Music Trade Review
Issue: 1927 Vol. 85 N. 16 - Page 31
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 15, 1927
Ludwig & Ludwig Issue
New Banjo Catalog
Booklet Gives Full and Illustrated Description
of the Entire Ludwig & Ludwig Banjo Line
CHICAGO, I I I . , October 8.—One of the most at-
tractive catalogs that perhaps have ever been
prepared by Ludwig & Ludwig, drum and banjo
makers, who in the past have issued some un-
usually attractive literature, is the new Ludwig
banjo catalog.
The catalog emphasizes the care and thought
that is taken for placing in the hands of the
dealer a powerful sales aid and at the same
time give the banjoist some instructive in-
formation on the banjo in a booklet of real
value.
An original and distinctive cover design is
secured by showing an exact reproduction of
part of a Ludwig gold-plated banjo. The upper
part of the cover is deep blue, carrying the
inscription "Ludwig Banjos," while the balance
carries the reproduction of the instrument,
showing the edge of the walnut resonator
joined to the neck, decorated with inlay figure
and the gold-plated flaredge that extends from
shell to resonator. The balance of the cover
is plain white, resembling the banjo head, with
the four strings and bridge reproduced.
The front of the catalog has a discussion of
the relative merits of the tenor and plectrum
banjos, the features of the Ludwig banjo ob-
tained by means of skilled workmanship, testing
and the years of experimental work, and a
discussion of the question, "What Shall We
Do With the Banjo?"
The complete Ludwig line is then shown,
beginning with the "Big Chief." The models
arc handsomely illustrated, bringing out the
beautiful inlay work, the gold flaredge and the
finish of the various models. Several pages are
given over to "The New Hall of Fame," promi-
nent banjoists who use the Ludwig banjo, as
well as the various orchestras featuring Ludwig
banjos and drums.
The latter part of the catalog has an ex-
haustive description of the features of Ludwig
banjos, including the Ludwig banjo-action regu-
lator, choice selection of Ludwig heads, Lud-
wig "Planet" banjo peg and the Ludwig shell
p.nd scale. A page devoted to "Tips for the
Banjoist" also contributes practical and valuable
information to the musician.
Leopold Auer Violin
Outfits in Demand
Carl Fischer, Inc., Announces Steady Increase
in Popularity for This Item
Leopold Auer violin outfits are becoming very
popular with students of the violin, it is reported
by music dealers. Carl Fischer, Inc., is dis-
tributing this violin outfit with the famous name
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
The Music Trade Review
and is placing some- good advertising behind
it and the combination of this advertising and
the fame and prestige of the Leopold Auer name
is making this a big selling item with dealers
right in the midst of the reopening of music
classes for the Fall and Winter.
"It is just a year ago that we made our first
public announcement regarding the Leopold
Auer violin outfits," declared a Carl Fischer, Inc.,
official to The Review. "Since that time we have
seen these remarkable outfits attain a popular-
ity among violinists with a swiftness for which
the history of our industry offers no precedent."
Here's an Old-Time Band
MEDINA, O., October 12.—A band, no instru-
ment in which is less than 100 years old, and
one which is 250 years old, was heard at a
recent pioneers' picnic here. The Goldwood
band played. It is in its third generation
since its founding in 1848 by John Goldwood,
Sr. Members of the Goldwood and Scarlcs
families make up the present band, many of
them having played together for fifty-five years.
One drum was played through the French and
Indian war, the Revolution and the War of
1812, and two drums were played in the Civil
War.
To Distribute Wolf Banjos
CHICAGO, I I I . , October 10.—The Milton G.
Wolf quality supreme banjo heads, recently in-
troduced to the trade by Milton G. Wolf, will
be distributed by the Standard Musical Special-
ties Co., 1527 Kimball avenue, this city. The
new heads are merchandised in attractive car-
tons and can be used on all standard makes of
banjos.
Tom Brown 'Topics
A group of exceptionally valuable and inter-
esting articles for the musician appears in the
latest issue of Tom Brown Topics, published
by the Tom Brown Music Co., 32 West Lake
street, Chicago. The articles include "An In-
troduction to the Study of Harmony," "Learn-
ing to Play the Clarinet," "The Elements of
Tone Production" and others.
Bands and Orchestras
Ashland, Wis., "The Snappy Six" Orchestra,
Stanley Stangle.
Council Bluffs, la., The Meadow Larks, Don-
ald Anderson.
Ord, Nebr., Ladies' Orchestra.
Greenwood, Nebr., Greenwood Community
Band, Jack Dulik.
Storm Lake, la., Juvenile Band, Alfred Lar-
son.
Humboldt, la., The Municipal Band, Harry
Strong.
Fullerton, Nebr., The Municipal Band, Lewis
G. Kremer.
Holstein, la., High School Band, Conrad
Clausen.
Americus, Ga., Americus Brass Band, Harry
Williams.
Lowell, O., Lowell High School Band, P. E.
Kidd.
Mt. Blanchard, O., Mt. Blanchard Band.
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., St Son
N. J.
31
Baxter & Northup Move
The Baxter & Northup Co., located for the
past ten years at 339 South Hill street, Los
Angeles, has moved to new quarters at 837
South Olive street. This company specializes
in wood-wind instruments and uses the slogan,
"Orchestra and Band Instruments Exclusively."
It represents William S. Haynes flutes, King
band instruments, Selmer wood-winds and Roth
violins. The new store has a large repair shop
and practice and teacher studios. Harry Bax-
ter and Ray Northup are the partners and
Carroll Camborn is advertising manager.
Heberlein Violin Ads
National advertising in professional magazines
has created a demand for Henrich Th. Heber-
iein, Jr., violins that is making these instruments
a popular seller, according to music dealers.
With the exception of the priceless old masters,
many dealers report that more Heberlein violins
are to be found in the hands of the best profes-
sional violinists than any other and the steady
advertising of the distributors of these instru-
ments is keeping up this demand. These instru-
ments are distributed in the United States and
Canada by the following firms: Carl Fischer,
Inc., New York, Rudolph Wurlitzer Co., Cin-
cinnati, and the J. W. Jenkins Sons Music Co.,
Kansas City, Mo.
New Arm Rest for Banjos
Arm Rest for Banjos. Albert D. Grover, New
York, and Louis H. Bertram, Long Island City,
N. Y. Patent No. 1,642,811.
An arm rest for a banjo having spaced strain-
ing screws disposed about the head, comprising
an integral plate for the edge of the instrument,
and means attachably connecting the plate to
the straining screws and capable of peripheral
adjustment with respect to the head to accom-
modate the spacing between screws.
More Musical Burglars
ITHACA, N. Y., October 10.—Musical instru-
ments valued at over $700 were taken by bur-
glars from the Doylemarx Music Shop, 105 North
Aurora street, this city, recently. The loss in-
cluded six banjos and two saxophones. Local
police working on the case have been furnished
with only one clue, which was that a man had
spent some time in the store on the day before
the robbery obtaining prices on small instru-
ments.
Twenty-Second Year
The Platt Music Co., of Los Angeles, cele-
brated its twenty-second anniversary last
month
OCTOBER 15, 1927
Ludwig & Ludwig Issue
New Banjo Catalog
Booklet Gives Full and Illustrated Description
of the Entire Ludwig & Ludwig Banjo Line
CHICAGO, I I I . , October 8.—One of the most at-
tractive catalogs that perhaps have ever been
prepared by Ludwig & Ludwig, drum and banjo
makers, who in the past have issued some un-
usually attractive literature, is the new Ludwig
banjo catalog.
The catalog emphasizes the care and thought
that is taken for placing in the hands of the
dealer a powerful sales aid and at the same
time give the banjoist some instructive in-
formation on the banjo in a booklet of real
value.
An original and distinctive cover design is
secured by showing an exact reproduction of
part of a Ludwig gold-plated banjo. The upper
part of the cover is deep blue, carrying the
inscription "Ludwig Banjos," while the balance
carries the reproduction of the instrument,
showing the edge of the walnut resonator
joined to the neck, decorated with inlay figure
and the gold-plated flaredge that extends from
shell to resonator. The balance of the cover
is plain white, resembling the banjo head, with
the four strings and bridge reproduced.
The front of the catalog has a discussion of
the relative merits of the tenor and plectrum
banjos, the features of the Ludwig banjo ob-
tained by means of skilled workmanship, testing
and the years of experimental work, and a
discussion of the question, "What Shall We
Do With the Banjo?"
The complete Ludwig line is then shown,
beginning with the "Big Chief." The models
arc handsomely illustrated, bringing out the
beautiful inlay work, the gold flaredge and the
finish of the various models. Several pages are
given over to "The New Hall of Fame," promi-
nent banjoists who use the Ludwig banjo, as
well as the various orchestras featuring Ludwig
banjos and drums.
The latter part of the catalog has an ex-
haustive description of the features of Ludwig
banjos, including the Ludwig banjo-action regu-
lator, choice selection of Ludwig heads, Lud-
wig "Planet" banjo peg and the Ludwig shell
p.nd scale. A page devoted to "Tips for the
Banjoist" also contributes practical and valuable
information to the musician.
Leopold Auer Violin
Outfits in Demand
Carl Fischer, Inc., Announces Steady Increase
in Popularity for This Item
Leopold Auer violin outfits are becoming very
popular with students of the violin, it is reported
by music dealers. Carl Fischer, Inc., is dis-
tributing this violin outfit with the famous name
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
The Music Trade Review
and is placing some- good advertising behind
it and the combination of this advertising and
the fame and prestige of the Leopold Auer name
is making this a big selling item with dealers
right in the midst of the reopening of music
classes for the Fall and Winter.
"It is just a year ago that we made our first
public announcement regarding the Leopold
Auer violin outfits," declared a Carl Fischer, Inc.,
official to The Review. "Since that time we have
seen these remarkable outfits attain a popular-
ity among violinists with a swiftness for which
the history of our industry offers no precedent."
Here's an Old-Time Band
MEDINA, O., October 12.—A band, no instru-
ment in which is less than 100 years old, and
one which is 250 years old, was heard at a
recent pioneers' picnic here. The Goldwood
band played. It is in its third generation
since its founding in 1848 by John Goldwood,
Sr. Members of the Goldwood and Scarlcs
families make up the present band, many of
them having played together for fifty-five years.
One drum was played through the French and
Indian war, the Revolution and the War of
1812, and two drums were played in the Civil
War.
To Distribute Wolf Banjos
CHICAGO, I I I . , October 10.—The Milton G.
Wolf quality supreme banjo heads, recently in-
troduced to the trade by Milton G. Wolf, will
be distributed by the Standard Musical Special-
ties Co., 1527 Kimball avenue, this city. The
new heads are merchandised in attractive car-
tons and can be used on all standard makes of
banjos.
Tom Brown 'Topics
A group of exceptionally valuable and inter-
esting articles for the musician appears in the
latest issue of Tom Brown Topics, published
by the Tom Brown Music Co., 32 West Lake
street, Chicago. The articles include "An In-
troduction to the Study of Harmony," "Learn-
ing to Play the Clarinet," "The Elements of
Tone Production" and others.
Bands and Orchestras
Ashland, Wis., "The Snappy Six" Orchestra,
Stanley Stangle.
Council Bluffs, la., The Meadow Larks, Don-
ald Anderson.
Ord, Nebr., Ladies' Orchestra.
Greenwood, Nebr., Greenwood Community
Band, Jack Dulik.
Storm Lake, la., Juvenile Band, Alfred Lar-
son.
Humboldt, la., The Municipal Band, Harry
Strong.
Fullerton, Nebr., The Municipal Band, Lewis
G. Kremer.
Holstein, la., High School Band, Conrad
Clausen.
Americus, Ga., Americus Brass Band, Harry
Williams.
Lowell, O., Lowell High School Band, P. E.
Kidd.
Mt. Blanchard, O., Mt. Blanchard Band.
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., St Son
N. J.
31
Baxter & Northup Move
The Baxter & Northup Co., located for the
past ten years at 339 South Hill street, Los
Angeles, has moved to new quarters at 837
South Olive street. This company specializes
in wood-wind instruments and uses the slogan,
"Orchestra and Band Instruments Exclusively."
It represents William S. Haynes flutes, King
band instruments, Selmer wood-winds and Roth
violins. The new store has a large repair shop
and practice and teacher studios. Harry Bax-
ter and Ray Northup are the partners and
Carroll Camborn is advertising manager.
Heberlein Violin Ads
National advertising in professional magazines
has created a demand for Henrich Th. Heber-
iein, Jr., violins that is making these instruments
a popular seller, according to music dealers.
With the exception of the priceless old masters,
many dealers report that more Heberlein violins
are to be found in the hands of the best profes-
sional violinists than any other and the steady
advertising of the distributors of these instru-
ments is keeping up this demand. These instru-
ments are distributed in the United States and
Canada by the following firms: Carl Fischer,
Inc., New York, Rudolph Wurlitzer Co., Cin-
cinnati, and the J. W. Jenkins Sons Music Co.,
Kansas City, Mo.
New Arm Rest for Banjos
Arm Rest for Banjos. Albert D. Grover, New
York, and Louis H. Bertram, Long Island City,
N. Y. Patent No. 1,642,811.
An arm rest for a banjo having spaced strain-
ing screws disposed about the head, comprising
an integral plate for the edge of the instrument,
and means attachably connecting the plate to
the straining screws and capable of peripheral
adjustment with respect to the head to accom-
modate the spacing between screws.
More Musical Burglars
ITHACA, N. Y., October 10.—Musical instru-
ments valued at over $700 were taken by bur-
glars from the Doylemarx Music Shop, 105 North
Aurora street, this city, recently. The loss in-
cluded six banjos and two saxophones. Local
police working on the case have been furnished
with only one clue, which was that a man had
spent some time in the store on the day before
the robbery obtaining prices on small instru-
ments.
Twenty-Second Year
The Platt Music Co., of Los Angeles, cele-
brated its twenty-second anniversary last
month
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