Music Trade Review
Issue: 1927 Vol. 85 N. 5 - Page 25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 30, 1927
"It All Depends on
You" Specially Requested
De Silva, Brown & Henderson Number Re-
quested by Invalid With Result That Com-
position Is Specially Broadcast by Ben Bernie
OMAHA, NEB., July 23.—Considerable publicity
for "It All Depends On You," a De Silva,
Brown & Hendeson hit, was created recently,
when Ben Bernie and his Hotel Roosevelt Or-
chestra played a special courtesy program over
Station WOW for the entertainment of an
Omaha girl, who is a patient in the State hos-
pital for tubercular cases at Kearney, Neb. Mr.
Bernie, whose fifteen-piece band was playing at
the World Theatre, had received a request let-
ter from the young lady, Miss Eunice Man-
ning, as follows:
"I read recently about your orchestra appear-
ing at the World Theatre and, being an ad-
mirer of your band, would like to make a re-
quest for 'It All Depends on You,' my favorite
piece. I am a pianist and am ill in the hos-
pital at Kearney. Of course, I would not get to
hear the piece myself, but for the sake of
others and because it would thrill me to know
he had granted a request from me, I would like
to have you play it."
When Ben Bernie received Miss Manning's
request he immediately suggested that arrange-
ments be made to broadcast the number for the
benefit of the invalid girl. "If they have no
radio set at the State hospital, have a receiving
set installed at her bedside at my expense," he
said.
Permission was granted to Mr. Bernie and
his orchestra to take the air over Station WOW
and probably for the first time in radio history
a courtesy program was broadcast for the bene-
fit of a single individual.
"It All Depends On You" was played twice,
opening and closing the program of ten selec-
tions, with a special vocal chorus by Paul
Hagan, baritone with the band. Other pieces
were "I'm In Love Again" with Mr. Bernie
singing the chorus; "Just Like A Butterfly,"
"Rosy Cheeks," "Paradise Isle," "A Lane In
Spain," "Moonbeams, Kiss Her For Me," "The
Doll Dance" and "Muddy Water."
At the hospital in Kearney, Miss Manning
was supplied with a headset, while the other
patients listened through a loud speaker. All
I he numbers were received clearly and the sick
girl was thrilled to such an extent by the honor
paid her that a marked improvement was noted
in her condition. A full account of the inci-
dent was carried in the Omaha papers.
25
The Music Trade Review
great popularity in the past, many dealers ob-
taining it with the imprint of their trade name.
Through an error on the part of the papei
manufacturer, the Century house has obtained
an unusually large quantity of this Silk Kraft
paper and a special price, good only until Sep-
tember 1, has been made. Dealers, who have
used this paper in previous years, have re-
ported an increase of sales, resulting from the
advertising obtained from their imprint on
With Any TEIST1 Song'
Berlin Announces Big
Campaign for Fall
"Russian Lullaby," "What Does It Matter" and
"Me and My Shadow" Among Outstanding
Hits
An extensive campaign has been started by
Irving Berlin, Inc., New York, on its Fall cata-
'og, which will probably produce at least six
outstanding hits. "Russian Lullaby," "What
Does It Matter" and "Me and My Shadow" are
among the biggest sellers throughout the coun-
try. Other Berlin numbers that are climbing
into the hit class are "What 4Do We Do on a
Dew Dew Dewy Day?" and "Is It Possible?",
the latter being on the order of "Yes Sir, That's
My Baby" and has already been placed with a
great many acts now going on tour.
"Miss Annabelle Lee" looks like an overnight
hit and is considered one of the best profes-
sional songs on the market. The outstanding
orchestra hit is "Havana," by Vincent Rose,
which is being featured by the leading orches-
tras of the country. The firm reports that busi-
ness in the last two weeks has shown a de-
cided improvement and is nearly up to normal,
which is good news. Steady business is being
done by the house with "Rosy Cheeks," "Love
and Kisses," "Sweet Marie," "Where the Wild.
Wild Flowers" and "C'Est Vous."
SUNDOWN
Donaldson^ Distinctive
and Charging Ballad/
Comedy Fox Trot Sb/g
MRESATRKK
IN PICKIN
Bernard Prager to
Make Coast Trip
Sales Manager of Robbins Music Corp. to Visit
All Important American and Canadian Cities
Bernard Prager, sales manager of the Rob-
bins Music Corp., New York, is planning to
leave August 1 on a four months' trip to the
Coast, visiting all the important cities in the
United States and Canada. Some of the newer
Robbins publications which Mr. Prager will fea-
ture are the Rudy Wiedoeft Modern Saxophone
Method, "My Spirituals," "The Doll Suite," and
the popular numbers, "I'll Always Remember
You," "Calling," "Down the Lane" and "I'm
Coming Virginia."
Another item of importance which Mr. Prager
Irving Berlin, Inc., Announces Copies and Or- will feature will be the compositions issued by
Paul Whiteman Publications, Inc., for which
chestrations Will Be Ready by August 1
the Robbins Music Corp. is the sole distributor.
The musical score for the "Ziegfeld Follies" These include the Red Nichols' cornet solos
of 1927, by Irving Berlin, is completed and the and the new novelty piano solo, "Dolly Dim-
production is scheduled to open by August 1. ples," which are now ready. Some of the num-
Those who have heard the songs written by bers in preparation for the Whiteman catalog
Mr. Berlin claim that they constitute one of are "A Study in Blue" and "Three Shades of
the best scores he has ever done. He has writ- Blue."
ten special songs for Eddie Cantor, who will be
Mr. Prager was married recently to Miss
featured in the new "Follies" and these will Meryle Leventhal, niece of Joe Young, song-
also be exploited.
writer.
The firm of Irving Berlin, Inc., will publish
the songs of the production and is confident
that at least three or four hits will materialize.
Copies and orchestrations of the new "Zieg-
feld Follies" will be ready for distribution by
August 1.
Sig Bosley, who has been identified with the
music publishing business for the past twenty-
three years, has become associated with Ager,
Yellen & Bornstein, New York, in the capacity
A special offer of Century Silk Kraft wrap- of sales manager. Mr. Bosley has heretofore
ping paper has been made by the Century been identified with only two publishers, the
Music Publishing Co., New York, in a letter Forster Music Publisher, Inc., Chicago and
just sent out to the trade. This paper has found Shapiro, Bernstein & Co., New York.
13E A CHICK-CHICKCHKXEH
i/CHARLlE TOBIAS, COIEMM GOETZ
oiioJL ^ RUSSELL
ROBINSON
New "Follies" Score
(Written by Berlin
Sig Bosley Now With
Ager, Yellen & Bornstein
Century Wrappers
W DIXIE ^1
If VAGABOND!
I -A Fox Vrot Ballad I
fi That's Just A Little J
r*3L
Different/
/{
H f j ^ i y KAHN m*d DONALDSON J g
LEO. FEIST, INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O TH ST.,
MEW YORK CITY
JULY 30, 1927
"It All Depends on
You" Specially Requested
De Silva, Brown & Henderson Number Re-
quested by Invalid With Result That Com-
position Is Specially Broadcast by Ben Bernie
OMAHA, NEB., July 23.—Considerable publicity
for "It All Depends On You," a De Silva,
Brown & Hendeson hit, was created recently,
when Ben Bernie and his Hotel Roosevelt Or-
chestra played a special courtesy program over
Station WOW for the entertainment of an
Omaha girl, who is a patient in the State hos-
pital for tubercular cases at Kearney, Neb. Mr.
Bernie, whose fifteen-piece band was playing at
the World Theatre, had received a request let-
ter from the young lady, Miss Eunice Man-
ning, as follows:
"I read recently about your orchestra appear-
ing at the World Theatre and, being an ad-
mirer of your band, would like to make a re-
quest for 'It All Depends on You,' my favorite
piece. I am a pianist and am ill in the hos-
pital at Kearney. Of course, I would not get to
hear the piece myself, but for the sake of
others and because it would thrill me to know
he had granted a request from me, I would like
to have you play it."
When Ben Bernie received Miss Manning's
request he immediately suggested that arrange-
ments be made to broadcast the number for the
benefit of the invalid girl. "If they have no
radio set at the State hospital, have a receiving
set installed at her bedside at my expense," he
said.
Permission was granted to Mr. Bernie and
his orchestra to take the air over Station WOW
and probably for the first time in radio history
a courtesy program was broadcast for the bene-
fit of a single individual.
"It All Depends On You" was played twice,
opening and closing the program of ten selec-
tions, with a special vocal chorus by Paul
Hagan, baritone with the band. Other pieces
were "I'm In Love Again" with Mr. Bernie
singing the chorus; "Just Like A Butterfly,"
"Rosy Cheeks," "Paradise Isle," "A Lane In
Spain," "Moonbeams, Kiss Her For Me," "The
Doll Dance" and "Muddy Water."
At the hospital in Kearney, Miss Manning
was supplied with a headset, while the other
patients listened through a loud speaker. All
I he numbers were received clearly and the sick
girl was thrilled to such an extent by the honor
paid her that a marked improvement was noted
in her condition. A full account of the inci-
dent was carried in the Omaha papers.
25
The Music Trade Review
great popularity in the past, many dealers ob-
taining it with the imprint of their trade name.
Through an error on the part of the papei
manufacturer, the Century house has obtained
an unusually large quantity of this Silk Kraft
paper and a special price, good only until Sep-
tember 1, has been made. Dealers, who have
used this paper in previous years, have re-
ported an increase of sales, resulting from the
advertising obtained from their imprint on
With Any TEIST1 Song'
Berlin Announces Big
Campaign for Fall
"Russian Lullaby," "What Does It Matter" and
"Me and My Shadow" Among Outstanding
Hits
An extensive campaign has been started by
Irving Berlin, Inc., New York, on its Fall cata-
'og, which will probably produce at least six
outstanding hits. "Russian Lullaby," "What
Does It Matter" and "Me and My Shadow" are
among the biggest sellers throughout the coun-
try. Other Berlin numbers that are climbing
into the hit class are "What 4Do We Do on a
Dew Dew Dewy Day?" and "Is It Possible?",
the latter being on the order of "Yes Sir, That's
My Baby" and has already been placed with a
great many acts now going on tour.
"Miss Annabelle Lee" looks like an overnight
hit and is considered one of the best profes-
sional songs on the market. The outstanding
orchestra hit is "Havana," by Vincent Rose,
which is being featured by the leading orches-
tras of the country. The firm reports that busi-
ness in the last two weeks has shown a de-
cided improvement and is nearly up to normal,
which is good news. Steady business is being
done by the house with "Rosy Cheeks," "Love
and Kisses," "Sweet Marie," "Where the Wild.
Wild Flowers" and "C'Est Vous."
SUNDOWN
Donaldson^ Distinctive
and Charging Ballad/
Comedy Fox Trot Sb/g
MRESATRKK
IN PICKIN
Bernard Prager to
Make Coast Trip
Sales Manager of Robbins Music Corp. to Visit
All Important American and Canadian Cities
Bernard Prager, sales manager of the Rob-
bins Music Corp., New York, is planning to
leave August 1 on a four months' trip to the
Coast, visiting all the important cities in the
United States and Canada. Some of the newer
Robbins publications which Mr. Prager will fea-
ture are the Rudy Wiedoeft Modern Saxophone
Method, "My Spirituals," "The Doll Suite," and
the popular numbers, "I'll Always Remember
You," "Calling," "Down the Lane" and "I'm
Coming Virginia."
Another item of importance which Mr. Prager
Irving Berlin, Inc., Announces Copies and Or- will feature will be the compositions issued by
Paul Whiteman Publications, Inc., for which
chestrations Will Be Ready by August 1
the Robbins Music Corp. is the sole distributor.
The musical score for the "Ziegfeld Follies" These include the Red Nichols' cornet solos
of 1927, by Irving Berlin, is completed and the and the new novelty piano solo, "Dolly Dim-
production is scheduled to open by August 1. ples," which are now ready. Some of the num-
Those who have heard the songs written by bers in preparation for the Whiteman catalog
Mr. Berlin claim that they constitute one of are "A Study in Blue" and "Three Shades of
the best scores he has ever done. He has writ- Blue."
ten special songs for Eddie Cantor, who will be
Mr. Prager was married recently to Miss
featured in the new "Follies" and these will Meryle Leventhal, niece of Joe Young, song-
also be exploited.
writer.
The firm of Irving Berlin, Inc., will publish
the songs of the production and is confident
that at least three or four hits will materialize.
Copies and orchestrations of the new "Zieg-
feld Follies" will be ready for distribution by
August 1.
Sig Bosley, who has been identified with the
music publishing business for the past twenty-
three years, has become associated with Ager,
Yellen & Bornstein, New York, in the capacity
A special offer of Century Silk Kraft wrap- of sales manager. Mr. Bosley has heretofore
ping paper has been made by the Century been identified with only two publishers, the
Music Publishing Co., New York, in a letter Forster Music Publisher, Inc., Chicago and
just sent out to the trade. This paper has found Shapiro, Bernstein & Co., New York.
13E A CHICK-CHICKCHKXEH
i/CHARLlE TOBIAS, COIEMM GOETZ
oiioJL ^ RUSSELL
ROBINSON
New "Follies" Score
(Written by Berlin
Sig Bosley Now With
Ager, Yellen & Bornstein
Century Wrappers
W DIXIE ^1
If VAGABOND!
I -A Fox Vrot Ballad I
fi That's Just A Little J
r*3L
Different/
/{
H f j ^ i y KAHN m*d DONALDSON J g
LEO. FEIST, INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O TH ST.,
MEW YORK CITY
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