Classic Mode

Music Trade Review

Issue: 1930 Vol. 89 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY, 1930
Kimball Grand for West
Virginia Radio Studio
The picture of the handsome sun-parlor and
rest-room shown herewith is that in the Ander-
son Newcomb Co.'s store in Huntington,
W. Va. This is claimed to be West Virginia's
finest and largest department store and ad-
jacent to this on the left one can see the ex-
hibit rooms and studio of radio broadcasting
The Music Trade Review
anos his cumulative experience of many years
in manufacturing and wholesaling instruments,
during which he has traveled from coast to
coast and has learned the selling problems and
studied the buying taste of the public in every
State. He understands the conditions as they
exist in the piano trade, and has established
his own company with the belief that he will
give the dealers a product which they can sell
easily and profitably. He believes that there is
a larger market for straight pianos, small
grands and small uprights of good quality and
Broadcasting
Studios of
Radio Station
WSAZ,
Huntington,
W. Va.
SRIIIIIIIIIIIINIIIIIIIHNIHtllHIIIilllllllllllllillllHIIIIIHir
station WSAZ. This studio is equipped with striking beauty at a moderate price, than ever
a Kimball grand purchased from the Anderson before, and feels that the trade has not realized
Newcomb Co., and the staff recorded their sat- the accumulation of prospects which have re-
isfaction with it by saying, "The Kimball grand sulted from temporary diversion of the deal-
we purchased from you has been received and er's activities into other lines in the past sev-
placed in the studios of WSAZ. The manage- eral years.
ment and musicians are very much pleased.
They say it is the finest instrument they have
ever had in their studios."
Jack Smith's orchestra and George Johnson's
orchestra broadcast regularly over this station
and are the feature of these programs, using,
In the April Review an item appeared de-
in connection with the orchestral instruments,
scribing the special small catalog issued by the
the Kimball grand mentioned above.
The Kimball piano is a favorite in many Clark Orchestra Roll Co. of rolls for callia-
other radio broadcasting stations, and in each phones, calliopes and other automatic instru-
rase has .been purchased by the station. A ments devoted to outdoor advertising or "bally-
partial list of the stations equipped with and hoo" as it is called in the circuit world. Mr.
using Kimball grands include: KFVD, Los Clark follows that up with an interview in
Angeles, Calif.; WIBO, Chicago, 111.; KSOO, which he tells ©f the actual experience and
Sioux Falls, So. Dak.; KFPY, Spokane, Wash.; success of one well-known operator of a callia-
WKBH, La Crosse, Wis.; WKAR and MAC, phone, who uses the Clark rolls and finds that
Lansing, Mich.; WRBU, Gastonia, No. Car.; his public performances have a great drawing
WHBD, Bellefontaine, O.; WRHM, Minne- power. Mr. Clark says:
"This particular operator, M. A. Fredrickson
apolis, Minn.; WJJD and WMBI, Chicago;
WMBJ and KJV, Pittsburgh, Pa.; KXRO, of St. Joseph, Mo., is well known in the callia-
Aberdeen, Wash.; KTAT, Fort Worth, Tex.; phone world and is now exploiting the S. W.
KVT, Tacoma, Wash.; WCAE and WJS, Brundage shows. He believes in -having up-to-
date music rolls for his machine as it is the
Pittsburgh, Pa.
program that really counts in attracting public
attention, and he has found that the Clark
rolls constantly draw the most favorable atten-
tion.
"Being a live-wire operator, this man has
continued to buy music rolls for this instru-
A new house has recently made its bow to ment until at present he boasts of a collection
the industry, in the organization of the How- of over 150 rolls. All of the most popular
ard B. Morenus Co., LaPorte, Ind., headed by groups, marches, waltz programs, foreign music
Howard B. Morenus, widely known and respect- of all kinds and a host of special rolls are in-
ed in the industry and for thirty years associated cluded in this splendid library which is deemed
with the Hobart M. Cable Co. as an executive. necessary to cover the field in a most adequate
Now he has retired from that house to estab- manner.
lish and control the Howard B. Morenus Co.,
"He sees to it that music appropriate for
and has placed on the market the Vogue piano. the occasion, and best liked in the community
This will be manufactured in two styles, a grand, in which he is working, is played on his callia-
four feet ten inches long, and an upright three phone and for the past six years he has been
feet ten inches high. His headquarters and connected with one of the largest and cleanest
sample rooms will be in the A. P. Andrews carnivals in America.
Building, LaPorte, Ind., and shipments will
"If a carnival is booked under the auspices
have commenced ere the publication of this.
of The American Legion, you will notice that
Mr. Morenus has embodied in the Vogue pi- he is 'grinding out' the patriotic melodies and
Has Large Library of Clark
Rolls for His Calliaphone
Howard B. Morenus
Marketing Vogue Pianos
21
those songs that were made popular during the
late World War. Early in the season, when
showing in the Southern states, his programs
are made up of blues and melodies to attract
the populace of the folks below the Mason-
Dixon line. In fact, always having on hand
music that will suit any occasion has spelled
success for this operator."
Capehart Progress Proves
Opportunities in the Trade
If one needs any cheering up over the musi-
cal instrument business, a visit to the plant of
the Capehart Co. at Ft. Wayne, Ind., and an
examination of the orders being filled and the
number of men at work will make one an en-
thusiast not only over the Capehart line but
over business prospects in the industry itself.
Much of the extraordinary growth of the Cape-
hart organization is due to the dynamic per-
sonality and the organizing ability of its found-
er and president, Homer E, Capehart, but he
has had the good fortune to gather around him
men who share his enthusiasm over the future
of this type of instrument, and are translating
that enthusiasm into orders.
They have about seventy field men covering
all parts of the country, and their agencies,
dealers and selling outlets already number
nearly 2,000. Mr. Capehart is a believer in
printers' ink and his faith in that is demonstrat-
ed by his use of all forms of printed matter and
selling literature. This helps the dealer as well
as his regional and field representatives and
further influences the final purchasers as they
begin to perceive the profit-bringing possibili-
ties of both the Capehart Orchcstrope and the
Capehart Amperion, the latter being the home
model recently introduced with great success.
For some time the sales promotion activities
in the field of printing have been committed to
the capable care of C. E. Ihrie, director of
sales promotion and advertising manager, and
during a recent visit he explained some re-
search work and analysis which he has been
doing in his spare time, owing to his personal
enthusiasm over the instruments. All of Ihrie's
evenings are given up to trying out the new
records put out by the record makers and ana-
lyzing their own recommendations as well as
determining the judgment of himself and his
business associates' in making a list of their
own, which they will send out to each buyer of
the Capehart instrument. "This," as he puts it,
"will help the Capehart owners to keep up-to-
date with the most popular records. It is the
popular records that sell the best and they sell
the best because the public like them the best.
"Now the average proprietor of a restaurant
or place of public entertainment has hardly the
time to go to a dealer's store and try out all
the new records listed, but, from what many of
them tell us, they will be glad to have our rec-
ommendation as to what records have proven
the most popular. With this to guide them,
they can order the records by phone from the
local dealer, put them on their instruments, and
increase their daily receipts and profits from
the instrument as well as the incidental profit
they obtain from drawing customers who like
to have music with their meals, etc., and who
want the latest really worth-while music.
"Incidentally, our advertising campaign for
1930, which covers many industrial fields and
touches all parts of the country, has proven
very successful. In fact, we find by analysjs of
our records that 67% of the new Capehart deal-
ers which we have signed up since January 1.
1930*. are dealers who inquired of us about our
instruments seen after reading our ads, and
once having secured their interest through the
printed word, our sales representatives did the
rest."
Consult the Universal Want Directory of
The Review.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
22
The Music Trade Review
Chas. Fred'k Stein Grand
for Little Symphony
meeting the conditions of the day, and while
these instruments are reliable and thoroughly
well made, they can be sold at unusually attrac-
tive prices."
There will be a Lancaster upright 3' 8" high,
Style K 4' 11" grand, and Style S grand 4' 6".
The business of the B. K. Settergren Co. is
very satisfactory and it is a source of pride to
President B. K. Settergren and his associates
that their representatives in each community
are well-rated and progressive dealers.
The Little Symphony Orchestra of Chicago
is, as its name implies, a small group of musi-
cians making up in artistic abilities what is
lacking in numbers. Its musical ideals and
tonal standards are high, and as a consequence
the performances of the orchestra are always
largely attended by discriminating audiences
and the organization is distinctly popular
throughout a large territory in the West.
Educational authorities particularly have a
high regard for the Little Symphony Orchestra,
whose conductor is George Dasch, with the re-
sult that the organization is always booked well
Under an order of the United States District
ahead by public school committees for perform-
Court E. D. of Illinois, the assets and receiv-
ances before the pupils. At this time the or- ables of the J. R. Stewart Co. were sold at
chestra is on tour through the central States auction by the receiver, F. M. McKey, April 4.
and is making constant use of a Charles Fred-
Paul H. Monnig bought the entire Stewart
erick Stein grand, style E, a seven-foot instru-
plant, that is, the instruments completed or in
ment recently selected and purchased for the
process, material, machinery, templates, and
use of the orchestra by its director.
manufacturing rights to several well-known
Following the purchase of the instrument,
trade names. The receiver retained the bills
Mr. Dasch wrote to Mr. Stein as follows:
and accounts receivable.
"Dear Mr. Stein: It gives me a great deal of
Mr. Monnig re-sold his purchase to the Regal
pleasure to tell you that the piano more than
Manufacturing Co. of 3211 Grand avenue, Chi-
justifies the first impression of myself and the cago, and they will now control the names Le
members of the orchestra.
Domino and Stewart, and will manufacture
"Our piano requirements are rather exacting
these instruments for the trade. The right to
and we made exhaustive tone tests of many
manufacture the Washburn line of fretted in-
pianos before we selected yours. Now that we
struments, which the J. R. Stewart Co. had,
have it, we are congratulating ourselves upon
now remains with Mr. Monnig, president of
our choice and at the same time must congratu- Tonk Bros. Co., which has had the sole selling
rights on the well-known Washburn line ever
late you upon a great achievement in the realm
since the purchase of the wholesale business
of piano tone production.
of Lyon & Healy several years ago.
"Your craftsmanship stamps you as a genius.
"Very truly yours,
Talking with a representative of The Re-
"George Dasch, Conductor,
view, President Monnig said, "The only rea-
"The Little Symphony Orchestra of Chicago."
son for my bidding in on the Stewart plant
This enthusiastic endorsement, following, as
was that the J. R. Stewart Co. held some
it does, that of a number of concert pianists,
manufacturing rights for our Washburn line
emphasizes the rapid rise of the Chas. Frederick-
of fretted instruments, and, of course, I did
Stein grand and its steady growth and appreci-
not care to have these rights go into undesir-
ation in professional musical circles, including
able hands. Now we have both the manufac-
turing and selling rights on this Washburn line
many music teachers and students.
and the Regal Co. has the manufacturing
rights. It will put out fretted instruments un-
der the Stewart and Le Domino names."
The liabilities of the J. R. Stewart Co. totaled
about $70,000 and the estimated assets were
given in the receiver's schedule as about $80,000.
The B. K. Settergren Co. of Bluffton, Ind.,
About $8,000 in bills and accounts receivable
has now put on the market the Lancaster line
were reserved by the receiver as above stated.
of pianos, in addition to the well-known Setter-
gren line. In its literature, giving illustrations
Piano Salesmen with record of successful
of the Lancaster line, the B. K. Settergren Co.
selling for recognized organization, are
says "It is manufactured for the purpose of
offered a splendid opportunity with the
House of Stieff. If you are a floater or
if you have any bad habits, do not make
application for this position. Let us have
Our full stock of new and unused Ampico rolls,
all information in your first letter, giving
$2,400 worth (retail), also $3,400 stock sheet music
us references and full details. Address
and wood library at attractive discount; or will con-
sider trade for good pianos. List of rolls furnished
your letter to Chas. M. Stieff, Inc., 315 N.
on request.
No small amounts considered. Cromer-
Howard Street, Baltimore, Md.
Cassel's, Inc., Miami, Fla.
May, 1930
The Regal company at once started to transfer
their purchase to the Regal plant and when
asked for a statement of the plans Treasurer
H. J. Schlitt said, "We are getting ready a
letter to the trade informing them of this im-
portant purchase from Mr. Monnig of the
Stewart line, and we will from now on make
fretted instruments bearing the name Le
Domino in four styles, that is, guitar, banjo,
mandolin, and ukulele. This, of course, is in
addition to our regular Regal line of instru-
ments and will in no way conflict with them."
Monnig Buys Stewart Plant
Stock and Name Rights Baldwin Co. President
Visits Pacific Coast
The B. K. Settergren Co.
Markets Lancaster Piano
FOR SALE
SAN FRANCISCO, CAL.—Lucien Wulsin, president
of the Baldwin Piano Co., visited Los Angeles
and San Francisco, in the course of a flying
trip to the different divisions of the Baldwin
organization. Morley P. Thompson, Coast rep-
resentative of the Baldwin Co., speaking in the
middle of April, said that Mr. Wulsin's outlook
regarding Baldwin business for the coming year
is an enthusiastic one. He met Mr. Wulsin in
Los Angeles and returned to San Francisco
with him. Artist after artist coming to this
city continue to use the Baldwin piano.
Chas. Klauber to Europe
Charles Klauber, formerly editor of the
Music Trade Indicator, and also for some years
head of the Klauber Novelty Co., will sail for
Europe on May 31 accompanied by Mrs. Klau-
ber and their family and plans to remain
abroad for a year or more for both business
and pleasure. He advised The Review that he
will be in a position to serve any music trade
house having affairs in Europe that require
personal attention.
FOR SALE
200 Used Player Pianos
Many as good as new
Low prices to move them
KINDLER & COLLINS
5XO West 48th St.
New York
Music Store Cor Sale
Successful business in Florida must be dis-
posed of at once owing to death of owner.
Established 25 years. Address Box 3378,
care The Music Trade Review, 420 Lexing-
ton Avenue, New York.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
k
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—Manager for Branch Store near-
by New York City in a delightful and pros-
perous territory, featuring Steinway pianos and
Duo-Art products. Must be experienced, re-
fined and a producer. State fully past experi-
ence, age, nationality, salary or commission
required. Address Box 3379, Music Trade Re-
view, 420 Lexington Avenue, New York.
POSITION W A N T E D - a s sales manager.
Ten years retail piano experience with Ampico
and Aeolian lines. Al record. Address Box
3380, Music Trade Review, 420 Lexington Ave-
nue, New York.
RETAIL MUSIC STORE MANAGER—well
known in the trade, desires to make change.
Thoroughly experienced in every detail of piano
and general store operation, experienced adver-
tising special sales, up-to-date methods in cre-
ating business and strong closer. Either retail
or wholesale connection. Address Box 3370,
Music Trade Review, 420 Lexington Avenue,
New York.
POSITION WANTED—by salesman, also piano tuner
and case work repairer, also repair small goods.
Some
experience with radios. Ape 44, single, sober and reliable.
Have references.
Address Itox 3381, Music Trade Re-
view, 420 Lexington A-ve., New York.
POSITION WANTEI>--by experienced traveler, now
employed.
Wants connection witb factory as wholesale
representative. Acquainted with dealers in Middle Western
States and Atlantic seaboard. Splendid combination sales-
man and strong.
Wants larger field and opportunities.
References. Address Box 3382, Music Trade Review, 420
Lexington Ave., New York.
POSITION WANTED Tuner and player-man desires
permanent position with first class concern. Is reliable in
workmanship and character.
Best references.
Address
Box 3377, Music Trade Review, 420 Lexington Avenue.
New York.

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