Music Trade Review
Issue: 1930 Vol. 89 N. 5 - Page 21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY, 1930
Kimball Grand for West
Virginia Radio Studio
The picture of the handsome sun-parlor and
rest-room shown herewith is that in the Ander-
son Newcomb Co.'s store in Huntington,
W. Va. This is claimed to be West Virginia's
finest and largest department store and ad-
jacent to this on the left one can see the ex-
hibit rooms and studio of radio broadcasting
The Music Trade Review
anos his cumulative experience of many years
in manufacturing and wholesaling instruments,
during which he has traveled from coast to
coast and has learned the selling problems and
studied the buying taste of the public in every
State. He understands the conditions as they
exist in the piano trade, and has established
his own company with the belief that he will
give the dealers a product which they can sell
easily and profitably. He believes that there is
a larger market for straight pianos, small
grands and small uprights of good quality and
Broadcasting
Studios of
Radio Station
WSAZ,
Huntington,
W. Va.
SRIIIIIIIIIIIINIIIIIIIHNIHtllHIIIilllllllllllllillllHIIIIIHir
station WSAZ. This studio is equipped with striking beauty at a moderate price, than ever
a Kimball grand purchased from the Anderson before, and feels that the trade has not realized
Newcomb Co., and the staff recorded their sat- the accumulation of prospects which have re-
isfaction with it by saying, "The Kimball grand sulted from temporary diversion of the deal-
we purchased from you has been received and er's activities into other lines in the past sev-
placed in the studios of WSAZ. The manage- eral years.
ment and musicians are very much pleased.
They say it is the finest instrument they have
ever had in their studios."
Jack Smith's orchestra and George Johnson's
orchestra broadcast regularly over this station
and are the feature of these programs, using,
In the April Review an item appeared de-
in connection with the orchestral instruments,
scribing the special small catalog issued by the
the Kimball grand mentioned above.
The Kimball piano is a favorite in many Clark Orchestra Roll Co. of rolls for callia-
other radio broadcasting stations, and in each phones, calliopes and other automatic instru-
rase has .been purchased by the station. A ments devoted to outdoor advertising or "bally-
partial list of the stations equipped with and hoo" as it is called in the circuit world. Mr.
using Kimball grands include: KFVD, Los Clark follows that up with an interview in
Angeles, Calif.; WIBO, Chicago, 111.; KSOO, which he tells ©f the actual experience and
Sioux Falls, So. Dak.; KFPY, Spokane, Wash.; success of one well-known operator of a callia-
WKBH, La Crosse, Wis.; WKAR and MAC, phone, who uses the Clark rolls and finds that
Lansing, Mich.; WRBU, Gastonia, No. Car.; his public performances have a great drawing
WHBD, Bellefontaine, O.; WRHM, Minne- power. Mr. Clark says:
"This particular operator, M. A. Fredrickson
apolis, Minn.; WJJD and WMBI, Chicago;
WMBJ and KJV, Pittsburgh, Pa.; KXRO, of St. Joseph, Mo., is well known in the callia-
Aberdeen, Wash.; KTAT, Fort Worth, Tex.; phone world and is now exploiting the S. W.
KVT, Tacoma, Wash.; WCAE and WJS, Brundage shows. He believes in -having up-to-
date music rolls for his machine as it is the
Pittsburgh, Pa.
program that really counts in attracting public
attention, and he has found that the Clark
rolls constantly draw the most favorable atten-
tion.
"Being a live-wire operator, this man has
continued to buy music rolls for this instru-
A new house has recently made its bow to ment until at present he boasts of a collection
the industry, in the organization of the How- of over 150 rolls. All of the most popular
ard B. Morenus Co., LaPorte, Ind., headed by groups, marches, waltz programs, foreign music
Howard B. Morenus, widely known and respect- of all kinds and a host of special rolls are in-
ed in the industry and for thirty years associated cluded in this splendid library which is deemed
with the Hobart M. Cable Co. as an executive. necessary to cover the field in a most adequate
Now he has retired from that house to estab- manner.
lish and control the Howard B. Morenus Co.,
"He sees to it that music appropriate for
and has placed on the market the Vogue piano. the occasion, and best liked in the community
This will be manufactured in two styles, a grand, in which he is working, is played on his callia-
four feet ten inches long, and an upright three phone and for the past six years he has been
feet ten inches high. His headquarters and connected with one of the largest and cleanest
sample rooms will be in the A. P. Andrews carnivals in America.
Building, LaPorte, Ind., and shipments will
"If a carnival is booked under the auspices
have commenced ere the publication of this.
of The American Legion, you will notice that
Mr. Morenus has embodied in the Vogue pi- he is 'grinding out' the patriotic melodies and
Has Large Library of Clark
Rolls for His Calliaphone
Howard B. Morenus
Marketing Vogue Pianos
21
those songs that were made popular during the
late World War. Early in the season, when
showing in the Southern states, his programs
are made up of blues and melodies to attract
the populace of the folks below the Mason-
Dixon line. In fact, always having on hand
music that will suit any occasion has spelled
success for this operator."
Capehart Progress Proves
Opportunities in the Trade
If one needs any cheering up over the musi-
cal instrument business, a visit to the plant of
the Capehart Co. at Ft. Wayne, Ind., and an
examination of the orders being filled and the
number of men at work will make one an en-
thusiast not only over the Capehart line but
over business prospects in the industry itself.
Much of the extraordinary growth of the Cape-
hart organization is due to the dynamic per-
sonality and the organizing ability of its found-
er and president, Homer E, Capehart, but he
has had the good fortune to gather around him
men who share his enthusiasm over the future
of this type of instrument, and are translating
that enthusiasm into orders.
They have about seventy field men covering
all parts of the country, and their agencies,
dealers and selling outlets already number
nearly 2,000. Mr. Capehart is a believer in
printers' ink and his faith in that is demonstrat-
ed by his use of all forms of printed matter and
selling literature. This helps the dealer as well
as his regional and field representatives and
further influences the final purchasers as they
begin to perceive the profit-bringing possibili-
ties of both the Capehart Orchcstrope and the
Capehart Amperion, the latter being the home
model recently introduced with great success.
For some time the sales promotion activities
in the field of printing have been committed to
the capable care of C. E. Ihrie, director of
sales promotion and advertising manager, and
during a recent visit he explained some re-
search work and analysis which he has been
doing in his spare time, owing to his personal
enthusiasm over the instruments. All of Ihrie's
evenings are given up to trying out the new
records put out by the record makers and ana-
lyzing their own recommendations as well as
determining the judgment of himself and his
business associates' in making a list of their
own, which they will send out to each buyer of
the Capehart instrument. "This," as he puts it,
"will help the Capehart owners to keep up-to-
date with the most popular records. It is the
popular records that sell the best and they sell
the best because the public like them the best.
"Now the average proprietor of a restaurant
or place of public entertainment has hardly the
time to go to a dealer's store and try out all
the new records listed, but, from what many of
them tell us, they will be glad to have our rec-
ommendation as to what records have proven
the most popular. With this to guide them,
they can order the records by phone from the
local dealer, put them on their instruments, and
increase their daily receipts and profits from
the instrument as well as the incidental profit
they obtain from drawing customers who like
to have music with their meals, etc., and who
want the latest really worth-while music.
"Incidentally, our advertising campaign for
1930, which covers many industrial fields and
touches all parts of the country, has proven
very successful. In fact, we find by analysjs of
our records that 67% of the new Capehart deal-
ers which we have signed up since January 1.
1930*. are dealers who inquired of us about our
instruments seen after reading our ads, and
once having secured their interest through the
printed word, our sales representatives did the
rest."
Consult the Universal Want Directory of
The Review.
MAY, 1930
Kimball Grand for West
Virginia Radio Studio
The picture of the handsome sun-parlor and
rest-room shown herewith is that in the Ander-
son Newcomb Co.'s store in Huntington,
W. Va. This is claimed to be West Virginia's
finest and largest department store and ad-
jacent to this on the left one can see the ex-
hibit rooms and studio of radio broadcasting
The Music Trade Review
anos his cumulative experience of many years
in manufacturing and wholesaling instruments,
during which he has traveled from coast to
coast and has learned the selling problems and
studied the buying taste of the public in every
State. He understands the conditions as they
exist in the piano trade, and has established
his own company with the belief that he will
give the dealers a product which they can sell
easily and profitably. He believes that there is
a larger market for straight pianos, small
grands and small uprights of good quality and
Broadcasting
Studios of
Radio Station
WSAZ,
Huntington,
W. Va.
SRIIIIIIIIIIIINIIIIIIIHNIHtllHIIIilllllllllllllillllHIIIIIHir
station WSAZ. This studio is equipped with striking beauty at a moderate price, than ever
a Kimball grand purchased from the Anderson before, and feels that the trade has not realized
Newcomb Co., and the staff recorded their sat- the accumulation of prospects which have re-
isfaction with it by saying, "The Kimball grand sulted from temporary diversion of the deal-
we purchased from you has been received and er's activities into other lines in the past sev-
placed in the studios of WSAZ. The manage- eral years.
ment and musicians are very much pleased.
They say it is the finest instrument they have
ever had in their studios."
Jack Smith's orchestra and George Johnson's
orchestra broadcast regularly over this station
and are the feature of these programs, using,
In the April Review an item appeared de-
in connection with the orchestral instruments,
scribing the special small catalog issued by the
the Kimball grand mentioned above.
The Kimball piano is a favorite in many Clark Orchestra Roll Co. of rolls for callia-
other radio broadcasting stations, and in each phones, calliopes and other automatic instru-
rase has .been purchased by the station. A ments devoted to outdoor advertising or "bally-
partial list of the stations equipped with and hoo" as it is called in the circuit world. Mr.
using Kimball grands include: KFVD, Los Clark follows that up with an interview in
Angeles, Calif.; WIBO, Chicago, 111.; KSOO, which he tells ©f the actual experience and
Sioux Falls, So. Dak.; KFPY, Spokane, Wash.; success of one well-known operator of a callia-
WKBH, La Crosse, Wis.; WKAR and MAC, phone, who uses the Clark rolls and finds that
Lansing, Mich.; WRBU, Gastonia, No. Car.; his public performances have a great drawing
WHBD, Bellefontaine, O.; WRHM, Minne- power. Mr. Clark says:
"This particular operator, M. A. Fredrickson
apolis, Minn.; WJJD and WMBI, Chicago;
WMBJ and KJV, Pittsburgh, Pa.; KXRO, of St. Joseph, Mo., is well known in the callia-
Aberdeen, Wash.; KTAT, Fort Worth, Tex.; phone world and is now exploiting the S. W.
KVT, Tacoma, Wash.; WCAE and WJS, Brundage shows. He believes in -having up-to-
date music rolls for his machine as it is the
Pittsburgh, Pa.
program that really counts in attracting public
attention, and he has found that the Clark
rolls constantly draw the most favorable atten-
tion.
"Being a live-wire operator, this man has
continued to buy music rolls for this instru-
A new house has recently made its bow to ment until at present he boasts of a collection
the industry, in the organization of the How- of over 150 rolls. All of the most popular
ard B. Morenus Co., LaPorte, Ind., headed by groups, marches, waltz programs, foreign music
Howard B. Morenus, widely known and respect- of all kinds and a host of special rolls are in-
ed in the industry and for thirty years associated cluded in this splendid library which is deemed
with the Hobart M. Cable Co. as an executive. necessary to cover the field in a most adequate
Now he has retired from that house to estab- manner.
lish and control the Howard B. Morenus Co.,
"He sees to it that music appropriate for
and has placed on the market the Vogue piano. the occasion, and best liked in the community
This will be manufactured in two styles, a grand, in which he is working, is played on his callia-
four feet ten inches long, and an upright three phone and for the past six years he has been
feet ten inches high. His headquarters and connected with one of the largest and cleanest
sample rooms will be in the A. P. Andrews carnivals in America.
Building, LaPorte, Ind., and shipments will
"If a carnival is booked under the auspices
have commenced ere the publication of this.
of The American Legion, you will notice that
Mr. Morenus has embodied in the Vogue pi- he is 'grinding out' the patriotic melodies and
Has Large Library of Clark
Rolls for His Calliaphone
Howard B. Morenus
Marketing Vogue Pianos
21
those songs that were made popular during the
late World War. Early in the season, when
showing in the Southern states, his programs
are made up of blues and melodies to attract
the populace of the folks below the Mason-
Dixon line. In fact, always having on hand
music that will suit any occasion has spelled
success for this operator."
Capehart Progress Proves
Opportunities in the Trade
If one needs any cheering up over the musi-
cal instrument business, a visit to the plant of
the Capehart Co. at Ft. Wayne, Ind., and an
examination of the orders being filled and the
number of men at work will make one an en-
thusiast not only over the Capehart line but
over business prospects in the industry itself.
Much of the extraordinary growth of the Cape-
hart organization is due to the dynamic per-
sonality and the organizing ability of its found-
er and president, Homer E, Capehart, but he
has had the good fortune to gather around him
men who share his enthusiasm over the future
of this type of instrument, and are translating
that enthusiasm into orders.
They have about seventy field men covering
all parts of the country, and their agencies,
dealers and selling outlets already number
nearly 2,000. Mr. Capehart is a believer in
printers' ink and his faith in that is demonstrat-
ed by his use of all forms of printed matter and
selling literature. This helps the dealer as well
as his regional and field representatives and
further influences the final purchasers as they
begin to perceive the profit-bringing possibili-
ties of both the Capehart Orchcstrope and the
Capehart Amperion, the latter being the home
model recently introduced with great success.
For some time the sales promotion activities
in the field of printing have been committed to
the capable care of C. E. Ihrie, director of
sales promotion and advertising manager, and
during a recent visit he explained some re-
search work and analysis which he has been
doing in his spare time, owing to his personal
enthusiasm over the instruments. All of Ihrie's
evenings are given up to trying out the new
records put out by the record makers and ana-
lyzing their own recommendations as well as
determining the judgment of himself and his
business associates' in making a list of their
own, which they will send out to each buyer of
the Capehart instrument. "This," as he puts it,
"will help the Capehart owners to keep up-to-
date with the most popular records. It is the
popular records that sell the best and they sell
the best because the public like them the best.
"Now the average proprietor of a restaurant
or place of public entertainment has hardly the
time to go to a dealer's store and try out all
the new records listed, but, from what many of
them tell us, they will be glad to have our rec-
ommendation as to what records have proven
the most popular. With this to guide them,
they can order the records by phone from the
local dealer, put them on their instruments, and
increase their daily receipts and profits from
the instrument as well as the incidental profit
they obtain from drawing customers who like
to have music with their meals, etc., and who
want the latest really worth-while music.
"Incidentally, our advertising campaign for
1930, which covers many industrial fields and
touches all parts of the country, has proven
very successful. In fact, we find by analysjs of
our records that 67% of the new Capehart deal-
ers which we have signed up since January 1.
1930*. are dealers who inquired of us about our
instruments seen after reading our ads, and
once having secured their interest through the
printed word, our sales representatives did the
rest."
Consult the Universal Want Directory of
The Review.
Future scanning projects are planned by the International Arcade Museum Library (IAML).