Music Trade Review
Issue: 1927 Vol. 85 N. 16 - Page 30
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30
The Music Trade Review
OCTOBER 15, 1927
Ben Black Finds
Vega Is His Choice
York Week Celebrated
by W. J. Dyer & Bro.
mother-of-pearl design and the beautiful carv-
ing on the neck of the instrument.
"He then strummed the strings and was much
pleased with the tone. I told him that the
Make Special Display of York Instruments in Vega Co. took great care in the manufacture of Well-known Musician Steadily Increasing Popu-
its banjos and that it took a year to produce the
larity—Some of His Latest Engagements
Store and at the Minnesota State Fair
instrument he then held. He replied that the
BOSTON, October 10.—Ben Black is a name to
work of master hands was evident in every
GRAND RAPIDS, MICH., October 10.—York Band
Instrument Week was recently celebrated in part of the banjo. He further said that it was conjure with, for the young man, who is one of
Si. Paul, Minn., by W. J. Dyer & Bro., rep- the best banjo he ever had seen but I told him the big boosters for the Vega instruments, is
rapidly making a name for himself all over the
country. It was not so very long ago he was
surprising the Pacific Coast by his musical ac-
tivities where he soon became one of the most
popular directors there. He had often appeared
in the East with Art Hickman's orchestra and
the patrons of the New Amsterdam roof gar-
den, in New York, can bear testimony to the
sort of work he had been doing for he fre-
quently had been singled out for special com-
mendation. Returning to California Black
formed his own orchestra and played in many
(A the leading picture houses up and down the
coast, his last engagement there being at the
Metropolitan Theatre in Los Angeles.
Soon attracting the attention of Publix and
Paramount Black was engaged for their stage
band, and again reaching New York he was in-
W. J. Dyer & Bro. Display of York Line
vited to conduct Paul Whiteman's orchestra,
resentatives of the York Band Instrument Co. that the Vega Co. was making instruments which he did for a time at the Paramount thea-
in that city, according to reports received by even superior to this one. As Heifetz was tre.
All the while it was his refined and gen-
.Karl B. Shinkman, sales manager of the York about to sign his name he played a few notes erally dignified manner that seemed to win for
concern. The Dyer firm staged one of the most and commented on the trueness of the frets and
elaborate as well as most interesting displays of notes. He then signed the banjo on the rim
musical merchandise ever seen in the Northwest and as we were saying good-bye his parting
and also made a specialty of York week at the words were: 'You have a fine instrument Mr.
Minnesota State Fair where thev displayed Bowlly'."
York products. The completeness of the dis-
play aroused great interest and the reports have
it that many sales were started on the way.
Famous Violinist Admires
Artist's Vega Banjo
Heifetz Autographs Instrument of A. Bowlly
During Meeting in Singapore, Straits Settle-
ments
BOSTON, October 10.—Having in mind the bright
idea of getting his Vega banjo autographed by
so famous a violinist as Jascha Heifetz, A.
Bowlly, one of the Vega artists, was thus
brought into close touch with a musician who
holds a commanding place in the world of art.
All this happened in Singapore, and the details
of the pleasant interview came to the Vega Co.,
banjo manufacturers, 155 Columbus avenue. Mr.
Bowlly with his Vega banjo was a member of
Le Quimes Orchestra, Raffles Hotel, in that
far-off city of the East, and in telling about it,
writes:
"I went in to see Mr. Heifetz and opened my
case, and as soon as he saw the banjo he re-
marked what a beautiful and elaborate instru-
ment it was. He examined the banjo closely,
looking for some time at its beautiful and rigid
construction. He then asked me where I would
like him to sign his name. I took the banjo
from him, and having removed the resonator
his interest in this feature prompted him to ask
more about its use and value to the tone. Of
course, I told him that the resonator greatly im-
proved the tone of the instrument, and he then
proceeded to marvel at the inlay work, the
Elhhart,
is foremost in
Reed lnstrurnents
and Accessories *-*
- write us for our
dealers proposition
Paramounts and Selmers
Featured in Boston
Conn Boston Co. Makes Special Tie-up During
Appearance of Whiteman Concert Orchestra
in That City
BOSTON, October 10.—When the Paul Whiteman
Concert Orchestra recently appeared in Boston
the Conn Boston Co. took advantage of the
opportunity to secure a demonstration by two
eminent artists with this band for the promo-
tion of sales of Paramount banjos and Selmer
saxophones.
Maxwell Meyers, manager of the store, was
responsible for this tie-up and bent every effort
in making it a huge success. Mr. Meyers, al-
though one of the youngest store managers in
the country, is an exceedingly aggressive and
far-sighted type of music dealer.
The demonstration of Paramount banjos was
made by the world-famous Mike Pingitore, who
has been Paul Whiteman's banjoist for many
years. Mr. Pingitore's phenomenal skill on
the banjo has been featured on all of the con-
cert tours and other appearances and the entire
thirty-three-piece band is subdued to give
place to this banjo artist.
Mr. Pingitore's demonstration of the Para-
mount banjo and its remarkable possibilities of
expression was a real treat and a liberal educa-
tion in banjo playing to the one hundred and
twenty-five or more persons who witnessed this
demonstration in the Conn Boston store. Ches-
ter Hazlett, who is equally famous on the Sel-
tzer Saxophone, made the large crowd thrill to
the sweet tone of his instrument.
Mr. Meyers announced that this demonstra-
tion and others of its kind which he has engi-
neered is a real boon to business. Invariably
direct inquiries and leads are the result of these
demonstrations and the publicity and advertis-
ing alone is worth much more than the expense
involved. ^As a far-sighted merchant, realizing
the power and value of efficient publicity, Mr.
Meyers, of the Conn Boston store, profits in
accordance with the wisdom which he displays.
The C. W. Sipe Music Co. has moved from
12 South Gamble street, Mansfield, O., to new
quarters on West Main street, that city. .
Ben Black With His Vega
him a host of friends, for he is entirely lack-
ing in what are known as mannerisms.
In the meantime Black has found time to give
the public several worth-while vocal numbers,
which are taking well everywhere, among them
"Hold Me," "Nancy," "Tears," "On the Road
to Monteray" and others.
Walter G. Webster, of Ballston Spa, N. Y.,
has opened a new music store at Main and Elm
streets, Hudson Falls, handling pianos and
ether musical instruments.
Consult the Universal Want Directory of
The Review.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleiten & Jacobton
5-7-9 Union Squar.
NEW YORK
30
The Music Trade Review
OCTOBER 15, 1927
Ben Black Finds
Vega Is His Choice
York Week Celebrated
by W. J. Dyer & Bro.
mother-of-pearl design and the beautiful carv-
ing on the neck of the instrument.
"He then strummed the strings and was much
pleased with the tone. I told him that the
Make Special Display of York Instruments in Vega Co. took great care in the manufacture of Well-known Musician Steadily Increasing Popu-
its banjos and that it took a year to produce the
larity—Some of His Latest Engagements
Store and at the Minnesota State Fair
instrument he then held. He replied that the
BOSTON, October 10.—Ben Black is a name to
work of master hands was evident in every
GRAND RAPIDS, MICH., October 10.—York Band
Instrument Week was recently celebrated in part of the banjo. He further said that it was conjure with, for the young man, who is one of
Si. Paul, Minn., by W. J. Dyer & Bro., rep- the best banjo he ever had seen but I told him the big boosters for the Vega instruments, is
rapidly making a name for himself all over the
country. It was not so very long ago he was
surprising the Pacific Coast by his musical ac-
tivities where he soon became one of the most
popular directors there. He had often appeared
in the East with Art Hickman's orchestra and
the patrons of the New Amsterdam roof gar-
den, in New York, can bear testimony to the
sort of work he had been doing for he fre-
quently had been singled out for special com-
mendation. Returning to California Black
formed his own orchestra and played in many
(A the leading picture houses up and down the
coast, his last engagement there being at the
Metropolitan Theatre in Los Angeles.
Soon attracting the attention of Publix and
Paramount Black was engaged for their stage
band, and again reaching New York he was in-
W. J. Dyer & Bro. Display of York Line
vited to conduct Paul Whiteman's orchestra,
resentatives of the York Band Instrument Co. that the Vega Co. was making instruments which he did for a time at the Paramount thea-
in that city, according to reports received by even superior to this one. As Heifetz was tre.
All the while it was his refined and gen-
.Karl B. Shinkman, sales manager of the York about to sign his name he played a few notes erally dignified manner that seemed to win for
concern. The Dyer firm staged one of the most and commented on the trueness of the frets and
elaborate as well as most interesting displays of notes. He then signed the banjo on the rim
musical merchandise ever seen in the Northwest and as we were saying good-bye his parting
and also made a specialty of York week at the words were: 'You have a fine instrument Mr.
Minnesota State Fair where thev displayed Bowlly'."
York products. The completeness of the dis-
play aroused great interest and the reports have
it that many sales were started on the way.
Famous Violinist Admires
Artist's Vega Banjo
Heifetz Autographs Instrument of A. Bowlly
During Meeting in Singapore, Straits Settle-
ments
BOSTON, October 10.—Having in mind the bright
idea of getting his Vega banjo autographed by
so famous a violinist as Jascha Heifetz, A.
Bowlly, one of the Vega artists, was thus
brought into close touch with a musician who
holds a commanding place in the world of art.
All this happened in Singapore, and the details
of the pleasant interview came to the Vega Co.,
banjo manufacturers, 155 Columbus avenue. Mr.
Bowlly with his Vega banjo was a member of
Le Quimes Orchestra, Raffles Hotel, in that
far-off city of the East, and in telling about it,
writes:
"I went in to see Mr. Heifetz and opened my
case, and as soon as he saw the banjo he re-
marked what a beautiful and elaborate instru-
ment it was. He examined the banjo closely,
looking for some time at its beautiful and rigid
construction. He then asked me where I would
like him to sign his name. I took the banjo
from him, and having removed the resonator
his interest in this feature prompted him to ask
more about its use and value to the tone. Of
course, I told him that the resonator greatly im-
proved the tone of the instrument, and he then
proceeded to marvel at the inlay work, the
Elhhart,
is foremost in
Reed lnstrurnents
and Accessories *-*
- write us for our
dealers proposition
Paramounts and Selmers
Featured in Boston
Conn Boston Co. Makes Special Tie-up During
Appearance of Whiteman Concert Orchestra
in That City
BOSTON, October 10.—When the Paul Whiteman
Concert Orchestra recently appeared in Boston
the Conn Boston Co. took advantage of the
opportunity to secure a demonstration by two
eminent artists with this band for the promo-
tion of sales of Paramount banjos and Selmer
saxophones.
Maxwell Meyers, manager of the store, was
responsible for this tie-up and bent every effort
in making it a huge success. Mr. Meyers, al-
though one of the youngest store managers in
the country, is an exceedingly aggressive and
far-sighted type of music dealer.
The demonstration of Paramount banjos was
made by the world-famous Mike Pingitore, who
has been Paul Whiteman's banjoist for many
years. Mr. Pingitore's phenomenal skill on
the banjo has been featured on all of the con-
cert tours and other appearances and the entire
thirty-three-piece band is subdued to give
place to this banjo artist.
Mr. Pingitore's demonstration of the Para-
mount banjo and its remarkable possibilities of
expression was a real treat and a liberal educa-
tion in banjo playing to the one hundred and
twenty-five or more persons who witnessed this
demonstration in the Conn Boston store. Ches-
ter Hazlett, who is equally famous on the Sel-
tzer Saxophone, made the large crowd thrill to
the sweet tone of his instrument.
Mr. Meyers announced that this demonstra-
tion and others of its kind which he has engi-
neered is a real boon to business. Invariably
direct inquiries and leads are the result of these
demonstrations and the publicity and advertis-
ing alone is worth much more than the expense
involved. ^As a far-sighted merchant, realizing
the power and value of efficient publicity, Mr.
Meyers, of the Conn Boston store, profits in
accordance with the wisdom which he displays.
The C. W. Sipe Music Co. has moved from
12 South Gamble street, Mansfield, O., to new
quarters on West Main street, that city. .
Ben Black With His Vega
him a host of friends, for he is entirely lack-
ing in what are known as mannerisms.
In the meantime Black has found time to give
the public several worth-while vocal numbers,
which are taking well everywhere, among them
"Hold Me," "Nancy," "Tears," "On the Road
to Monteray" and others.
Walter G. Webster, of Ballston Spa, N. Y.,
has opened a new music store at Main and Elm
streets, Hudson Falls, handling pianos and
ether musical instruments.
Consult the Universal Want Directory of
The Review.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleiten & Jacobton
5-7-9 Union Squar.
NEW YORK
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