Music Trade Review
Issue: 1928 Vol. 87 N. 7 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 18, 1928
The Music Trade Review
Edison Announces New Line of Radio
and Radio-Phonograph Combinations
New Line Includes Four Models, Two Radio Receivers With Dynamic Speakers and
Two Radio and Electric Phonograph Combinations
*TpHE Edison radio receivers and the Edison
•*• radio-phonograph combinations, the pre-
liminary announcement of which attracted wide
reputation. . Under such conditions naturally
the Edison products have been received with
unusual interest and their general attractiveness
of local or distant programs in a most satis-
factory manner. All models have single dial
control and are equipped with a concealed
phonograph jack and a change-over switch of
front panel to provide for either radio or phono-
graph operation.
The new Edison products will be displayed
to dealers throughout the country during the
next few weeks by the Edison distributing
branches and deliveries will begin in Septem-
ber.
The development of the new Edison radio
products has been due largely to the efforts of
Arthur L. Walsh, vice-president and general
manager of the phonograph division of Thos.
A. Edison, Inc., who has worked indefatigably
in arranging the details and carrying the work
on to a successful conclusion, having, of course,
the full support of the various other Edison
executives in handling this newest develop-
ment.
Philadelphia Victor House
Holds Formal Opening
Model R-2 Radio With Dynamic Speaker
attention both in and out of the trade, have
now been formally introduced to the dealers
and the public. There are four attractive in-
struments in the initial line, two of them
straight radio receivers, electrically operated
and equipped with dynamic speakers, and the
other two combinations of radio and electric
phonographs, including the Edison electric
Model R-l Radio With Dynamic Speaker
and efficiency have been highly commended.
The instruments introduced represent the
latest developments in the radio field, cased in
attractive walnut cabinets of Edison manufac-
ture. Model R-2 is a straight radio with
dynamic speaker and listed at $260. Model R-l
is a straight radio with doors to cover the dials
and loud speaker panels. This is also equipped
with a dynamic speaker and listed at $315.
Model C-2 is a radio and electric phonograph
PHILADELPHIA, PA., August 13.—Victor dealers
were the guests of the Philadelphia Victor Dis-
tributors, Inc., at the opening program of the
newly acquired home at 240 North Eleventh
street, where appropriate "open house" wel-
come was extended last week by the officials
of the company. Those who welcomed the
trade associates were President Louis Buehn,
Vice-President Harry A. Ellis and Secretary
Frank Reinick, Service Manager W. L. Ander-
son, and Manager of Records Raymond J.
Boldt. Officials of the Victor Co. who attended
the opening were President E. E. Schumacher,
Vice-President E. T. R. Johnson and Sales
Manager Grubb with Roy A. Forbes of the
staff. There are 60,000 square feet in the new
quarters, the first floor and basement of the
new Manufacturers' Exchange Building, of
twenty stories.
Knitteen Varnish Shown
by Otto R. Trefz, Jr., Inc.
PHILADELPHIA, PA., August 13.—The newest of
trade accessories to be added to the line of
piano repair parts manufactured by the Quaker
City firm of Otto R. Trefz, Jr., Inc., 1309 North
Twenty-first street, is the Knitteen Varnish for
restoring varnish and eliminating cracks. This
newest of trade requisites is a development of
the Trefz laboratories which has been perfected
within recent months after considerable experi-
ment. It is not only in demand by the piano
trade, but has a large following among furni-
ture dealers and manufacturers, who desire to-
correct imperfection in the cabinet work. Sev-
eral jobbers have been established throughout
the country, Canada and in Australia, the latter
nation receiving regular shipments every three
months from the Philadelphia factory.
Opens Radio Department
Model C-2 Radio and Electric Phonograph
phonograph unit, equipped with an electric pick-
up designed to play all types of records.
Particular interest attached to the entrance
of Edison into the radio field, for although the
pioneer of phonograph manufacturing, Edison
did not give serious consideration to the radio
field until the situation had been thoroughly
stabilized and he had found something he could
lend his endorsement to and back with his
Model C-l Radio and Electric Phonograph
combination completely electrified, with gold
embossed record albums at the side and hidden
from view by the doors when the instrument is
closed. This model with dynamic speaker lists
at $495. The last of the series is Model C-l,
also a phonograph and radio combination, in
an imposing solid walnut cabinet of Italian
design. This instrument has built-in record
containers and is provided with two extra size
Peerless dynamic speakers. It is completely
electrified and lists at $1,100. All the radio
receivers are provided with a switch the turn-
ing of which makes possible the bringing in
PHILADELPHIA, PA., August 13.—With the Fall
season the Burlington, N. J., branch of the
Ludwig Piano Co., under manager Charles
Luedcke, will install a radio department in
addition to its regular piano and talking ma-
chine sections. The Burlington branch recently
was added to the stores under control of the
Philadelphia headquarters at 1103 Chestnut.
Earle Poling Injured
AKRON, O., August 11.—Earle Poling, head of
the Windsor-Poling Co., one of Akron's largest
music houses was seriously injured recently
when run down by a truck while crossing the
street. Mr. Poling, who managed the annual
presentation of the Chicago Civic Opera Com-
pany here, will be confined to his home for
some time.
AUGUST 18, 1928
The Music Trade Review
Edison Announces New Line of Radio
and Radio-Phonograph Combinations
New Line Includes Four Models, Two Radio Receivers With Dynamic Speakers and
Two Radio and Electric Phonograph Combinations
*TpHE Edison radio receivers and the Edison
•*• radio-phonograph combinations, the pre-
liminary announcement of which attracted wide
reputation. . Under such conditions naturally
the Edison products have been received with
unusual interest and their general attractiveness
of local or distant programs in a most satis-
factory manner. All models have single dial
control and are equipped with a concealed
phonograph jack and a change-over switch of
front panel to provide for either radio or phono-
graph operation.
The new Edison products will be displayed
to dealers throughout the country during the
next few weeks by the Edison distributing
branches and deliveries will begin in Septem-
ber.
The development of the new Edison radio
products has been due largely to the efforts of
Arthur L. Walsh, vice-president and general
manager of the phonograph division of Thos.
A. Edison, Inc., who has worked indefatigably
in arranging the details and carrying the work
on to a successful conclusion, having, of course,
the full support of the various other Edison
executives in handling this newest develop-
ment.
Philadelphia Victor House
Holds Formal Opening
Model R-2 Radio With Dynamic Speaker
attention both in and out of the trade, have
now been formally introduced to the dealers
and the public. There are four attractive in-
struments in the initial line, two of them
straight radio receivers, electrically operated
and equipped with dynamic speakers, and the
other two combinations of radio and electric
phonographs, including the Edison electric
Model R-l Radio With Dynamic Speaker
and efficiency have been highly commended.
The instruments introduced represent the
latest developments in the radio field, cased in
attractive walnut cabinets of Edison manufac-
ture. Model R-2 is a straight radio with
dynamic speaker and listed at $260. Model R-l
is a straight radio with doors to cover the dials
and loud speaker panels. This is also equipped
with a dynamic speaker and listed at $315.
Model C-2 is a radio and electric phonograph
PHILADELPHIA, PA., August 13.—Victor dealers
were the guests of the Philadelphia Victor Dis-
tributors, Inc., at the opening program of the
newly acquired home at 240 North Eleventh
street, where appropriate "open house" wel-
come was extended last week by the officials
of the company. Those who welcomed the
trade associates were President Louis Buehn,
Vice-President Harry A. Ellis and Secretary
Frank Reinick, Service Manager W. L. Ander-
son, and Manager of Records Raymond J.
Boldt. Officials of the Victor Co. who attended
the opening were President E. E. Schumacher,
Vice-President E. T. R. Johnson and Sales
Manager Grubb with Roy A. Forbes of the
staff. There are 60,000 square feet in the new
quarters, the first floor and basement of the
new Manufacturers' Exchange Building, of
twenty stories.
Knitteen Varnish Shown
by Otto R. Trefz, Jr., Inc.
PHILADELPHIA, PA., August 13.—The newest of
trade accessories to be added to the line of
piano repair parts manufactured by the Quaker
City firm of Otto R. Trefz, Jr., Inc., 1309 North
Twenty-first street, is the Knitteen Varnish for
restoring varnish and eliminating cracks. This
newest of trade requisites is a development of
the Trefz laboratories which has been perfected
within recent months after considerable experi-
ment. It is not only in demand by the piano
trade, but has a large following among furni-
ture dealers and manufacturers, who desire to-
correct imperfection in the cabinet work. Sev-
eral jobbers have been established throughout
the country, Canada and in Australia, the latter
nation receiving regular shipments every three
months from the Philadelphia factory.
Opens Radio Department
Model C-2 Radio and Electric Phonograph
phonograph unit, equipped with an electric pick-
up designed to play all types of records.
Particular interest attached to the entrance
of Edison into the radio field, for although the
pioneer of phonograph manufacturing, Edison
did not give serious consideration to the radio
field until the situation had been thoroughly
stabilized and he had found something he could
lend his endorsement to and back with his
Model C-l Radio and Electric Phonograph
combination completely electrified, with gold
embossed record albums at the side and hidden
from view by the doors when the instrument is
closed. This model with dynamic speaker lists
at $495. The last of the series is Model C-l,
also a phonograph and radio combination, in
an imposing solid walnut cabinet of Italian
design. This instrument has built-in record
containers and is provided with two extra size
Peerless dynamic speakers. It is completely
electrified and lists at $1,100. All the radio
receivers are provided with a switch the turn-
ing of which makes possible the bringing in
PHILADELPHIA, PA., August 13.—With the Fall
season the Burlington, N. J., branch of the
Ludwig Piano Co., under manager Charles
Luedcke, will install a radio department in
addition to its regular piano and talking ma-
chine sections. The Burlington branch recently
was added to the stores under control of the
Philadelphia headquarters at 1103 Chestnut.
Earle Poling Injured
AKRON, O., August 11.—Earle Poling, head of
the Windsor-Poling Co., one of Akron's largest
music houses was seriously injured recently
when run down by a truck while crossing the
street. Mr. Poling, who managed the annual
presentation of the Chicago Civic Opera Com-
pany here, will be confined to his home for
some time.
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