Music Trade Review

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Musical Merchandise Section of The Music Trade Review
Consolidation of Cleveland and New
York Interests of the H. N. White Co.
/ ^ \ N E of the most important transactions in
^"^ the music industries has just been concluded
through the consolidation of the H. N. White
Co., Cleveland, and the H. N. White Co., of
New York.
Through this affiliation the H. N. White Co.'s
products, comprising the "King," the "Cleve-
music trades, has been elected president and
general manager of the New York branch.
Increased production and reduced selling
costs, will permit the H. N. White Co. to serve
its customers to better advantage than ever
before.
An intensive educational and advertising cani-
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H. N. White
H. Simson
These Mountaineers Boost
Fretted Instrument Sales
When Frank Mack, of Los Angeles, "discov-
ered" The Crockett Mountaineers and turned
them into a first-class headline vaudeville act,
he not only made a fine position for himself as
manager of the act, but he also did a real good
turn for the music merchants of the country
interested in selling more banjos, guitars and
kindred fretted instruments.
The Crocketts, as it happens, are what vaude-
ville terms "naturals." That is, they do not
use make-up, special costumes or a set routine
manufactured purposely for their turn behind
the footlights. The clothes they wear on the
stage are the simple "home-spuns" that they
are accustomed to wear every day in their
Blue Ridge Mountain Homes. The music they
play is the same that they have played hun-
dreds of times to put life and "1'ep" into a
mountain-folk party.
The act consists of "Pappy" Crockett and his
five sons, all of whom individually and col-
lectively can do things to guitars, banjos and
fiddles that make you want to stamp your feet
in unison with the music—and in most cases
inspire the listener to wish th-.it he, too, could
play one of these delightful instruments.
Their act is a particularly good "tie-in" for
the local music dealer because they do not play
the steamy "jazz" and difficult classical rendi-
tions, but confine their efforts entirely to the
old numbers which have a real appeal.
Although the Crocketts stick to only the old-
tiine numbers, they are thorough believers in
having the most modern instruments and they
are completely equipped with banjos and gui-
tars made by Gibson, Inc., of Kalama/.oo, Mich.
Ludwig Drum
Corps Mean
Extra Profits I
Hugh E. White
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F. A. Reynolds
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land" and the "American Standard" lines, will
receive a better and wider distribution than ever
before.
The management of the parent house will re-
main in the same efficient hands of H. N. White,
its president, Hugh White and F. A. Reynolds,
while H. Simson, will-known throughout the
paign for all White products, will shortly be in-
augurated and the company's officials are very
enthusiastic about the prospects for the com-
ing season.
No effort, stated Mr. White, will be spared to
to-opcrate with our dealers and to protect their
interests to the fullest extent.
Hohner Introduces
New Super-Chromonica
The octave range begins at middle C which is
(he first note on the new instrument, eliminat-
ing the chord usually found in the first three
holes. In short, the instrument has the full
range of the flute. It has twelve holes and
forty-eight reeds.
In view of the steadily increasing interest ex-
hibited in the playing of the harmonica it is be-
M. Hohner, Inc., has just placed on the
market the latest and a most important develop-
ment in harmonicas known as the Super-
The New Hohner
Chromonica, an instrument that embodies a
number of new principles in harmonica con-
struction. It covers a range of three full chro-
matic octaves which makes it possible to play
un it practically every selection in any key.
Super-Chromonica
lieved that the new Super-Chromoni'ca will have
an instant appeal particularly among the in-
creasing number of expert players on that in-
strument who will thus be able to enjoy the
extended range long desired.
Mr. H. Anderson, manager of B. A.
Rose, Ludwig Dealer, Minneapolis,
Minn., gives four reasons why Drum
Corps mean Extra Profits.
Easier to instruct the instru-
ments of a drum corps
(Drums and Bugles) than
the many in a Band or or-
chestra. Thus
drum corps
are easier to
promote and
sell.
The Youngster who starts on
a bugle soon wishes to play
melodies a,id talks cornet to
his parents then they come
lo you for a SI00 cornet, or
a SoO drum.
F.xlrtt I'rofits.
Parents see and hear prog-
ress on child's playing of
instruments week by week;
whereas, progress in other
sehool studies is not so ap-
parent. That means satisfac-
tion, lasting sales and "word
of mouth" advertising for
you and you."
store.
Drum (!orps are always buy-
ing ..lew accessories and re-
pairs, such as heads, sticks,
rain protectors, etc. This
means extra profits to you,
too.
If rite for Literature on
Organizing Drum Corps.
LUDWIG & LUDWIG
Drum Corps Headquarters
1611 North Lincoln Hi., Chicago, 111., U.S.A.