Music Trade Review
Issue: 1928 Vol. 87 N. 7 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
New Warerooms of Aeolian Co. of Missouri
Exterior of New Warerooms
RCA Radiola, Victor and Brunswick Display Rooms
Duo-Art Display Rooms
Duo-Art Salon Period Room
\ y H E N fire destroyed the building at 1004
* * Olive street, St. Louis, Mo., occupied by
the Aeolian Co. of Mo., some months ago, it
appeared at first in the light of a catastrophe.
Later developments, however, would seem to
indicate that the fire was really a most bene-
ficial happening for it helped in a large measure
to solve alteration problems for the company
and make possible work of restoration that has
resulted in one of the finest music houses in
the Middle West.
The rebuilt home of the Aeolian Co. of Mo.
is a strictly modern seven-story building posses-
sing many distinctive and attractive features
that provide unusually fine settings for the in-
struments displayed and at the same time take
into consideration the comfort and convenience
of patrons.
The front is distinctly in a modern manner,
with a large show window framed in black
and gold marble and giving a full view of the
elaborate interior. The first floor is in the
Empire style, with exquisite plastic ornamenta-
tions in blue, white and gold on walls of dull-
finished fawn. Vaulted ceilings and six large
paneled mirrors give an unusual air of spacious-
ness. The floors are of marble in green and
cream, and a wide marble staircase leads to
the mezzanine floor where the Duo-Art music
library and the Victor and Brunswick record
stocks are located. Here are also demonstra-
tion booths for the rolls and records. The
booths, located in the front of the mezzanine,
are provided with panels which may be opened
so that the music from the booths may be
heard throughout the first floor of the store.
On the first floor is located the main display
room where straight grands, Duo-Arts, Radi-
olas, and phonographs and radio-phonograph
combinations are displayed. The offices of the
cashier and the ticket offices are conveniently
located beneath the stairway, while opposite
them are placed the desks of the sales manager
and the salesmen. President W. P. Chrisler
has his office in the rear of the floor.
The second floor is given over to Radiolas,
Orthophonic Victrolas and Brunswick Pana-
tropes, and is attractively arranged and deco-
rated. Special equipment has been installed so
that each individual instrument may be demon-
strated without delay or confusion.
The
wholesale RCA department and the company's
promotion department have offices on this
floor.
On the third floor are two beautiful Duo-Art
salons while in the rear is the artists' room
equipped with a Steinway concert grand and a
large Steinway Duo-Art grand. The room is
designed for the use of local musicians and
.visiting artists and is particularly designed for
practice purposes.
Small grands, uprights and other instruments
are displayed on the fourth floor. The fifth
floor is given over to the wholesale RCA Radi-
ola division with its stock and service depart-
ments, the sixth floor to Steinway grand pianos,
and the seventh floor to a most completely
equipped work shop.
The elevator equipment and the heating, ven-
tilating and lighting systems are all of the
11
latest model. The building was designed by
Maritz & Young, Inc., St. Louis architects, and
constructed by W. H. & Nelson Cunliff. The
accompanying views give some general idea of
the attractiveness of the new quarters.
G. J. Heppe & Son Give
Two Pianos to Hospital
Instruments Donated to Pennsylvania Hospital
to Be Used in the Treatment of Mental Cases
—Gift Much Appreciated
PHILADELPHIA, PA., August 13.—C. J. Heppe
& Son, in the name of the Heppe Memorial
Fund, recently presented two pianos to the De-
partment of Mental and Nervous Diseases of
the Pennsylvania Hospital, where, under the di-
rection of Earl B. Bond, M.D., Physician-in-
Chief and Administrator, there is being de-
veloped a special music treatment for mental
patients. Dr. Bond in acknowledging the re-
ceipt of the two pianos was enthusiastic over
the generosity of the House of Heppe.
Gimbel Bros. Remodels
MILWAUKEE, WIS., August 11.—The remodeling
of the music department of Gimbel Brothers
store here has practically been completed. The
change in the department provides for about
three times as much space and allows for con-
siderably more display room. Pillars on the
floor have all been tiffanved.
New Warerooms of Aeolian Co. of Missouri
Exterior of New Warerooms
RCA Radiola, Victor and Brunswick Display Rooms
Duo-Art Display Rooms
Duo-Art Salon Period Room
\ y H E N fire destroyed the building at 1004
* * Olive street, St. Louis, Mo., occupied by
the Aeolian Co. of Mo., some months ago, it
appeared at first in the light of a catastrophe.
Later developments, however, would seem to
indicate that the fire was really a most bene-
ficial happening for it helped in a large measure
to solve alteration problems for the company
and make possible work of restoration that has
resulted in one of the finest music houses in
the Middle West.
The rebuilt home of the Aeolian Co. of Mo.
is a strictly modern seven-story building posses-
sing many distinctive and attractive features
that provide unusually fine settings for the in-
struments displayed and at the same time take
into consideration the comfort and convenience
of patrons.
The front is distinctly in a modern manner,
with a large show window framed in black
and gold marble and giving a full view of the
elaborate interior. The first floor is in the
Empire style, with exquisite plastic ornamenta-
tions in blue, white and gold on walls of dull-
finished fawn. Vaulted ceilings and six large
paneled mirrors give an unusual air of spacious-
ness. The floors are of marble in green and
cream, and a wide marble staircase leads to
the mezzanine floor where the Duo-Art music
library and the Victor and Brunswick record
stocks are located. Here are also demonstra-
tion booths for the rolls and records. The
booths, located in the front of the mezzanine,
are provided with panels which may be opened
so that the music from the booths may be
heard throughout the first floor of the store.
On the first floor is located the main display
room where straight grands, Duo-Arts, Radi-
olas, and phonographs and radio-phonograph
combinations are displayed. The offices of the
cashier and the ticket offices are conveniently
located beneath the stairway, while opposite
them are placed the desks of the sales manager
and the salesmen. President W. P. Chrisler
has his office in the rear of the floor.
The second floor is given over to Radiolas,
Orthophonic Victrolas and Brunswick Pana-
tropes, and is attractively arranged and deco-
rated. Special equipment has been installed so
that each individual instrument may be demon-
strated without delay or confusion.
The
wholesale RCA department and the company's
promotion department have offices on this
floor.
On the third floor are two beautiful Duo-Art
salons while in the rear is the artists' room
equipped with a Steinway concert grand and a
large Steinway Duo-Art grand. The room is
designed for the use of local musicians and
.visiting artists and is particularly designed for
practice purposes.
Small grands, uprights and other instruments
are displayed on the fourth floor. The fifth
floor is given over to the wholesale RCA Radi-
ola division with its stock and service depart-
ments, the sixth floor to Steinway grand pianos,
and the seventh floor to a most completely
equipped work shop.
The elevator equipment and the heating, ven-
tilating and lighting systems are all of the
11
latest model. The building was designed by
Maritz & Young, Inc., St. Louis architects, and
constructed by W. H. & Nelson Cunliff. The
accompanying views give some general idea of
the attractiveness of the new quarters.
G. J. Heppe & Son Give
Two Pianos to Hospital
Instruments Donated to Pennsylvania Hospital
to Be Used in the Treatment of Mental Cases
—Gift Much Appreciated
PHILADELPHIA, PA., August 13.—C. J. Heppe
& Son, in the name of the Heppe Memorial
Fund, recently presented two pianos to the De-
partment of Mental and Nervous Diseases of
the Pennsylvania Hospital, where, under the di-
rection of Earl B. Bond, M.D., Physician-in-
Chief and Administrator, there is being de-
veloped a special music treatment for mental
patients. Dr. Bond in acknowledging the re-
ceipt of the two pianos was enthusiastic over
the generosity of the House of Heppe.
Gimbel Bros. Remodels
MILWAUKEE, WIS., August 11.—The remodeling
of the music department of Gimbel Brothers
store here has practically been completed. The
change in the department provides for about
three times as much space and allows for con-
siderably more display room. Pillars on the
floor have all been tiffanved.
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