Music Trade Review
Issue: 1927 Vol. 84 N. 6 - Page 35
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 5, 1927
New Catalog Issued by
Geib & Schaefer Go.
New Publication of Chicago House Lists Many
Novelties in Company's 1927 Line
CHICAGO, III., January 29.—The Gcih & Schaefer
Co., manufacturer of the Kant-Krack, Master-
craft three-ply Veneer, and Utility lines of qual-
ity musical instrument and specialty cases, 1751-
57 North Central Park avenue, has issued an at-
tractive new catalog illustrating and describing
the entire line and introducing several new
cases.
"Durability is the keynote struck in the manu-
facture of all of Geib & Schaefer products," says
the foreword of the booklet. "This durability is
of such a kind that the case becomes an in-
tegral part of the instrument itself, and as treas-
ured a possession."
The index to the catalog which follows shows
an unusually large line of cases and bags for all
musical instruments as well as accessories. The
band instrument cases are shown in the first
section and for the convenience of the trade
diagrams are given so that correct measure-
ments can be specified according to the chart
when ordering these cases.
As the company is now making many styles
and sizes with different materials, the various
trade-marks of the different materials are intro-
duced, including the "Utility" lines, "Master-
craft" line and "Kant Krack" line. The attrac-
tive illustrations also show the material used.
Among the new articles recently brought out
and shown in the catalog are the bow cases con-
structed of selected basswood, dovetailed edges,
with rounded corners, and also baton cases con-
structed of basswood.
The cornet and trumpet cases that have
gained such wide popularity during the past year
with the introduction of the patented slide block
feature are shown with shells made of the
patented Kant Krack composition process cov-
ered with keratol and with nickel trimmings.
In addition to the extensive line of violin
cases made in the Kant Krack, Utility and Mas-
tercraft materials, a line of violin cases made in
selected skins such as walrus, shark, alligator,
cowhide, etc., with Pe Luxe Kant Krack shell,
are likewise introduced together wiTh Koverlet
cases. The latter designates a blanket or cover
which protects the instrument from falling out,
moisture or exposures of any kind.
An attractive line of novelty cases is also in-
troduced. These cases for stringed instruments
are made in fancy colors such as blue, green,
tan, etc. The utility line is constructed of heavy
chipboard and flannel lined with colors to match
the outside of the case, while the Kant Krack
line is made of Kant Krack shell, covered with
cobra grain keratol and the linings are silk
plush.
35
The Music Trade Review
"Duplex products are enjoying greater favor
among foreign houses," declared Julius A.
Meyer, president of the company, to a repre-
sentative of The Review to-day. "The increased
demand for Duplex products among the music
dealers of America is being paralleled in its
export trade and we are getting daily inquiries
from foreign dealers.
"We are working on some new lines and
expect to have some important announcements
to make to the trade in the near future. You
can tell the trade that they can expect to see
us at Chicago in June with some big news."
Hohners Win Grand
Prix at Sesqui-Centennial
Sesqui Harmonica Band Also Awarded Gold
Medal for Outstanding Music Achievement at
Event
PHILADELPHIA, PA., January 31.—Hohncr har-
monicas and accordions were awarded the
Grand Prix of the Philadelphia Sesqui-Centen-
nial Exposition, it was disclosed in a letter
from the official bureau of awards of the ex-
position to M. Hohner, Inc., New York. In
addition, a special gold medal was awarded to
the Sesqui-Centennial Harmonica Band, an or-
ganization of sixty boys, which achieved na-
tional fame through its playing during the entire
exposition. This band is equipped with Hohner
harmonicas.
Although the readers of The Review are
acquainted with the activities of this popular
musical organization, a resume of its work in-
cludes two concerts at the exposition official
opening before an audience of over 100,000,
several building dedication ceremonies, many
receptions given by Mayor Kendrick, concerts
before national conclaves of many orders at
the exposition, the private recital of Queen
Marie of Roumania and special trips to Ohio
and to Boston.
The award of the Sesqui-Centennial Grand
Prix to M. Hohner, Inc., products takes its
place beside several other grand prizes and
medals awarded to Hohner products at previ-
ous world's fairs in other cities atul other na-
tions.
Portland Song Contest
Duplex Ships Order to
- Amsterdam, Holland
PORTLAND, ORE., January 26.—Paul Noble, man-
ager of the People's Theatre as well as the
Rivoli Theatre, has transferred the weekly song
contests from the People's to the Rivoli and,
with the assistance of "Chuck" Whitehead,
Ludwig drummer and leader of his all-artists
Uuescher Orchestra, has created a great amount
of interest in popular song numbers. The
Rivoli has packed audiences all week and the
contests are presented on the screen all through
the week, so that the contestants have increased
to such a number that they have to be limited.
New $5 bills are presented to the winners with
each song.
John Salomon, of That City, Appointed Repre-
sentative for Duplex Line in That Country
Frank Campbell in New York
ST. Lours, Mo., January 31.—The Duplex Mfg.
Co., manufacturer of Duplex drums and drum-
mers' supplies, 1815 Henrietta street, shipped
last week a display pf drums and an assortment
of Duplex accessories to Amsterdam, Holland.
This foreign shipment included the entire
Duplex line of snare and bass drums, cymbal
holders and other accessories.
The shipment went to John Salomon, Amstel
69, Amsterdam, who has been appointed Duplex
representative in that city. He is one of the"
largest musical instrument dealers in Holland
and well known throughout Europe. The deal
was completed as a result of a sample order
requested some time ago by Mr. Salomon, who
was so pleased with the samples that he im-
mediately signed up for the agency.
Frank Campbell, sales and advertising man-
ager of Gibson, Inc., manufacturer of the Gib-
son line of fretted instruments, spent last week
in New York, where he interviewed a number
of Gibson representatives and discussed sales
and advertising plans and policies for 1927,
which is expected to be Gibson's greatest year.
Petition in Bankruptcy
"A" petition fn bankruptcy has been filed
against Rausner, Vorbach & Co., importers of
musical merchandise, 42 East Fourteenth street,
New York. The petitioning creditors and
amounts of their claims are: F. & R. Enders,
$20,000; E. Kunzel & Co., $14,399; Otto
Windisch, $3,513; Neuner & Hornsteiner, $246.
SELLING MUSICAL
MERCHANDISE
By J. R ; FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to
establishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTS of
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THK PROBLEM OF BUYING
1. Buying in General.
II. Importance of Quality in Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying for Special Sales.
VI. Some Don'ts for the Buyer.
P A R T II
T H E PROBLEM OF PUBLICITY
VII.
Advertising in General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII.
Advertising Through Musical
Attractions.
P A R T III
THK PROBLEM OF M A N A G E M E N T
XIII. Management in General.
XIV.
Stock Display.
XV. The Care of Stock.
XVI.
Inventory and Salat Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX.
The Value of Co-operation.
P A R T IV
T H E P R O B L E M OF SELLING
XX. Selling in General.
XXI.
The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV.
The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organization* and Their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
Lilt of Principal Musical Merchandise
Products
Edward Lyman Bill, Inc.,
383 Madison Avenue, New York.
Enclosed find $3.00 — check — money
order—cash—for which you will please
send me "Selling Musical Merchandise".
Postage prepaid.
Name
Address
City.
FEBRUARY 5, 1927
New Catalog Issued by
Geib & Schaefer Go.
New Publication of Chicago House Lists Many
Novelties in Company's 1927 Line
CHICAGO, III., January 29.—The Gcih & Schaefer
Co., manufacturer of the Kant-Krack, Master-
craft three-ply Veneer, and Utility lines of qual-
ity musical instrument and specialty cases, 1751-
57 North Central Park avenue, has issued an at-
tractive new catalog illustrating and describing
the entire line and introducing several new
cases.
"Durability is the keynote struck in the manu-
facture of all of Geib & Schaefer products," says
the foreword of the booklet. "This durability is
of such a kind that the case becomes an in-
tegral part of the instrument itself, and as treas-
ured a possession."
The index to the catalog which follows shows
an unusually large line of cases and bags for all
musical instruments as well as accessories. The
band instrument cases are shown in the first
section and for the convenience of the trade
diagrams are given so that correct measure-
ments can be specified according to the chart
when ordering these cases.
As the company is now making many styles
and sizes with different materials, the various
trade-marks of the different materials are intro-
duced, including the "Utility" lines, "Master-
craft" line and "Kant Krack" line. The attrac-
tive illustrations also show the material used.
Among the new articles recently brought out
and shown in the catalog are the bow cases con-
structed of selected basswood, dovetailed edges,
with rounded corners, and also baton cases con-
structed of basswood.
The cornet and trumpet cases that have
gained such wide popularity during the past year
with the introduction of the patented slide block
feature are shown with shells made of the
patented Kant Krack composition process cov-
ered with keratol and with nickel trimmings.
In addition to the extensive line of violin
cases made in the Kant Krack, Utility and Mas-
tercraft materials, a line of violin cases made in
selected skins such as walrus, shark, alligator,
cowhide, etc., with Pe Luxe Kant Krack shell,
are likewise introduced together wiTh Koverlet
cases. The latter designates a blanket or cover
which protects the instrument from falling out,
moisture or exposures of any kind.
An attractive line of novelty cases is also in-
troduced. These cases for stringed instruments
are made in fancy colors such as blue, green,
tan, etc. The utility line is constructed of heavy
chipboard and flannel lined with colors to match
the outside of the case, while the Kant Krack
line is made of Kant Krack shell, covered with
cobra grain keratol and the linings are silk
plush.
35
The Music Trade Review
"Duplex products are enjoying greater favor
among foreign houses," declared Julius A.
Meyer, president of the company, to a repre-
sentative of The Review to-day. "The increased
demand for Duplex products among the music
dealers of America is being paralleled in its
export trade and we are getting daily inquiries
from foreign dealers.
"We are working on some new lines and
expect to have some important announcements
to make to the trade in the near future. You
can tell the trade that they can expect to see
us at Chicago in June with some big news."
Hohners Win Grand
Prix at Sesqui-Centennial
Sesqui Harmonica Band Also Awarded Gold
Medal for Outstanding Music Achievement at
Event
PHILADELPHIA, PA., January 31.—Hohncr har-
monicas and accordions were awarded the
Grand Prix of the Philadelphia Sesqui-Centen-
nial Exposition, it was disclosed in a letter
from the official bureau of awards of the ex-
position to M. Hohner, Inc., New York. In
addition, a special gold medal was awarded to
the Sesqui-Centennial Harmonica Band, an or-
ganization of sixty boys, which achieved na-
tional fame through its playing during the entire
exposition. This band is equipped with Hohner
harmonicas.
Although the readers of The Review are
acquainted with the activities of this popular
musical organization, a resume of its work in-
cludes two concerts at the exposition official
opening before an audience of over 100,000,
several building dedication ceremonies, many
receptions given by Mayor Kendrick, concerts
before national conclaves of many orders at
the exposition, the private recital of Queen
Marie of Roumania and special trips to Ohio
and to Boston.
The award of the Sesqui-Centennial Grand
Prix to M. Hohner, Inc., products takes its
place beside several other grand prizes and
medals awarded to Hohner products at previ-
ous world's fairs in other cities atul other na-
tions.
Portland Song Contest
Duplex Ships Order to
- Amsterdam, Holland
PORTLAND, ORE., January 26.—Paul Noble, man-
ager of the People's Theatre as well as the
Rivoli Theatre, has transferred the weekly song
contests from the People's to the Rivoli and,
with the assistance of "Chuck" Whitehead,
Ludwig drummer and leader of his all-artists
Uuescher Orchestra, has created a great amount
of interest in popular song numbers. The
Rivoli has packed audiences all week and the
contests are presented on the screen all through
the week, so that the contestants have increased
to such a number that they have to be limited.
New $5 bills are presented to the winners with
each song.
John Salomon, of That City, Appointed Repre-
sentative for Duplex Line in That Country
Frank Campbell in New York
ST. Lours, Mo., January 31.—The Duplex Mfg.
Co., manufacturer of Duplex drums and drum-
mers' supplies, 1815 Henrietta street, shipped
last week a display pf drums and an assortment
of Duplex accessories to Amsterdam, Holland.
This foreign shipment included the entire
Duplex line of snare and bass drums, cymbal
holders and other accessories.
The shipment went to John Salomon, Amstel
69, Amsterdam, who has been appointed Duplex
representative in that city. He is one of the"
largest musical instrument dealers in Holland
and well known throughout Europe. The deal
was completed as a result of a sample order
requested some time ago by Mr. Salomon, who
was so pleased with the samples that he im-
mediately signed up for the agency.
Frank Campbell, sales and advertising man-
ager of Gibson, Inc., manufacturer of the Gib-
son line of fretted instruments, spent last week
in New York, where he interviewed a number
of Gibson representatives and discussed sales
and advertising plans and policies for 1927,
which is expected to be Gibson's greatest year.
Petition in Bankruptcy
"A" petition fn bankruptcy has been filed
against Rausner, Vorbach & Co., importers of
musical merchandise, 42 East Fourteenth street,
New York. The petitioning creditors and
amounts of their claims are: F. & R. Enders,
$20,000; E. Kunzel & Co., $14,399; Otto
Windisch, $3,513; Neuner & Hornsteiner, $246.
SELLING MUSICAL
MERCHANDISE
By J. R ; FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to
establishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTS of
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THK PROBLEM OF BUYING
1. Buying in General.
II. Importance of Quality in Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying for Special Sales.
VI. Some Don'ts for the Buyer.
P A R T II
T H E PROBLEM OF PUBLICITY
VII.
Advertising in General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII.
Advertising Through Musical
Attractions.
P A R T III
THK PROBLEM OF M A N A G E M E N T
XIII. Management in General.
XIV.
Stock Display.
XV. The Care of Stock.
XVI.
Inventory and Salat Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX.
The Value of Co-operation.
P A R T IV
T H E P R O B L E M OF SELLING
XX. Selling in General.
XXI.
The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV.
The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organization* and Their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
Lilt of Principal Musical Merchandise
Products
Edward Lyman Bill, Inc.,
383 Madison Avenue, New York.
Enclosed find $3.00 — check — money
order—cash—for which you will please
send me "Selling Musical Merchandise".
Postage prepaid.
Name
Address
City.
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