Music Trade Review
Issue: 1928 Vol. 87 N. 7 - Page 10
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The Music Trade Review
10
Dr. Frank Crane Pays High Tribute
to the Value of the Piano in the Home
Well-known Syndicate Writer, Whose Work Appears in Hundreds of Newspapers,
States Piano is Most Important Musical Instrument in the World
1~"\R. FRANK CRANE, the prominent writer,
*~^ whose daily articles are syndicated
throughout the country, and appear in hun-
dreds of newspapers and magazines, recently
devoted the space allotted to him to an un-
usually fine article on the piano. In the article
Dr. Crane pays high tribute to the value of the
piano in the home, saying in part:
"If you were limited to one book you might
want the dictionary. Some people would want
the Bible. If you were limited to one piece of
furniture in the house, your choice should be
the piano.
"The piano is easily the most important in-
strument in the world.
"It is the greatest common denominator of
all musical instruments.
"Most music that is written for an orchestra
or a banjo, a saxophone or the human voice,
is reducible to a piano score, and usually is
first composed on the piano.
"The piano is the best door to the knowledge
of music. Almost everybody enters into the
field' of music by that door.
"The piano is the .heart of the home. About
it naturally groups all the family. A silent
house is essentially a desolate one.
"The piano is the life of every social gather-
ing.
"If anyone can play the piano, even manage
so-so with ' accompaniments, a group gathers
about him and the house is enlivened by the
voices of the young, or partners are chosen for
dancing.
"Almost every child can learn music if he is
taught young enough. Modern methods of in-
struction are so simple that even the dullest
can understand. It is a deprivation for a child
not to know the piano."
President C. J. Roberts, of the National
Association of Music Merchants, was particu-
larly enthusiastic regarding the article, which
he regarded as one of the finest pieces of pub-
licity that has yet appeared regarding the piano.
It is his plan to have the article reprinted and
distributed generally among association mem-
bers.
Badger Brand Plates
are far more than
merely good plates.
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
In a letter to Dr. Crane, Mr. Roberts said:
"Musicians, music lovers, musical instrument
manufacturers and music merchants all over
our country will appreciate your syndicated
article on 'The Piano,' that appeared in to-day's
papers. As your articles cover such a vast
number of subjects on which you are fully in-
formed, I feel that you may also know that
various organizations in the music industry
have recently concentrated their efforts upon
increasing the popularity of the piano, and
you have said in a comparatively few words in
such a manner as could no one else writing
for the American public today, what has been
said in lengthy speeches, articles and books.
"I am sending a copy of the article to each
of our trade papers, and would like permission
to use it otherwise, with full credit, in an effort
to see that it is put in the hands of all mem-
bers of our trade associations and their subor-
dinates.
"The work of the trade associations in pro-
moting the piano has not been entirely along
commercial lines by any means, those having
charge of the work feeling that if certain altru-
istic aims are accomplished, material benefits
will be justified and will naturally follow.
"Please permit me on behalf of our organiza-
tion to thank you for the article."
Four Aeolian Dealers
Visit Steck Factory
Among the recent visitors to the executive
offices of the Aeolian Co., New York, were
R. C. F. Ahlf, sales manager of Sherman, Clay
& Co., San Francisco, Jay Grinnell, of Grinnell
Bros., Detroit, and Herman H. H. Fleer, of
Lyon & Healy, Inc., Chicago. These gentle-
men with T. M. Griffith, of the Griffith Piano
Co., Newark, N. J., made a tour of inspection
through the new Steck piano factory at Nepon-
sit, and were accompanied by C. Alfred Wag-
ner, vice-president of the Aeolian Co., and Paul
Fink, general manager of sales.
Heppe Brings the Product
to the Prospect's Home
PHILADF.LPHIA, PA., August 13.—A unique
method of bringing the musical instrument di-
rectly to the door of the customer has been
adopted by the C. J. Heppe & Son Co., 1117
Chestnut street, piano dealer and retailer of
radio and talking machines. A special corps of
workers, including women canvassers and
salesmen to close, the deal, have been sent into
various high-class residential sections accom-
panied with a truck bearing portable instru-
AUGUST 18, 1928
ments in radio, small pianos, talking machines
and records. These were trie* out in the
homes after the canvasser secured the interest
of the customer and, where a sale was closed,
left with the resident of the home. Two trucks
accompanied each corps of workers with six or
more instruments on each. This new method
of bringing musical wares to the doorway of
the prospect has been successfully worked out
and will be continued for the remainder of
the Summer.
Full Sonora Line
Shortly to Be Ready
Will Include Radio Receivers, Electrical and
Acoustical Phonographs, Combinations, Loud
Speakers, Records, Tubes, Etc.
"After several months of development and
preparatory work the Sonora Phonograph Co.,
Inc., has started production of its new line of
phonographs, radios and combination instru-
ments that arc expected to set a new standard
in the industry," states P. L. Deutsch, presi-
dent of the Acoustic Products Co. and the
Sonora Phonograph Co.
The Sonora Co. is headed by men who have
been closely allied with highly successful con-
cerns in the past and its research facilities are
such that the highest type of product will be
produced. The line to be manufactured for the
Fall trade includes radio receiving sets, elec-
trical and acoustical phonographs, combination
radio and record-playing instruments, dynamic
loud speakers, tubes and records.
Manufacturing operations will be largely cen-
tered in the Saginaw plant, though some of
the production will be in the company's plants
in the East. The cabinets for all instruments
will be produced at Saginaw, where most of
the assembly of phonographs and radios will
be made. The electrical apparatus will be
manufactured at the Acoustic Products Manu-
facturing Co's. plant at Stamford, Conn.
The Sonora sales organization is getting un-
der way for an energetic sales campaign and
an extensive advertising schedule in various
high-class mediums is being undertaken. The
appeal will be on a strict quality basis, both
as to the performance and cabinet design of
the instruments.
New Federal Distributor
MILWAUKEE, WIS., August 11.—The Morley-
Murphy Co., 454 Milwaukee street, has been
appointed Wisconsin distributor for Federal
radios. The concern also distributes Balkite
and Ever Ready receivers.
American
PIANO WIRE
"Perfected"
American Steel & Wire
Chicago-*New York
Direct Manufacturers of
BOARDMAN & GRAY
"Crown"
Company
George W. BraunsdorS, Inc.
Racine, Wisconsin
WHEN CHANGING AGENCIES
Consider the Old Reliable
•
JEKKD
New
tUpi Style
Also — Felts and
Cloths, Furnished
in Any Quantity
Punchings
Washers
BRIDLE STRAPS
5814-37th Ave.
TUNERS' TRADE SOLICITED
Woodside, L. I., N. Y.
PIANOS FOR YOUR LEADER
Strictly First Class Since 18S7
Full Protection
Given Agentt
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Under
Y. M. C. A. Auspices)
Practical Shop School Tuning:, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLAYERS
Send for catalog
The Y. M. C. A. Piano Technicians School
52nd and Sansom Streets.
Philadelphia, Pa.
L U
D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co., 136th St. and Willow Ave., New York
The Music Trade Review
10
Dr. Frank Crane Pays High Tribute
to the Value of the Piano in the Home
Well-known Syndicate Writer, Whose Work Appears in Hundreds of Newspapers,
States Piano is Most Important Musical Instrument in the World
1~"\R. FRANK CRANE, the prominent writer,
*~^ whose daily articles are syndicated
throughout the country, and appear in hun-
dreds of newspapers and magazines, recently
devoted the space allotted to him to an un-
usually fine article on the piano. In the article
Dr. Crane pays high tribute to the value of the
piano in the home, saying in part:
"If you were limited to one book you might
want the dictionary. Some people would want
the Bible. If you were limited to one piece of
furniture in the house, your choice should be
the piano.
"The piano is easily the most important in-
strument in the world.
"It is the greatest common denominator of
all musical instruments.
"Most music that is written for an orchestra
or a banjo, a saxophone or the human voice,
is reducible to a piano score, and usually is
first composed on the piano.
"The piano is the best door to the knowledge
of music. Almost everybody enters into the
field' of music by that door.
"The piano is the .heart of the home. About
it naturally groups all the family. A silent
house is essentially a desolate one.
"The piano is the life of every social gather-
ing.
"If anyone can play the piano, even manage
so-so with ' accompaniments, a group gathers
about him and the house is enlivened by the
voices of the young, or partners are chosen for
dancing.
"Almost every child can learn music if he is
taught young enough. Modern methods of in-
struction are so simple that even the dullest
can understand. It is a deprivation for a child
not to know the piano."
President C. J. Roberts, of the National
Association of Music Merchants, was particu-
larly enthusiastic regarding the article, which
he regarded as one of the finest pieces of pub-
licity that has yet appeared regarding the piano.
It is his plan to have the article reprinted and
distributed generally among association mem-
bers.
Badger Brand Plates
are far more than
merely good plates.
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
In a letter to Dr. Crane, Mr. Roberts said:
"Musicians, music lovers, musical instrument
manufacturers and music merchants all over
our country will appreciate your syndicated
article on 'The Piano,' that appeared in to-day's
papers. As your articles cover such a vast
number of subjects on which you are fully in-
formed, I feel that you may also know that
various organizations in the music industry
have recently concentrated their efforts upon
increasing the popularity of the piano, and
you have said in a comparatively few words in
such a manner as could no one else writing
for the American public today, what has been
said in lengthy speeches, articles and books.
"I am sending a copy of the article to each
of our trade papers, and would like permission
to use it otherwise, with full credit, in an effort
to see that it is put in the hands of all mem-
bers of our trade associations and their subor-
dinates.
"The work of the trade associations in pro-
moting the piano has not been entirely along
commercial lines by any means, those having
charge of the work feeling that if certain altru-
istic aims are accomplished, material benefits
will be justified and will naturally follow.
"Please permit me on behalf of our organiza-
tion to thank you for the article."
Four Aeolian Dealers
Visit Steck Factory
Among the recent visitors to the executive
offices of the Aeolian Co., New York, were
R. C. F. Ahlf, sales manager of Sherman, Clay
& Co., San Francisco, Jay Grinnell, of Grinnell
Bros., Detroit, and Herman H. H. Fleer, of
Lyon & Healy, Inc., Chicago. These gentle-
men with T. M. Griffith, of the Griffith Piano
Co., Newark, N. J., made a tour of inspection
through the new Steck piano factory at Nepon-
sit, and were accompanied by C. Alfred Wag-
ner, vice-president of the Aeolian Co., and Paul
Fink, general manager of sales.
Heppe Brings the Product
to the Prospect's Home
PHILADF.LPHIA, PA., August 13.—A unique
method of bringing the musical instrument di-
rectly to the door of the customer has been
adopted by the C. J. Heppe & Son Co., 1117
Chestnut street, piano dealer and retailer of
radio and talking machines. A special corps of
workers, including women canvassers and
salesmen to close, the deal, have been sent into
various high-class residential sections accom-
panied with a truck bearing portable instru-
AUGUST 18, 1928
ments in radio, small pianos, talking machines
and records. These were trie* out in the
homes after the canvasser secured the interest
of the customer and, where a sale was closed,
left with the resident of the home. Two trucks
accompanied each corps of workers with six or
more instruments on each. This new method
of bringing musical wares to the doorway of
the prospect has been successfully worked out
and will be continued for the remainder of
the Summer.
Full Sonora Line
Shortly to Be Ready
Will Include Radio Receivers, Electrical and
Acoustical Phonographs, Combinations, Loud
Speakers, Records, Tubes, Etc.
"After several months of development and
preparatory work the Sonora Phonograph Co.,
Inc., has started production of its new line of
phonographs, radios and combination instru-
ments that arc expected to set a new standard
in the industry," states P. L. Deutsch, presi-
dent of the Acoustic Products Co. and the
Sonora Phonograph Co.
The Sonora Co. is headed by men who have
been closely allied with highly successful con-
cerns in the past and its research facilities are
such that the highest type of product will be
produced. The line to be manufactured for the
Fall trade includes radio receiving sets, elec-
trical and acoustical phonographs, combination
radio and record-playing instruments, dynamic
loud speakers, tubes and records.
Manufacturing operations will be largely cen-
tered in the Saginaw plant, though some of
the production will be in the company's plants
in the East. The cabinets for all instruments
will be produced at Saginaw, where most of
the assembly of phonographs and radios will
be made. The electrical apparatus will be
manufactured at the Acoustic Products Manu-
facturing Co's. plant at Stamford, Conn.
The Sonora sales organization is getting un-
der way for an energetic sales campaign and
an extensive advertising schedule in various
high-class mediums is being undertaken. The
appeal will be on a strict quality basis, both
as to the performance and cabinet design of
the instruments.
New Federal Distributor
MILWAUKEE, WIS., August 11.—The Morley-
Murphy Co., 454 Milwaukee street, has been
appointed Wisconsin distributor for Federal
radios. The concern also distributes Balkite
and Ever Ready receivers.
American
PIANO WIRE
"Perfected"
American Steel & Wire
Chicago-*New York
Direct Manufacturers of
BOARDMAN & GRAY
"Crown"
Company
George W. BraunsdorS, Inc.
Racine, Wisconsin
WHEN CHANGING AGENCIES
Consider the Old Reliable
•
JEKKD
New
tUpi Style
Also — Felts and
Cloths, Furnished
in Any Quantity
Punchings
Washers
BRIDLE STRAPS
5814-37th Ave.
TUNERS' TRADE SOLICITED
Woodside, L. I., N. Y.
PIANOS FOR YOUR LEADER
Strictly First Class Since 18S7
Full Protection
Given Agentt
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Under
Y. M. C. A. Auspices)
Practical Shop School Tuning:, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLAYERS
Send for catalog
The Y. M. C. A. Piano Technicians School
52nd and Sansom Streets.
Philadelphia, Pa.
L U
D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co., 136th St. and Willow Ave., New York
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