Music Trade Review

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N.Y. Life Insurance Co. Wins Award
for Best Music Theme Advertisement
New York Life Insurance Co., has
been awarded the second annual Award
of Merit by the American Music Con-
The ad appeared in a number of major
national magazines.
Personnel of Compton who worked
on this ad are:Willard Heggen, account
executive; John Currie, Jr., art direc-
tor; and Mrs. Mary Eleanor Reese,
copywriter. All received citations, in
addition to the client and the agency.
Honorable mention certificates were
presented to Dayton Power and Light
Co.. and to Coco-Cola.
A total of J28 separate advertisers
received consideration in the 1951 com-
petition, an increase of 25 per cent over
the previous year, AMC reported.
FRANK CONNOR, LEFT. VICE-PRES. OF
THE AMERICAN MUSIC CONFERENCE,
PRESENTS
THE
AMC'S
AWARD
OF
MERIT TO A. H. THIEMANN, NEW YORK
LIFE INSURANCE CO. (CENTER)
lil
ference for the most effective use of a
musical theme in advertising for non-
musical products or services, it was an-
nounced recently by Louis G. LaMair,
AMC president. Compton Advertising.
Inc., is the New York Life advertising
agency.
Honorable mentions were awarded to
the Dayton Power and Light Co., whose
agency is Hugo Wagenseil & Associates.
Dayton, for a series of local newspaper
ads; and The Coca-Cola Co., represent-
ed by D'Arcy Advertising Co., St.
Louis, for a color magazine ad show-
ing family fun involving musical in-
struments and Cokes for refreshment.
Judges who made the selection are
Sydney Bernstein, editor, Advertising
Age; Eldridge Peterson, editor. Print-
er's Ink; and Reginald Clough, editor.
Tide.
New York Life received the award
for its advertisement "An Ear for Mu-
s i c ' featuring an illustration of a
young lady playing a grand piano and
wilh copy relating how her concert de-
but was made possible by the foresight
of her father in buying life insurance.
20
I l
\ I
ADVERTISEMENT FOR THE NEW YORK LIFE INSURANCE CO. THAT RECEIVED
THE SECOND ANNUAL ADVERTISING AWARD OF THE AMERICAN
MUSIC CONFERENCE.
THE MUSIC TRADE REVIEW, MAY, 1952