Music Trade Review

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14
The Music Trade Review
Ohio Votes to Affiliate
With National Body
Decision on Important Move Made at Executive Meeting Held
in Columbus—Annual Convention Set for September 9
to 11 inclusive, at Columbus
APRIL 20, 1929
Asks Lower Freight Rates
SAN FRANCISCO, CAL., April 12.—Frank Bates,
manager of the traffic department of Sherman,
Clay & Co., is devoting much time and energy
in behalf of a reduction of freight rates for
musical instrument cases. About 85 per cent
of the cases for violins, guitars, and other
musical instruments come to the Pacific Coast
from the East by boat, he states. Mr. Bates
has just asked for a reduction in freight rates
for these cases, from $6 per hundred pounds,
to $2.50 per hundred pounds. He says that
$2.50 per hundred pounds is the present steam-
ship rate for suitcases, valises, trunks, etc.
Mr. Bates wants the same rates for musical
instrument cases.
OLUMBUS, O., April 13.—One of the outstanding features of the mid-Winter meeting of
the trustees of the Music Merchants Association of Ohio, held at the Deshler-Wallick Hotel
here this week, was the adoption of a resolution setting forth the decision of the Ohio
body to become affiliated with the National Ass ociation of Music Merchants under the new set-
up of that organization whereby are eliminated a number of factors that have been objected to
by the Ohio dealers. Through this affiliation the president of the Ohio Association will be-
CLEVELAND, O., April 15.—It is announced that
come a member of the Board of Control of the
the local branch of the M. Schulz 'Co., Chicago,
National body and take an active part in its Daniel F. Summey, Cincinnati; Robert C. Wil- at Euclid avenue and 19th street, which has
kin, Columibus; Clark F. Gross, Springfield; W. been maintained here for many years, will be
operation.
It was also decided at the meeting to invite E. Brown, Delaware; R. H. Bechtol, Cleveland; discontinued in August.
all radio manufacturers, wholesalers and dealers Arthur L. Roberts, Columbus; George C.
to join the association, and a number of whole- Willie, Canton; K. W. Pandorf, Cincinnati;
The Bailey Co., a local department store, will
Carl E. Summers, Jackson; Carrie B. Glass, open a branch at 1007-09 Euclid avenue about
salers from various parts of the State were in
Coshocton; Henry Ackerman, Marion; Ernest
attendance at the meeting at the invitation of
June 1. The branch will occupy three floors
the Association while others sent letters pledg- M. Harbaugh, Akron; Frank H. Kimmel, Cleve- and a basement and will include a music de-
ing their support to the organization. The land and Walter W. Furniss of Columbus.
partment.
trustees also considered the suggestion that the
music dealers of West Virginia be admitted to
membership following a number of requests
from dealers in that State.
President Claude M. Alford presided at the
PATRONS ABE REQUESTED TO FAVOR THE COMPANY BY CRITICISM AND SUGGESTION CONCERNING ITS SERVICE
meeting and a number of matters were dis-
C L A S S O F SERVICE
SIGNS
cussed including proposed new rates for col-
DL — D»y Letter
This a a full-rate
lections by the legal bureau. Although the new
NM - Night Messigt:
Telegram o r Cable-
gram unless its de-
rates are higher than those charged in some
ferred character is in-
LCO - Deferred Cable
cases, it was explained that they would make it
dicated by a suitable
sign above or preced-
CLT - Ctble Leo
possible to secure more competent legal talent
ing the address.
WLT - Week-End Leci
and thereby obtain better results.
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1. C. WILL«VIH
The filial tima aa ahown in the date line on f ull-imte telecrama and day Lettan, u d tha Urn* of naaipt at destination a* ahem on all aaaaava ii STANDARD TIME
The Ohio Association urges that Otto B.
Received at Graybar Building, New York, N. Y.
029 APR f5 PM 4 0 2
Heaton, State Commissioner for the National
Association of Music Merchants, insist that
NA242 50 D L = C | N C | N N A T f OHIO 15 3 3 3 P
that body take an active part in looking after
the interests of music merchants in the mattei
B B W I L S O N , M U S ! C TRADE R E V I E W -
of the copyright law calling attention to the
activities of the American Society of Com-
4 2 0 LEXINGTON AVE=
posers, Authors and Publishers in demanding
royalties in the State.
RESPONSE TO O R I G I N A L PLAN FOR THIRTEEN BALDWIN RADIO PROGRAMS
The annual convention of the Association to
be held in this city on September 9-11 was dis-
PRESENTING IMPORTANCE OF P I A N O IN HOME SO OVERWHELMING WE
cussed at length and was decided that there
would be no set speeches at the session. Round-
HAVE DECIDED TO CONTINUE PROGRAMS STOP T H I S S I G N I F I C A N T
table discussions will be substituted and these
will be divided into two classes, one for piano
D E C I S I O N OF PARTICULAR INTEREST TO BALDWIN DEALERS AND OF
dealers and the other for radio dealers. Manu-
facturing jobbers in all lines of musical instru-
GREAT IMPORTANCE TO E N T I R E PIANO INDUSTRY WHOSE APPRECIATION
ments will be encouraged to hold dealer ses-
sions during the convention and arrangements
OF OUR PIANO PROPAGANDA IS MOST GRAT I F Y l N G =
will be made so that they do not conflict with
other events.
THE BALDWIN PIANO C 0 #
During the course of the meeting a solemn
tribute was paid to the memory of Henry
Dreher of Cleveland, an ex-president and long
THE QUICKEST, SUREST AND SAFEST WAY TO SEND MONEY IS BY TELEGRAPH OR CABLE
a strong supporter of the State organization.
v
In the evening the State officers were the ' I H E accompanying telegram received this the Baldwin" an effort, and a successful one,
week from the Baldwin Piano Co. tells its has been made to visualize for the radio lis-
guests of the Columbus Music Trades Associa-
tion at a dinner at the Deshler-Wallick Hotel. own story, namely, that the success of the com- tener the average home after dinner on Sunday
Among those who attended the session were: pany's broadcast program, originally limited to evening, and to emphasize in just how many
President Claude M. Alford; Vice-President a series of thirteen, has been such that the pro- ways the piano solved the problem of happy
Otto B. Heaton and Rexford C. Hyre, secre- grams will be continued. This may 'be taken
home entertainment on such an occasion.
tary; George P. Gross of Cincinnati; E. O. Col- as an assurance that the broadcasting of
The character of the programs, as well as
lander, Zanesville; Alden B. Smith, Akron; piano music, particularly in the manner in
fhe standing of the artists presented, have at-
Chester D. Anderson, Dayton; Henry C. which the Baldwin Co. has done it, brings re- tracted wide attention. The company has re-
Wildermuth, Toledo; Robert E. Taylor, Elyria; sults that are entirely satisfactory to the spon- ceived thousands upon thousands of letters
sors, for this company is altogether too busi- complimenting it on the broadcasts requesting
nesslike to continue an investment that has the playing or singing of certain selections, and
not been bringing in adequate returns.
in many cases asking definite information as to
The broadcasting of piano music is not in the instruments used. Certainly during the
Chas. A. Laurino, formerly retail sales man- any sense new, and there is hardly an hour past three months or so the name Baldwin, as
ager and director of the Aeolian Co. with throughout the day when piano music in some applied to a piano, has developed a new and
which concern he was connected for twenty form or another is not available. The Bald- favorable meaning in hundreds of thousands
years or more, has been elected vice-president win Co., however, has gone a little further of homes throughout the nation. And this
of the Seward National Bank and Trust Co., than simply broadcasting the tones of the piano. new meaning has been reflected in sales of
New York.
In arranging the programs under the title "At
Baldwin pianos.
C
To Close Cleveland Branch
Baldwin to Continue Broadcasting
WESTERN
UNION
Laurino Now a Banker