Music Trade Review
Issue: 1927 Vol. 84 N. 3 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
T^ 7VT.
"Never Without You" Is
Featured in Philadelphia
You Cant Go WronQ
With Any FEIST 7 Stmfi'
Special Window Display of M. Witmark & Sons'
Number Made by J. G. McCrory Store in That
City
The 1927 Waltz Hit
The sheet music department of the J. G. Mc-
Crury Store in Philadelphia, under the capable
direction of Mrs. Irene Setzler, is always on the
alert to co-operate with the publishers. A re-
cent example of this was in the case of "Never
JANUARY 15, 1927
The latest volume in "The Musician's
Library" again receives attention. This is
"Seventy Negro Spirituals," arranged for voice
and piano by ten American composers. The
publication is edited by William Arms Fisher
Mid is published in two editions for high and
low voice.
Considering the unusual interest that has
accrued to negro spirituals in recent years, this
addition to "The Musician's Library" has added
importance at this time. The entire compila-
tion is under the direction of William Arms
Fisher, who contributes a prefatory essay on
"In A Little
Spanish Town"
A Hit Any Day!
"SUNDAY"
A Hi fill Flyinfi Hit
" JUSt A
Bird's-Eye View"
(OE My Old Kentucky Home)
Tfw Now "Cry" Hit
"It Made You
Happy"
(When You Made Me Cry)
lls "C,ol"
Everything
ve Got the Girl"
Tlw N,>w liallml Hit
"Take in the Sun,
Hang Out the Moon "
(Rock Me in a Cradle
oS Dreams)
LEO. FEIST, Inc.
Feist Bldg., h
231-235 W 4O*- St.
NSW YORK,N.Y.
Featuring ".Never Without You"
Without You," published by M. Witmark & spirituals, and lie has further provided a com-
Sons. This song was featured last week at the plete bibliography and notes to each of the
Keith Theatre by Freda & Palace, and at the songs, making the publication of further value
-ame time Mr. Glasner, organist of the Earl from a historical standpoint.
Theatre, presented a special set of novelty slides
of the number. A special drive was made to D e S v l v J l
BrOWfl
have every orchestra play and broadcast the
'
'
number during the week and Mrs. Setzler took
Will Shortly Open Offices
advantage of this publicity by arranging an at-
New Music Publishing Firm Will Be Located
tractive window display, reproduced herewith.
on Sixth Floor of 745 Seventh Avenue
The sale of the song took an unusual spurt.
.VI. Witmark & Sons are waging a national
The new publishing firm of DeSylva, Brown,
campaign behind it and have had wonderful suc-
cess with it from a professional standpoint. Henderson, Inc., will be in its home, 745 Sev-
Many singers in vaudeville are using it and the enth avenue, New York City, within the next
orchestras are pounding away at the dance ar- ten days. The quarters occupy the entire sixth
rangement. The song is developing rapidly and floor of the above address and are being
it should not be long before "Never Without equipped with a number of demonstration
rooms, reception studios and executive offices.
You" is one of the outstanding hits.
This company, composed of the three success-
ful song writers, Bud DeSylva, Lew Brown
January Ditson List
and Ray Henderson, has as its executive head
Crawford. Several additions to the pro-
Forwarded to Dealers Robert
fessional and sales staff and the band and
Number of Publications Listed of Vital Sales orchestra department will be announced shortly
before the opening.
Interest to the Dealers
The January, 1927, Ditson novelty list has
just been forwarded to the trade, together with
the January issue of "Selling Points for
Dealers." It is interesting to note that in the
announcement of the Oliver Ditson Co. its
novelties are placed in the hands of the trade
with a guarantee accompanying them which
allows full credit for the prompt return of
unsold copies during a three months' period.
Special attention is called to advance pub-
lication news to three new and important
groups of publications, "Five Poetic Sketches
for the Piano," by L. Leslie Loth; "In Meadows
Gay," comprising ten little pieces for the piano,
by Nicholas d'Averil, and "The Seven Last
Words of Christ," by Theodore Dubois. This
is in chorus parts only, arranged especially for
women's voices, by A. Stanley Osborn. This
latter group is particularly appropriate for at-
tention with the approach of Lent and Holy
Week.
40
The Music Trade Review
T^ 7VT.
"Never Without You" Is
Featured in Philadelphia
You Cant Go WronQ
With Any FEIST 7 Stmfi'
Special Window Display of M. Witmark & Sons'
Number Made by J. G. McCrory Store in That
City
The 1927 Waltz Hit
The sheet music department of the J. G. Mc-
Crury Store in Philadelphia, under the capable
direction of Mrs. Irene Setzler, is always on the
alert to co-operate with the publishers. A re-
cent example of this was in the case of "Never
JANUARY 15, 1927
The latest volume in "The Musician's
Library" again receives attention. This is
"Seventy Negro Spirituals," arranged for voice
and piano by ten American composers. The
publication is edited by William Arms Fisher
Mid is published in two editions for high and
low voice.
Considering the unusual interest that has
accrued to negro spirituals in recent years, this
addition to "The Musician's Library" has added
importance at this time. The entire compila-
tion is under the direction of William Arms
Fisher, who contributes a prefatory essay on
"In A Little
Spanish Town"
A Hit Any Day!
"SUNDAY"
A Hi fill Flyinfi Hit
" JUSt A
Bird's-Eye View"
(OE My Old Kentucky Home)
Tfw Now "Cry" Hit
"It Made You
Happy"
(When You Made Me Cry)
lls "C,ol"
Everything
ve Got the Girl"
Tlw N,>w liallml Hit
"Take in the Sun,
Hang Out the Moon "
(Rock Me in a Cradle
oS Dreams)
LEO. FEIST, Inc.
Feist Bldg., h
231-235 W 4O*- St.
NSW YORK,N.Y.
Featuring ".Never Without You"
Without You," published by M. Witmark & spirituals, and lie has further provided a com-
Sons. This song was featured last week at the plete bibliography and notes to each of the
Keith Theatre by Freda & Palace, and at the songs, making the publication of further value
-ame time Mr. Glasner, organist of the Earl from a historical standpoint.
Theatre, presented a special set of novelty slides
of the number. A special drive was made to D e S v l v J l
BrOWfl
have every orchestra play and broadcast the
'
'
number during the week and Mrs. Setzler took
Will Shortly Open Offices
advantage of this publicity by arranging an at-
New Music Publishing Firm Will Be Located
tractive window display, reproduced herewith.
on Sixth Floor of 745 Seventh Avenue
The sale of the song took an unusual spurt.
.VI. Witmark & Sons are waging a national
The new publishing firm of DeSylva, Brown,
campaign behind it and have had wonderful suc-
cess with it from a professional standpoint. Henderson, Inc., will be in its home, 745 Sev-
Many singers in vaudeville are using it and the enth avenue, New York City, within the next
orchestras are pounding away at the dance ar- ten days. The quarters occupy the entire sixth
rangement. The song is developing rapidly and floor of the above address and are being
it should not be long before "Never Without equipped with a number of demonstration
rooms, reception studios and executive offices.
You" is one of the outstanding hits.
This company, composed of the three success-
ful song writers, Bud DeSylva, Lew Brown
January Ditson List
and Ray Henderson, has as its executive head
Crawford. Several additions to the pro-
Forwarded to Dealers Robert
fessional and sales staff and the band and
Number of Publications Listed of Vital Sales orchestra department will be announced shortly
before the opening.
Interest to the Dealers
The January, 1927, Ditson novelty list has
just been forwarded to the trade, together with
the January issue of "Selling Points for
Dealers." It is interesting to note that in the
announcement of the Oliver Ditson Co. its
novelties are placed in the hands of the trade
with a guarantee accompanying them which
allows full credit for the prompt return of
unsold copies during a three months' period.
Special attention is called to advance pub-
lication news to three new and important
groups of publications, "Five Poetic Sketches
for the Piano," by L. Leslie Loth; "In Meadows
Gay," comprising ten little pieces for the piano,
by Nicholas d'Averil, and "The Seven Last
Words of Christ," by Theodore Dubois. This
is in chorus parts only, arranged especially for
women's voices, by A. Stanley Osborn. This
latter group is particularly appropriate for at-
tention with the approach of Lent and Holy
Week.
Future scanning projects are planned by the International Arcade Museum Library (IAML).