Music Trade Review

Issue: 1952 Vol. 111 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
men to help a school system install
its own group piano lessons even though
no workshop has been held in the
area. Furthermore, keyboard experience
is being accepted by the educators be-
cause it does not require additional
class time and additional teaching.
Vocal and instrumental teachers and
supervisors welcome it because it means
vocal and instrumental students, whose
basic knowledge of music acquired from
keyboard experience enables them to
advance faster, and of course to our
industry it means exposure of thousands
of children to the piano and demonstra-
tion to their parents that their sons and
daughters can play. Beyond this point
the ball will have to be carried by
manufacturers and dealers." Mr. Fed-
dersen then reported regarding public
relations, and told of the many releases
which have been sent to magazines,
newspapers, radio scripts and announce-
ments, etc. also about the New York
office and that they are now releasing
special material to the religious press.
Also that wherever field men go, they
arrange newspaper interviews. He also
pointed to the advertisement of the New
York Life Insurance Co. which won the
award of the A.M.C. and he stated, "The
reprinting effect of some of our stories
is fantastic. A.M.C. develops a basic
article on a musical subject. It is re-
leased to all listed publications, some
of whom use it. Other publications see
it and rewrite their own stories, etc."
He also pointed out that even motion
pictures are using more musical sub-
jects. "A.M.C", he said, "consulted
with Jesse Lasky on his new film about
school bands. I don't know whether
A.M.C. material had anything directly
to do with the filming, but it illustrates
the favorable publicity situation. Co-
lumbia is releasing a film called 'The
Five Thousand Fingers of Dr. T.' and
shows 150 children playing a huge
double keyboard piano."
He then spoke about the $5,000 of
the budget being allocated for the
Music Educators National Conference,
which has an active committee of class
piano instruction. Incidentally, this
committee is now headed by Mrs. Fay
Templeton Frisch.
In reviewing the past, he said "The
late Ray Burrows and Chauncey D.
Bond did a lot of spade work. Our
association supplied quite a bit of
money. Finally, we consolidated our
class piano efforts with those of the
A.M.C. Five years later, we have many
new school systems teaching class piano.
More important is the large number of
teacher training institutions that offer
courses and credits in group piano
THE MUSIC TRADE REVIEW, JUNE, 1952
RETIRING PRESIDENT SILL
CONGRATULATES PRESIDENT-ELECT
FEDDERSEN
teaching methods.
"I don't think there is a single person
in this room that hasn't felt some effect
of group piano concerts—whether it be
an increased demand for school type
pianos or in requests from dealers for
information on class piano methods.
Look ahead five years. Those who could
claim to have the feel of this program
are agreed that it has a constantly in-
creasing tempo. As Mr. Borup said
to me the other day, 'It's beginning to
snowball—you should keep it rolling'."
President Sill then called on E. R.
MacDuff, President of Grinnell Bros.,
who talked about the piano festivals
now being held by Grinnell Bros, in
(Turn to Page 23)
Attention: All Organ Dealers!
If you're selling organs... you'll be interested in America's
most versatile chime and carillon instrument. It's making
sales history in the music trades. (Octamonically) tuned...
with instant responsive action, Vibrachime is a perfect
companion to any electronic or pipe organ.
FOR CHIMES . . .
Vibrachime can be quickly and easily
installed to any kind of organ—
from the oldest types in existence to
today's most modern makes.
Vibrachime is also available as a
complete unit, housed in a beautiful
walnut console with self-contained
keyboard, for all makes of organs.
FOR CARILLONS . . .
Vibrachime serves as a beautiful tower carillon,
with amplification designed in a wide range of
power to give sound coverage of from 1 to
6 miles or more.
It can be installed as a separate instrument,
with its own keyboard, or in any organ, where
it can be played with an independent Vibra-
chime keyboard or from the organ manual.
Vibrachime is a truly great value in chime and
carillon installations. It is priced to fit the most modern budget
and has a ready market among churches, institutions,
clubs, restaurants and individuals.
Write today for complete literature on the Vibrachime
and other Maas instruments:
VIBRACHORD...HARP CELESTE. ..BELL CARILLON
SYMPHONIC CARILLON...AUTOMATIC PLAYERS
MAAS CHURCH BELL REPRODUCER
ORGOI) COIDPRIIY
3«pt. I I . 3015 CASITAS AVE.. LOS ANGELES. CAL.
15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RAY S. ERLANDSON
President
for the Convention program
July 28th to 31st inclusive at the
Hotel New Yorker, New York are now
working up into good shape. Registra-
tion will take place on July 27th (Sun-
day) from 10 a.m. in the ballroom foy-
er on the 2nd floor. All N.A.M.M.
members are pre-registered, a system
which saves time, and there will be no
delay in securing a Convention badge.
The badge will be waiting for each
member at the registration desk.
As printed here in a previous issue,
the Mezzanine Booths will display rec-
ords, radios, sheet music, toys, record-
ers and publications. The 4th floor will
be devoted to radios, television, phono-
graphs and consoles, the 5th floor to
musical instruments and merchandise,
also the 6th floor. On the 7th floor will
be chimes, carillons, electronic organs,
phonographs, radios and television. Pi-
anos will be displayed on the 8th floor
as well as piano accessories, and phono-
graphs, radio-television accessories, ac-
cordions, musical instruments, pianos
and organs will also be displayed on
the 9th floor.
Hollywood Producer Is Speaker
Jesse L. Lasky, Hollywood producer
of such epics as "The Great Caruso"
and "Rhapsody In Blue", has been en-
gaged by NAMM to meet and address
the membership at the Annual Meeting,
Tuesday morning, July 29, following
the business meeting and election of Di-
rectors. Mr. Lasky will unveil the plans
and story on his forthcoming $2,000,-
000 technicolor feature "The Big Brass
Band." This stirring production will
depict the story of music education in
America in typical entertainment fash-
ion. Jesse Lasky, at President Erland-
son's invitation, is making a special
flight from Hollywood to New York
to address the NAMM Annual Meeting
and meet the industry's manufacturers.
Lasky's "Big Brass Band" will be the
promotional opportunity of the century,
and NAMM members will be the first
to learn of it.
Ladies' Convention Program
"Flower Arrangements for the Amer-
16
W. R. GARD
Executive Secretary
ican Home", by Ruth Emerson Kistner,
will be the feature of the NAMM Ladies
Tea and Reception Monday afternoon
in the Grand Ballroom of The Hotel
New Yorker. Miss Kistner's flower ar-
rangements will be given as door
prizes. All ladies are guests of NAMM.
The Ladies' Luncheon & Fashion
Show will be held on The Starlight Roof
of The Waldorf-Astoria Tuesday, July
29, at 12:30 p.m. All ladies are as-
sured of a delicious luncheon and at-
tractive fashion revue. Tickets for this
feature are $5.00 per person.
Around Manhattan Cruise, on The
Circle Line will be an attraction on
Wednesday, July 30. This pleasant
boat ride is a conducted tour, offering
an inspiring view of Manhattan Island,
up the East River and down the Hud-
son. Tickets are $2.00 per person.
Tickets to Broadcasts and Telecasts
will be available at the NAMM infor-
mation Desk in the Hotel New Yorker,
as will be tickets to the Empire State
Building Observation Tower and other
attractions.
Store-Studio Clinic
A store-studio clinic will be provided
on Wednesday and Thursday mornings
during Convention week, under the di-
rection of V. R. Marceaux, NAMM's
Education Division Director. The two
2-hour sessions in the Grand Ballroom
will cover all aspects of store-studio op-
erations including: Studio layout, Reg-
istrar, Organization, Class Work, Selec-
tion & Control of Teachers, Teacher
Finances, Studio Promotion, Demon-
strations, Rental Plans. A complete
manual of the two sessions will be pro-
vided for all attending members. At-
tendance will be restricted to NAMM
members. Your Convention member
badge will admit you. This session is
a MUST for those operating or plan-
ning to operate studios.
School Music Poster Ad Mats
The new school music poster ( # 3 )
"Music Is Fun For Everyone" is now
available in 1 and 2-column mats for
newspaper advertising. This service has
been provided due to the many requests
from members. Mats in 1-column size
are 30 cents each; 2-column size 50
cents each postpaid.
Requests for Poster # 3 have flooded
NAMM, with members orders totaling
over 41,750 copies. This is a record
response for the School Music Poster
series. Some members have experienced
delays in receiving their orders, occa-
sioned by the tremendous popularity of
the poster.
New NAMM Member Decal
New membership decals are being
mailed to NAMM members for the year
1952. The attractive Green and Orange
decal is 61/2 inches high and 4% inches
wide, designed for use on store display
windows and doors, the insignia readily
identifies members of NAMM "pledged
to greater Value, Quality, Service in
Music". The new decal ties in with
NAMM's activities designed to induce
the public to buy from the merchant
displaying the NAMM member seal.
The decals are being mailed following
monthly dues billings.
Parcel Post Campaign
NAMM and the retail industry are
laying plans for a campaign to restore
old Parcel Post limits. New size and
weight limitations on Parcel Post are
causing increased expense and vexing
difficulties. While no postal legislation
is expected during the current session of
Congress, there is a bill before the
House Postoffice Committee (HR 7852)
which would restore old limits. The re-
tailing campaign will be directed to-
ward the new Congress which convenes
in January, 1953.
WSB May Lift Curbs
Wage curbs will soon be suspended
for employers of eight or less persons,
according to testimony before the House
Labor Committee by the Chairman of
the Wage Stabilization Board. The
move will free small employers of the
red tape required to comply with wage
regulations, and will have no effect up-
on the economy—inflationarywise.
Piano Questionnaire
NAMM's piano supply questionnaire
(Turn to Page 23, Col. 3)
THE MUSIC TRADE REVIEW, JUNE, 1952

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