Music Trade Review
Issue: 1927 Vol. 84 N. 3 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
New Mechanical Reproduction Devices
of Vital Force to Musical Publicity
Introduction of Fox Movietone After the Warner Vitaphone Opens Wide Vistas for Greater
Exploitation of Song Numbers Before America's Great Moving Picture Audience
C* VER since the success of the Vitaphone, the schools for educational purposes, aside from 20,-
instrument which furnishes orchestra, solo, 000,000 American homes.
ensemble and other types of music for photo-
"Those responsible for this particular develop-
play houses,. numerous laboratories have been ment are the engineers of the Western Electric
working on similar ideas for the entertainment Co., the Bell Telephone Laboratories and the
of the public through mechanical reproduction Case Research Laboratories of Auburn, N. Y."
of voices and instruments. For some time
Among the artists so far announced as asso-
it had been rumored that William Fox, the ciated with the "Movietone" besides Miss Mel-
photoplay producer, would shortly announce ler is Frieda Hempel.
such a device. Late last week the first exhibi-
This new development holds unusual interest
tion of this new device by which sound is syn- for authors, composers, publishers and the
chronized with motion pictures was given. The trade. To-day without these mechanical aids,
new product is known as "Movietone" and, at the photoplay house is a very important and
the first exhibition before especially invited successful means of exploiting popular songs
guests at the Fox Studio, Tenth avenue and and with this aid it is even more important. The
Fifty-third street, New York, a rendition of the companies have the most prominent vaudeville
voice and moving picture of Raquel Meller was performers and in addition they are program-
heard and seen in some artistic renditions. The ing some of the best voices among concert
exhibition was quite impressive, the tones of the artists. The fact that there are close to 20,000
artist's voice being clear and co-ordinated with photoplay houses in the United States, enter-
the picture presentation.
taining over 20,000,000 people a week, gives
There is distinct difference in the operation them the largest audiences, through personal
of "Movietone" and what is now the more appearances, that can be obtained for music pub-
familiar Vitaphone. In the Vitaphone records licity.
This clientele- is so large that properly
synchronized with the picture and amplified is
the method used. In "Movietone" the syn- handled it becomes the backbone of popular
chronization of sound with screen images is ob- music exploitation. It, there, behooves the
tained by photographing the sounds on the edge trade to watch with interest the development of
of a standardized strip of film. The resulting this portion of the entertainment field and,
sound, through microphones and amplifiers, is wherever possible, to hook up with the weekly
increased to meet the needs of the various programs.
sized houses.
It was announced by Mr. Fox that the Vita-
Marks Wins Two Suits
phone Corp. and the Fox-Case Corp., owners of
the "Movietone," had entered into an agreement
The suit against the Edward B. Marks Music
by which the Vitaphone concern licenses the
Fox-Case Corp. to produce so-called talking Co. brought by Ross Gorman Music Co., Inc.,
motion pictures under the Western Electric Co. in the New York Supreme Court before Justice
Thomas C. T. Crain resulted in the victory for
patent.
The Vitaphone Corp., it was further explained, the Marks firm, the Gorman Co. being denied
The suit involved an original
will continue to license theatre owners to re- an injunction.
contract
superseded
by a later one whereby
produce pictures synchronized with sound and
the Fox-Case organization intends to distribute the Marks Co. became sales agent with authority
its pictures to theatres so licensed by Vitaphone to make mechanical instrument contracts and
and having Vitaphone equipment. An exchange to receive and distribute the mechanical instru-
was made through the agreement whereby the ment royalties.
The suit brought by the Edward B. Marks
Fox-Case Corp. grants the Vitaphone Corp.
rights to use its device under its patents and Co. in March, 1925, against the Perry Bradford
Music Publishing Co., involving an infringe-
patent applications.
Of further interest is the fact that the agree- ment on the old Marks success "Oh, Didn't He
Ramble" came, up for a final hearing before
ment covers a plan whereby an exchange of
artists by the two corporations for their mutual Judge Francis A. Winslow in the United States
benefit and co-operation is made in all particu- District Court for the Southern District of New
lars. It is understood that some Fox-Case pro- York on December 23. No defense was made
ductions are already made and that the com- and accordingly it was the judgment of the
pany will increase its activities extensively at court that the Marks Co. was entitled to an
once to make available its products to the own- injunction and awarded damages of $250 and
a counsel fee of $300. The publication issued
ers of Vitaphone equipment.
In speaking of the new "Movietone," Mr. Fox by the Bradford firm was entitled "He Rambled,
said: "This amazing accomplishment, now per- Yes He Rambled 'Till the Butcher Killed Him
fected, certainly is destined to have far-reach- Dead."
ing influence, which will be felt not only in mo-
Consult the Universal Want Directory of
tion picture theatres everywhere but in 150,000
churches for religious purposes and in 270,000 The Review.
SONGS THAT SELL
—
nine Skies (New) (Irving Berlin)
BeciiiiKo I Love You (Irving Berlin)
(I'm Tellin' the Birds—Tellin'
How I Love You
the
Put Your Arms Where They Belong:
Just a Little Longer (Irving Berlin)
—
My Baby Knows How
How Many Times (Irving Berlin)
Rags
Some Day
I'm on My Way Home (Irving Berlin)
When the Bed, Red Robin Comes Bob. Bob,
Bobbin' Along
Wait'll We're Married
Carolina Mine
That's What I Call a Pal
Sons of Shanghai
Yankee Rose
I Never Knew What the Moonlight Could Do
That's a Good Girl (Irving Berlin)
At Peace With the World
Oh! How She Could Play a Ukulele
Susie's Feller
When I'm in Your Arms
—
Klsie Shultz-en-Heim
So Will I
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
I'd Love to Meet That Old Sweetheart of
Mine
Remember
—
Always
Let's Make Up
But I Do, You Know I Do
Who Wouldn't?
In the Middle of the Night
Roses Remind Me of You
Tonight's My Night With Baby
Pretty Cinderella
BOOKS THAT SELL
New Universal Dance Folio No. 12
Special Edition for 1927
X
Peterson's Ukulele Method
—
World's Favorite Songs
Tiddle De Vkea
Strum It With Crumlt
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
Tlnr-allng the Bell'll Bine
Why Do You Want to Know WhyT
Florida By the Sea
—
The Monkey Doodle Doo
Lucky Boy
We Should Car*
IRVING BERLIN, Inc.
1607 Broadway, New York
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
THE NEW HOME —OF —THE NEW HIT
The Ballad Fnx-Trot
Heautiful
EVERY LITTLE WHILE
(NEW ADDRESS)
Fred Steele, Inc., 745 Seventh Ave., New York City
39
Bees)
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
New Mechanical Reproduction Devices
of Vital Force to Musical Publicity
Introduction of Fox Movietone After the Warner Vitaphone Opens Wide Vistas for Greater
Exploitation of Song Numbers Before America's Great Moving Picture Audience
C* VER since the success of the Vitaphone, the schools for educational purposes, aside from 20,-
instrument which furnishes orchestra, solo, 000,000 American homes.
ensemble and other types of music for photo-
"Those responsible for this particular develop-
play houses,. numerous laboratories have been ment are the engineers of the Western Electric
working on similar ideas for the entertainment Co., the Bell Telephone Laboratories and the
of the public through mechanical reproduction Case Research Laboratories of Auburn, N. Y."
of voices and instruments. For some time
Among the artists so far announced as asso-
it had been rumored that William Fox, the ciated with the "Movietone" besides Miss Mel-
photoplay producer, would shortly announce ler is Frieda Hempel.
such a device. Late last week the first exhibi-
This new development holds unusual interest
tion of this new device by which sound is syn- for authors, composers, publishers and the
chronized with motion pictures was given. The trade. To-day without these mechanical aids,
new product is known as "Movietone" and, at the photoplay house is a very important and
the first exhibition before especially invited successful means of exploiting popular songs
guests at the Fox Studio, Tenth avenue and and with this aid it is even more important. The
Fifty-third street, New York, a rendition of the companies have the most prominent vaudeville
voice and moving picture of Raquel Meller was performers and in addition they are program-
heard and seen in some artistic renditions. The ing some of the best voices among concert
exhibition was quite impressive, the tones of the artists. The fact that there are close to 20,000
artist's voice being clear and co-ordinated with photoplay houses in the United States, enter-
the picture presentation.
taining over 20,000,000 people a week, gives
There is distinct difference in the operation them the largest audiences, through personal
of "Movietone" and what is now the more appearances, that can be obtained for music pub-
familiar Vitaphone. In the Vitaphone records licity.
This clientele- is so large that properly
synchronized with the picture and amplified is
the method used. In "Movietone" the syn- handled it becomes the backbone of popular
chronization of sound with screen images is ob- music exploitation. It, there, behooves the
tained by photographing the sounds on the edge trade to watch with interest the development of
of a standardized strip of film. The resulting this portion of the entertainment field and,
sound, through microphones and amplifiers, is wherever possible, to hook up with the weekly
increased to meet the needs of the various programs.
sized houses.
It was announced by Mr. Fox that the Vita-
Marks Wins Two Suits
phone Corp. and the Fox-Case Corp., owners of
the "Movietone," had entered into an agreement
The suit against the Edward B. Marks Music
by which the Vitaphone concern licenses the
Fox-Case Corp. to produce so-called talking Co. brought by Ross Gorman Music Co., Inc.,
motion pictures under the Western Electric Co. in the New York Supreme Court before Justice
Thomas C. T. Crain resulted in the victory for
patent.
The Vitaphone Corp., it was further explained, the Marks firm, the Gorman Co. being denied
The suit involved an original
will continue to license theatre owners to re- an injunction.
contract
superseded
by a later one whereby
produce pictures synchronized with sound and
the Fox-Case organization intends to distribute the Marks Co. became sales agent with authority
its pictures to theatres so licensed by Vitaphone to make mechanical instrument contracts and
and having Vitaphone equipment. An exchange to receive and distribute the mechanical instru-
was made through the agreement whereby the ment royalties.
The suit brought by the Edward B. Marks
Fox-Case Corp. grants the Vitaphone Corp.
rights to use its device under its patents and Co. in March, 1925, against the Perry Bradford
Music Publishing Co., involving an infringe-
patent applications.
Of further interest is the fact that the agree- ment on the old Marks success "Oh, Didn't He
Ramble" came, up for a final hearing before
ment covers a plan whereby an exchange of
artists by the two corporations for their mutual Judge Francis A. Winslow in the United States
benefit and co-operation is made in all particu- District Court for the Southern District of New
lars. It is understood that some Fox-Case pro- York on December 23. No defense was made
ductions are already made and that the com- and accordingly it was the judgment of the
pany will increase its activities extensively at court that the Marks Co. was entitled to an
once to make available its products to the own- injunction and awarded damages of $250 and
a counsel fee of $300. The publication issued
ers of Vitaphone equipment.
In speaking of the new "Movietone," Mr. Fox by the Bradford firm was entitled "He Rambled,
said: "This amazing accomplishment, now per- Yes He Rambled 'Till the Butcher Killed Him
fected, certainly is destined to have far-reach- Dead."
ing influence, which will be felt not only in mo-
Consult the Universal Want Directory of
tion picture theatres everywhere but in 150,000
churches for religious purposes and in 270,000 The Review.
SONGS THAT SELL
—
nine Skies (New) (Irving Berlin)
BeciiiiKo I Love You (Irving Berlin)
(I'm Tellin' the Birds—Tellin'
How I Love You
the
Put Your Arms Where They Belong:
Just a Little Longer (Irving Berlin)
—
My Baby Knows How
How Many Times (Irving Berlin)
Rags
Some Day
I'm on My Way Home (Irving Berlin)
When the Bed, Red Robin Comes Bob. Bob,
Bobbin' Along
Wait'll We're Married
Carolina Mine
That's What I Call a Pal
Sons of Shanghai
Yankee Rose
I Never Knew What the Moonlight Could Do
That's a Good Girl (Irving Berlin)
At Peace With the World
Oh! How She Could Play a Ukulele
Susie's Feller
When I'm in Your Arms
—
Klsie Shultz-en-Heim
So Will I
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
I'd Love to Meet That Old Sweetheart of
Mine
Remember
—
Always
Let's Make Up
But I Do, You Know I Do
Who Wouldn't?
In the Middle of the Night
Roses Remind Me of You
Tonight's My Night With Baby
Pretty Cinderella
BOOKS THAT SELL
New Universal Dance Folio No. 12
Special Edition for 1927
X
Peterson's Ukulele Method
—
World's Favorite Songs
Tiddle De Vkea
Strum It With Crumlt
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
Tlnr-allng the Bell'll Bine
Why Do You Want to Know WhyT
Florida By the Sea
—
The Monkey Doodle Doo
Lucky Boy
We Should Car*
IRVING BERLIN, Inc.
1607 Broadway, New York
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
THE NEW HOME —OF —THE NEW HIT
The Ballad Fnx-Trot
Heautiful
EVERY LITTLE WHILE
(NEW ADDRESS)
Fred Steele, Inc., 745 Seventh Ave., New York City
39
Bees)
Future scanning projects are planned by the International Arcade Museum Library (IAML).