Music Trade Review
Issue: 1928 Vol. 86 N. 1 - Page 29
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 7, 1928
"
The Music Trade Review
Henry Made a Lady Out of Lizzie"
Gets National Tie-Up on New Ford Car
^uCar^oWr
New Comedy Number From DeSylva, Brown & Henderson Bids Fair to Be Biggest
Hit of Kind Since "Bananas"—100 Per Cent Mechanical Recordings
f S K on the heels of the announcement of
^-^ the new Ford car comes a timely, new
song from the pen of Walter O'Keefe, entitled
"Henry's Made a Lady Out of Lizzie," and
published by De Sylva, Brown & Henderson,
Inc., New York. The publishers are confident
that they have in this number one of the fastest
comedy songs since the days of "Bananas," and
their campaign for the song is shaping up rap-
idly. They report that all the mechanical com-
panies have recorded it 100 per cent, and
dozens of new acts are rehearsing it daily.
The most remarkable thing about "Henry's
Made a Lady Out of Lizzie" is that the song
bears the O K of the Ford Motor Co., which
is doubtless pleased at the prospect of having
its product, once a subject of jest, praised in
melody by the multitude. Ford dealers are be-
ing requested to tie up with the song, placing
copies of it in novel backgrounds in their win-
dows. Slight additional pressure on the part of
local music dealers will easily accomplish much
in this direction that will be of mutual bene-
fit to both classes of retail establishments.
Proof that De Sylva, Brown & Henderson,
Inc., have overlooked nothing in their exploita-
tion campaign is shown by the fa'ct that the
Champion Sparklers, whose product depends on
ihe Ford, have agreed to broadcast the number
every week over its chain hook-up of radio
stations for the next twenty weeks. The first
broadcast of the number was an event in itself,
when Joe Cook, of "The Four Hawaiians" fame,
sang it during the Sparklers' hour on Wednes-
day evening, December 28.
The event attracted wide attention and was
made the subject of comment on radio pages
and even in editorials in thousands of news-
papers throughout the country. With all due
credit to Joe Cook, it must be admitted that
the timeliness of the title, the clever lyrics and
lilting tune of the song were chiefly responsible
for the popular interest, and these things should
accordingly make it profitable for the trade.
It is the kind of song that everyone thinks it's
smart to know.
Forster Music Publisher
Gives up Jobbing Service
recognition in the standard field, containing as
it does a song and piano number for almost
every occasion.
Because of the interest that will be revived
in the playing of popular songs through the
Shefte Rapid Course, Forster intends to be
very active in the popular field. This depart-
ment will be under the supervision of Mr. Ol-
man, who will establish representatives in im-
portant sections.
Forster has been responsible for some of
the biggest hits in the industry; such as
"Naughty Waltz," "Sweet and Low," "Hindus-
tan," "Missouri Waltz," "Karavan," "Oh,
Johnny," "It Ain't Gonna Rain No Mo',"
"Mellow Moon," "Lonesome, That's All," etc.,
and with its renewed activity in this field, no
doubt, the sales on these hits will be duplicated
on its newer issues.
Company Will Devote Future Efforts to Its
Own Publications—Middle West Music Job-
bers, Inc., Take Over Wholesale Business
CHICAGO, III., December 31.—For the past
twenty-five years Forster Music Publisher, Inc.,
has been giving the general sheet music trade
a jobbing service, but due to the rapid growth
of its own catalog the Forster company has
decided to discontinue this jobbing service and
devote its time and efforts to promoting
Forster publications.
The stock of the jobbing department and its
equipment has been disposed of to a new job-
bing concern, Middle West Music Jobbers, Inc.,
who will confine their efforts exclusively to
jobbing. Forster Music Publisher, Inc., will
have no connection whatever with this new con-
cern.
Forster Music Publisher, Inc., has a varied
catalog and has justly earned the reputation of
being original. The company's latest idea—that
of increasing the number of piano players by
using a popular piano method—is meeting with
tremendous success. It is perhaps well known
to the trade that the Shefte Rapid Course is
being adopted by leading colleges, schools and
individual teachers and bears the endorsements
of outstanding authorities.
The Forster Edition is also gaining much
New Monthly Organ for
Society C , A. & P.
The first number of a new bulletin issued
monthly by the American Society of Composers,
Authors & Publishers made its appearance on
January 1, comprising a thirty-two-page book-
let and called "Journal of the American Society
of Composers, Authors and Publishers." The
book will be distributed to members of the So-
ciety and will contain articles by prominent
composers, lyricists, publishers and others in-
terested in music.
McKINLEY MUSIC
20 ^ A Copy to Dealers^ 7? \ Copy"
McKINLEY MUSIC CO.
CHICAGO,ILL
LEO. FEIST INC
231-5
w. 4O TH ST.
*TEW YOR.K,
N.V:
JANUARY 7, 1928
"
The Music Trade Review
Henry Made a Lady Out of Lizzie"
Gets National Tie-Up on New Ford Car
^uCar^oWr
New Comedy Number From DeSylva, Brown & Henderson Bids Fair to Be Biggest
Hit of Kind Since "Bananas"—100 Per Cent Mechanical Recordings
f S K on the heels of the announcement of
^-^ the new Ford car comes a timely, new
song from the pen of Walter O'Keefe, entitled
"Henry's Made a Lady Out of Lizzie," and
published by De Sylva, Brown & Henderson,
Inc., New York. The publishers are confident
that they have in this number one of the fastest
comedy songs since the days of "Bananas," and
their campaign for the song is shaping up rap-
idly. They report that all the mechanical com-
panies have recorded it 100 per cent, and
dozens of new acts are rehearsing it daily.
The most remarkable thing about "Henry's
Made a Lady Out of Lizzie" is that the song
bears the O K of the Ford Motor Co., which
is doubtless pleased at the prospect of having
its product, once a subject of jest, praised in
melody by the multitude. Ford dealers are be-
ing requested to tie up with the song, placing
copies of it in novel backgrounds in their win-
dows. Slight additional pressure on the part of
local music dealers will easily accomplish much
in this direction that will be of mutual bene-
fit to both classes of retail establishments.
Proof that De Sylva, Brown & Henderson,
Inc., have overlooked nothing in their exploita-
tion campaign is shown by the fa'ct that the
Champion Sparklers, whose product depends on
ihe Ford, have agreed to broadcast the number
every week over its chain hook-up of radio
stations for the next twenty weeks. The first
broadcast of the number was an event in itself,
when Joe Cook, of "The Four Hawaiians" fame,
sang it during the Sparklers' hour on Wednes-
day evening, December 28.
The event attracted wide attention and was
made the subject of comment on radio pages
and even in editorials in thousands of news-
papers throughout the country. With all due
credit to Joe Cook, it must be admitted that
the timeliness of the title, the clever lyrics and
lilting tune of the song were chiefly responsible
for the popular interest, and these things should
accordingly make it profitable for the trade.
It is the kind of song that everyone thinks it's
smart to know.
Forster Music Publisher
Gives up Jobbing Service
recognition in the standard field, containing as
it does a song and piano number for almost
every occasion.
Because of the interest that will be revived
in the playing of popular songs through the
Shefte Rapid Course, Forster intends to be
very active in the popular field. This depart-
ment will be under the supervision of Mr. Ol-
man, who will establish representatives in im-
portant sections.
Forster has been responsible for some of
the biggest hits in the industry; such as
"Naughty Waltz," "Sweet and Low," "Hindus-
tan," "Missouri Waltz," "Karavan," "Oh,
Johnny," "It Ain't Gonna Rain No Mo',"
"Mellow Moon," "Lonesome, That's All," etc.,
and with its renewed activity in this field, no
doubt, the sales on these hits will be duplicated
on its newer issues.
Company Will Devote Future Efforts to Its
Own Publications—Middle West Music Job-
bers, Inc., Take Over Wholesale Business
CHICAGO, III., December 31.—For the past
twenty-five years Forster Music Publisher, Inc.,
has been giving the general sheet music trade
a jobbing service, but due to the rapid growth
of its own catalog the Forster company has
decided to discontinue this jobbing service and
devote its time and efforts to promoting
Forster publications.
The stock of the jobbing department and its
equipment has been disposed of to a new job-
bing concern, Middle West Music Jobbers, Inc.,
who will confine their efforts exclusively to
jobbing. Forster Music Publisher, Inc., will
have no connection whatever with this new con-
cern.
Forster Music Publisher, Inc., has a varied
catalog and has justly earned the reputation of
being original. The company's latest idea—that
of increasing the number of piano players by
using a popular piano method—is meeting with
tremendous success. It is perhaps well known
to the trade that the Shefte Rapid Course is
being adopted by leading colleges, schools and
individual teachers and bears the endorsements
of outstanding authorities.
The Forster Edition is also gaining much
New Monthly Organ for
Society C , A. & P.
The first number of a new bulletin issued
monthly by the American Society of Composers,
Authors & Publishers made its appearance on
January 1, comprising a thirty-two-page book-
let and called "Journal of the American Society
of Composers, Authors and Publishers." The
book will be distributed to members of the So-
ciety and will contain articles by prominent
composers, lyricists, publishers and others in-
terested in music.
McKINLEY MUSIC
20 ^ A Copy to Dealers^ 7? \ Copy"
McKINLEY MUSIC CO.
CHICAGO,ILL
LEO. FEIST INC
231-5
w. 4O TH ST.
*TEW YOR.K,
N.V:
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