Classic Mode

Music Trade Review

Issue: 1928 Vol. 87 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Number
WOMB
THE
MUJIC TIRADE
VOL. 87. No. 20
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Aye., New York, N. V., Nov. 17,1928
"""Ji.&T" i " . ? " 1 "
"BUILT INTO EVBRY INSTRUMENT IS OUR WHOLE REPUTATION FOR LEADERSHIP"—
Today's supreme piano value
•
all this for only $295 in the
GULBRANSEN MINUET
T~)ETITE, to fill in a tiny corner, yet rich,
1 ^ golden, glorious in resounding tone.
Smart in design—alluringly finished—crafts-
manship of true Gulbransen worth—all this for
$295. Art Model Minuets in many colorful
finishes—$3 85.
A large volume of business and active turn-
over are being obtained by Gulbransen mer-
chants who feature the Minuet. Small home
and apartment owners, music teachers, school
music supervisors and others recognize the
superiority of tone in this compact, neat, modern
instrument.
The Minuet is but one of 24 exquisite Gul-
bransen creations covering the entire range of
piano needs.
GULBRANSEN COMPANY
3232 West Chicago Avenue, Chicago
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3. 1879.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
THREE
D REPUTATION
© RESOURCES
NOVEMBER 17, 1928
(D RESPONSIBILITY
"There's a Vault Full of Piano Paper"
"What do you keep
in the big vault?"
he asked.
A down-State music dealer was visiting us.
"What do you keep in the big vault?" he asked.
The Kimball man smiled.
-
"It contains what might have been the real burdens of hundreds of music dealers,"
he said. "Those drawers are filled with customers' paper that the Kimball dealer does not
have to carry."
The balance of this conversation is contained in an interesting mailing piece we have recently
produced. If you would like to have a copy—and to receive further equally interesting messages—
drop us a card. Just say—"put me on the mailing list." We'll do the rest.
Then you'll get some new angles on such old problems as financing, mark-up, sales, advertising.
And all time-tested—all proved on some of the greatest retail sales floors in the country. You can
put that kind of information to real use.
W- W. KIMBALL CO.
306 S* Wabash Avenue, Chicago
Established 1857
The Kimball financing plan has meant the growth and even the establishment of
many of the largest and most responsible retail music houses in the industry today
THPEE
REPUTATION
©RESOURCES
RESPONSIBILITY

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