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KENDEL
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tional cost. Our services are free for
the asking.
Five Years of Achievement
In the five short years of its existence,
AMC has functioned in four special
areas. In the field of music education,
we are playing a most important role.
Throughout the nation there are hun-
dreds—yes. thousands—of communities
that are deprived of their birth right
of association with the great art of
music—that are hungering and thirst-
ing for the joy and comfort that music
alone can bring to their souls in these
troublesome times. Through the activi-
ties of our field men we are bringing
solace to these localities that are in
need of guidance and leadership.
Upon request, and in close coopera-
tion with the great organization, the
Music Educators National Conference,
we are offering music workshops, teach-
er institutes, training classes, and make
comprehensive comparative analyses of
music programs for urban, rural and in
many instances, of entire counties. This
inspirational and sound educational
guidance has been offered in 41 states
to literally thousands of schools who
have sought our aid. As a result, a new
day is dawning, a new light is breaking
for children throughout the length and
breadth of the land due to the efforts
of us shareholders in promotion.
One of our most gratifying and fruit-
ful adventures has been in the area of
class piano and keyboard experience.
Tlnough the combined efforts of AMC
and the music merchants, a great wave
of enthusiasm has been created for pi-
ano experience. Through the unselfish
cooperation of the music merchants
with AMC. thousands of children and
adults are learning that it is fun to
play the piano.
Successful Piano Workshop
AMC is proud of the part it has
played in making possible the large
number of piano workshops it has or-
ganized. Through these projects hun-
dreds of teachers have been trained to
go into the classrooms and adult organ-
izations and give them first-hand ex-
perience in making music at the piano.
Since the inauguration of the program
we have offered 22 workshops attended
by 1,874 teachers who have carried the
work into hundreds of communities and
brought happiness into the lives of
thousands of young and, yes, old peo-
ple—for we have had members in our
groups that were 70 years young—an-
other dividend on our shareholdings.
One of the great concern of music
educators for years has been—where do
our students go from here? After 12
years of experience in bands, orches-
tras and choruses in school, these grad-
uates find no opportunity for declaring
a dividend on their investment in music
when they go out into the communities.
The American Music Conference is
deeply conscious of the problem and
comes up with the answer. Through the
organization of Community Music
Councils, we are meeting that large felt
need. What a privilege it is to assist in
the organization of community orches-
tra, chorus or band! In those groups
the older and younger folks can find
a common meeting place to participate
in a city or county-wide endeavor. The
hearts of all of us at AMC are warmed
and we point with pride to one of our
achievements when we receive the pro-
gram at Christmastide each year from
Juneau County, Wis. of their rendition
of the Messiah, and we know that as
the county chorus sings the Hallelujah
chorus from Handel's immortal oratorio
that you and we, the shareholders in
promotion, have brought something in-
to the lives of these neighbors that
raises the standards of their emotions to
a higher plane.
Our services have been sought by
hundreds of 4-H, Hi-Y, and YMCA-
YWCA groups where we have present-
ed training classes for leaders in in-
strumental and vocal music.
Industrial Music
The newest investment we are mak-
ing and in which you, as shareholders
should be vitally interested in is the
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
BRODWIN PIANO CO., Inc.
Est. 7914 — HARRY BRODWIN, Pres.
246 WEST 23rd STREET
THE MUSIC TRADE REVIEW, MARCH, 1952
Dealer Cooperation
In many localities, music dealers
have tied into the Music Conference
program by setting up their own edu-
cational - promotional d e p a r t m e n t s ,
either full-time or part-time. These tie-
ins are useful in:
Helping local schools to present
clinics and symposiums for classroom
teacher.
Offering class instruction in piano
and other instruments, mostly for
learners who don't receive lessons in
school.
Working with parent groups, wom-
en's clubs, and civic organizations to
promote music education in the pub-
lic schools.
And so fellow Shareholders in Pro-
motion, I bring you our report on the
State of* AMC. We ask your hearty co-
operation in bringing our program into
your communities.
BEACH
USED PIANOS —
'
area of Industry. Through the coopera-
tion of the National Industrial Recre-
ation Association we are launching a
new program that holds great promise.
Among the thousands of new recruits
that enter the various industries of the
nation each year are found many in-
dividuals that have been active in
either their high school or college
musical organization. Provision has
been made for physical recreation
through athletic teams. The social side
has been provided for through various
activities, but only in exceptional cases
has there been offered opportunity to
find expression for those interested in
music.
AMC by presenting workshops for
the training of leaders is offering a
solution to that problem. In these
workshops we train individuals to give
class instruction in piano, brass and
reed instruments, recreational instru-
ments such as the guitar, accordion, and
ukelele. We demonstrate how to train
barber shop quartets, how to conduct
choirs, bands and orchestras. From
this endeavor should come a new in-
terest in instruments that should open
up an entirely new market for us share-
holders.
NEW YORK. N. Y.
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
25