Music Trade Review

Issue: 1952 Vol. 111 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
N.Y. Life Insurance Co. Wins Award
for Best Music Theme Advertisement
New York Life Insurance Co., has
been awarded the second annual Award
of Merit by the American Music Con-
The ad appeared in a number of major
national magazines.
Personnel of Compton who worked
on this ad are:Willard Heggen, account
executive; John Currie, Jr., art direc-
tor; and Mrs. Mary Eleanor Reese,
copywriter. All received citations, in
addition to the client and the agency.
Honorable mention certificates were
presented to Dayton Power and Light
Co.. and to Coco-Cola.
A total of J28 separate advertisers
received consideration in the 1951 com-
petition, an increase of 25 per cent over
the previous year, AMC reported.
FRANK CONNOR, LEFT. VICE-PRES. OF
THE AMERICAN MUSIC CONFERENCE,
PRESENTS
THE
AMC'S
AWARD
OF
MERIT TO A. H. THIEMANN, NEW YORK
LIFE INSURANCE CO. (CENTER)
lil
ference for the most effective use of a
musical theme in advertising for non-
musical products or services, it was an-
nounced recently by Louis G. LaMair,
AMC president. Compton Advertising.
Inc., is the New York Life advertising
agency.
Honorable mentions were awarded to
the Dayton Power and Light Co., whose
agency is Hugo Wagenseil & Associates.
Dayton, for a series of local newspaper
ads; and The Coca-Cola Co., represent-
ed by D'Arcy Advertising Co., St.
Louis, for a color magazine ad show-
ing family fun involving musical in-
struments and Cokes for refreshment.
Judges who made the selection are
Sydney Bernstein, editor, Advertising
Age; Eldridge Peterson, editor. Print-
er's Ink; and Reginald Clough, editor.
Tide.
New York Life received the award
for its advertisement "An Ear for Mu-
s i c ' featuring an illustration of a
young lady playing a grand piano and
wilh copy relating how her concert de-
but was made possible by the foresight
of her father in buying life insurance.
20
I l
\ I
ADVERTISEMENT FOR THE NEW YORK LIFE INSURANCE CO. THAT RECEIVED
THE SECOND ANNUAL ADVERTISING AWARD OF THE AMERICAN
MUSIC CONFERENCE.
THE MUSIC TRADE REVIEW, MAY, 1952
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Awards and Certificates are Presented
to Brand Name Retailers of the Year
Following up the story of the pres-
entation of the "Brand Name Retailer
of the Year" award, which was pub-
lished in the April issue of THE RE-
VIEW. the accompanying photographs
were taken at the time of the presenta-
tion, which show Ray S. Erlandson.
President of the San Antonio Music
Co.. San Antonio. Texas, receiving the
bronze plaque from President Henry E.
Abt of the Brand Name Foundation,
while Leila Hyer "Brand Names Girl"
looks on.
The San Antonio Music Co. won the
highest award given in the music store
field, in the Foundation's fourth annual
national competition to select America's
100 outstanding retailers in 20 cate-
gories of retailing. Last year the San
Antonio Music Co. was runner-up for
the top award. The presentation took
place in the Waldorf-Astoria Hotel,
New York on April 16th.
In the other photographs there are
shown William Howard Beasley, Presi-
dent of the Whittle Music Co.. Dallas.
Tex., who received the "Certificate of
Distinction" for Second Place Honors.
The Third Place Honors were won
by the Wilking Music Co. and here-
with Frank 0 . Wilking, President of
RAY S. ERLANDSON, PRES. SAN AN-
TONIO MUSIC CO., RECEIVES BRAND
NAMES AWARD
that company, is shown receiving the
"Certificate of Distinction."
The other companies which received
"Certificates of Distinction" were the
Brown Music Co., Jackson, Miss., the
cerificate shown being received by J. A.
Brown, President of the company, and
the Joseph Lucas Music Mart, Port-
land. Ore., the "Certificate of Dis-
tinction" being received by Frank
Joseph.
In the pictures in which the "Cer-
tificates of Distinction" are being re-
ceived the "Brand Names Girl" is
Eleanor Novak.
The "Brand Name Retailer of the
Year" awards are made annually and
there was a more stimulated interest in
the music industry this year than ever
before and a considerably larger num-
ber of entries.
Norman C. Owen Made
Gen. Sales Mgr., Webster-Chicago
Noman C. Owen has been named
general sales manager of Webster-
Chicago Corporation, manufacturer of
phonographs, record-changers a n d
magnetic wire and tape recorders, it
was announced today by R. F. Blash,
president. Owen has been sales man-
ager of the distributor division. He re-
places W. S. Hartford, vice-president
in charge of sales, who retires. May
15.
Owen has been with Webster-Chi-
cago as a sales executive since 1948.
"CERTIFICATES OF DISTINCTION" ARE PRESENTED TO W. HOWARD BEASLEY, WHITTLE MUSIC CO., DALLAS, TEXAS, FRANK
O. WILKING, WILKING MUSIC CO., INDIANAPOLIS. I N C . PPANK JOSEPH, JOSEPH-LUCAS MUSIC MART, PORTLAND, O. AND
J. A. BROWN, BROWN MUSIC CO., JACKSON, MISS.
attention!...
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Write today for complete
information.
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Manufacturers BrtHlflt spintf) grano%
9200 W. Belmont Ave., Franklin Park, III.
MAAS ORGAN CO.
3015 CASITAS AVE. • LOS ANGELES 39. CALIF.
THE MUSIC TRADE REVIEW. MAY. 1952
21

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