Music Trade Review
Issue: 1928 Vol. 86 N. 1 - Page 30
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
26
27
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
Century Edition
Sheet Music
to over
Harry Engel Leaves
on Transcontinental Trip
27 Million Monthly
subscribers, or approximately
General Sales Manager for Irving Berlin, Inc.,
to Feature Particularly Standard Catalog
and "Irving Berlin Week"
60 Million Readers
To get the full benefit
HOOK-UP
Century Music Pub. Go.
235 W. 40th St.
New York
Three Big Sherman, Clay
Song Hits During 1927
Pacific Coast Publishers Enjoy Share of Na-
tional Best Sellers in "Diane," "Charmaine"
and "Doll Dance"
SAN KRANCISCO, CAL., December 22.—The year
is closing in a satisfactory way for the publish-
ing department of Sherman. Clay & Co. in the
opinion of Ad. Little, manager of the depart-
ment. Reviewing the past year, he said that
out of ten national best sellers Sherman, Clay
& Co. had published three: "Diane," now being
featured in "Seventh Heaven," "Charmaine"
and "Doll Dance." Mr. Little and his cohorts
have started work on a new song: "If I Should
Lose You," by Burtnett. It is already pub-
lished and is selling beyond expectations.
Asked to indicate what he considers the
popular trend in popular music at the present
moment, Mr. Little said that the demand at
present is for the melody ballad. People do
want melody. It does not matter if it is a
fox-trot or a waltz. Sherman, Clay & Co. have
put over two waltzes and that seems to show
that the public likes them. The jazz song goes
for a short time, but it peters out and is not
a lasting seller. Ballads and novelty are the
demands at present. An instrumental number
will sell if it is a good novelty piece.
"Bernie" Pollock, New York manager for
Sherman, Clay & Co., is expected at the home
office here about January 1.
Many Dealers Go-operate
in Century Go. Campaign
Co-operation on the part of many music
dealers with the national advertising campaign
of the Century Music Publishing Co., New
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE OUTSTANDING BALLAD SUCCESS
BIGGER THAN EVER
THE
INSTRUMENTAL MOVE LTV OT THE YEAR
GROWING
IN POPULARITY DAILY
HARMS INC. 62 W.45TH. ST
York, is reported by executives of the firm.
The use of the larger and smaller types of
advertisements in the local newspapers with
the dealer's imprint is spreading and dozens
of requests for same are received each week
by the company. Some dealers, when running
an independent local campaign, tie up with it
by using a window display as well. The Frank-
lin House, Newark, N. J., has been particularly
successful with this practice and has benefited
in sales volume. This house, which does an
excellent small goods business, invariably
shows its full line of merchandise when using
Century sheet music in its window.
N.YC.
Harry Engel, general sales manager for
Irving Berlin, Inc., New York, left on Tues-
day, January 3, for a trip to the Pacific Coast,
on which he will visit the principal cities in
the Middle West, West and Coast States, stop-
ping at the various branch offices of the com-
pany in this territory. He expects to return
to New York about the middle of February.
Mr. Engel will devote most of his energies in
the interest of the Irving Berlin Standard
Music Corp. and will also arrange important
tie-ups in connection with Irving Berlin Week,
which will be observed nationally by the
branches and leading representatives of the
company during the week of January 14 to 21.
Some of the cities he will visit will include
Chicago, Minneapolis, St. Paul, Kansas City,
St. Louis, Seattle, Portland, San Francisco,
Los Angeles, Denver and others.
"Rosita" Used in the
New Fairbanks Film
Prologue and Score Based on "Rosita" Popular
Number in the Sam Fox Publishing Co.
Catalog
The prologue for the new Douglas Fairbanks
photoplay "The Gaucho," now playing the Lib-
erty Theatre, New York, has won almost as
many favorable comments as the picture itself.
It is the creation of Boris Petroff, who with the
Sam Fox Publishing Co. song "Rosita" as the
musical theme, has produced a unification of
prologue and picture that hardly can be sur-
passed.
An exquisite setting, fine voices and artistic
native dancing all produce a spirit that wins
enthusiasm. The publisher of "Rosita" is most
fortunate as the presentation gives this single
number such prominence that it is bound to be
noticed in heavily increased sales. "Rosita" is
also used as the tlu-me in the picture presenta-
tion.
Feist Number Theme Song
in Photoplay "Love"
"That Melody of Love" by Donaldson and
Dietz Basis of Score for New Goldwyn-
Mayer Production
In view of the success of the Metro-Goldwyn-
Mayer photoplay, "Love," which opened at the
Embassy Theatre in New York recently, Leo
Feist, Inc., New York, publisher of the theme
song of the picture, entitled "That Melody of
Love," is making a special effort to have the
trade tie up with the showing of the film in
various parts of the country. The song, which
was written by Walter Donaldson and Howard
Dietz, is considered one of the strongest num-
bers in the present Feist catalog on its own
merits, but the firm feels that the hook-up with
JANUARY 7, 1928
Can't Go Wn
T" '
AT SUNDOWN
SHE'S GOT "IT"
A SHADY TREE
LAZY WEATHER
JUST THE SAME
HONOLULU MOON
JUST ONCE AGAIN
MY BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEER1K-1JE ERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOB
YOU
THERE'S A TRICK IN PICKIN' A
CHICK, CHICK, CHICKEN
Write for Dealers'
Price
LEO
the photoplay makes it an unbeatable combina-
tion. The song is repeated constantly by the
orchestra during the showing of the picture,
and its strains have already captured thousands
in the large cities in which the film has been
shown.
A special order blank has just been mailed
to the trade by Leo Feist, Inc., to inform deal-
ers of their opportunity for big sales with this
song. A paragraph from this folder aptly de-
scribes what is meant by co-operation as fol-
lows: "The keynote of this nation-wide cam-
paign of exploitation between Leo Feist, Inc.,
Metro-Goldwyn-Mayer, your store and the the-
atres is co-operation. It has been designed to
get business for the music dealer, for us and
for the local theatre. All forces working to-
gether cannot fail to put over this tie-up."
THAT HIT THE MARK!
HKXHV'S MADE A LADY P I T OF LIZZIE
AMONG MY SOUVENIRS
BROKEN HEARTED
WITHOUT YOU, SWEETHEART
PLENTY OF SUNSHINE
SWEETHEART MEMORIES
TIN PAN PARADE
THERE'S ONE LITTLE GIRL WHO LOVES
ME
GEE, I'M GLAD I'M HOME
I'M LIKE A BIRD WITH A BROKEN WING
BABY FEET GO PITTER PATTER
DIDN'T I TELL YOU (That You'd Come Back)
WHO'S THAT KNOCKIN' AT MY DOOR?
Sonjr Hit* from the Collegiate Mualcal
Comedy
••GOOD
NEWS''
GOOD NEWS
THE VARSITY DRAG
M'CKY IN LOVE
THE BEST THINGS IN LIFE ARE FREE
HAPPY DAYS
JUST IMAGINE
BIG
S E L L E R S IN
FOLIOS
SAXOPHOLIO
T E N O R B A N J O FOLIO (2nd Edition)
(Each containing: fifteen great gongs)
-
K 5VU/A.BBOWN"" HCNOtBlON BVILWNQ
»J|gNI)ERSON.]NC
745 SEVENTH AVCNUf NtWYOBK
The Music Trade Review
26
27
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
Century Edition
Sheet Music
to over
Harry Engel Leaves
on Transcontinental Trip
27 Million Monthly
subscribers, or approximately
General Sales Manager for Irving Berlin, Inc.,
to Feature Particularly Standard Catalog
and "Irving Berlin Week"
60 Million Readers
To get the full benefit
HOOK-UP
Century Music Pub. Go.
235 W. 40th St.
New York
Three Big Sherman, Clay
Song Hits During 1927
Pacific Coast Publishers Enjoy Share of Na-
tional Best Sellers in "Diane," "Charmaine"
and "Doll Dance"
SAN KRANCISCO, CAL., December 22.—The year
is closing in a satisfactory way for the publish-
ing department of Sherman. Clay & Co. in the
opinion of Ad. Little, manager of the depart-
ment. Reviewing the past year, he said that
out of ten national best sellers Sherman, Clay
& Co. had published three: "Diane," now being
featured in "Seventh Heaven," "Charmaine"
and "Doll Dance." Mr. Little and his cohorts
have started work on a new song: "If I Should
Lose You," by Burtnett. It is already pub-
lished and is selling beyond expectations.
Asked to indicate what he considers the
popular trend in popular music at the present
moment, Mr. Little said that the demand at
present is for the melody ballad. People do
want melody. It does not matter if it is a
fox-trot or a waltz. Sherman, Clay & Co. have
put over two waltzes and that seems to show
that the public likes them. The jazz song goes
for a short time, but it peters out and is not
a lasting seller. Ballads and novelty are the
demands at present. An instrumental number
will sell if it is a good novelty piece.
"Bernie" Pollock, New York manager for
Sherman, Clay & Co., is expected at the home
office here about January 1.
Many Dealers Go-operate
in Century Go. Campaign
Co-operation on the part of many music
dealers with the national advertising campaign
of the Century Music Publishing Co., New
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE OUTSTANDING BALLAD SUCCESS
BIGGER THAN EVER
THE
INSTRUMENTAL MOVE LTV OT THE YEAR
GROWING
IN POPULARITY DAILY
HARMS INC. 62 W.45TH. ST
York, is reported by executives of the firm.
The use of the larger and smaller types of
advertisements in the local newspapers with
the dealer's imprint is spreading and dozens
of requests for same are received each week
by the company. Some dealers, when running
an independent local campaign, tie up with it
by using a window display as well. The Frank-
lin House, Newark, N. J., has been particularly
successful with this practice and has benefited
in sales volume. This house, which does an
excellent small goods business, invariably
shows its full line of merchandise when using
Century sheet music in its window.
N.YC.
Harry Engel, general sales manager for
Irving Berlin, Inc., New York, left on Tues-
day, January 3, for a trip to the Pacific Coast,
on which he will visit the principal cities in
the Middle West, West and Coast States, stop-
ping at the various branch offices of the com-
pany in this territory. He expects to return
to New York about the middle of February.
Mr. Engel will devote most of his energies in
the interest of the Irving Berlin Standard
Music Corp. and will also arrange important
tie-ups in connection with Irving Berlin Week,
which will be observed nationally by the
branches and leading representatives of the
company during the week of January 14 to 21.
Some of the cities he will visit will include
Chicago, Minneapolis, St. Paul, Kansas City,
St. Louis, Seattle, Portland, San Francisco,
Los Angeles, Denver and others.
"Rosita" Used in the
New Fairbanks Film
Prologue and Score Based on "Rosita" Popular
Number in the Sam Fox Publishing Co.
Catalog
The prologue for the new Douglas Fairbanks
photoplay "The Gaucho," now playing the Lib-
erty Theatre, New York, has won almost as
many favorable comments as the picture itself.
It is the creation of Boris Petroff, who with the
Sam Fox Publishing Co. song "Rosita" as the
musical theme, has produced a unification of
prologue and picture that hardly can be sur-
passed.
An exquisite setting, fine voices and artistic
native dancing all produce a spirit that wins
enthusiasm. The publisher of "Rosita" is most
fortunate as the presentation gives this single
number such prominence that it is bound to be
noticed in heavily increased sales. "Rosita" is
also used as the tlu-me in the picture presenta-
tion.
Feist Number Theme Song
in Photoplay "Love"
"That Melody of Love" by Donaldson and
Dietz Basis of Score for New Goldwyn-
Mayer Production
In view of the success of the Metro-Goldwyn-
Mayer photoplay, "Love," which opened at the
Embassy Theatre in New York recently, Leo
Feist, Inc., New York, publisher of the theme
song of the picture, entitled "That Melody of
Love," is making a special effort to have the
trade tie up with the showing of the film in
various parts of the country. The song, which
was written by Walter Donaldson and Howard
Dietz, is considered one of the strongest num-
bers in the present Feist catalog on its own
merits, but the firm feels that the hook-up with
JANUARY 7, 1928
Can't Go Wn
T" '
AT SUNDOWN
SHE'S GOT "IT"
A SHADY TREE
LAZY WEATHER
JUST THE SAME
HONOLULU MOON
JUST ONCE AGAIN
MY BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEER1K-1JE ERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOB
YOU
THERE'S A TRICK IN PICKIN' A
CHICK, CHICK, CHICKEN
Write for Dealers'
Price
LEO
the photoplay makes it an unbeatable combina-
tion. The song is repeated constantly by the
orchestra during the showing of the picture,
and its strains have already captured thousands
in the large cities in which the film has been
shown.
A special order blank has just been mailed
to the trade by Leo Feist, Inc., to inform deal-
ers of their opportunity for big sales with this
song. A paragraph from this folder aptly de-
scribes what is meant by co-operation as fol-
lows: "The keynote of this nation-wide cam-
paign of exploitation between Leo Feist, Inc.,
Metro-Goldwyn-Mayer, your store and the the-
atres is co-operation. It has been designed to
get business for the music dealer, for us and
for the local theatre. All forces working to-
gether cannot fail to put over this tie-up."
THAT HIT THE MARK!
HKXHV'S MADE A LADY P I T OF LIZZIE
AMONG MY SOUVENIRS
BROKEN HEARTED
WITHOUT YOU, SWEETHEART
PLENTY OF SUNSHINE
SWEETHEART MEMORIES
TIN PAN PARADE
THERE'S ONE LITTLE GIRL WHO LOVES
ME
GEE, I'M GLAD I'M HOME
I'M LIKE A BIRD WITH A BROKEN WING
BABY FEET GO PITTER PATTER
DIDN'T I TELL YOU (That You'd Come Back)
WHO'S THAT KNOCKIN' AT MY DOOR?
Sonjr Hit* from the Collegiate Mualcal
Comedy
••GOOD
NEWS''
GOOD NEWS
THE VARSITY DRAG
M'CKY IN LOVE
THE BEST THINGS IN LIFE ARE FREE
HAPPY DAYS
JUST IMAGINE
BIG
S E L L E R S IN
FOLIOS
SAXOPHOLIO
T E N O R B A N J O FOLIO (2nd Edition)
(Each containing: fifteen great gongs)
-
K 5VU/A.BBOWN"" HCNOtBlON BVILWNQ
»J|gNI)ERSON.]NC
745 SEVENTH AVCNUf NtWYOBK
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