Music Trade Review
Issue: 1928 Vol. 87 N. 17 - Page 21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 27, 1928
Edward P. Little Joins the
Twenty-Five-and-Over Club
Head of Sheet Music Department of Sherman,
Clay & Co. Has Completed Quarter of a Cen-
tury in Company's Service—Sales for Hawaii
21
The Music Trade Review
sales. "We are very proud of the interest the
trade is giving Between Us this Fall," said Mr.
Battin. "From letters we are receiving from
new dealers asking to be put on our regular
mailing list, it is evident that our paper is help-
ing them solve some of their problems as well
as bringing us into closer personal touch with
them."
i*You C A N Y GO WRONG I
pVyiTHANYTEWT^ONG*!
Mose Gumble Back at Desk
Following Operation
^JEANNINEl
SAN FRANCISCO, CAL., October 17.—Edward P.
Little, head of the music publishing and sheet
music department of Sherman, Clay & Co., at a
luncheon at the Elks Club to-morrow, will be
duly initiated into the Twenty-Five-and-Over
Club of Sherman, Clay & Co., made up of those
who have been connected with the company for
over a quarter of a century.
Mr. Little will be presented with a beautiful
watch by P. T. Clay, who will act as toast-
master. He is also being treated to a trip to
the Hawaiian Islands and will sail on the fol-
lowing day by the S. S. Malolo. While in the
Islands, Mr. Little will study some of the ex-
pressions of real Hawaiian music. Guests and
fellow members of the Twenty-Five-And-Over
Club, in addition to Mr. Clay and Mr. Little,
will be: F. R. Sherman, F. W. Stephenson, R.
C. F. Ahlf, L. M. Lang, Rudolph Trantner, Fred
Reed, Fred Norton, E. R. Armstrong, C. H.
Dewing, Mrs. M. R. Snyder, Mrs. Aimee Post,
Paul Pahnke and W. J. O'Connor, all of whom
have served at least twenty-five years with the
big music house.
Century House Organ
Has Wide Circulation
Distribution of Between Us, the monthly
house organ of the Century Music Publishing
Co., New York, is reaching a new high figure
this Fall, according to L. G. Battin, general
manager of the Century firm. This little peri-
odical, in addition to listing new Century pub-
lications and trade offers, contains many con-
structive article each month which help the
music dealer in moving his merchandise. Prac-
tically every issue contains a photograph of a
dealer's show window in which the Century
Certified Edition is displayed in a manner to
invite purchasers into the store and stimulate
THE OVER-NIGHT
SENSATION
Ulem 'ries
(Golden Memory Days)
The Musical Theme ol-The Philco Radio Hour_
Mose Gumble, of the firm of Donaldson,
Douglas & Gumble, Inc., New York, returned
to his desk this week following an absence of
several weeks, recuperating from an operation
at Lenox Hill Hospital, where he was personal-
ly attended by Dr. DeWitt Stetten, chief sur-
geon. On his return Mr. Gumble found the
firm's offices a scene of much activity in view
of the rehearsals of the new Ziegfeld musical
show "Whoopee," starring Eddie Cantor. He
was most enthusiastic over the numbers and
score of the production, which will have lyrics
by Gus Kahn and Walter Donaldson songs.
"Whoopee" will open in Pittsburgh on Novem-
ber 6 and will have its New York premiere
about the end of November.
'Magic of Your Eyes"
Theme of "River Pirate'
"The Magic of Your Eyes," well-known
ballad of Arthur A. Penn, published by M. Wit-
mark & Sons, New York, has been secured
as musical theme for the new Fox photoplay,
"The River Pirate." This picture was intro-
duced recently at the Roxy Theatre in New
York and the number was given a beautiful
presentation by the Roxy Symphony Orchestra.
The use of this publication as a photoplay
theme song emphasizes a growing practice for
the Witmark house, which supplied "Sunrise
and You," "Mother Machree" and other old
favorites to feature pictures during the past
Paul Whiteman to Be
Featured in Film
A sound motion picture, entitled "The King
of Jazz," featuring Paul Whiteman and his or-
chestra, is to be made soon by the Universal
Film Corp., according to an announcement by
Tames S. Gillespie, Mr. Whiteman's manager.
The picture will depict the life story of the jazz
orchestra director, and work on the production
will be started about February 15. A theme
song is being written for the picture by L.
Wolfe Gilbert and Mabel Wayne, writers of
"Ramona," and incidental music for the score
will be done by Ferde Grofe, head arranger for
the Whiteman orchestra. Thirty-six men from
his concert orchestra will participate in the
production.
Sam Goslow on Trip
JESSICA DIWOHEITC
HENRY M.NEELY
HAROLD SANFORD
M.WITMARKE.SONS
NEW YORK
Published as follows
SOLO—TWO KEYS, B flat and C DUET—C
OCTAVO
MALE, FEMALE and MIXED VOICES
ENSEMBLE
VIOLIN & PIANO, 'CELLO & PIANO, VIOLIN
•CELLO and PIANO
VOCAL ORCHESTRA, B flat and C BAND
DANCE—WALTZ
M. WITMARK & SONS, New York
Sam Coslow, of the music publishing firm of
Spier & Coslow, Inc., New York, who recently
made his debut as a Victor recording artist,
has just left the city on a coast-to-coast broad-
casting tour. He is booked on the high-
powered stations in Chicago, Minneapolis,
Omaha, Kansas City, Denver and Los Angeles.
One of the big hits of his repertory will be
"My Window of Dreams," successor to the
waltz, "Was It a Dream?"
Grant for Baylor
BKLTON, TEX., October 13.—A grant of $50,000
from the Theodore Presser Foundation of
Philadelphia has been promised Baylor College,
here, for a new music conservatory to cost
? 125,000.
I I DREAM of LILAC TIME
I
jUHIpUITA
JQUEmDAf
ilTCOESLIKETHISi
i
(THAT FUNNY MELODY)
j
IlM SORRY 5ULY*
I HIGH UP ON I
I A HILL-TOP I
gUV BLACKBIRDS.!
IAREBLUEBIROSHDW
JLENORA
|\V
THEME SONG DP "TWO LOVERS^
\
1 DOWN WHEREf
I THESUN J
1 GOES DOWN I
I YOU'RE AREAL 8
I SWEETHEART 1
LAST NIGHT
KISSED M E |
MAMMA'S GRQWNJ
YOUNG, PAPAS
GROWN OLD '
LEOFEIJT.NC
- 2 3 1 w. 4-0 %r- »
•NEW YORK CITY-I
OCTOBER 27, 1928
Edward P. Little Joins the
Twenty-Five-and-Over Club
Head of Sheet Music Department of Sherman,
Clay & Co. Has Completed Quarter of a Cen-
tury in Company's Service—Sales for Hawaii
21
The Music Trade Review
sales. "We are very proud of the interest the
trade is giving Between Us this Fall," said Mr.
Battin. "From letters we are receiving from
new dealers asking to be put on our regular
mailing list, it is evident that our paper is help-
ing them solve some of their problems as well
as bringing us into closer personal touch with
them."
i*You C A N Y GO WRONG I
pVyiTHANYTEWT^ONG*!
Mose Gumble Back at Desk
Following Operation
^JEANNINEl
SAN FRANCISCO, CAL., October 17.—Edward P.
Little, head of the music publishing and sheet
music department of Sherman, Clay & Co., at a
luncheon at the Elks Club to-morrow, will be
duly initiated into the Twenty-Five-and-Over
Club of Sherman, Clay & Co., made up of those
who have been connected with the company for
over a quarter of a century.
Mr. Little will be presented with a beautiful
watch by P. T. Clay, who will act as toast-
master. He is also being treated to a trip to
the Hawaiian Islands and will sail on the fol-
lowing day by the S. S. Malolo. While in the
Islands, Mr. Little will study some of the ex-
pressions of real Hawaiian music. Guests and
fellow members of the Twenty-Five-And-Over
Club, in addition to Mr. Clay and Mr. Little,
will be: F. R. Sherman, F. W. Stephenson, R.
C. F. Ahlf, L. M. Lang, Rudolph Trantner, Fred
Reed, Fred Norton, E. R. Armstrong, C. H.
Dewing, Mrs. M. R. Snyder, Mrs. Aimee Post,
Paul Pahnke and W. J. O'Connor, all of whom
have served at least twenty-five years with the
big music house.
Century House Organ
Has Wide Circulation
Distribution of Between Us, the monthly
house organ of the Century Music Publishing
Co., New York, is reaching a new high figure
this Fall, according to L. G. Battin, general
manager of the Century firm. This little peri-
odical, in addition to listing new Century pub-
lications and trade offers, contains many con-
structive article each month which help the
music dealer in moving his merchandise. Prac-
tically every issue contains a photograph of a
dealer's show window in which the Century
Certified Edition is displayed in a manner to
invite purchasers into the store and stimulate
THE OVER-NIGHT
SENSATION
Ulem 'ries
(Golden Memory Days)
The Musical Theme ol-The Philco Radio Hour_
Mose Gumble, of the firm of Donaldson,
Douglas & Gumble, Inc., New York, returned
to his desk this week following an absence of
several weeks, recuperating from an operation
at Lenox Hill Hospital, where he was personal-
ly attended by Dr. DeWitt Stetten, chief sur-
geon. On his return Mr. Gumble found the
firm's offices a scene of much activity in view
of the rehearsals of the new Ziegfeld musical
show "Whoopee," starring Eddie Cantor. He
was most enthusiastic over the numbers and
score of the production, which will have lyrics
by Gus Kahn and Walter Donaldson songs.
"Whoopee" will open in Pittsburgh on Novem-
ber 6 and will have its New York premiere
about the end of November.
'Magic of Your Eyes"
Theme of "River Pirate'
"The Magic of Your Eyes," well-known
ballad of Arthur A. Penn, published by M. Wit-
mark & Sons, New York, has been secured
as musical theme for the new Fox photoplay,
"The River Pirate." This picture was intro-
duced recently at the Roxy Theatre in New
York and the number was given a beautiful
presentation by the Roxy Symphony Orchestra.
The use of this publication as a photoplay
theme song emphasizes a growing practice for
the Witmark house, which supplied "Sunrise
and You," "Mother Machree" and other old
favorites to feature pictures during the past
Paul Whiteman to Be
Featured in Film
A sound motion picture, entitled "The King
of Jazz," featuring Paul Whiteman and his or-
chestra, is to be made soon by the Universal
Film Corp., according to an announcement by
Tames S. Gillespie, Mr. Whiteman's manager.
The picture will depict the life story of the jazz
orchestra director, and work on the production
will be started about February 15. A theme
song is being written for the picture by L.
Wolfe Gilbert and Mabel Wayne, writers of
"Ramona," and incidental music for the score
will be done by Ferde Grofe, head arranger for
the Whiteman orchestra. Thirty-six men from
his concert orchestra will participate in the
production.
Sam Goslow on Trip
JESSICA DIWOHEITC
HENRY M.NEELY
HAROLD SANFORD
M.WITMARKE.SONS
NEW YORK
Published as follows
SOLO—TWO KEYS, B flat and C DUET—C
OCTAVO
MALE, FEMALE and MIXED VOICES
ENSEMBLE
VIOLIN & PIANO, 'CELLO & PIANO, VIOLIN
•CELLO and PIANO
VOCAL ORCHESTRA, B flat and C BAND
DANCE—WALTZ
M. WITMARK & SONS, New York
Sam Coslow, of the music publishing firm of
Spier & Coslow, Inc., New York, who recently
made his debut as a Victor recording artist,
has just left the city on a coast-to-coast broad-
casting tour. He is booked on the high-
powered stations in Chicago, Minneapolis,
Omaha, Kansas City, Denver and Los Angeles.
One of the big hits of his repertory will be
"My Window of Dreams," successor to the
waltz, "Was It a Dream?"
Grant for Baylor
BKLTON, TEX., October 13.—A grant of $50,000
from the Theodore Presser Foundation of
Philadelphia has been promised Baylor College,
here, for a new music conservatory to cost
? 125,000.
I I DREAM of LILAC TIME
I
jUHIpUITA
JQUEmDAf
ilTCOESLIKETHISi
i
(THAT FUNNY MELODY)
j
IlM SORRY 5ULY*
I HIGH UP ON I
I A HILL-TOP I
gUV BLACKBIRDS.!
IAREBLUEBIROSHDW
JLENORA
|\V
THEME SONG DP "TWO LOVERS^
\
1 DOWN WHEREf
I THESUN J
1 GOES DOWN I
I YOU'RE AREAL 8
I SWEETHEART 1
LAST NIGHT
KISSED M E |
MAMMA'S GRQWNJ
YOUNG, PAPAS
GROWN OLD '
LEOFEIJT.NC
- 2 3 1 w. 4-0 %r- »
•NEW YORK CITY-I
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