Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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The Music Trade Review
NOVEMBER 17, 1928
It's Time to Face the Facts
Rarely in the history of reproducing pianos has the
independent piano merchant been confronted with the
opportunities that exist today. Never was he in a better
position to merchandise a reproducing action of unques-
tioned standing in pianos which have been advertised and
sold in his territory for years.
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The name of the pianos you sell are in themselves the
background of reproducing piano sales. Granted that the
reproducing unit is comparable with other mechanisms,
the sale of the reproducing piano depends chiefly on the
customer's confidence in the piano and merchant alike.
What the Piano Merchant
Wants
The merchant today has a right to demand a repro-
ducing piano which can be sold with full confidence and
without apologies. He demands that the reproducing
piano be backed by a library of recorded music sufficiently
extensive to meet the desires of his customers. He demands
the recorded music of outstanding artists who enable him
to capitalize upon their prestige. He demands a reproduc-
ing piano which sells at a price. He demands the coopera-
tion and support of the manufacturer after he has satisfied
himself on the terms of the franchise.
WHERE THE WELT
The Welte-Mignon (Licensee) reproducing action is
obtainable in 115 of the better makes of pianos. There
is a Welte-Mignon (Licensee) equipped reproducing
piano to fit every budget — prices from $895 retail.
THE MASTER'S FINGERS ON YOUR PIANO
WELTE=
THE
MASTER'S