Music Trade Review
Issue: 1929 Vol. 88 N. 16 - Page 19
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Music Industries Slogan
Now on a Billboard
An excellent idea for promoting the new slo-
gan of the music industry, "The Richest Child
Is Poor Without a Musical Training," has been
adopted by the Regal Musical Instrument Co.,
manufacturers of plectrum instruments, 3207
Grand avenue, Chicago, 111.
This company is erecting a large billboard
sign at the intersection of Kedzie and Grand
avenues, carrying the slogan with an attractive
illustration in colors. The location selected for
the sign is a busy corner and hundreds will
no doubt be impressed with the slogan. This
method of advertising the slogan offers a sug-
gestion for the dealer and manufacturer alike.
Broadside Describing New Paramount
Banjo Models Issued By Wm. L. Lange
endorses it as the world's proven best banjo,—
in every performance unparalleled."
The inside pages are devoted to a repro-
duction of the two new models, the Aristo-
crat Special having decorations of all wood
marquetry in harmonious soft colors. It has
a five-piece walnut neck, hand-carved at the
heel and back of the peg head. The rim is
of walnut, and the resonator is beautifully in-
laid walnut in colors in a unique design against
a rosewood veneer background. The finish
is the original Paramount
Wearforever,
highly polished. The metal parts are a com-
bination of ivory finish and burnished gold.
The Artcraft model derives its name from
its luxurious attractiveness, the art work in
the peghead front piece, the resonator, back
plate and sides being designed in roses, floral
W. J. Beard, o£ Beard's Temple of Music,
and foliage motif, carefully cut and inlaid,
Paragould, Ark., advise The Review that he
tinted and colored to bring out the effect of
is anxious to learn of the whereabouts of a
colorful bouquets and wreaths. The neck is
man giving the name of Frank Leon Jackson,
of genuine rosewood, with hand-carved heel
who was employed by him as a band director
design and reinforced with heavy center strips
some weeks ago. It is alleged that Jackson
for firmness and rigidity. The rim is of gen-
collected money from children for band instru-
A booklet devoted exclusively to descriptions uine rosewood veneer. All metal parts arc
ment instruction and left town suddenly leaving
of the A. Rosati line of piano-key accordions
quadrupled gold-plated and hand burnished.
bad checks and unpaid bills and carrying with
has been issued by Gretsch & Brenner, Inc.,
Another model that is shown on this folder
him about $400 worth of musical merchandise
New York, importers of these instruments, and
is the Paramount Tenor Banjo, Style No. 1,
which did not belong to him. It appears that
is being distributed to the retail and jobbing which is also one of the popular models of
Mr. Beard is not the only man in Paragould
trade. The booklet contains half a dozen illus-
this line.
who is anxious to meet Jackson again.
trations of the more elaborate types of A. Ro-
The broadside has been prepared for the
sati accordions, some of the cuts being in three
special use of dealers, and is one of the many
colors. Altogether, about seventeen separate
advertising helps which the Lange organiza-
styles are described, ranging from instruments
tion provides for its many representatives
having twenty-five keys and 12 basses to the A. throughout the country.
Rosati artist de luxe mo-del, Style 1808, having
AKRON, O., April 13.—A parade to the court-
forty-one keys and 120 basses.
house steps concluding in a mass band con-
Some of the outstanding features of A. Ro-
cert will mark the close of the State high school
sati piano-key accordions include large interior
band contest to be held here on May 3 and 4 plates of aluminum, a six-ply laminated key-
ABILENE, TEX., April 12.—Five class A, and
at Central high school auditorium under the board, hand-made steel reeds, beveled wrist
seven
class B, school bands have made entries
auspices of the music department of the Akron
protector and a simplified mechanism through-
in the first annual band contest for high schools
public schools and the Home and School
out. A. Rosati accordions are tuned in 440A
of West Texas, to be held at Simmons Uni-
League. At this time, while the participating
international pitch.
versity, here, on April 17. D. O. Wiley, di-
bands are assembled at the courthouse, the
rector of the tournament, reports that a great
judges will announce the winners in the con-
deal of interest has been aroused over the
tests. A. A. Harding, head of the Illinois con-
contest, and a large number of entries are ex-
cert band of the University of Illinois, and A.
pected within the next two weeks. Judges
The
Harry
B.
Jay
Co.,
manufacturer
of
band
L. McAllister, leader of the Joliet high school
band, three times winner of the national con- instruments, formerly located at 542 West Jack- of the contest will be selected from the Royal
Belgian Guards, who will be playing at Sim-
son boulevard, has moved to larger quarters
test, will act as judges with a third judge to
mons University on that date.
at 1217 West Monroe street, Chicago, 111.
be named.
W. J. Beard Would Like
to Meet Frank L. Jackson
\ X 7 ' I L L I A M L. Lange, New York, pioneer
* * banjo manufacturer, is distributing to
the trade a two-colored broadside, exploiting
two new models of the Paramount banjo, the
Aristocrat Special and the Artcraft model.
On the front of the folder there are dis-
played the photographs of the Paul Whiteman
Orchestra, M. Pingitore, banjoist, Vincent Can-
tanese, with the Paul Ash Orchestra, Paul
Nito, with Ben Bernie's Orchestra, Ned Cola,
with Leo Reisman's Orchestra, Rudy Vallee's
Orchestra, C. Peterson, banjoist, Elaine Ham-
mond, radio and vaudeville artist, and Ger-
trude Ellis, director of the G. Ellis Girls' Or-
chestra. The text matter on this page states:
"The choice of the Paramount by nationally
famous stars is striking evidence of the musical
perfection of this banjo. Each has chosen the
Paramount banjo exclusively, and each one
Rosati Piano Accordions
Described in Booklet
Ohio H. S. Band Contest
Being Held in Akron
Annual Band Contest for
West Texas High Schools
Harry B. Jay Go. Moves
BACON
BANJOS
OlOESTJUIDlAfiSESr HOUSE IN THE IRAK
Played by Leading
Musicians and Orchestras
Dependable
MUSICAL
MERCHANDISE
Sold by Representative
Mu$ie Merchants
m
ESTABLISHED 1834
BACON BANJO CO., Inc.
CBruno &Son inc
GROTON, CONN.
351-353 FOURTH AVE - N.V.C
15
VICTOR
TALKING
MACHINES
MUSICAL MERCHANDISE
Music Industries Slogan
Now on a Billboard
An excellent idea for promoting the new slo-
gan of the music industry, "The Richest Child
Is Poor Without a Musical Training," has been
adopted by the Regal Musical Instrument Co.,
manufacturers of plectrum instruments, 3207
Grand avenue, Chicago, 111.
This company is erecting a large billboard
sign at the intersection of Kedzie and Grand
avenues, carrying the slogan with an attractive
illustration in colors. The location selected for
the sign is a busy corner and hundreds will
no doubt be impressed with the slogan. This
method of advertising the slogan offers a sug-
gestion for the dealer and manufacturer alike.
Broadside Describing New Paramount
Banjo Models Issued By Wm. L. Lange
endorses it as the world's proven best banjo,—
in every performance unparalleled."
The inside pages are devoted to a repro-
duction of the two new models, the Aristo-
crat Special having decorations of all wood
marquetry in harmonious soft colors. It has
a five-piece walnut neck, hand-carved at the
heel and back of the peg head. The rim is
of walnut, and the resonator is beautifully in-
laid walnut in colors in a unique design against
a rosewood veneer background. The finish
is the original Paramount
Wearforever,
highly polished. The metal parts are a com-
bination of ivory finish and burnished gold.
The Artcraft model derives its name from
its luxurious attractiveness, the art work in
the peghead front piece, the resonator, back
plate and sides being designed in roses, floral
W. J. Beard, o£ Beard's Temple of Music,
and foliage motif, carefully cut and inlaid,
Paragould, Ark., advise The Review that he
tinted and colored to bring out the effect of
is anxious to learn of the whereabouts of a
colorful bouquets and wreaths. The neck is
man giving the name of Frank Leon Jackson,
of genuine rosewood, with hand-carved heel
who was employed by him as a band director
design and reinforced with heavy center strips
some weeks ago. It is alleged that Jackson
for firmness and rigidity. The rim is of gen-
collected money from children for band instru-
A booklet devoted exclusively to descriptions uine rosewood veneer. All metal parts arc
ment instruction and left town suddenly leaving
of the A. Rosati line of piano-key accordions
quadrupled gold-plated and hand burnished.
bad checks and unpaid bills and carrying with
has been issued by Gretsch & Brenner, Inc.,
Another model that is shown on this folder
him about $400 worth of musical merchandise
New York, importers of these instruments, and
is the Paramount Tenor Banjo, Style No. 1,
which did not belong to him. It appears that
is being distributed to the retail and jobbing which is also one of the popular models of
Mr. Beard is not the only man in Paragould
trade. The booklet contains half a dozen illus-
this line.
who is anxious to meet Jackson again.
trations of the more elaborate types of A. Ro-
The broadside has been prepared for the
sati accordions, some of the cuts being in three
special use of dealers, and is one of the many
colors. Altogether, about seventeen separate
advertising helps which the Lange organiza-
styles are described, ranging from instruments
tion provides for its many representatives
having twenty-five keys and 12 basses to the A. throughout the country.
Rosati artist de luxe mo-del, Style 1808, having
AKRON, O., April 13.—A parade to the court-
forty-one keys and 120 basses.
house steps concluding in a mass band con-
Some of the outstanding features of A. Ro-
cert will mark the close of the State high school
sati piano-key accordions include large interior
band contest to be held here on May 3 and 4 plates of aluminum, a six-ply laminated key-
ABILENE, TEX., April 12.—Five class A, and
at Central high school auditorium under the board, hand-made steel reeds, beveled wrist
seven
class B, school bands have made entries
auspices of the music department of the Akron
protector and a simplified mechanism through-
in the first annual band contest for high schools
public schools and the Home and School
out. A. Rosati accordions are tuned in 440A
of West Texas, to be held at Simmons Uni-
League. At this time, while the participating
international pitch.
versity, here, on April 17. D. O. Wiley, di-
bands are assembled at the courthouse, the
rector of the tournament, reports that a great
judges will announce the winners in the con-
deal of interest has been aroused over the
tests. A. A. Harding, head of the Illinois con-
contest, and a large number of entries are ex-
cert band of the University of Illinois, and A.
pected within the next two weeks. Judges
The
Harry
B.
Jay
Co.,
manufacturer
of
band
L. McAllister, leader of the Joliet high school
band, three times winner of the national con- instruments, formerly located at 542 West Jack- of the contest will be selected from the Royal
Belgian Guards, who will be playing at Sim-
son boulevard, has moved to larger quarters
test, will act as judges with a third judge to
mons University on that date.
at 1217 West Monroe street, Chicago, 111.
be named.
W. J. Beard Would Like
to Meet Frank L. Jackson
\ X 7 ' I L L I A M L. Lange, New York, pioneer
* * banjo manufacturer, is distributing to
the trade a two-colored broadside, exploiting
two new models of the Paramount banjo, the
Aristocrat Special and the Artcraft model.
On the front of the folder there are dis-
played the photographs of the Paul Whiteman
Orchestra, M. Pingitore, banjoist, Vincent Can-
tanese, with the Paul Ash Orchestra, Paul
Nito, with Ben Bernie's Orchestra, Ned Cola,
with Leo Reisman's Orchestra, Rudy Vallee's
Orchestra, C. Peterson, banjoist, Elaine Ham-
mond, radio and vaudeville artist, and Ger-
trude Ellis, director of the G. Ellis Girls' Or-
chestra. The text matter on this page states:
"The choice of the Paramount by nationally
famous stars is striking evidence of the musical
perfection of this banjo. Each has chosen the
Paramount banjo exclusively, and each one
Rosati Piano Accordions
Described in Booklet
Ohio H. S. Band Contest
Being Held in Akron
Annual Band Contest for
West Texas High Schools
Harry B. Jay Go. Moves
BACON
BANJOS
OlOESTJUIDlAfiSESr HOUSE IN THE IRAK
Played by Leading
Musicians and Orchestras
Dependable
MUSICAL
MERCHANDISE
Sold by Representative
Mu$ie Merchants
m
ESTABLISHED 1834
BACON BANJO CO., Inc.
CBruno &Son inc
GROTON, CONN.
351-353 FOURTH AVE - N.V.C
15
VICTOR
TALKING
MACHINES
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