Music Trade Review
Issue: 1952 Vol. 111 N. 5 - Page 19
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
tential evident in heretofore unde-
veloped areas of activity. Fields of en-
deavor covered include all school
systems, industrial organizations, class
work, store-studio promotion and the
efficient use of all NAMM materials.
Service to members rendered from
NAMM headquarters include special as-
sistance to members in local promo-
tional development through correspond-
ence and individual consultation; and
preparation of promotion sales letters
for specific local projects.
Association members in the East and
South will soon be contacted by the
Education Division, with meetings
scheduled in the seaboard areas.
Consumer Buying
This is the conclusion of "Business
JVeek" magazine from the results of
the seventh annual survey of consumer
finances conducted by the Federal Re-
serve Board. Consumers are not plan-
ning to spend their savings or greatly
change their current rate of savings.
Consumers plan fewer major house-
hold purchases than last year. While
television volume may hold up to equal
last year, radio, appliances and white
goods will likely be less. Consumers
seem to be on "dead center", similar
to the current economic atmosphere.
Good "buys", and "bargains" may help
jar consumers loose from their pocket-
books. To date, politics, domestic and
foreign, taxes, government activities
have created a "consumers' freeze."
Music Education Questionnaires
A 35 percent return of the "Music
Education Questionnaire" establishes
an all-time high of member interest,
and is three times the return normally
considered good. All sections of the
country are represented and indicate
the alertness of NAMM members to the
opportunities of educational music de-
velopment. The Education Division is
currently analyzing and compiling the
results for use and follow-up by both
NAMM and AMC. This type of co-
operation makes it possible for NAMM
to bring greater service to the mem-
bership.
Band Instrument Data to
Washington
Officials of the National Production
Authority, presently planning t h i r d
quarter allocations of materials for the
band instrument manufacturing indus-
try, have received the results of
NAMM's questionnaire to dealers. A
record of fast action was achieved be-
tween the date the questionnaire was
mailed to members (April 3) and the
results tabulated, consolidated and
sent to Washington (April 16). Most
startling finding: Based on 1951 de-
liveries from suppliers, merchants will
fall short of fulfilling school require-
ments this year by 36,633 instruments.
The 21.5 percent return from members
in 42 states is considered excellent and
may go far toward helping manu-
facturers and dealers alike. A similar
Piano Questionnaire is currently under
consideration.
School Music Poster Orders
The "Finest poster on music we've
ever seen", is the typical member com-
ment on the new school music poster
MUSIC IS FUN FOR EVERYONE.
Orders from the Merchandising Bulle-
tin of April 7, with the sample poster,
are taxing the headquarters staff and
mailing service, and are approaching
the 10,000 mark. The poster supply
is good and while there is no immediate
danger of a shortage, members should
get their orders in to insure prompt
delivery. From present demands, this
poster will cover the country. Posters
are free in any quantity you can use.
New NAMM Members for April
Bruce Piano Co., Fort Worth, Texas;
The dimming Music Center, Coal City,
111.; DeFontes & Welman, Baltimore,
Md.; Meyers Piano Co., Inc., Magnolia,
Ark.; Pace Piano Co., Houston, Texas;
Spicers Music Box, Decatur, HI.
New Commercial Members
Accordion Teacher's Guild, Traverse
City Mich.; Besson, Inc., San Antonio,
Texas: Boetsch Brothers. New York,
N. Y.; The Cundy-Bettoney Co., Inc.,
Hyde Park. Boston, Mass.; D'Andrea
Mfg. Co., New York 1, N. Y.; Golbran-
son Music Shop. White Plains, N. Y.;
International Piano Co., Washington,
D. C : Masco Electronics Sales Corp.,
Long Island City, N. Y.; G. Pruefer
Mfg. Co.. Inc., 185 Union Ave.. Provi-
dence 9. R. I.; Shaw Television,
Brooklyn, N. Y.; Shura-Tone Products,
Inc.. Brooklyn, N. Y.
Wildermuths Return from a
Month In Hot Springs, Ark.
Mr. and Mrs. H. C. Wildermuth re-
cently returned from a month's vaca-
tion at Hot Springs, Ark. Mr. Wilder-
muth who is President of Blaine
Wildermuth, Inc., Toledo, Ohio, states
that they enjoy making this trip each
year, which they have done since 1927,
as they find that the rest and the baths
make one feel like a new person.
Mr. Wildermuth is one of the oldest
members of the National Association of
Music Merchants, in which he has been
an active member for nearly fifty years,
having attended the Convention at the
St. Francis Hotel, San Francisco, Cal.,
as far back as 1915.
For Members Only
Three business sessions at the NAMM
Convention in July are being planned
for members only. These sessions will
c o v e r procedures for developing
"Store-Studio Operations" and "Indus-
trial Music Programs". The sessions
will be two-hour periods on Tuesday.
Wednesday and Thursday. July 29. 30,
31. Convention identification badges
will be the admission qualification to
these three informative and instructive
clinics.
THE MUSIC TRADE REVIEW. MAY, 1952
19
tential evident in heretofore unde-
veloped areas of activity. Fields of en-
deavor covered include all school
systems, industrial organizations, class
work, store-studio promotion and the
efficient use of all NAMM materials.
Service to members rendered from
NAMM headquarters include special as-
sistance to members in local promo-
tional development through correspond-
ence and individual consultation; and
preparation of promotion sales letters
for specific local projects.
Association members in the East and
South will soon be contacted by the
Education Division, with meetings
scheduled in the seaboard areas.
Consumer Buying
This is the conclusion of "Business
JVeek" magazine from the results of
the seventh annual survey of consumer
finances conducted by the Federal Re-
serve Board. Consumers are not plan-
ning to spend their savings or greatly
change their current rate of savings.
Consumers plan fewer major house-
hold purchases than last year. While
television volume may hold up to equal
last year, radio, appliances and white
goods will likely be less. Consumers
seem to be on "dead center", similar
to the current economic atmosphere.
Good "buys", and "bargains" may help
jar consumers loose from their pocket-
books. To date, politics, domestic and
foreign, taxes, government activities
have created a "consumers' freeze."
Music Education Questionnaires
A 35 percent return of the "Music
Education Questionnaire" establishes
an all-time high of member interest,
and is three times the return normally
considered good. All sections of the
country are represented and indicate
the alertness of NAMM members to the
opportunities of educational music de-
velopment. The Education Division is
currently analyzing and compiling the
results for use and follow-up by both
NAMM and AMC. This type of co-
operation makes it possible for NAMM
to bring greater service to the mem-
bership.
Band Instrument Data to
Washington
Officials of the National Production
Authority, presently planning t h i r d
quarter allocations of materials for the
band instrument manufacturing indus-
try, have received the results of
NAMM's questionnaire to dealers. A
record of fast action was achieved be-
tween the date the questionnaire was
mailed to members (April 3) and the
results tabulated, consolidated and
sent to Washington (April 16). Most
startling finding: Based on 1951 de-
liveries from suppliers, merchants will
fall short of fulfilling school require-
ments this year by 36,633 instruments.
The 21.5 percent return from members
in 42 states is considered excellent and
may go far toward helping manu-
facturers and dealers alike. A similar
Piano Questionnaire is currently under
consideration.
School Music Poster Orders
The "Finest poster on music we've
ever seen", is the typical member com-
ment on the new school music poster
MUSIC IS FUN FOR EVERYONE.
Orders from the Merchandising Bulle-
tin of April 7, with the sample poster,
are taxing the headquarters staff and
mailing service, and are approaching
the 10,000 mark. The poster supply
is good and while there is no immediate
danger of a shortage, members should
get their orders in to insure prompt
delivery. From present demands, this
poster will cover the country. Posters
are free in any quantity you can use.
New NAMM Members for April
Bruce Piano Co., Fort Worth, Texas;
The dimming Music Center, Coal City,
111.; DeFontes & Welman, Baltimore,
Md.; Meyers Piano Co., Inc., Magnolia,
Ark.; Pace Piano Co., Houston, Texas;
Spicers Music Box, Decatur, HI.
New Commercial Members
Accordion Teacher's Guild, Traverse
City Mich.; Besson, Inc., San Antonio,
Texas: Boetsch Brothers. New York,
N. Y.; The Cundy-Bettoney Co., Inc.,
Hyde Park. Boston, Mass.; D'Andrea
Mfg. Co., New York 1, N. Y.; Golbran-
son Music Shop. White Plains, N. Y.;
International Piano Co., Washington,
D. C : Masco Electronics Sales Corp.,
Long Island City, N. Y.; G. Pruefer
Mfg. Co.. Inc., 185 Union Ave.. Provi-
dence 9. R. I.; Shaw Television,
Brooklyn, N. Y.; Shura-Tone Products,
Inc.. Brooklyn, N. Y.
Wildermuths Return from a
Month In Hot Springs, Ark.
Mr. and Mrs. H. C. Wildermuth re-
cently returned from a month's vaca-
tion at Hot Springs, Ark. Mr. Wilder-
muth who is President of Blaine
Wildermuth, Inc., Toledo, Ohio, states
that they enjoy making this trip each
year, which they have done since 1927,
as they find that the rest and the baths
make one feel like a new person.
Mr. Wildermuth is one of the oldest
members of the National Association of
Music Merchants, in which he has been
an active member for nearly fifty years,
having attended the Convention at the
St. Francis Hotel, San Francisco, Cal.,
as far back as 1915.
For Members Only
Three business sessions at the NAMM
Convention in July are being planned
for members only. These sessions will
c o v e r procedures for developing
"Store-Studio Operations" and "Indus-
trial Music Programs". The sessions
will be two-hour periods on Tuesday.
Wednesday and Thursday. July 29. 30,
31. Convention identification badges
will be the admission qualification to
these three informative and instructive
clinics.
THE MUSIC TRADE REVIEW. MAY, 1952
19
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