Classic Mode

Music Trade Review

Issue: 1928 Vol. 87 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
NOVEMBER 17, 1928
It's Time to Face the Facts
Rarely in the history of reproducing pianos has the
independent piano merchant been confronted with the
opportunities that exist today. Never was he in a better
position to merchandise a reproducing action of unques-
tioned standing in pianos which have been advertised and
sold in his territory for years.
»
>
The name of the pianos you sell are in themselves the
background of reproducing piano sales. Granted that the
reproducing unit is comparable with other mechanisms,
the sale of the reproducing piano depends chiefly on the
customer's confidence in the piano and merchant alike.
What the Piano Merchant
Wants
The merchant today has a right to demand a repro-
ducing piano which can be sold with full confidence and
without apologies. He demands that the reproducing
piano be backed by a library of recorded music sufficiently
extensive to meet the desires of his customers. He demands
the recorded music of outstanding artists who enable him
to capitalize upon their prestige. He demands a reproduc-
ing piano which sells at a price. He demands the coopera-
tion and support of the manufacturer after he has satisfied
himself on the terms of the franchise.
WHERE THE WELT
The Welte-Mignon (Licensee) reproducing action is
obtainable in 115 of the better makes of pianos. There
is a Welte-Mignon (Licensee) equipped reproducing
piano to fit every budget — prices from $895 retail.
THE MASTER'S FINGERS ON YOUR PIANO
WELTE=
THE
MASTER'S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
13
The Music Trade Review
NOVEMBER 17, 1928
Welte-Mignon (Licensee)
Welte-Mignon (Licensee) presents the highest devel-
opment in reproducing mechanisms. It is backed by
twenty-five years of experience in manufacturing the
finest in player actions. It is included in the pianos pro
duced by 115 of the better-known manufacturers.
The Welte-Mignon (Licensee) library of recorded music
can be dissected and compared with any in existence
in regard to the broad range of selections available. The
Welte-Mignon (Licensee) exclusive "Phototone" process
of recording assures incomparable faithfulness in repro-
ducing the artist's touch.
The artists who record for Welte-Mignon (Licensee)
include the outstanding masters of the age. Welte-Mignon
(Licensee) is a product of an organization which is finan-
cially sound. The 1928 cooperative "Come In and Hear
It" "direct-by-mail" campaign is designed to create inter-
est among the people in your community who have the
means to purchase a reproducing piano. These are salient
points for consideration by the merchant, important
points in influencing his retail sales.
There are many interesting angles to the Welte-
Mignon (Licensee) franchise with which you should be
familiar in order to properly judge the opportunities
which exist today and which can be expected in the future.
We invite your inquiry.
-MIGNON IS MADE
THE AUTO PNEUMATIC ACTION CO.
Makers of the renowned Welte-Mignon (Licensee) reproducing mechanism. The Auto
DeLuxe Foot Pump Player Action; The Art DeLuxe Expression Action for
Uprights and Grands.
12th Avenue and 51st Street — New York
IGNON
ERS
ON
YOUR
COME IN AND HEAR IT, CAMPAIGN
PIANO
Printed in U. S.

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