Classic Mode

Music Trade Review

Issue: 1941 Vol. 100 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 19U
Hardman Window
Features the Old and the New
While traveling on the Pacific Coast
this summer Ashley B. Cone, president of
Hardman Peck & Co., New York, had the
experience of viewing an interesting win-
Hardman Window of C.
dow display in the windows of the C. J.
Gould music store in Pasedena, Cal.,
which is managed by Eugene A. Renault.
The window displayed an old Hardman
upright on one side with a sign on the
music desk "Hardman's Horse and Buggy
Days" and on the other side a Style E.,
Windsor Hardman Vertical bearing the
sign "Hardman's Streamline of To-day".
In the right lower corner of the window-
appeared a window card showing an eye
with the -words "The Magic Eye of the
World's Famous Musicians is on the
Hardman, "America's Finest Piano' ". This
17
Reports Contact
on Priorities
L. P. Bull vice president of the Story
& Clark Piano Co., Chicago and chairman
of the Materials Committee of the National
Piano Manufacturers Association reported
to the members of the association in
September thai the committee has been
in contact with the Washington office of
the Supply, Priorities and Allocation
Board in an effort to secure a priority rat-
ing for the piano industry, but were ad-
vised that due to a reorganization of that
office it would be two weeks or more be-
fore any action would be taken. "While it
is impossible to predict the result of our
effort" said Mr. Bull, "we are hopeful that
some favorable action may be received
in the near future".
Mr. Bull requested reports from the
manufacturers as to their efforts to secure
defense contracts and the results if any.
This request was made so that the files
of the committee may be kept up-to-date.
I. Gould, Pasedena, Cal.
He also said that it would assist the
Mr. Cone, who returned home the
middle of September from an extended committee if they had copies of any forms
tour of the west and southwest had a suc- that manufacturers are requested to file
cessful trip. Regarding the trip he said: in connection with priorities either with
"This was the best trip I have ever ex- the OPM or with suppliers as well as any
perienced in all the years that I have been critical shortages in materials essential
travelling to the coast. In every city I for production now existing or imminent.
Continuing he said: "May we again
found dealers exceptionally busy and the
trip resulted in my bringing back a large urge that, pending the result of our ef-
number of substantial orders for Hardman forts, individual members do not make
grands and consolettes and the Mini- applications for priority ratings. If we are
successful in obtaining a rating for the
piano."
Mr. Cone was accompanied by Mrs. industry, our individual problems will be
Cone and their daughter whom they left simplified and independant requests at
this time might complicate our efforts.
in Texas where she will attend college.
window according to Mr. Cone attracted
unusual attention. Mr. Gould who has
handled the Hardman for several years is
an enthusiastic booster for the line.
Techincolor Movie
on Walnut Released
the medium of sound and color photog-
raphy. Room settings and color combina-
tions used were all arranged by a firm of
competent decorators, and the musical
Music stores and music departments instruments and furniture shown were
will be interested in seeing and using a selected from the latest designs of leading
new sound-color moving picture entitled manufacturers, so are directly applicable
"American Walnut," which has just been to current selling promotions.
released by the American Walnut Manu-
This picture can be shown complete in
facturers Association.
about 25 minutes. .Free showings are
Produced primarily to help salesmen available to interested groups. Arrange-
and decorators step up their sales by giv- ments should be made as early as pos-
ing many important selling points and sible, direct with the American Walnut
helpful information about walnut prod- Manufacturers Association, 618 South
ucts, this new picture answers and dis- Michigan Avenue, Chicago. Equipment
cusses in a non-technical, thoroughly un- needed is a 16mm sound-on-film projector
derstandable manner such questions as and screen, which may be rented at low
where and to what extent was walnut cost from any local camera supply house.
used in the 18th century?; What is solid
walnut? Why it it used? What are its
advantages?; What are veneers and how
are they used?; How is plywood made?;
How are beautiful figured effects obtained
on musical instruments and other furnish-
Among the dealer helps which will be
ings?; What is meant by "walnut finish?"; included in the long list of aids which
How many types of natural grain and will be furnished for the holiday season
figure does walnut have?; and what is by the Gulbransen Co., Chicago will be
walnut used for besides pianos, radios a set of six artistic and highly colored
and furniture?.
wall calendars.
The answers to all these and scores of
Some of these have a landscape tend-
other important selling questions are ency, two with patriotic atmosphere, one
covered graphically in the picture through of a square rigger at sea and another
Gulbransen 1942
Calendars Ready
K±
t •
YOUR ADVERTISEMENT
IN THREE OB FOUB U N E S
J *.
*J
Gulbransen 1942 Calendar
with a child appeal. Dealers name may
be imprinted directly under the picture
and over the calendar proper. Three
months are shown on the calendars which
are 9" wide by 15" long.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
THE MUSIC TRADE REVIEW, OCTOBER, 1V.U
Combination
Business
Phonographs ... Records ...
Radio-Phonographs
"Magic Brain" Record Changer and
Magic Tone Cell Win Favor
Since its introduction at the recent
music convention in New York the RCA
Victor's new type of automatic record
changer which plays both sides of the
record without turning it over, directed by
an uncanny "magic brain" has been
hailed by all who have seen it as a re-
markable step forward
in turntable
achievement. Incorporated into the new
Victrola combinations, the magic brain
eliminates old-style needles, extends
record life indefinitely and sets a new
standard in tone quality, according to
Allan B. Mills, RCA Victrola sales man-
ager.
Mr. Mills said that among the other
new features of the device are the Magic
Tone Cell (the pickup cartridge), the
Flexible Tone Bridge and the Jewel-Lite
Scanner. The new RCA Victrola equipped
•with these innovations and the Tandem
Tone Arm will play both sides of 15
records without attention once a starter
button has been pressed.
"The Magic Brain" he said, "provides
demonstrable features on which RCA
Victrola dealers can capitalize more than
they have ever been able to do before.
Automatic home entertainment, both
phonograph and radio, of a quality never
attained commercially before is now a
reality."
To operate a Magic Brain record player
equipped with the Tandem Tone Arm it is
only necessary to stack the records on
the automatic mechanism and press the
starting button. The Tandem Tone Arm,
which is actually two arms and tvo pick-
ups (one for playing the top oi a record
and the other for reproducing the lower
side) shaped somewhat like a tuning
fork, swings over and plays the top side
of the bottom record of the stack which
has been dropped to the turntable. After
reaching the end of the record, the Tan-
dem Tone Arm swings clear of the record
while the direction of the turntable's
revolution is reversed. Then it rises far
enough to make contact with the bottom
side of the record.
When the under side has been played,
the Tandem Tone Arm swings away so
that the record may be deposited gently
into a felt lined compartment, after which
another record from the bottom of the
stack drops into place. The cycle is re-
peated until all the records have been
played. The Magic Brain then automa-
tically shuts off the mechanism.
THE MAGIC TONE CELL
Secret of the remarkable tone quality
achieved with the new instrument is the
Magic Tone Cell, which is an important
Controls of the Magic Brain are ex-
ceedingly simple. The large lever
above the hand in the picture adjusts
the mechanism for playing either one
or both sides of the records. A record
may be rejected while playing by
pushing the starting button. An on-off
switch is the only other control on the
panel. To adjust the drop mechanism
to 10 or 12-inch records, it is only
necessary to turn the support shown
to the far left.
part of each tone arm. The cell is made
up of the Flexible Tone Bridge and the
Jewel-Lite Scanner. The former is a fine
wire filament scientifically designed to
eliminate at the source all objectionable
needle chatter. The scanner is a carefully
ground sapphire point which replaces the
needle. The perfectly balanced Magic
Tone Cell exerts a minimum of pressure
on the record which, combined with per-
fect tracking, assure indefinite life for the
sapphire point and the records and avoids
chatter. Gruelling laboratoy tests, running
into many hundreds of hours, have in-
dicated the life-span of the Scanner and
Bridge to be far beyond the heaviest
demands imaginable.
"With the phonograph compartment
open the 'Jewel-Lite Scanner' running in
the record groove without amplification,
the Magic Tone Cell creates substantially
less sound from mechanical vibration
than the sound which escaped past the
very effective Tone Guard in last year's
instruments," Mr. Mills said.
The vibrating parts of the Magic Tone
Cell, Mr. Mills said, weigh less than a
postage stamp despite their effectiveness
and rugged construction. The Magic Tone
Cell exerts approximately one-half the
pressure on the record of ordinary pickup
mechanisms, and there is no vlifference
in the pressure regardless of whether the
top or the bottom of the record is being
played.
The Magic Brain has been incorporated
in the 1942 Victrola Model V-225. Housed
in a Chippendale style cabinet with the
Magic Brain and all controls available
from the front, the instrument incorporates
a highly efficient chassis with 12 watts
of output through a push-pull audio sys-
tem. The new RCA Victor Teletube for
increased sentitivity. All other radio fea-
tures are of the most advanced design.
THE ROLL OUT "MAGIC BRAIN"
The complete Magic Brain mechanism,
with the exception that it has only one
Tone Arm and plays only one side of a
record automatically, is employed in an-
other new RCA Victrola automatic record
changer which introduces a new feature
achieving a new high in operating con-
venience for an automatic phonograph.
"This is known as the RCA Victrola
Roll-Out Magic Brain," Mr. Mills said.
"The whole automatic record changing
mechanism rolls out of the phonograph
compartment when the front is opened.
At just the right height for convenient
use, this automatic mechanism requires
but the stacking of records on the sup-
porting posts, a gentle touch to return it
to the compartment, and a press of the
starter lever. The cabinet may then be
closed for an automatic record concert
of about three-quarters of an hour. When
the last record has been played, the
mechanism is automatically shut off."
The Magic Brain Roll-Out mechanism is
featured in the 1942 RCA Victrola V-215,
a 9-tube instrument in an attractively
styled cabinet.
Another Magic Brain RCA Victrola
housed in k delightful Sheraton cabinet
is available as Model V-219. A split top
lid provides ready access to the auto-
matic mechanism and all radio controls.
Three low-price RCA Victrola console
models incorporating a completely new
automatic record changer are also in-
cluded in the series.
Bogarts Celebrate 50 Anniversary
E. B. Bogart. president of the Bogart
Piano Co., New York, and Mrs. Bogart
celebrated their fiftieth wedding anniver-
sary at their home in White Plains, N. Y.
on Sunday, September 4th. An informal
reception was held during the afternoon
and evening at which over 140 guests
were received. Among those who came
a distance was Mrs. J. C. Merriam of Los
Angeles, Cal., a daughter. Other children
present were John Bogart and C. Andrew
Bogart and four grandchildren one of
which C. Andrew Bogart, Jr., who is with
the First Division U.S.A. at Camp Devans
received special leave to attend the anni-
versary party.

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