Music Trade Review
Issue: 1927 Vol. 85 N. 14 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 1, 1927
SONGS
THAT HIT THE MARK!
Here Am I—
BROKEN HEARTED
Mix the Lot—What Have You Got?
MAGNOLIA
SO BLUE
IT ALL DEFENDS ON YOU
BABY FEET GO PITTER
PATTER
Does She Love Me?
POSITIVELY—ABSOLUTELY !
I'LL BE LONELY
SOUTH WIND
WHO'S THAT KNOCKIN' AT MY DOOR?
SWEETHEART MEMORIES
MY HAWAIIAN SONG OF LOVE
Song Hits from the Collegiate Musical
Comedy
''GOOD
NEWS''
GOOD NEWS
THE VARSITY
1,11'KY
THK
DRAG
IN LOVE
BEST THINGS
IN LIFE
ARE FREE
VPPV DAYS
JUST
IMAGINE
BIG
SELLERS
IN
FOLIOS
S WOPHOLIO
i; VN.IO FOLIO
(Each containing fifteen great
isic Publishers
K9VIVA,BllOWNM>HCNDCe5ON BUILDING
7 4 5 SEVENTH AVENUE NEW VOBK
'DeSylva, Brown, Henderson
Week" a Great Success
33
week ending September 17. The steady rise
in popularity of six numbers of the De Sylva,
Hrown & Henderson catalog lately led to the
plan of having the trade focus attention on
them for the period of a week, to be designated
by the name of the publishers.
"De Sylva, Brown & Henderson Week" was
a distinct success in such cities as Philadelphia,
Washington, Cleveland, Toledo, Detroit and
others, many stores creating window displays
and still others getting admirable results with
counter displays and phonograph plugs. The
numbers featured were "Magnolia," "Broken-
Hearted," "So Blue," "Positively—Absolutely,"
"Baby Feet Go Fitter Patter" and "South
Wind."
A specially attractive window, showing these
six hits, was arranged by the McCrory store
No. 63, in Philadelphia. In the foreground was
a large poster, listing the hits, and the back-
ground was made up of De Sylva, Brown &
Henderson numbers exclusively. Phonograph
records of these numbers were set among the
sheet music on white paper doilies. The re-
sult of the display here was most satisfactory,
as the sales of both music and records of these
numbers reached a new high figure during the
week. The experience of this McCrory branch
was duplicated by many other stores and sheet
music departments during De Sylva, Brown &
Henderson Week.
Quincke & Go. Launch
"Mexicali Rose" Campaign
Music Stores Making Effective Displays of
Number by Los Angeles Publishers—An Ex-
cellent Example
DENVER, COL., September 23.—A successful sales
campaign for "Mexicali Rose," published by
Chain Stores and Music Departments Co- W. A. Quincke & Co., Los Angeles, was institut-
operate in Featuring the Six Big Selling ed here recently by Edwin Verhoff, Colorado
representative for the Quincke house, and was
Numbers Published by That House
co-operated with extensively by the local
Extensive co-operation with the New York dealers to their immediate advantage. The
publishing house of De Sy.lva, Brown & Hen- number, which has a prominent place in the
Quincke catalog this Fall,
was
featured by Don
Charno and his orchestra
at the Rialto Theatre and
by Viola K. Lee, organist
at the Aladdin Theatre,
and others of like promi-
nence.
As a result of the wide
interest created in the
song, many of the promi-
nent stores created win-
dow displays, one of the
most effective being in the
store of Laman & John-
son Music Co. The entire
window was neatly deco-
rated with c o p i e s of
"Mexicali Rose" and was
given added charm by a
large bouquet of roses
made to order for the oc-
casion by Mrs. Verhoff.
Attractive posters with
p h o t o g r a p h s of Mr.
Charno and H e r b e r t
(Curly) Knapp, one of
Denver's popular radio
artists, also served to set
off the display Mr. Ver-
hoff reports that several
thousand copies of this
splendid waltz ballad were
sold over Denver sheet
music counters during the
active stages of the
campaign, which proved
highly successful in every
McCrory Display of DeSylva, Brown & Henderson Music
particular.
derson Week was given by leading chain stores-
In a number of other cities the orchestras and
and sheet music departments of the larger dealers co-operated in getting back of the
cities in the East and Middle West during the Quincke campaign.
You Cant Go M
WithAnyFEISTW*
The Music Trade Review
OCTOBER 1, 1927
SONGS
THAT HIT THE MARK!
Here Am I—
BROKEN HEARTED
Mix the Lot—What Have You Got?
MAGNOLIA
SO BLUE
IT ALL DEFENDS ON YOU
BABY FEET GO PITTER
PATTER
Does She Love Me?
POSITIVELY—ABSOLUTELY !
I'LL BE LONELY
SOUTH WIND
WHO'S THAT KNOCKIN' AT MY DOOR?
SWEETHEART MEMORIES
MY HAWAIIAN SONG OF LOVE
Song Hits from the Collegiate Musical
Comedy
''GOOD
NEWS''
GOOD NEWS
THE VARSITY
1,11'KY
THK
DRAG
IN LOVE
BEST THINGS
IN LIFE
ARE FREE
VPPV DAYS
JUST
IMAGINE
BIG
SELLERS
IN
FOLIOS
S WOPHOLIO
i; VN.IO FOLIO
(Each containing fifteen great
isic Publishers
K9VIVA,BllOWNM>HCNDCe5ON BUILDING
7 4 5 SEVENTH AVENUE NEW VOBK
'DeSylva, Brown, Henderson
Week" a Great Success
33
week ending September 17. The steady rise
in popularity of six numbers of the De Sylva,
Hrown & Henderson catalog lately led to the
plan of having the trade focus attention on
them for the period of a week, to be designated
by the name of the publishers.
"De Sylva, Brown & Henderson Week" was
a distinct success in such cities as Philadelphia,
Washington, Cleveland, Toledo, Detroit and
others, many stores creating window displays
and still others getting admirable results with
counter displays and phonograph plugs. The
numbers featured were "Magnolia," "Broken-
Hearted," "So Blue," "Positively—Absolutely,"
"Baby Feet Go Fitter Patter" and "South
Wind."
A specially attractive window, showing these
six hits, was arranged by the McCrory store
No. 63, in Philadelphia. In the foreground was
a large poster, listing the hits, and the back-
ground was made up of De Sylva, Brown &
Henderson numbers exclusively. Phonograph
records of these numbers were set among the
sheet music on white paper doilies. The re-
sult of the display here was most satisfactory,
as the sales of both music and records of these
numbers reached a new high figure during the
week. The experience of this McCrory branch
was duplicated by many other stores and sheet
music departments during De Sylva, Brown &
Henderson Week.
Quincke & Go. Launch
"Mexicali Rose" Campaign
Music Stores Making Effective Displays of
Number by Los Angeles Publishers—An Ex-
cellent Example
DENVER, COL., September 23.—A successful sales
campaign for "Mexicali Rose," published by
Chain Stores and Music Departments Co- W. A. Quincke & Co., Los Angeles, was institut-
operate in Featuring the Six Big Selling ed here recently by Edwin Verhoff, Colorado
representative for the Quincke house, and was
Numbers Published by That House
co-operated with extensively by the local
Extensive co-operation with the New York dealers to their immediate advantage. The
publishing house of De Sy.lva, Brown & Hen- number, which has a prominent place in the
Quincke catalog this Fall,
was
featured by Don
Charno and his orchestra
at the Rialto Theatre and
by Viola K. Lee, organist
at the Aladdin Theatre,
and others of like promi-
nence.
As a result of the wide
interest created in the
song, many of the promi-
nent stores created win-
dow displays, one of the
most effective being in the
store of Laman & John-
son Music Co. The entire
window was neatly deco-
rated with c o p i e s of
"Mexicali Rose" and was
given added charm by a
large bouquet of roses
made to order for the oc-
casion by Mrs. Verhoff.
Attractive posters with
p h o t o g r a p h s of Mr.
Charno and H e r b e r t
(Curly) Knapp, one of
Denver's popular radio
artists, also served to set
off the display Mr. Ver-
hoff reports that several
thousand copies of this
splendid waltz ballad were
sold over Denver sheet
music counters during the
active stages of the
campaign, which proved
highly successful in every
McCrory Display of DeSylva, Brown & Henderson Music
particular.
derson Week was given by leading chain stores-
In a number of other cities the orchestras and
and sheet music departments of the larger dealers co-operated in getting back of the
cities in the East and Middle West during the Quincke campaign.
You Cant Go M
WithAnyFEISTW*
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