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Musical Merchandise Section oi The Music Trade Review
Consolidated Case Corp.
Moves to Indianapolis
The Consolidated Case Corp. has moved its
general offices from Union City to Indianapolis,
Ind., where the company has taken over spa-
cious office and display room on the fifth floor
of the building at 132-36 East Market street, in
the downtown section. The new move reflects
the rapid growth of the business of the Con-
solidated Corp. since its organization and opens
the way for future expansion.
B. R. Hunt, president of Consolidated, says:
"This new location of our general offices offers
many advantages to our good customers and
friends. Mail service, both by rail and by air,
is excellent inasmuch as we are in the heart of
the country, so to speak, on direct through
routes in every direction. This means prompt
service and closer contact with the trade, by
mail and in person.
"Another advantage for both the trade and
ourselves is that we are now only a few hours'
ride from each of our four manufacturing di-
visions, making it possible to co-ordinate the
efforts of the entire organization better than
ever before.
"This move forecasts better service for all
concerned, and we can assure our many friends
that these many advantages will be passed on
to them in ways that they will appreciate."
New Elkhart Instrument
Catalog Ready for Trade
A stirring appeal to youth and to the spirit
of the school band is the keynote of the new
Elkhart Band Instrument Co. catalog No. 10,
just issued and now ready for distribution to
the trade.
In launching a new line of band and orches-
tral instruments, the Elkhart Band Instrument
Co., of Elkhart, Ind., which formerly devoted
its resources to manufacturing high-grade saxo-
phones, moderately priced, has put out this new
twenty-four-page catalog which lists twenty-
seven Elkhart models, including saxophone,
trumpets, cornets, the trombone, French horn,
inellophone, circular and upright alto, baritone,
basses and sousaphones. These are all illus-
trated and described in the text, in addition to
woodwinds, metal clarinets, flutes, piccolos, in-
strument cases and accessories.
This new Elkhart catalog is the first of nu-
merous direct-mail sales pieces designed for the
consumer advertising campaign which is under
way for this promising new line.
Bacon Banjos on Radio
Roy Smeck, playing the Bacon banjo, will
return to broadcasting on the Majestic Hou r
on August 4, under the direction of Wendall
Hall. The Ba'con banjo is also prominent in
the broadcasting of Joseph Pizzitola and His
Strummers, who are now being heard over
WTIC, Hartford, for a period of thirteen weeks
which started on the first of July.
Special Folder Features
New Model Duplex Drum
Sales Manager E. Meyer, of the Duplex Drum
Mfg. Co., 2815 Henrietta street, St. Louis, Mo.,
is issuing to the trade a new four-page folder
giving in detail the special points of the already
well-known Duplex Spirit of St. Louis model,
which is an all-metal separate-tension snare
drum. In this, as is well known, the company
has departed from conventional models of drum
making and created something whi'ch is a real
innovation.
Not only is the head surface smaller than
usual, being thirteen inches in diameter, with
consequent ability to secure uniform or even
tension throughout the surface without the ad-
dition of more rods, but it has an amplifying
tone chamber which is claimed to give a, greater
tone volume than a fourteen-inch drum. But
the great point emphasized is that with this
new drum the dance and orchestral drummer
can get the snappy, crispy tone demanded b>
the dance devotees by playing in the center in-
stead of the heavier work of playing near the
rim.
The Duplex Mfg. Co. has been making drums
for over a half a century and has introduced
many special features important among which
is the industrial snare drum adjustment.
The Music Shop, located at 85 East Long
street, Columbus, O., has been opened by E. L.
Dahlen and Kenny Driggs, who will specialize
in band instruments and radios.
Death of W. A. Brenner
William A. Brenner, of the firm of Gretsch &
Brenner, importers of musical instruments, at
40 East Twentieth street, New York, died on
July 18 in a Brooklyn hospital after an illness
of several months. Mr. Brenner was fifty years
old, and had spent many years in the musical
merchandise field. He was a member of the
Crescent Athletic Club and the Manufacturers
Club of Brooklyn, where he made his home.
The deceased is survived by a sister, Mrs.
E. Y. White, of San Antonio, Tex., and two
brothers, Fred A. Brenner, of Belleville, 111., and
B. W. Brenner, of San Antonio, Tex. Funeral
services were held on July 22 in Belleville, 111.
YOUNCSTOWN, O.—Florence Yvonne Scott has
been named manager of the sheet music player
rolls and record departments of the Actuelle
Music Co., Hippodrome Arcade. In addition
to these departments she will have charge of
the merchandising of musical merchandise.
AMAZINQ TONE — BEAUTY — VALUE/
Our Illustrated Catalog
No. R27, showing LA
TOSCA Piano-Accordions,
BROADKASTER Banjos
and EVERYTHING in
Musical Merchandise is
gladly sent to any Music
Merchant who asks for
it. Have you received
YOUR copy?
This new BROADKASTER BANJO
In Polished Walnut and Pearl Amerith
Complete in Carrying Case •
OR sheer beauty of decoration and
F
finish this
new
BROADKASTER
equals any $75.00 value you ever put in
stock. And that's not 'counting the bril-
liant tone, the rugged strength and the con-
venient playing features that only the sim-
plified BROADKASTER construction pro-
cess gives. It's an instrument adequate for
any professional need, yet priced within
the reach of every banjo-player.
SF1-CIFICATIONS
The Rim, Resonator-Flange and Tension
Brackets are combined in one integral unit,
die-cast from nickel-bronze of tremendous
strength, silver plated finish.
The Neck is American Walnut, 5-piece
built-up, warp-proof construction. Hand
polished finish.
50
The Fingerboard and Headpiece are
Amerith mother-of-pearl, with positions
and decorations in hand-carved designs in
ever-lasting, brilliant colors. Full 23-inch
professional scale.
Professional patent
pegs.
The Resonator is hand-polished American
walnut, with pearl Amerith bound edge. Its
diameter is 14 inches; atiached or removed
in two seconds!
The Case is 3-ply veneer shell, full shaped;
side opening; full fleece lined.
A $75.00 value by any ordinary standards
of banjo value, but coming direct-from-fac-
tory-to-you, we save you real money.
No. R050—BROADKASTER
Outfit. Each
Tenor-Banjo
$50.00*
'•Price Subject to the Usual Wholesale Discount
The Fred. Gretsch Mfg. Co.
Musical Instrument Makers Since 1883
60 Broadway, Brooklyn, N. Y.