Music Trade Review
Issue: 1933 Vol. 92 N. 1 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
January, 1933
D. Wetmore, of the prominent architectural
firm of Warren £ Wetmore, New York. She
was built in the yards of the Bethlehem Ship
Building Co., at a cost of $8,500,000 and is
the third ship of the same type built by the
Matson line. both of the other two, the Monterey and the
Mariposa, also being equipped with Steinway grands of
special design.
The new ship is 632 feet long, 69 feet beam, 28 feet draft
and 20,000 gross tons. She is built to maintain a speed of
20.5 knots. She is electrically equipped throughout and
has nine decks.
The ship will accommodate 672 passengers, 443 in first
and 229 in cabin class. Her hold will provide space for
5,000 tons of dry cargo and 850 tons of perishable freight
in six insulated chambers. Ventilation will be provided
by a thermo-tank system which will make possible a change
of air every three to five minutes.
STEIN WAY GRANDS INSTALLED O N NEW
PALATIAL MATSON LINER "LURLINE
Views of the Pala-
tial new Matson Line
ship "Lurline," show-
ing Steinway grand
pianos installed. Top,
Dance Pavilion; cen-
ter, F i r s t Cabin
Lounge; B o t t o m ,
Georgian Room
W
HEN the new Matson
l i n e steamship, t h e
Lurline, sailed from New York
on January 12 on her maiden
voyage to the South Seas and
Australia in preparation for
her regular service between
San Francisco and the Orient,
she carried with her several
Steinway & Sons grand pianos
each of them built and deco-
rated on special order to har-
monize with the decorative
treatments of the salons in
which they were placed.
The piano in the dance pavilion on the A deck of the ship, shown
at the top, is finished in apple green crackled lacquer antiqued with
gold striping, in harmony with the general decorative scheme. At
the bottom is shown the Georgian room equipped with fine simple
furniture of the Queen Anne, Sheraton and Chippendale periods and
with the piano again in perfect harmony with its surroundings. The
outstanding feature of the ship, however, is the first cabin lounge
on A deck (center) with wall decorations in brilliant translucent
Kapa shell effect, giving a silvery sheen to the walls which are, in
turn, trimmed with gold Chinese decorations. A model B Steinway
grand in Chinese Chippendale case fits in admirably with the general
ensemble.
The ship was decorated throughout under the direction of Charles
WHAT IS THE FUTURE FOR
PIANO RETAILERS?
The wide interest aroused by the article
"What is the Future of the Piano Retailer,"
by Walter L. Bond, of the Weaver Piano Co.,
is indicated by the following excerpts from
some of the many letters received:
"December 28, 1932.
"Dear Mr. Bond:—I have just finished
reading your article 'What is the Future for
the Piano Retailer?'—in the December issue
of THE Musrc TRADE REVIEW, and I want
to extend congratulations and to express my
appreciation of the manner in which you
L_
are holding up the banner for piano retail
selling. I hope that every piano merchant
in the country will read your article because
•its facts are accurate and its conclusions
sound.
"The piano continues to receive an enorm-
ous amount of publicity, costing the trade
itself nothing. You have referred to one
broad phase of that activity in the essential
element that the piano is of radio broad-
casting. There is hardly a high grade mo-
tion picture, featuring a well-to-do or com-
fortable home, that doesn't show a piano.
The advertisers of numerous commodities,
who wish to associate their products with
'class,' very frequently embody a piano in
the illustration accompanying their adver-
tisements. Music is still the greatest force
in the cultural life of the country. The great
orchestras continue to feature piano concertos,
which are as popular as any number that
they place upon their programs.
"Your article is especially timely and
heartening. Again, I congratulate you upon
its excellence.
"Sincerely,
"RICHARD W. LAWRENCE, President,
"Bankers Commercial Security Co."
"Watertown, Mass., December 20, 1932.
"Dear Mr. Bond:—That most lucid and
{Continued on page 14)
THE
MUSIC
TRADE
REVIEW,
January, 1933
D. Wetmore, of the prominent architectural
firm of Warren £ Wetmore, New York. She
was built in the yards of the Bethlehem Ship
Building Co., at a cost of $8,500,000 and is
the third ship of the same type built by the
Matson line. both of the other two, the Monterey and the
Mariposa, also being equipped with Steinway grands of
special design.
The new ship is 632 feet long, 69 feet beam, 28 feet draft
and 20,000 gross tons. She is built to maintain a speed of
20.5 knots. She is electrically equipped throughout and
has nine decks.
The ship will accommodate 672 passengers, 443 in first
and 229 in cabin class. Her hold will provide space for
5,000 tons of dry cargo and 850 tons of perishable freight
in six insulated chambers. Ventilation will be provided
by a thermo-tank system which will make possible a change
of air every three to five minutes.
STEIN WAY GRANDS INSTALLED O N NEW
PALATIAL MATSON LINER "LURLINE
Views of the Pala-
tial new Matson Line
ship "Lurline," show-
ing Steinway grand
pianos installed. Top,
Dance Pavilion; cen-
ter, F i r s t Cabin
Lounge; B o t t o m ,
Georgian Room
W
HEN the new Matson
l i n e steamship, t h e
Lurline, sailed from New York
on January 12 on her maiden
voyage to the South Seas and
Australia in preparation for
her regular service between
San Francisco and the Orient,
she carried with her several
Steinway & Sons grand pianos
each of them built and deco-
rated on special order to har-
monize with the decorative
treatments of the salons in
which they were placed.
The piano in the dance pavilion on the A deck of the ship, shown
at the top, is finished in apple green crackled lacquer antiqued with
gold striping, in harmony with the general decorative scheme. At
the bottom is shown the Georgian room equipped with fine simple
furniture of the Queen Anne, Sheraton and Chippendale periods and
with the piano again in perfect harmony with its surroundings. The
outstanding feature of the ship, however, is the first cabin lounge
on A deck (center) with wall decorations in brilliant translucent
Kapa shell effect, giving a silvery sheen to the walls which are, in
turn, trimmed with gold Chinese decorations. A model B Steinway
grand in Chinese Chippendale case fits in admirably with the general
ensemble.
The ship was decorated throughout under the direction of Charles
WHAT IS THE FUTURE FOR
PIANO RETAILERS?
The wide interest aroused by the article
"What is the Future of the Piano Retailer,"
by Walter L. Bond, of the Weaver Piano Co.,
is indicated by the following excerpts from
some of the many letters received:
"December 28, 1932.
"Dear Mr. Bond:—I have just finished
reading your article 'What is the Future for
the Piano Retailer?'—in the December issue
of THE Musrc TRADE REVIEW, and I want
to extend congratulations and to express my
appreciation of the manner in which you
L_
are holding up the banner for piano retail
selling. I hope that every piano merchant
in the country will read your article because
•its facts are accurate and its conclusions
sound.
"The piano continues to receive an enorm-
ous amount of publicity, costing the trade
itself nothing. You have referred to one
broad phase of that activity in the essential
element that the piano is of radio broad-
casting. There is hardly a high grade mo-
tion picture, featuring a well-to-do or com-
fortable home, that doesn't show a piano.
The advertisers of numerous commodities,
who wish to associate their products with
'class,' very frequently embody a piano in
the illustration accompanying their adver-
tisements. Music is still the greatest force
in the cultural life of the country. The great
orchestras continue to feature piano concertos,
which are as popular as any number that
they place upon their programs.
"Your article is especially timely and
heartening. Again, I congratulate you upon
its excellence.
"Sincerely,
"RICHARD W. LAWRENCE, President,
"Bankers Commercial Security Co."
"Watertown, Mass., December 20, 1932.
"Dear Mr. Bond:—That most lucid and
{Continued on page 14)
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