Music Trade Review

Issue: 1933 Vol. 92 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
January, 1933
D. Wetmore, of the prominent architectural
firm of Warren £ Wetmore, New York. She
was built in the yards of the Bethlehem Ship
Building Co., at a cost of $8,500,000 and is
the third ship of the same type built by the
Matson line. both of the other two, the Monterey and the
Mariposa, also being equipped with Steinway grands of
special design.
The new ship is 632 feet long, 69 feet beam, 28 feet draft
and 20,000 gross tons. She is built to maintain a speed of
20.5 knots. She is electrically equipped throughout and
has nine decks.
The ship will accommodate 672 passengers, 443 in first
and 229 in cabin class. Her hold will provide space for
5,000 tons of dry cargo and 850 tons of perishable freight
in six insulated chambers. Ventilation will be provided
by a thermo-tank system which will make possible a change
of air every three to five minutes.
STEIN WAY GRANDS INSTALLED O N NEW
PALATIAL MATSON LINER "LURLINE
Views of the Pala-
tial new Matson Line
ship "Lurline," show-
ing Steinway grand
pianos installed. Top,
Dance Pavilion; cen-
ter, F i r s t Cabin
Lounge; B o t t o m ,
Georgian Room
W
HEN the new Matson
l i n e steamship, t h e
Lurline, sailed from New York
on January 12 on her maiden
voyage to the South Seas and
Australia in preparation for
her regular service between
San Francisco and the Orient,
she carried with her several
Steinway & Sons grand pianos
each of them built and deco-
rated on special order to har-
monize with the decorative
treatments of the salons in
which they were placed.
The piano in the dance pavilion on the A deck of the ship, shown
at the top, is finished in apple green crackled lacquer antiqued with
gold striping, in harmony with the general decorative scheme. At
the bottom is shown the Georgian room equipped with fine simple
furniture of the Queen Anne, Sheraton and Chippendale periods and
with the piano again in perfect harmony with its surroundings. The
outstanding feature of the ship, however, is the first cabin lounge
on A deck (center) with wall decorations in brilliant translucent
Kapa shell effect, giving a silvery sheen to the walls which are, in
turn, trimmed with gold Chinese decorations. A model B Steinway
grand in Chinese Chippendale case fits in admirably with the general
ensemble.
The ship was decorated throughout under the direction of Charles
WHAT IS THE FUTURE FOR
PIANO RETAILERS?
The wide interest aroused by the article
"What is the Future of the Piano Retailer,"
by Walter L. Bond, of the Weaver Piano Co.,
is indicated by the following excerpts from
some of the many letters received:
"December 28, 1932.
"Dear Mr. Bond:—I have just finished
reading your article 'What is the Future for
the Piano Retailer?'—in the December issue
of THE Musrc TRADE REVIEW, and I want
to extend congratulations and to express my
appreciation of the manner in which you
L_
are holding up the banner for piano retail
selling. I hope that every piano merchant
in the country will read your article because
•its facts are accurate and its conclusions
sound.
"The piano continues to receive an enorm-
ous amount of publicity, costing the trade
itself nothing. You have referred to one
broad phase of that activity in the essential
element that the piano is of radio broad-
casting. There is hardly a high grade mo-
tion picture, featuring a well-to-do or com-
fortable home, that doesn't show a piano.
The advertisers of numerous commodities,
who wish to associate their products with
'class,' very frequently embody a piano in
the illustration accompanying their adver-
tisements. Music is still the greatest force
in the cultural life of the country. The great
orchestras continue to feature piano concertos,
which are as popular as any number that
they place upon their programs.
"Your article is especially timely and
heartening. Again, I congratulate you upon
its excellence.
"Sincerely,
"RICHARD W. LAWRENCE, President,
"Bankers Commercial Security Co."
"Watertown, Mass., December 20, 1932.
"Dear Mr. Bond:—That most lucid and
{Continued on page 14)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
RECENT CHANGES A M O N G
LYON & HEALY EXECUTIVES
Nineteen Thirty-three marked several im-
portant changes in the executive personnel
of Lyon & Healy, Chicago. First Vice-presi-
dent Walter P. Roche, the general sales
manager, resigned and may leave this in-
dustry after a continuous service of twenty-
six years with Lyon & Healy, except for his
war service as a chief petty officer in the
U. S. Navy.
Treasurer A. T. Lemaire becomes vice-
president and general sales manager, and Leo
Conlon becomes treasurer.
R. J. O'Connell becomes manager of the
piano sales department. He is well known
and popular in the local trade, and a vet-
eran in service of the house.
RADIO MANUFACTURERS
MOVE TO WASHINGTON
'On January 10th the office of the Radio
Manufacturers' Association was moved from
Chicago to the American Building, 1317 F
street, N. W., Washington, D. C, with
Bond Geddes, executive vice-president and
general manager, in charge. It was felt that
the location of the offices in the National
Capital would prove of prime advantage to
the association in its various activities, par-
ticularly those having to do with national
legislative matters.
The plan of placing official RMA seals
on all receiving sets that measure up to the
requirements of the association in construc-
tion and performance has met with wide ap-
proval and already many receiving sets bear-
ing the seal have been distributed to the trade
and public. The members of the associa-
tion have already ordered thousands of the
seals. It is felt that their use will even-
tually result in clearing the market of poor-
ly constructed receiving sets that through
their sale do more harm than good for the
cause of radio.
YEAR-END LUNCHEON
IS WELL ATTENDED
Well over a score of members of the piano
trade, most of them to be classed among the
veterans, attended the twenty-third annual
year-end luncheon, held at the National Re-
publican Club, New York, on December
29th. The affair was managed, as usual, by
A. Dalrymple and Albert Behning, the lat-
ter acting as toastmaster.
There were a number of brief and in-
formal talks by those present, including C.
Alfred Wagner, president of the Music In-
dustries Chamber of Commerce; John J.
Glynn; Major E. J. Winterroth; R. W.
Lawrence, Theodore E. Steinway and Her-
mann Irion. All the talks were of optimistic
January, 1933
tenor and the point was emphasized that it
was not so much a question of carrying on
until the situation improved, but rather one
of adjustment to present conditions, while
hoping for the longed-for improvement.
LOCAL PIANO TUNERS
OCCUPY LARGER QUARTERS
At the monthly meeting of the Piano Tuner
Technicians' Association, of New York, held
at Pythian Temple, on January 9th, the new-
ly elected officers were installed, being head-
ed by F. E. Lane as president. It was de-
cided to move to larger quarters in the Hotel
America, 145 West 47th street, New York,
in order to take care of the steadily growing
membership. A fine spirit of fellowship was
shown by the tuners present when they agreed
to take over the unfinished contract busi-
ness of their late president, W. F. Gould,
and fulfill all obligations for the benefit of
the widow. The New York Association join-
ed with the New Jersey Piano Tuners' As-
sociation in a letter of protest to the Lauter
Piano Co., of Newark, against the fixing of
a price of $1.50 for tuning by that com-
pany. It was urged that tuners cannot do
first-class work for such small compensation.
Cripples' Home, at the annual Rotary Christ-
mas party in Binghamton. He also enter-
tained five hundred children from three or-
phan homes at a Kiwanis Club party. He
entertained also at the Veterans' Christmas
party at the Binghamton State Hospital for
the Insane.
GRINNELL BROS. MANAGERS
HOLD 30th CONVENTION
The branch managers and department
heads of Grinnell Bros., with headquarters in
Detroit, Mich., held their thirtieth annual
convention in that city on January 9, 10 and
11, for the purpose of discussing business
conditions and laying plans for the coming
year. The annual banquet was held at the
Hotel Tuller, on January 10, with A. A.
Grinnell as chairman. The principal ad-
dress was made by Ralph C. Wilson, a
prominent insurance man on "Creating Busi-
LUDDEN & BATES STILL
OPERATE IN ATLANTA, GA.
A story in a recent issue of THE REVIEW
regarding the closing of their Savannah
store by Ludden & Bates, of Atlanta, unfor-
tunately gave the impression that the busi-
H. EDGAR FRENCH TAKES
ness of the firm was being liquidated. As
ASSETS OF OLD CONCERN
a matter of fact the Savannah store has been
H. Edgar French, formerly president of closed temporarily until conditions are bet-
the Jesse French & Sons Piano Mfg. Co., an- ter while the Atlanta headquarters continue
nounced that he has taken over the merchan- in operation. The company has been in busi-
dise inventory of the Jesse French Mfg. Co., ness for over sixty-two years and has no
and has organized the Jesse French Corpora- intention of retiring from the retail music
tion, to continue the business.
To THE field in that territory.
REVIEW Mr. French said: "Our plans are
not fully matured, but we are in a position to FIRE CAUSES HEAVY LOSS
fill orders for Jesse French pianos and hope,
before long, to have the complete line in TO MUSIC STORE AND STOCK
stock again. We are making some factory
A blaze of unknown origin, which broke
readjustments and in order to reduce over- out in the building at 322 South Main street,
head and hope by spring to have the busi- Ottawa, Kans., occupied by the W. G.
ness once more on a good basis."
Saunders Music Co., caused damage due to
fire, smoke and water estimated at $10,000 to
the building and contents. The building
PRESIDENT WEEKS STILL
which is the property of Mrs. W. G. Saun-
ders was damaged to the extent of $2,000
FIGHTS BATTLE FOR MUSIC
Edwin R. Weeks, President of the Na- and Mr. Saunders estimates loss to his stock
tional Association of Music Merchants, is including pianos and other instruments at
continuing to spread the gospel of "Music between $7,500 and $8,000. The loss was
in the Home" in addresses before various or- partly covered by insurance according to the
ganizations. He was the guest of. honor at a firm's statement.
Ladies' Night Entertainment by the Water-
town, N. Y., Rotary Club, January 5th. On HARLAN HAUSCHILDT N O W
the 24th, Mr. Weeks spoke before the Cort-
land, N. Y., Chamber of Commerce, at a din- HEAD OF COAST COMPANY
ner to which he was accompanied by the Live
Harlan Hauschildt, son of the founder of
Wire Club of the Binghamton Chamber of the Hauschildt Music Co., Oakland, Cal.,
Commerce. Other Rotary engagements will was recently elected president of the com-
take place in February.
pany and took over full control. The busi-
During the holidays, Mr. Weeks enter- ness was established in 1891 and is widely
tained two hundred children inmates of the known on the Pacific Coast.
Imperial Industrial Corp.
Manufacturers
Q. R. S. Imperial
and
Recordo Reproducing Rolls
New York, N. Y., E. 135th St. & Walnut Ave.
Chicago, 4829 S. Kedzie Ave.
Pacific Coast, LOUIS F. GOELZLIN
138 McAllister St., San Francisco, Calif.
HARDMAN, PECK & Co.
Manufacturers of
Fine Pianos for 91 years
New York
433 Fifth Avenue

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