
to do with the filming, but it illustrates
the favorable publicity situation. Co-
lumbia is releasing a film called 'The
Five Thousand Fingers of Dr. T.' and
shows 150 children playing a huge
double keyboard piano."
He then spoke about the $5,000 of
the budget being allocated for the
Music Educators National Conference,
which has an active committee of class
piano instruction. Incidentally, this
committee is now headed by Mrs. Fay
Templeton Frisch.
In reviewing the past, he said "The
late Ray Burrows and Chauncey D.
Bond did a lot of spade work. Our
association supplied quite a bit of
money. Finally, we consolidated our
class piano efforts with those of the
A.M.C. Five years later, we have many
new school systems teaching class piano.
More important is the large number of
teacher training institutions that offer
courses and credits in group piano
THE MUSIC TRADE REVIEW, JUNE, 1952
RETIRING PRESIDENT SILL
CONGRATULATES PRESIDENT-ELECT
FEDDERSEN
teaching methods.
"I don't think there is a single person
in this room that hasn't felt some effect
of group piano concerts—whether it be
an increased demand for school type
pianos or in requests from dealers for
information on class piano methods.
Look ahead five years. Those who could
claim to have the feel of this program
are agreed that it has a constantly in-
creasing tempo. As Mr. Borup said
to me the other day, 'It's beginning to
snowball—you should keep it rolling'."
President Sill then called on E. R.
MacDuff, President of Grinnell Bros.,
who talked about the piano festivals
now being held by Grinnell Bros, in
(Turn to Page 23)
Attention: All Organ Dealers!
If you're selling organs... you'll be interested in America's
most versatile chime and carillon instrument. It's making
sales history in the music trades. (Octamonically) tuned...
with instant responsive action, Vibrachime is a perfect
companion to any electronic or pipe organ.
FOR CHIMES . . .
Vibrachime can be quickly and easily
installed to any kind of organ—
from the oldest types in existence to
today's most modern makes.
Vibrachime is also available as a
complete unit, housed in a beautiful
walnut console with self-contained
keyboard, for all makes of organs.
FOR CARILLONS . . .
Vibrachime serves as a beautiful tower carillon,
with amplification designed in a wide range of
power to give sound coverage of from 1 to
6 miles or more.
It can be installed as a separate instrument,
with its own keyboard, or in any organ, where
it can be played with an independent Vibra-
chime keyboard or from the organ manual.
Vibrachime is a truly great value in chime and
carillon installations. It is priced to fit the most modern budget
and has a ready market among churches, institutions,
clubs, restaurants and individuals.
Write today for complete literature on the Vibrachime
and other Maas instruments:
VIBRACHORD...HARP CELESTE. ..BELL CARILLON
SYMPHONIC CARILLON...AUTOMATIC PLAYERS
MAAS CHURCH BELL REPRODUCER
ORGOI) COIDPRIIY
3«pt. I I . 3015 CASITAS AVE.. LOS ANGELES. CAL.
15
men to help a school system install
its own group piano lessons even though
no workshop has been held in the
area. Furthermore, keyboard experience
is being accepted by the educators be-
cause it does not require additional
class time and additional teaching.
Vocal and instrumental teachers and
supervisors welcome it because it means
vocal and instrumental students, whose
basic knowledge of music acquired from
keyboard experience enables them to
advance faster, and of course to our
industry it means exposure of thousands
of children to the piano and demonstra-
tion to their parents that their sons and
daughters can play. Beyond this point
the ball will have to be carried by
manufacturers and dealers." Mr. Fed-
dersen then reported regarding public
relations, and told of the many releases
which have been sent to magazines,
newspapers, radio scripts and announce-
ments, etc. also about the New York
office and that they are now releasing
special material to the religious press.
Also that wherever field men go, they
arrange newspaper interviews. He also
pointed to the advertisement of the New
York Life Insurance Co. which won the
award of the A.M.C. and he stated, "The
reprinting effect of some of our stories
is fantastic. A.M.C. develops a basic
article on a musical subject. It is re-
leased to all listed publications, some
of whom use it. Other publications see
it and rewrite their own stories, etc."
He also pointed out that even motion
pictures are using more musical sub-
jects. "A.M.C", he said, "consulted
with Jesse Lasky on his new film about
school bands. I don't know whether
A.M.C. material had anything directly
to do with the filming, but it illustrates
the favorable publicity situation. Co-
lumbia is releasing a film called 'The
Five Thousand Fingers of Dr. T.' and
shows 150 children playing a huge
double keyboard piano."
He then spoke about the $5,000 of
the budget being allocated for the
Music Educators National Conference,
which has an active committee of class
piano instruction. Incidentally, this
committee is now headed by Mrs. Fay
Templeton Frisch.
In reviewing the past, he said "The
late Ray Burrows and Chauncey D.
Bond did a lot of spade work. Our
association supplied quite a bit of
money. Finally, we consolidated our
class piano efforts with those of the
A.M.C. Five years later, we have many
new school systems teaching class piano.
More important is the large number of
teacher training institutions that offer
courses and credits in group piano
THE MUSIC TRADE REVIEW, JUNE, 1952
RETIRING PRESIDENT SILL
CONGRATULATES PRESIDENT-ELECT
FEDDERSEN
teaching methods.
"I don't think there is a single person
in this room that hasn't felt some effect
of group piano concerts—whether it be
an increased demand for school type
pianos or in requests from dealers for
information on class piano methods.
Look ahead five years. Those who could
claim to have the feel of this program
are agreed that it has a constantly in-
creasing tempo. As Mr. Borup said
to me the other day, 'It's beginning to
snowball—you should keep it rolling'."
President Sill then called on E. R.
MacDuff, President of Grinnell Bros.,
who talked about the piano festivals
now being held by Grinnell Bros, in
(Turn to Page 23)
Attention: All Organ Dealers!
If you're selling organs... you'll be interested in America's
most versatile chime and carillon instrument. It's making
sales history in the music trades. (Octamonically) tuned...
with instant responsive action, Vibrachime is a perfect
companion to any electronic or pipe organ.
FOR CHIMES . . .
Vibrachime can be quickly and easily
installed to any kind of organ—
from the oldest types in existence to
today's most modern makes.
Vibrachime is also available as a
complete unit, housed in a beautiful
walnut console with self-contained
keyboard, for all makes of organs.
FOR CARILLONS . . .
Vibrachime serves as a beautiful tower carillon,
with amplification designed in a wide range of
power to give sound coverage of from 1 to
6 miles or more.
It can be installed as a separate instrument,
with its own keyboard, or in any organ, where
it can be played with an independent Vibra-
chime keyboard or from the organ manual.
Vibrachime is a truly great value in chime and
carillon installations. It is priced to fit the most modern budget
and has a ready market among churches, institutions,
clubs, restaurants and individuals.
Write today for complete literature on the Vibrachime
and other Maas instruments:
VIBRACHORD...HARP CELESTE. ..BELL CARILLON
SYMPHONIC CARILLON...AUTOMATIC PLAYERS
MAAS CHURCH BELL REPRODUCER
ORGOI) COIDPRIIY
3«pt. I I . 3015 CASITAS AVE.. LOS ANGELES. CAL.
15
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