Music Trade Review
Issue: 1928 Vol. 87 N. 17 - Page 20
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Songs that Sell
Sheet and Book Music Shows 10 Per Cent
Increase in 1927 Over 1925, Says Census
Total Value in 1927 Amounted to $15,217,839 Compared to Total Value of $13,835,375
in 1925—119 Plants Publishing Music Make Returns to Federal Census
fRVING
BERLIN
8ONGH
ROSES OF YK8TERDAY
I CAN'T DO WITHOUT YOU
YA8CHA MICHAT5IiOFF8KY'8
MELODY
IRVING BKRLIX, I X C , SONGS
BELOVED
TEN LITTLE MILES FROM TOWN
I WONDER
GET OUT AND GET UNDER THE
MOON
LONELY LITTLE BLUEBIRD
•TAINT SO, HONEY, 'TAINT SO
THE WHOLE WORLD KNOWS I
LOVE YOU
I STILL KEEP DREAMING OF YOU
OLD PALS ARE THE BEST PALS
AFTER ALL
REMEMBER ME TO MARY
WHEN ELIZA ROLLS HER EYES
"CAUSE I FEEL LOW-DOWN
I'LL GET BY
JUST YOU AND ME
A SONG OF INDIANA
WHEN DREAMS COME TRUE
EASY GOIN'
WHAT A NIGHT FOR SPOONING
LITTL.E ORPHAN ANNIE
JUMPING JACK
PICTURE THEME SONGS
THERE'S A RAINBOW 'ROUND MY
SHOULDER from "The Singing
Fool"
I LOVED YOU THEN AS I LOVE
YOU
NOW from
"Dancing
Daughters"
MARIE (By Irving Berlin) from "The
Awakening"
WHERE IS THE SONG OF SONGS
FOR ME (By Irving Berlin) from
"The Love Song"
PALS, JUST PALS from "Submarine"
FLOWER OF LOVE from "White
Shadows in the South Seas"
IN A LITTLE HIDE AWAY from
"Excess Baggage"
LONESOME from "Lonesome"
GIVE AND TAKE from "Give and
Take"
LOVE CAN NEVER DIE from "Man,
Woman and Wife"
LOVE, ALL I WANT IS LOVE from
"The Godless Girl"
HEART O' MINE from "Noah's Ark"
JUST A SWEETHEART from "The
Battle of the Sexes"
I FOUND GOLD WHEN I FOUND
YOU, from "The Trail of '98"
LOVE BROUGHT THE SUNSHINE
from "The Wind"
FOLIOS
UNIVERSAL DANCE FOLIO
No. 16
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
IRVING BERLIN In,
1607 Broadway New York City
T 1 7 A S H 1 N G T O N , D. C , October 22.—Sheet
* and book music published in the United
States in 1927 had a value of $15,217,839, an in-
crease of 10 per cent over the value of $13,-
835,375 reported for 1925, according to figures
just made public by the United States Census
Bureau. In addition, the publishing plants re-
porting to the bureau showed other products,
such as book and job printing, lithographic,
photo-engraving, etc., amounting to $663,794 in
1927, against $1,254,261 in 1925.
Information was secured by the Census Bu-
reau from 119 plants last year, of which fifty-
three were located in New York, twenty-two in
Illinois, nine in Massachusetts, eight in Pennsyl-
vania, six each in Missouri and Ohio, five in
California, and ten others scattered throughout
the States of New Jersey, Texas, Connecticut,
Iowa, Kentucky, Maryland, Michigan and Ne-
braska. The figures for 1925 were predicated
upon returns from 109 establishments, indicat-
ing an increase in the number of plants of 9.2
per cent since that year.
The average number of wage-earners em-
ployed in the industry last year was 987, com-
pared with 955 in 1925, an increase of 3.4 per
cent, but total wage payments were $1,677,680,
against $1,461,661, an increase of 14.8 per cent.
Expenditures for contract work by publishers
whose printing was done by others last year
totaled $2,819,352, compared with $2,763,429 in
1925. The cost of materials, shop supplies, fuel
and purchased power totaled $1,658,367, against
$1,828,230, a decline of 9.3 per cent.
The value added by manufacture in 1927, the
value of products less cost of materials, shop
supplies, fuel and purchased power, was $14,-
223,266, against $13,261,406 in 1925, an increase
of 7.3 per cent. It is stressed by the Census
Bureau, however, that the amount of manufac-
turers' profits cannot be calculated from these
figures, for the reason that no data are collected
in regard to a number of items of expense, such
as interest on investment, rent, depreciation,
taxes, insurance and advertising.
In addition to the production reported by the
bureau, music is printed and published to some
extent by establishments engaged primarily in
other branches of the printing and publishing
industry, but the output of music by such estab-
lishments is relatively small. It is not included
in this report.
Campaign Begins on
Songs of "Hold Everything"
benefiting by the opening of a ticket office ad-
joining the music department for the Robert
Slack series of entertainments. Hundreds of
persons now enter this store for tickets this
season and purchase copies of music while
standing in line. Three Walter Donaldson
songs, "Just Like a Melody Out of the Sky,"
"Out of the Dawn," and "Anything You Say,"
are moving well in this establishment.
De Sylva, Brown & Henderson, Writers and
Publishers of Score, Plan National Drive of
Exploitation
Formal launching of the campaign of De
Sylva, Brown & Henderson, Inc., New York,
on the hit songs of the musical show, "Hold
Everything," was started immediately following
the recent New York opening of this production
at the Broadhurst Theatre. The score of "Hold
Everything" was written by the trio, B. G. De
Sylva, Lew Brown and Ray Henderson, as is
the case with "Good News," "The Scandals,"
"Just a Minute," also published by the firm
bearing their names.
"Hold Everything" received a real ovation
from both audience and critics on the opening
night, and the publishers are of the opinion that
it will surpass the record of "Good News," one
of the most successful musical shows ever pro-
duced in New York. The three outstanding hits
of the production are "To Know You Is to
Love You," "You're the Cream in My Coffee"
and "Don't Hold Everything (Let Everything
Go)."
The number, "Too Good to Be True,"
;ilso came in for favorable comment in the lead-
ing reviews.
MORE PROFIT \ll DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
^©jRHrD-FAMOUS
m KIN LEY
1
"SIDEWALKSofNEWYORK"
(Ea»t Side
-
West Side)
This song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
paxe now for the demand. New edilion contains
campaign choruses, saxophone and ukulele arrange-
ments.
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Best Sellers in Denver
DKNVKK, COLO, October 19.™The Chas. E. Wells
Music Co., of this city, reports increased sales
in sheet music, with "Dream House" leading
in counter sales. This is a Sherman, Clay & Co.
publication and has been moving strong for
several months, according to H. T. Baskerville,
manager of the sheet music and musical mer-
chandise departments. Other good store sellers
are "Out of the Dawn," "Beloved," "Good-
night" and, of course, "Raraona." The sheet
music department of the Denver Music Co. is
20
TWENTY CENT
.MUSIC
i Jree Catalogs With
^
stock orders
\We pay for your
\adveriisina. •
ISKINLEY
PMUSIC
CO.O
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Songs that Sell
Sheet and Book Music Shows 10 Per Cent
Increase in 1927 Over 1925, Says Census
Total Value in 1927 Amounted to $15,217,839 Compared to Total Value of $13,835,375
in 1925—119 Plants Publishing Music Make Returns to Federal Census
fRVING
BERLIN
8ONGH
ROSES OF YK8TERDAY
I CAN'T DO WITHOUT YOU
YA8CHA MICHAT5IiOFF8KY'8
MELODY
IRVING BKRLIX, I X C , SONGS
BELOVED
TEN LITTLE MILES FROM TOWN
I WONDER
GET OUT AND GET UNDER THE
MOON
LONELY LITTLE BLUEBIRD
•TAINT SO, HONEY, 'TAINT SO
THE WHOLE WORLD KNOWS I
LOVE YOU
I STILL KEEP DREAMING OF YOU
OLD PALS ARE THE BEST PALS
AFTER ALL
REMEMBER ME TO MARY
WHEN ELIZA ROLLS HER EYES
"CAUSE I FEEL LOW-DOWN
I'LL GET BY
JUST YOU AND ME
A SONG OF INDIANA
WHEN DREAMS COME TRUE
EASY GOIN'
WHAT A NIGHT FOR SPOONING
LITTL.E ORPHAN ANNIE
JUMPING JACK
PICTURE THEME SONGS
THERE'S A RAINBOW 'ROUND MY
SHOULDER from "The Singing
Fool"
I LOVED YOU THEN AS I LOVE
YOU
NOW from
"Dancing
Daughters"
MARIE (By Irving Berlin) from "The
Awakening"
WHERE IS THE SONG OF SONGS
FOR ME (By Irving Berlin) from
"The Love Song"
PALS, JUST PALS from "Submarine"
FLOWER OF LOVE from "White
Shadows in the South Seas"
IN A LITTLE HIDE AWAY from
"Excess Baggage"
LONESOME from "Lonesome"
GIVE AND TAKE from "Give and
Take"
LOVE CAN NEVER DIE from "Man,
Woman and Wife"
LOVE, ALL I WANT IS LOVE from
"The Godless Girl"
HEART O' MINE from "Noah's Ark"
JUST A SWEETHEART from "The
Battle of the Sexes"
I FOUND GOLD WHEN I FOUND
YOU, from "The Trail of '98"
LOVE BROUGHT THE SUNSHINE
from "The Wind"
FOLIOS
UNIVERSAL DANCE FOLIO
No. 16
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
IRVING BERLIN In,
1607 Broadway New York City
T 1 7 A S H 1 N G T O N , D. C , October 22.—Sheet
* and book music published in the United
States in 1927 had a value of $15,217,839, an in-
crease of 10 per cent over the value of $13,-
835,375 reported for 1925, according to figures
just made public by the United States Census
Bureau. In addition, the publishing plants re-
porting to the bureau showed other products,
such as book and job printing, lithographic,
photo-engraving, etc., amounting to $663,794 in
1927, against $1,254,261 in 1925.
Information was secured by the Census Bu-
reau from 119 plants last year, of which fifty-
three were located in New York, twenty-two in
Illinois, nine in Massachusetts, eight in Pennsyl-
vania, six each in Missouri and Ohio, five in
California, and ten others scattered throughout
the States of New Jersey, Texas, Connecticut,
Iowa, Kentucky, Maryland, Michigan and Ne-
braska. The figures for 1925 were predicated
upon returns from 109 establishments, indicat-
ing an increase in the number of plants of 9.2
per cent since that year.
The average number of wage-earners em-
ployed in the industry last year was 987, com-
pared with 955 in 1925, an increase of 3.4 per
cent, but total wage payments were $1,677,680,
against $1,461,661, an increase of 14.8 per cent.
Expenditures for contract work by publishers
whose printing was done by others last year
totaled $2,819,352, compared with $2,763,429 in
1925. The cost of materials, shop supplies, fuel
and purchased power totaled $1,658,367, against
$1,828,230, a decline of 9.3 per cent.
The value added by manufacture in 1927, the
value of products less cost of materials, shop
supplies, fuel and purchased power, was $14,-
223,266, against $13,261,406 in 1925, an increase
of 7.3 per cent. It is stressed by the Census
Bureau, however, that the amount of manufac-
turers' profits cannot be calculated from these
figures, for the reason that no data are collected
in regard to a number of items of expense, such
as interest on investment, rent, depreciation,
taxes, insurance and advertising.
In addition to the production reported by the
bureau, music is printed and published to some
extent by establishments engaged primarily in
other branches of the printing and publishing
industry, but the output of music by such estab-
lishments is relatively small. It is not included
in this report.
Campaign Begins on
Songs of "Hold Everything"
benefiting by the opening of a ticket office ad-
joining the music department for the Robert
Slack series of entertainments. Hundreds of
persons now enter this store for tickets this
season and purchase copies of music while
standing in line. Three Walter Donaldson
songs, "Just Like a Melody Out of the Sky,"
"Out of the Dawn," and "Anything You Say,"
are moving well in this establishment.
De Sylva, Brown & Henderson, Writers and
Publishers of Score, Plan National Drive of
Exploitation
Formal launching of the campaign of De
Sylva, Brown & Henderson, Inc., New York,
on the hit songs of the musical show, "Hold
Everything," was started immediately following
the recent New York opening of this production
at the Broadhurst Theatre. The score of "Hold
Everything" was written by the trio, B. G. De
Sylva, Lew Brown and Ray Henderson, as is
the case with "Good News," "The Scandals,"
"Just a Minute," also published by the firm
bearing their names.
"Hold Everything" received a real ovation
from both audience and critics on the opening
night, and the publishers are of the opinion that
it will surpass the record of "Good News," one
of the most successful musical shows ever pro-
duced in New York. The three outstanding hits
of the production are "To Know You Is to
Love You," "You're the Cream in My Coffee"
and "Don't Hold Everything (Let Everything
Go)."
The number, "Too Good to Be True,"
;ilso came in for favorable comment in the lead-
ing reviews.
MORE PROFIT \ll DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
^©jRHrD-FAMOUS
m KIN LEY
1
"SIDEWALKSofNEWYORK"
(Ea»t Side
-
West Side)
This song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
paxe now for the demand. New edilion contains
campaign choruses, saxophone and ukulele arrange-
ments.
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Best Sellers in Denver
DKNVKK, COLO, October 19.™The Chas. E. Wells
Music Co., of this city, reports increased sales
in sheet music, with "Dream House" leading
in counter sales. This is a Sherman, Clay & Co.
publication and has been moving strong for
several months, according to H. T. Baskerville,
manager of the sheet music and musical mer-
chandise departments. Other good store sellers
are "Out of the Dawn," "Beloved," "Good-
night" and, of course, "Raraona." The sheet
music department of the Denver Music Co. is
20
TWENTY CENT
.MUSIC
i Jree Catalogs With
^
stock orders
\We pay for your
\adveriisina. •
ISKINLEY
PMUSIC
CO.O
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