Music Trade Review

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Earl Billings Music Co. in Weil-Appointed
New Quarters in Miami, Fla.
The Earl Billings Music Co., head
of which is Earl Billings, opened an
attractive and well-appointed new piano
salons in November at 2010 Biscayne
worked out most favorably. In the ac-
companying illustrations, a night view
is shown of the exterior and an entrance
of the main wareroom is shown, dis-
EXTERIOR NIGHT VIEW OF THE
EARL BILLINGS
and white pictures. Its real appeal is
due to the use of colors that are of ex-
ceptionally attractive hues, and which
give a splendid background for the dis-
play of all types of pianos."
For many years. Mr. Billings was in
the wholesale branch of the business as
MUSIC AND INTERIOR OF THE
MAIN WAREROOM.
Blvd., Miami. This location is three
blocks north of where the original Bill-
ings store was, and Mr. Billings re-
ports that the change of location of the
new store with its display facilities has
playing part of the mezzanine.
In commenting on his new quarters,
Mr. Billings stated recently. "It is diffi-
cult to appreciate the true beauty of
our place by looking at ordinary black
sales manager of the Everett Piano Co.
and later went with the North Tona-
wanda Wurlitzer organ branch where
he was sales manager previous to open-
ing his own store in Miami.
Schaff Brochure Gives Rules
For Replacing Piano Strings
complete sets of bass strings.
There are also two methods shown
on how to return old strings: 1.—How
to remove the old strings from the
piano and stringing them on a wire in
numerical order. 2.—Making a paper
impression of the bridge pins, hitch
pins and upper plate pins or bearing
points.
On the next page there are directions
for ordering individual strings. Two
pages are devoted also to the repro-
duction of displays of piano wire, the
Schaff piano wire dispenser, tuning
pins, and the Schaff Universal Bass
String Packets which contain on-the-
spot replacement of single-wound bass
strings.
The last page is devoted to instruc-
tions for installing a Schaff Universal
Replacement Piano String. This is
shown in six illustrations: ].—Instruct-
ing how to select the string from the
Schaff replacement set which matches
most closely the overall diameter of
the broken string. 2.—Shows how to
place the loop end of the wire over the
hitch pin and across the bass bridge
and line up the replacement string with
other strings in the piano. 3.—Shows
how to stretch the replacement string
across to the upper plate, bearing and
agraff. 4.—How to stretch the replace-
ment string up to the tuning pin. 5.—
How to remove the replacement string
and unwind copper winding at both
ends up to the scored sections. 6.—
How to cut through the copper wind-
ing with a circular motion in the same
direction as the winding has been done
in order to cut the string.
The last reminder is that the person
who has a set should keep the replace-
ment set complete by returning the tags
from all replacement strings used.
This should be an invaluable book
for any dealer, tuner or technician, due
to the fact that not only are simple
instructions given but these instructions
are profusely illustrated to the extent
that if followed closely no mistakes
should be made in replacing the strings.
The Schaff Piano String Corp..
Chicago has recently published a
brochure entitled "Schaff Piano Bass
Strings, Wire. Tuning Pins for the
Dealer and Technician," on the third
page of which is a guarantee in which
there is stated "For over sixty years
the Schaff Piano String Corporation
has serviced the piano dealer and
technician with his replacement bass
string needs. Over this long span we
have built up a following of thousands
of satisfied customers."
"This is our aim: 1.—To give one-
day service on all custom-made replace-
ment bass strings. 2.—To make strings
that accurately fit the pattern or
duplicate to samples given us. 3.—To
use only materials of the highest
quality available. 4.—To guarantee
that we will remake at no cost to our
customer all strings that prove unsat-
isfactory due to negligence on our part,
in following our customers' instruc-
tions. It is our sincere desire to live
up to these simple rules. You can aid
us by adhering to the following in-
structions in ordering replacement
piano bass strings."
On the next page there is a diagram
giving directions on how to order
24
San Antonio Music Co. Named
"Brand Name Retailer of Year"
As the Review went to press the San
Antonio Music Co., San Antonio, Texas,
was named the "Brand Name Retailer
of the Year" in the music field.
This was announced in a telegram to
Ray S. Erlandson, President of that
company, from Henry E. Abt. President
of Brand Names Foundation. Incor-
porated. The award was made in recog-
nition of outstanding presentation of
manufacturers' brand names to the pub-
lic during 1951.
THE MUSIC TRADE REVIEW. MARCH, 1952