Music Trade Review
Issue: 1930 Vol. 89 N. 5 - Page 20
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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Chickc
333 No. MICHIGAN
AVENUE
FRANK W. KIRK
Manager
Warner Bros. Pictures, Inc., Purchase
Musical Division of Brunswick Co.
/ ~ \ N E of the big pieces of news for the month
^-^ was the announcement ot the acquisition
by purchase of all the assets of the musical di-
vision of the Brunswick-Balke-Collender Co., by
Warner Bros. Pictures, Inc., a move that holds
promise of some highly interesting develop-
ments in the radio-music field.
Dealers and others who have been in contact
with the Brunswick organization over a period
of years will be pleased to know that the per-
sonnel will for the most part remain intact
under the new administration, the set-up being
as follows: R. W. Jackson, general manager;
J. O. Miller, general 'production manager; A. A.
Trostlcr, radio-Panatrope sales manager; E. F.
Stevens, Jr., record sales manager; and P. S.
Ellison, advertising manager. The thoroughly
experienced and capable staff of production, re-
search and engineering executives will also
continue.
Organization of the Brunswick Corporation
will proceed immediately, this new company
taking over the manufacturing, sales, advertis-
ing and other activities heretofore conducted
by the Radio-Panatrope-Record division. At
the present executive offices are located in Chi-
cago, but in the near future will be moved to
New York City.
The organization of the Brunswick musical
division is most complete and embraces every
activity in the making of radios, Panatropes
with radio, and records. A complete national
distributing organization, including over sixty
distributors, has just been completed, including
some of the largest and best-known radio and
music wholesalers in the trade.
According to announcement from the Chicago
headquarters, Brunswick dealers and distributors
are assured of the continuation and further de-
velopment of the Brunswick radio-music prod-
ucts through the support and co-operation of
the vast facilities of Warner Bros. Pictures,
Inc. Sales policies will not be disturbed.
All assets held by the Brunswick Co. and its
subsidiaries, the Brenier Tully Mfg. Co. and
the Farrand Mfg. Co., are included in the
purchase. Obviously, one of the most impor-
tant phases of the purchas-e involves the matter
of records. Warner Bros, use an enormous
number of these records in the manufacture of
Vitaphone Talking Pictures. Through this af-
filiation they will now be enabled to press their
own records in their own plants, and gain there-
by in service and at the same time contribute
much to Brunswick commercial record produc-
tion facilities.
The Brunswick Co. is so self-contained that it
has the. facilities to manufacture ninety-eight
per cent of all the parts which go into the
making of its radios and 100 per cent of that
making of its radios and 10*0 per cent of that
manufacturing plants are at Dubuque, la., -aid
Muskegon, Mich. The plant at Dubuque covers
30 acres, employs 2,000 people and includes a
large woodworking factory.
At Muskegon
3,000 artisans and craftsmen are on the payroll,
engaged in the manufacture of radios and rec-
ords. Recording studios of the Brunswick Co.
are located in New York, Chicago, Los Angeles,
Rio Janeiro, Buenos Aires, and in addition there
are in service a large number of portable re-
cording equipments throughout the world which
can be easily transported from place to place,
as desired. Pressing records is an important
activity of the Company, with plants located in
Long Island City, N. Y.; Muskegon, Mich.; Los
Angeles, Toronto, Buenos Aires, Rio de Janeiro
and Paris.
This purchase will add the vast resources of
Warner Bros., in the service of providing enter-
tainment, to the organized personnel of the
Brunswick Co. It will make available to this
affiliated company the great galaxy of musical
dramatic stars appearing under the banner of
Warner Bros, and its affiliated companies.
In the field of music this affiliation also twill
have great value. It puts at the command of
the Brunswick Co. the fine music libraries in
control of Harms, Inc., De Sylva, Brown &
Henderson, Remick, Witmark, Chappell-Harms,
20
and their many associated music-publishing
houses, all of which are associates of Warner
Bros.
Word comes from Chicago that the new line,
which will be exhibited at the Atlantic City
Show on June 2, is already in production and
that it embodies several features, both as re-
gards the particular instruments themselves and
as regards the line as a whole, which are ex-
pected to be especially outstanding in the field
of radio and reproduced music.
Story & Clark Traveler
Finds Interest in Pianos
In the past six weeks R. A. Burke, sales
manager of the Story & Clark Piano Co has
traveled over a considerable part of the large
area west of the Mississippi, and talking to a
representative of The Review said, "I first went
to the Southwest, Texas, Oklahoma, Arkansas,
Kansas and a number of other States. Business
in Texas is particularly good, and the orders
received show that the public is coming back
to normal buying everywhere I went.
"I just got back from a short trip to some
of the states in the Northwest, including Minne-
sota, Wisconsin, North and South Dakota and
Montana. In that part of the country the win-
ter has been heavy and it has only been lately
that the dealers have been able to get out and
see their customers. But they tell me almost
invariably when they get in touch with their
prospects they can and do make satisfactory
sales.
"One particularly encouraging feature of the
piano business, as we find it, is the large num-
ber of small orders which come in every day
from dealers whom we have not personally
seen. As dealers' stocks are invariably small,
bargain sales are absent and the dealers are
rinding that the public really will buy pianos
when the dealer pursues them earnestly."
The Alexander Music Co. has opened a store
at 610 East Main street, Woodward, Okla.,
with Ollie Alexander as manager. The com-
pany will carry Starr and Cable-Nelson pianos,
Brunswick phonographs and sheet music.
1
f
!
•
'
~
Chickc
333 No. MICHIGAN
AVENUE
FRANK W. KIRK
Manager
Warner Bros. Pictures, Inc., Purchase
Musical Division of Brunswick Co.
/ ~ \ N E of the big pieces of news for the month
^-^ was the announcement ot the acquisition
by purchase of all the assets of the musical di-
vision of the Brunswick-Balke-Collender Co., by
Warner Bros. Pictures, Inc., a move that holds
promise of some highly interesting develop-
ments in the radio-music field.
Dealers and others who have been in contact
with the Brunswick organization over a period
of years will be pleased to know that the per-
sonnel will for the most part remain intact
under the new administration, the set-up being
as follows: R. W. Jackson, general manager;
J. O. Miller, general 'production manager; A. A.
Trostlcr, radio-Panatrope sales manager; E. F.
Stevens, Jr., record sales manager; and P. S.
Ellison, advertising manager. The thoroughly
experienced and capable staff of production, re-
search and engineering executives will also
continue.
Organization of the Brunswick Corporation
will proceed immediately, this new company
taking over the manufacturing, sales, advertis-
ing and other activities heretofore conducted
by the Radio-Panatrope-Record division. At
the present executive offices are located in Chi-
cago, but in the near future will be moved to
New York City.
The organization of the Brunswick musical
division is most complete and embraces every
activity in the making of radios, Panatropes
with radio, and records. A complete national
distributing organization, including over sixty
distributors, has just been completed, including
some of the largest and best-known radio and
music wholesalers in the trade.
According to announcement from the Chicago
headquarters, Brunswick dealers and distributors
are assured of the continuation and further de-
velopment of the Brunswick radio-music prod-
ucts through the support and co-operation of
the vast facilities of Warner Bros. Pictures,
Inc. Sales policies will not be disturbed.
All assets held by the Brunswick Co. and its
subsidiaries, the Brenier Tully Mfg. Co. and
the Farrand Mfg. Co., are included in the
purchase. Obviously, one of the most impor-
tant phases of the purchas-e involves the matter
of records. Warner Bros, use an enormous
number of these records in the manufacture of
Vitaphone Talking Pictures. Through this af-
filiation they will now be enabled to press their
own records in their own plants, and gain there-
by in service and at the same time contribute
much to Brunswick commercial record produc-
tion facilities.
The Brunswick Co. is so self-contained that it
has the. facilities to manufacture ninety-eight
per cent of all the parts which go into the
making of its radios and 100 per cent of that
making of its radios and 10*0 per cent of that
manufacturing plants are at Dubuque, la., -aid
Muskegon, Mich. The plant at Dubuque covers
30 acres, employs 2,000 people and includes a
large woodworking factory.
At Muskegon
3,000 artisans and craftsmen are on the payroll,
engaged in the manufacture of radios and rec-
ords. Recording studios of the Brunswick Co.
are located in New York, Chicago, Los Angeles,
Rio Janeiro, Buenos Aires, and in addition there
are in service a large number of portable re-
cording equipments throughout the world which
can be easily transported from place to place,
as desired. Pressing records is an important
activity of the Company, with plants located in
Long Island City, N. Y.; Muskegon, Mich.; Los
Angeles, Toronto, Buenos Aires, Rio de Janeiro
and Paris.
This purchase will add the vast resources of
Warner Bros., in the service of providing enter-
tainment, to the organized personnel of the
Brunswick Co. It will make available to this
affiliated company the great galaxy of musical
dramatic stars appearing under the banner of
Warner Bros, and its affiliated companies.
In the field of music this affiliation also twill
have great value. It puts at the command of
the Brunswick Co. the fine music libraries in
control of Harms, Inc., De Sylva, Brown &
Henderson, Remick, Witmark, Chappell-Harms,
20
and their many associated music-publishing
houses, all of which are associates of Warner
Bros.
Word comes from Chicago that the new line,
which will be exhibited at the Atlantic City
Show on June 2, is already in production and
that it embodies several features, both as re-
gards the particular instruments themselves and
as regards the line as a whole, which are ex-
pected to be especially outstanding in the field
of radio and reproduced music.
Story & Clark Traveler
Finds Interest in Pianos
In the past six weeks R. A. Burke, sales
manager of the Story & Clark Piano Co has
traveled over a considerable part of the large
area west of the Mississippi, and talking to a
representative of The Review said, "I first went
to the Southwest, Texas, Oklahoma, Arkansas,
Kansas and a number of other States. Business
in Texas is particularly good, and the orders
received show that the public is coming back
to normal buying everywhere I went.
"I just got back from a short trip to some
of the states in the Northwest, including Minne-
sota, Wisconsin, North and South Dakota and
Montana. In that part of the country the win-
ter has been heavy and it has only been lately
that the dealers have been able to get out and
see their customers. But they tell me almost
invariably when they get in touch with their
prospects they can and do make satisfactory
sales.
"One particularly encouraging feature of the
piano business, as we find it, is the large num-
ber of small orders which come in every day
from dealers whom we have not personally
seen. As dealers' stocks are invariably small,
bargain sales are absent and the dealers are
rinding that the public really will buy pianos
when the dealer pursues them earnestly."
The Alexander Music Co. has opened a store
at 610 East Main street, Woodward, Okla.,
with Ollie Alexander as manager. The com-
pany will carry Starr and Cable-Nelson pianos,
Brunswick phonographs and sheet music.
Future scanning projects are planned by the International Arcade Museum Library (IAML).