Music Trade Review
Issue: 1927 Vol. 85 N. 5 - Page 24
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Wide Variety of Educational Material
Shown at Aeolian Hall Annual Exhibition
Publishers' Showings Striking Indication of Growth in School Music—The Dealers'
Opportunity in Developing Contact with Educational Authorities
PUBLISHERS of school music editions and
text-books were once again afforded an op-
portunity to display their wares before music
supervisors from all parts of the country last
week at the second annual exposition of school
music materials at Aeolian Hall, 689 Fifth
avenue. Some dozen American publishers and
a few European houses took advantage of the
9EH-:
Popular
Songs in Demand
Released on All Records and Rolls
I'll Always Remember You
I'm Coming Virginia
Calling
Down the Lane
Trail of Dreams
All Numbers Published for Orchestra
Write for Complete Trude Cutalogs
ROBBINS Music CORPORATION
799 Seventh Avenue. New York
'SEXX2EIX-XI5K
•
invitation of the Aeolian Educational Depart-
ment to take part and so far as the intention of
those behind the affair, the event was a distinct
success.
The hundreds of supervisors, who visited the
exhibit during the hours 5-8 p. m. daily, carried
away one distinct impression, viz., that the pub-
lishers of school music literature are doing their
utmost to produce up-to-date catalogs and are
filling in the gaps in the highly engrossing sub-
ject of musical appreciation. Many of the pub-
lishers have shown courage in taking heavy fi-
nancial risks to produce certain editions, not
because of any present demand but because
they are needed in the proper treatment of
musical education. In general, the editions
have been adequately printed for classroom use
and in the instance of some of the psychological
texts the volumes have been elaborately made.
That the publishers are doing their part for the
cause of musical education there can be no
doubt.
The weight of the problem of the dissemina-
tion of these materials can not logically rest en-
tirely on the publishers and their traveling rep-
resentatives. The field is much too large now
with the apparent national awakening to the
value of music as part of the public school cur-
riculum. Real contact with any individual city
or town can come only through the local music
dealer, who, if he is working at his job, is the
center of the musical activity in his community.
DOUBLE YOUR MONEY
NO MATTER What You Sell — This Is a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CAN'T-MISS MONEY-MAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
Nearly
1,000
Displays
Already
Contracted
For!
Today, when mile* are meanired in Meonoe—-pudiing • button bringi iruUntly two-third* of our need*—the turning of * dial
bring! miiiic eeemingry from nowhere—SPEED » everything.
ART SHEFTE, maMer muueian. hae nude it poauble to leam to play popular rnunc in • few month* inetead of * few yean.
By nature of the investment alone, it would
be foolish, to expect the dealer to carry large
stocks of school music editions and handsomely
bound volumes on musical appreciation on his
shelves. Appropriations for text-book expenses
are in most places made once a year by the
local school boards and anything the dealer
might do by way of window displays or ad-
vertisement would gain little so far as a pur-
chase from the school board.
There is, however, much that the dealer can
do at all times in the way of propaganda for
music study in the schools. First, he will find
it to his advantage to familiarize himself with
everything that is going on in this field. Having
on hand in his store a comprehensive list of the
latest catalogs from all publishers of music
texts will serve to keep him posted as well as
providing a reference to influential citizens and
school board members, who will logically seek
him out as an authority.
Many of the prominent publishers of school
music will be firms which he has represented
for many years and which will be only too glad
to let him act as agent in placing a large school
order, through the particular influence he can
bring to bear. There will undoubtedly be other
publishing houses that prefer to handle the
transaction themselves, but the dealer can in
no way be harmed by their inroads into his
local schools. In fact, the proposition is really
non-competitive and anything which helps the
cause of music will ultimately he reflected in
retail sales by the dealer when the students
start independent study. It is not being over-
optimistic to assert that something of a golden
opporunity is at hand.
Gershwin Draws 16,000
to Stadium Concert
Performance of Rhapsody in Blue and Piano
Concerto Breaks Attendance Records at
Series
An indication of the drawing power of syn-
copated American music was given on Monday
evening, July 25, in the Lewisohn Stadium at
the College of the City of New York, when
George Gershwin, popular composer, appeared
in person to perform his two concert numbers,
"Rhapsody in Blue" and his piano concerto in
F, with the Philharmonic Orchestra. A vast
throng, estimated at 16,000 persons, crowded
the Stadium to an even greater extent than
does the playing of the Beethoven Ninth Sym-
phony, which up to this time has been the big-
gest box office attraction at the Stadium Sum-
mer concerts.
Although the piano concerto was the featured
selection, much interest centered around the
playing of the "Rhapsody in Blue" by the full
symphony, an innovation for the piece. The
number has hitherto been heard in New York
only with Paul Whiteman's augmented dance
orchestra, which popularized it on its tours and
on phonograph records. Copies of the piano
score of the number Gershwin Rhapsody, pub-
lished by Harms, Inc.. were sold by the ushers
during the concert.
A book for everything—from the beginning of muiic to the UM "Z" in JAZZ: HOT BREAKS — ELUE BREAKS —
JAZZ BREAKS—KEYBOARD HARMONY — J A Z Z BASS — e t c
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned Below 1—
SatmVy Enning Port
Liberty
Enid.
Mualcal Leader
Mu*ic*J Courier
Mueical America
MwkNaw.
Wire. Phone or Write for
Muekal O U e m t
Mu*k and Mwidan*
Pacific Coart Miatical Review
Miwcal AdVance
Pacific Coaet Mtuidan
Mutical Dtgeet
The Metronome
Billboard
International Muairjan
Jacob* Orchestra Monthly
Jacob* Band Monthly
Our Special Proposition}
24
Johnson With Hall
CHICAGO, III., July 25.—Richard P. Johnson,
formerly associated with the Brunswick-Balke-
Collender Co., has been appointed professional
manager of the Wendell Hall Music Publishers,
177 North State street, succeeding Monte Wil-
hite.
IN THE WORLD OF MUSIC PUBLISHING
Wide Variety of Educational Material
Shown at Aeolian Hall Annual Exhibition
Publishers' Showings Striking Indication of Growth in School Music—The Dealers'
Opportunity in Developing Contact with Educational Authorities
PUBLISHERS of school music editions and
text-books were once again afforded an op-
portunity to display their wares before music
supervisors from all parts of the country last
week at the second annual exposition of school
music materials at Aeolian Hall, 689 Fifth
avenue. Some dozen American publishers and
a few European houses took advantage of the
9EH-:
Popular
Songs in Demand
Released on All Records and Rolls
I'll Always Remember You
I'm Coming Virginia
Calling
Down the Lane
Trail of Dreams
All Numbers Published for Orchestra
Write for Complete Trude Cutalogs
ROBBINS Music CORPORATION
799 Seventh Avenue. New York
'SEXX2EIX-XI5K
•
invitation of the Aeolian Educational Depart-
ment to take part and so far as the intention of
those behind the affair, the event was a distinct
success.
The hundreds of supervisors, who visited the
exhibit during the hours 5-8 p. m. daily, carried
away one distinct impression, viz., that the pub-
lishers of school music literature are doing their
utmost to produce up-to-date catalogs and are
filling in the gaps in the highly engrossing sub-
ject of musical appreciation. Many of the pub-
lishers have shown courage in taking heavy fi-
nancial risks to produce certain editions, not
because of any present demand but because
they are needed in the proper treatment of
musical education. In general, the editions
have been adequately printed for classroom use
and in the instance of some of the psychological
texts the volumes have been elaborately made.
That the publishers are doing their part for the
cause of musical education there can be no
doubt.
The weight of the problem of the dissemina-
tion of these materials can not logically rest en-
tirely on the publishers and their traveling rep-
resentatives. The field is much too large now
with the apparent national awakening to the
value of music as part of the public school cur-
riculum. Real contact with any individual city
or town can come only through the local music
dealer, who, if he is working at his job, is the
center of the musical activity in his community.
DOUBLE YOUR MONEY
NO MATTER What You Sell — This Is a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CAN'T-MISS MONEY-MAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
Nearly
1,000
Displays
Already
Contracted
For!
Today, when mile* are meanired in Meonoe—-pudiing • button bringi iruUntly two-third* of our need*—the turning of * dial
bring! miiiic eeemingry from nowhere—SPEED » everything.
ART SHEFTE, maMer muueian. hae nude it poauble to leam to play popular rnunc in • few month* inetead of * few yean.
By nature of the investment alone, it would
be foolish, to expect the dealer to carry large
stocks of school music editions and handsomely
bound volumes on musical appreciation on his
shelves. Appropriations for text-book expenses
are in most places made once a year by the
local school boards and anything the dealer
might do by way of window displays or ad-
vertisement would gain little so far as a pur-
chase from the school board.
There is, however, much that the dealer can
do at all times in the way of propaganda for
music study in the schools. First, he will find
it to his advantage to familiarize himself with
everything that is going on in this field. Having
on hand in his store a comprehensive list of the
latest catalogs from all publishers of music
texts will serve to keep him posted as well as
providing a reference to influential citizens and
school board members, who will logically seek
him out as an authority.
Many of the prominent publishers of school
music will be firms which he has represented
for many years and which will be only too glad
to let him act as agent in placing a large school
order, through the particular influence he can
bring to bear. There will undoubtedly be other
publishing houses that prefer to handle the
transaction themselves, but the dealer can in
no way be harmed by their inroads into his
local schools. In fact, the proposition is really
non-competitive and anything which helps the
cause of music will ultimately he reflected in
retail sales by the dealer when the students
start independent study. It is not being over-
optimistic to assert that something of a golden
opporunity is at hand.
Gershwin Draws 16,000
to Stadium Concert
Performance of Rhapsody in Blue and Piano
Concerto Breaks Attendance Records at
Series
An indication of the drawing power of syn-
copated American music was given on Monday
evening, July 25, in the Lewisohn Stadium at
the College of the City of New York, when
George Gershwin, popular composer, appeared
in person to perform his two concert numbers,
"Rhapsody in Blue" and his piano concerto in
F, with the Philharmonic Orchestra. A vast
throng, estimated at 16,000 persons, crowded
the Stadium to an even greater extent than
does the playing of the Beethoven Ninth Sym-
phony, which up to this time has been the big-
gest box office attraction at the Stadium Sum-
mer concerts.
Although the piano concerto was the featured
selection, much interest centered around the
playing of the "Rhapsody in Blue" by the full
symphony, an innovation for the piece. The
number has hitherto been heard in New York
only with Paul Whiteman's augmented dance
orchestra, which popularized it on its tours and
on phonograph records. Copies of the piano
score of the number Gershwin Rhapsody, pub-
lished by Harms, Inc.. were sold by the ushers
during the concert.
A book for everything—from the beginning of muiic to the UM "Z" in JAZZ: HOT BREAKS — ELUE BREAKS —
JAZZ BREAKS—KEYBOARD HARMONY — J A Z Z BASS — e t c
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned Below 1—
SatmVy Enning Port
Liberty
Enid.
Mualcal Leader
Mu*ic*J Courier
Mueical America
MwkNaw.
Wire. Phone or Write for
Muekal O U e m t
Mu*k and Mwidan*
Pacific Coart Miatical Review
Miwcal AdVance
Pacific Coaet Mtuidan
Mutical Dtgeet
The Metronome
Billboard
International Muairjan
Jacob* Orchestra Monthly
Jacob* Band Monthly
Our Special Proposition}
24
Johnson With Hall
CHICAGO, III., July 25.—Richard P. Johnson,
formerly associated with the Brunswick-Balke-
Collender Co., has been appointed professional
manager of the Wendell Hall Music Publishers,
177 North State street, succeeding Monte Wil-
hite.
Future scanning projects are planned by the International Arcade Museum Library (IAML).