Music Trade Review

Issue: 1927 Vol. 84 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 5, 1927
New Catalog Issued by
Geib & Schaefer Go.
New Publication of Chicago House Lists Many
Novelties in Company's 1927 Line
CHICAGO, III., January 29.—The Gcih & Schaefer
Co., manufacturer of the Kant-Krack, Master-
craft three-ply Veneer, and Utility lines of qual-
ity musical instrument and specialty cases, 1751-
57 North Central Park avenue, has issued an at-
tractive new catalog illustrating and describing
the entire line and introducing several new
cases.
"Durability is the keynote struck in the manu-
facture of all of Geib & Schaefer products," says
the foreword of the booklet. "This durability is
of such a kind that the case becomes an in-
tegral part of the instrument itself, and as treas-
ured a possession."
The index to the catalog which follows shows
an unusually large line of cases and bags for all
musical instruments as well as accessories. The
band instrument cases are shown in the first
section and for the convenience of the trade
diagrams are given so that correct measure-
ments can be specified according to the chart
when ordering these cases.
As the company is now making many styles
and sizes with different materials, the various
trade-marks of the different materials are intro-
duced, including the "Utility" lines, "Master-
craft" line and "Kant Krack" line. The attrac-
tive illustrations also show the material used.
Among the new articles recently brought out
and shown in the catalog are the bow cases con-
structed of selected basswood, dovetailed edges,
with rounded corners, and also baton cases con-
structed of basswood.
The cornet and trumpet cases that have
gained such wide popularity during the past year
with the introduction of the patented slide block
feature are shown with shells made of the
patented Kant Krack composition process cov-
ered with keratol and with nickel trimmings.
In addition to the extensive line of violin
cases made in the Kant Krack, Utility and Mas-
tercraft materials, a line of violin cases made in
selected skins such as walrus, shark, alligator,
cowhide, etc., with Pe Luxe Kant Krack shell,
are likewise introduced together wiTh Koverlet
cases. The latter designates a blanket or cover
which protects the instrument from falling out,
moisture or exposures of any kind.
An attractive line of novelty cases is also in-
troduced. These cases for stringed instruments
are made in fancy colors such as blue, green,
tan, etc. The utility line is constructed of heavy
chipboard and flannel lined with colors to match
the outside of the case, while the Kant Krack
line is made of Kant Krack shell, covered with
cobra grain keratol and the linings are silk
plush.
35
The Music Trade Review
"Duplex products are enjoying greater favor
among foreign houses," declared Julius A.
Meyer, president of the company, to a repre-
sentative of The Review to-day. "The increased
demand for Duplex products among the music
dealers of America is being paralleled in its
export trade and we are getting daily inquiries
from foreign dealers.
"We are working on some new lines and
expect to have some important announcements
to make to the trade in the near future. You
can tell the trade that they can expect to see
us at Chicago in June with some big news."
Hohners Win Grand
Prix at Sesqui-Centennial
Sesqui Harmonica Band Also Awarded Gold
Medal for Outstanding Music Achievement at
Event
PHILADELPHIA, PA., January 31.—Hohncr har-
monicas and accordions were awarded the
Grand Prix of the Philadelphia Sesqui-Centen-
nial Exposition, it was disclosed in a letter
from the official bureau of awards of the ex-
position to M. Hohner, Inc., New York. In
addition, a special gold medal was awarded to
the Sesqui-Centennial Harmonica Band, an or-
ganization of sixty boys, which achieved na-
tional fame through its playing during the entire
exposition. This band is equipped with Hohner
harmonicas.
Although the readers of The Review are
acquainted with the activities of this popular
musical organization, a resume of its work in-
cludes two concerts at the exposition official
opening before an audience of over 100,000,
several building dedication ceremonies, many
receptions given by Mayor Kendrick, concerts
before national conclaves of many orders at
the exposition, the private recital of Queen
Marie of Roumania and special trips to Ohio
and to Boston.
The award of the Sesqui-Centennial Grand
Prix to M. Hohner, Inc., products takes its
place beside several other grand prizes and
medals awarded to Hohner products at previ-
ous world's fairs in other cities atul other na-
tions.
Portland Song Contest
Duplex Ships Order to
- Amsterdam, Holland
PORTLAND, ORE., January 26.—Paul Noble, man-
ager of the People's Theatre as well as the
Rivoli Theatre, has transferred the weekly song
contests from the People's to the Rivoli and,
with the assistance of "Chuck" Whitehead,
Ludwig drummer and leader of his all-artists
Uuescher Orchestra, has created a great amount
of interest in popular song numbers. The
Rivoli has packed audiences all week and the
contests are presented on the screen all through
the week, so that the contestants have increased
to such a number that they have to be limited.
New $5 bills are presented to the winners with
each song.
John Salomon, of That City, Appointed Repre-
sentative for Duplex Line in That Country
Frank Campbell in New York
ST. Lours, Mo., January 31.—The Duplex Mfg.
Co., manufacturer of Duplex drums and drum-
mers' supplies, 1815 Henrietta street, shipped
last week a display pf drums and an assortment
of Duplex accessories to Amsterdam, Holland.
This foreign shipment included the entire
Duplex line of snare and bass drums, cymbal
holders and other accessories.
The shipment went to John Salomon, Amstel
69, Amsterdam, who has been appointed Duplex
representative in that city. He is one of the"
largest musical instrument dealers in Holland
and well known throughout Europe. The deal
was completed as a result of a sample order
requested some time ago by Mr. Salomon, who
was so pleased with the samples that he im-
mediately signed up for the agency.
Frank Campbell, sales and advertising man-
ager of Gibson, Inc., manufacturer of the Gib-
son line of fretted instruments, spent last week
in New York, where he interviewed a number
of Gibson representatives and discussed sales
and advertising plans and policies for 1927,
which is expected to be Gibson's greatest year.
Petition in Bankruptcy
"A" petition fn bankruptcy has been filed
against Rausner, Vorbach & Co., importers of
musical merchandise, 42 East Fourteenth street,
New York. The petitioning creditors and
amounts of their claims are: F. & R. Enders,
$20,000; E. Kunzel & Co., $14,399; Otto
Windisch, $3,513; Neuner & Hornsteiner, $246.
SELLING MUSICAL
MERCHANDISE
By J. R ; FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his musical
merchandise departments. It covers
every routine problem incident to
establishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
music center of its community.
READ THE CONTENTS of
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PART I
THK PROBLEM OF BUYING
1. Buying in General.
II. Importance of Quality in Buying.
III. Where to Buy.
IV. Future Buying.
V. Buying for Special Sales.
VI. Some Don'ts for the Buyer.
P A R T II
T H E PROBLEM OF PUBLICITY
VII.
Advertising in General.
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI. Direct and Mail Advertising.
XII.
Advertising Through Musical
Attractions.
P A R T III
THK PROBLEM OF M A N A G E M E N T
XIII. Management in General.
XIV.
Stock Display.
XV. The Care of Stock.
XVI.
Inventory and Salat Analysis.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX.
The Value of Co-operation.
P A R T IV
T H E P R O B L E M OF SELLING
XX. Selling in General.
XXI.
The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV.
The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organization* and Their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
Lilt of Principal Musical Merchandise
Products
Edward Lyman Bill, Inc.,
383 Madison Avenue, New York.
Enclosed find $3.00 — check — money
order—cash—for which you will please
send me "Selling Musical Merchandise".
Postage prepaid.
Name
Address
City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TECHNICAL»SUPPLY DEPARTMENT
William BraidWhite,7M/w«?/Editor
This means that the "crown" of the sound board
becomes higher, that the strings are more
tightly stretched and that in consequence the
pitch rises. It will, however, rise irregularly,
owing to differences in the tensions exerted by
A Letter From E. U. Will, Portland, Ore., With a Request for a Selling Talk and the the strings in different parts of the scale, and
to other causes of the kind.
Selling Talk Supplied—When Will Owners Know More About Pianos?
On the contrary, when the heat is put on
during
the colder months, the air in the in-
H E following letter from E. U. Will process of crowning or arching is undertaken
teriors
of
rooms becomes much drier, owing to
raises questions which every reader, I by which the board is artificially raised along
the evaporation of moisture and the common
think, will find interesting. The points the line of the main bridge by a fraction of an
failure to keep on hand open vessels of water,
he brings up have been covered before, but there inch, so that the strings where they cross over
flowering plants and other moisture retainers
is usually something new to say upon them each that bridge are at a somewhat higher level than
or
evaporators. Consequently the moisture in
they are where they are wound round the tun-
time they emerge from obscurity.
ing and the hitch pins. The result of this arti- a sound board, which has been keeping it
Says Mr. Will
swelled up, rapidly evaporates, the board
"Will you kindly write a brief article for the ficial arching of the board is to put one of its shrinks, the crown falls, the strings slacken
>urfaces
into
a
state
of
compression
and
the
Technical Department on raising the pitch of
down, and the pitch drops. Of course it drops
pianos; an article which a tuner can carry with other into a state of tension, so that the whole also irregularly and for similar reasons.
board
becomes
something
like
a
highly
elastic
him to show to owners of pianos which have
Now it must be perfectly evident that, even
been neglected and not kept up to standard spring. The more elastic it is the freer and where conditions are not extreme, even in
the
more
agreeable
will
be
the.
tone
emanating
pitch.
climates which have only a comparatively short
"I find this one of the hardest points to get from the piano.
range of thermometric and barometric gradi-
Sensitiveness to Atmospheric Changes
the public to understand; that is to say, why a
ents, the process outlined above- is continually
Unfortunately, however, this very construc-
piano will stay in tune only a short time after
going on. Every change of a degree in tem-
the tuner has tried to raise pitch by from one- tion is extremely sensitive to all changes of perature or of one-tenth of an inch in
third to one-half a tone. Many teachers of temperature and barometric pressure, as can barometer has its effect. The sound board of
piano are careless about keeping their own readily be understood. The downward push the piano, then, is always slowly rising and
pianos in tune and up to pitch and when I am upon the board exerted by each wire may be falling through short distances, and constantly,
called to attend to these instruments and am as much as ten pounds or as little as five therefore, suffering variations in its ability to
expected to bring the strings up to pitch I find pounds. In any case there will be anywhere hold the strings up to the proper pitch. In
that too much is expected of me. For if the from half a ton to more than a ton of pressure point of fact, of course, many of these slight
piano goes out of tune again within a short time always distributed over the board and centered changes cancel each other. On the other hand,
the blame is usually put on the tuner, that is, on along the line of the main bridge. Now,"the if the piano be neglected," unless it be tuned at
ribs on the other side of the board help to
me.
least once with every change in season, say four
"I usually spend from two and one-half to take up this stress, or at least to brace the times a year, during Spring, Summer, Autumn
board
against
it,
but
in
no
case
can
the
board
three hours upon such pianos and go over the
and Winter, it will not stand decently in tune.
be made stiff enough to resist that pressure
tuning two or three times.
The Truth About Standing in Tune
without
any
giving
way.
If
it
were
stiff
enough
''Kindly say what you deem a fair charge for
From the layman's standpoint, four tunings
such service. In booklets on the care of the to do so it would be too stiff to be of any
per year should be sufficient. The tuner knows
piano, no matter whence issuing, this point value as a sound board.
well, however, that if he had time to tune his
Summer and Winter
should be elaborated, for the benefit of both the
Moreover, wood is extremely sensitive to own piano as often as his ear tells him it
owners and the tuners of pianos. E. U. Will,
changes in the moisture content of the air should be tuned, he would tune it once a month.
Portland, Ore."
All right. Brother Will, here goes, and if you and in temperature. Thus, in Summertime From the strictly scientific point of view, it is
can make use of the statement which follows throughout the greater part of the country the probably true to say that no piano ever made
among your customers, so much the better. barometric pressures are low, there is much has stood in tune, without a drop or a rise,
Perhaps, too, some other readers will find sus- moisture in the air most of the time, and for more than twenty-four hours, unless it were
rain is frequent. Wood, in these conditions, maintained at constant temperature and at con-
tenance and help.
swells
up, nor will any kind of coating protect stant barometric and hygroscopic conditions,
In order to understand why a piano goes out
a
wooden
sound board from these influences, in a laboratory.
of tune it is first necessary to remember that the
So much, then, for the frequency and need
whole instrument is always under a varying save only one of such thickness and con-
sistency
as
to
destroy
in
large
measure
its
stress. The 230-odd strings are stretched at an
average tension of from 150 to 200 pounds value as a vibrator. Thus, it is plain that, save
apiece, so that the iron plate of the instrument, in extremely dry climates such as we find in
together with the heavy wooden framing, car- small areas throughout the Southwest and to
ries a strain totaling from eighteen to twenty some slight extent in the Pacific Coast valleys,
Associate, American Society of Mechanical
tons. That is the first point to be considered. the sound boards of pianos remain in a highly
Engineers; Chairman, Wood Industries
Division, A. S. M. E.; Member, American
Now this stress is not constant. It cannot be swelled-up state during the Summer months.
Physical Society; Member, National Piano
constant, for the reason that the steel wire is
Technicians' Association.
highly elastic, and furthermore is supported
"MARKDOWNS"
partly by the wooden bridges which run across
ARE UNNECESSARY
the soundboard. Through a certain fraction of
EALERS
everywhere are finding it
its length, in fact, each of the more than 200
easy to repair damage to varnished
strings rests upon a wooden bridge, which in
surfaces—consequently making big sav-
Tonally and Mechanically Correct Scales
ings through the elimination of the
turn rests upon the wooden soundboard. This
Toaal and Technical Surreys of Product
necessity for mark-downs. Our little
Tonal Betterment Work in Factories
soundboard is merely a thin sheet of spruce,
booklet "How to Repair Damage to
averaging only three-eighth of ari inch in thick-
Varnished Surfaces" tells how you, too,
References to manufacturers of unquestioned
ness but large enough to fit quite tightly all
can do this. A copy of this will be
pMltlom la Industry
sent to you free upon request.
around the case of the piano. Moreover, in
order to furnish this soundboard with the neces-
For particularn, mddrtu
sary ability to fall into the forms of vibration
209
South
State Street, CHICAGO
1OOS W. 8th St.
Kansas City, Mo.
which are impressed on it by the strings a
Why a Piano Goes Out of Tune and How
Tuners Can Explain That to Customers
T
William Braid White
Consulting Engineer to
the Piano Industry
D
The M. L. Campbell Co.
Punchings
Washers
Bridle Straps
5814-37th Ave.
George W.
Braunsdorf, Inc.
Direct Manufacturers of
Piano
AIBO—Felts and
Cloths, Furnished
In Any Quantity
Tuners
and
Technicians
are In demand. The trade needs tuners, regu-
lators and repairmen. Practical Shop School.
Send for Catalog M
Y. M. C. A. Piano Technicians School
TUNERS' TRADE SOLICITED
Woodside, L. 1., N. Y.
16
"
1421 Arch St.
Philadelphia, Pa.

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