Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 19U
Hardman Window
Features the Old and the New
While traveling on the Pacific Coast
this summer Ashley B. Cone, president of
Hardman Peck & Co., New York, had the
experience of viewing an interesting win-
Hardman Window of C.
dow display in the windows of the C. J.
Gould music store in Pasedena, Cal.,
which is managed by Eugene A. Renault.
The window displayed an old Hardman
upright on one side with a sign on the
music desk "Hardman's Horse and Buggy
Days" and on the other side a Style E.,
Windsor Hardman Vertical bearing the
sign "Hardman's Streamline of To-day".
In the right lower corner of the window-
appeared a window card showing an eye
with the -words "The Magic Eye of the
World's Famous Musicians is on the
Hardman, "America's Finest Piano' ". This
17
Reports Contact
on Priorities
L. P. Bull vice president of the Story
& Clark Piano Co., Chicago and chairman
of the Materials Committee of the National
Piano Manufacturers Association reported
to the members of the association in
September thai the committee has been
in contact with the Washington office of
the Supply, Priorities and Allocation
Board in an effort to secure a priority rat-
ing for the piano industry, but were ad-
vised that due to a reorganization of that
office it would be two weeks or more be-
fore any action would be taken. "While it
is impossible to predict the result of our
effort" said Mr. Bull, "we are hopeful that
some favorable action may be received
in the near future".
Mr. Bull requested reports from the
manufacturers as to their efforts to secure
defense contracts and the results if any.
This request was made so that the files
of the committee may be kept up-to-date.
I. Gould, Pasedena, Cal.
He also said that it would assist the
Mr. Cone, who returned home the
middle of September from an extended committee if they had copies of any forms
tour of the west and southwest had a suc- that manufacturers are requested to file
cessful trip. Regarding the trip he said: in connection with priorities either with
"This was the best trip I have ever ex- the OPM or with suppliers as well as any
perienced in all the years that I have been critical shortages in materials essential
travelling to the coast. In every city I for production now existing or imminent.
Continuing he said: "May we again
found dealers exceptionally busy and the
trip resulted in my bringing back a large urge that, pending the result of our ef-
number of substantial orders for Hardman forts, individual members do not make
grands and consolettes and the Mini- applications for priority ratings. If we are
successful in obtaining a rating for the
piano."
Mr. Cone was accompanied by Mrs. industry, our individual problems will be
Cone and their daughter whom they left simplified and independant requests at
this time might complicate our efforts.
in Texas where she will attend college.
window according to Mr. Cone attracted
unusual attention. Mr. Gould who has
handled the Hardman for several years is
an enthusiastic booster for the line.
Techincolor Movie
on Walnut Released
the medium of sound and color photog-
raphy. Room settings and color combina-
tions used were all arranged by a firm of
competent decorators, and the musical
Music stores and music departments instruments and furniture shown were
will be interested in seeing and using a selected from the latest designs of leading
new sound-color moving picture entitled manufacturers, so are directly applicable
"American Walnut," which has just been to current selling promotions.
released by the American Walnut Manu-
This picture can be shown complete in
facturers Association.
about 25 minutes. .Free showings are
Produced primarily to help salesmen available to interested groups. Arrange-
and decorators step up their sales by giv- ments should be made as early as pos-
ing many important selling points and sible, direct with the American Walnut
helpful information about walnut prod- Manufacturers Association, 618 South
ucts, this new picture answers and dis- Michigan Avenue, Chicago. Equipment
cusses in a non-technical, thoroughly un- needed is a 16mm sound-on-film projector
derstandable manner such questions as and screen, which may be rented at low
where and to what extent was walnut cost from any local camera supply house.
used in the 18th century?; What is solid
walnut? Why it it used? What are its
advantages?; What are veneers and how
are they used?; How is plywood made?;
How are beautiful figured effects obtained
on musical instruments and other furnish-
Among the dealer helps which will be
ings?; What is meant by "walnut finish?"; included in the long list of aids which
How many types of natural grain and will be furnished for the holiday season
figure does walnut have?; and what is by the Gulbransen Co., Chicago will be
walnut used for besides pianos, radios a set of six artistic and highly colored
and furniture?.
wall calendars.
The answers to all these and scores of
Some of these have a landscape tend-
other important selling questions are ency, two with patriotic atmosphere, one
covered graphically in the picture through of a square rigger at sea and another
Gulbransen 1942
Calendars Ready
K±
t •
YOUR ADVERTISEMENT
IN THREE OB FOUB U N E S
J *.
*J
Gulbransen 1942 Calendar
with a child appeal. Dealers name may
be imprinted directly under the picture
and over the calendar proper. Three
months are shown on the calendars which
are 9" wide by 15" long.