Music Trade Review

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THE MUSIC TRADE REVIEW, DECEMBER, 19W
20
Remodel Wurlitzer
Cleveland store
The Wurlitzer Cleveland, O. store has
been remodeled and rebult, and was
officially opened to the public on Novem-
ber 22.
The store front now presents a most
original and striking effect. The piano
salon has been enlarged and now has
three beautifully decorated model rooms.
The record department has been increased
and has a large number of sound-proofed
audition booths. The musical instrument
department is one of the most up-to-date
in the Middlewest. The radio section has
been enlarged, handsomely redecorated,
and carries a full line of all popular makes
of radios and radio-phonographs. Also a
large sized auditorium has been added,
set aside for the exclusive use of music
teachers, as well as the public schools.
The service department has been com-
pletely modernized, while the sheet music
department has been greatly increased in
size, and now has a larger selection of
practically every type of popular sheet
music, as well as classical, semi-classical,
secular, and teaching material.
The opening of the new Wurlitzer store
was celebrated for two days. A number
of noted soloists were heard and the famed
prize winning Wurlitzer bands gave a
series of sprakling concerts in the store's
new auditorium.
The Cleveland Wurlizer Co. was organ-
ized in 1919, at which time it absorbed
the old C aid well Piano Co., located on
Huron Road. The business quickly out-
grew this location, and within a short
time moved to the present store at 1015
Euclid Avenue.
Floyd Cronquist, Cleveland Manager,
joined Wurlitzer in 1928 in the credit
department of the Chicago store. In
1933, he was made credit manager. In
February, 1937, he became assistant store
manager in Cleveland. In March, 1939,
he became manager, and under his able
direction the store has made such great
strides—that this great expansion pro-
gram became necessary.
In addition to the main store at 1015
Euclid Avenue, Cleveland, Wurlitzer
maintains complete studios at 15200
Madison Avenue, Lakewood; 15213 St.
Clair, the Five Point Studios; and at 4141
Pearl Road.
Steinway Sees
Imperial Valley.
While on the Pacific Coast, accom-
panied by Roman De Majewski, director
of wholesale sales of Steinway & Sons,
New York, William R. Steinway visited
A. D. LaMotte, President of the Thearle
Music Co., San Diego, Cal. The accom-
111"
Roman DeMajewski, Dwight McCormick, William
R. Steinway and A. D. LaMotte
Julius Breckwoldt & Son, Inc., Dolgeville, N. Y.
panying snapshot was taken at Mr.
LaMotte's Lenni Springs Ranch at Alpine,
Cal. who gave a week end party for Mr.
Steinway, Mr. Majewski and Dwight S.
McCormack, president of Sherman Clay &
Co., San Francisco.
As it was Mr. Steinway's first trip west
of Denver, time was taken to make a trip
over to the Imperial Valley and other
points of interest in that section of the
country. At noon they had luncheon
with the Mexican Consul at Calexico,
Coronel lose M. Gutlierrez. Although they
ran though the one day in 365 that it rains
there by the time they returned to the
ranch that night, skies were clear again.
Here they took advantage of the culinary
skill of Count Roman. On this occasion
he broiled a -whole turkey over a char-
coal barbecue. "It was so good that the
four of us managed to get away with the
entire bird," said Mr. La Motte.