Music Trade Review

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THE MUSIC TRADE REVIEW, DECEMBER, 19W
19
and Bloomington, Ind., are now operating
every available facility to keep up with
the continuing demand for the tiny instru-
ment. Deliveries are being made at pres-
ent at a rate considerably above 500,000
sets a year.
RCA Victor dealers, as well as pro-
prietors of various types of specialty
shops, have reaped the reward of news-
paper advertising. Ranging from lavish
spreads in New York newspapers to clever
mentions in "personal" columns, the ads
have pulled purchasers into stores by
thousands, all field reports indicate.
Extensive space is being devoted to
promoting the Personal Radio in nationally
circulated magazines during December.
A four color double-spread in Life -will
give the instrument prominent mention,
"The exhibit was a tremendous suc- as will full page ads in Look and Esquire
cess. We had about two thousand of the in December.
finest people in our community attending
during the three days, and many requests
that we make it an annual affair. Almost
Butler Does As Butler Did
every person remarked that they did not
Frank Butler, Butler Music Co., Kansas
Combination
Business
Phonographs - Records -
Radio - Phonographs
Gunnis Exhibit of Radio-Phonographs
Visited by over 2 0 0 0
Collaboration -with interior decorators
in the presentation of unique and artistic-
ally designed furniture has been in vogue
for sometime but the display of radio
phonographs in this manner was inaugu-
rated this fall by Miss Helen Gunnis who
The exhibit of Miss Helen Gunnis, Milwaukee, in collaboration with Miss Mary O'Rielly, Interior Decorator, at which the Magnavox and RCA
Victrolas were featured and a Period Model Record Cabinet designed by Miss O'Rielly.
owns and manages the Helen Gunnis
Record Shop, Milwaukee, Wis.
For three days Miss Mary O'Rielly,
prominent interior decorator of that city
displayed her art in conjunction with the
display of Miss Gunnis which comprised
the very latest 1941 models of the Mag-
navox and RCA Victrolas.
The exhibition was an invitation affair
and was held in the Georgian Room of
the exclusive Knickerbocker Hotel in
Milwaukee where artistic settings had
been arranged by Miss O'Rielly for the
various models as well as for a period
model record cabinet which was also de-
signed by her.
The success of the exhibit may best
be judged by the words of Miss Gunnis
who stated at the close of the reception.
realize that combination cabinets had
been improved and made so beautiful
and artistic.
"The Frequency Modulation Models of
course drew the attention of most people.
We succeeded in closing several sales
and adding several hundred prospects for
instruments before Christmas."
City, Missouri, is remodeling his store. He
is followng the same plans used by J.
Edwin Butler in remodeling the Butler
Music Co. at Marion, Ind. Seeing a pic-
ture of his new store he wrote to J. Edwin
Butler and learned that both stores were
the same size. The Butler's are not related.
RCA Personal Radio
on Sale Nationally
Mexican radio station XEJ recently pur-
chased a Wurlitzer Spinette, Model 900,
for use in its broadcasting studio from the
El Paso Piano Co., El Paso, Texas. Julian
Aguirre made the sale.
The Adler Music Co., Wurlitzer dealer
at Baker, Oregon, has announced the sale
of a Wurlitzer Grand Model 260, to radio
station KBKR of that city.
The RCA Victor Personal Radio, has at
last achieved distribution throughout
the country after unprecedented demand
retarded its advance on new markets for
several months.
RCA Manufacturing plants at Camden
Radio Stations Buy Wurlitzers