Music Trade Review

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The Music Trade Review
12
Kieselhorst and Aeolian Co. of Mo.
Are Promoting St. Louis Piano Contest
Event Likely to Be Held Some Time in Fall and May Be State-Wide in Scope—Large
Delegation From Local Trade to Attend Music Industries Convention
C T . LOUIS, May 31.—With business main-
^ taining its normal course, the piano and
other music trades in St. Louis have turned
their attention to the National Convention of
the Music Industries, which will be held in Ho-
tel Stevens in Chicago this week.
Virtually all of the dealers in the city have
made arrangements to attend the convention,
including E. A. Kieselhorst, president of the
Kieselhorst Piano Co.; Phil A. Lehman, of the
Lehman Piano Co.; H. A. Brown, manager of
the piano department of Scruggs, Vandervoort
& Barney's department store, and W. P.
Chrisler, president, and F. Jacober, advertising
manager of the Aeolian Co. of Missouri. H. B.
Levy, manager of the wholesale division, and
Henry J. Free, assistant manager of the Aeolian
Co., also plan to attend the convention of the
Radio Trades Association. Mr. Chrisler will
go to Chicago after first attending the dedication
of the new Aeolian Hall in New York.
Meanwhile plans for conducting a piano-
playing contest in St. Louis are beginning to
assume a more definite form. Initial steps to-
ward holding such a contest have been taken
by the Kieselhorst and Aeolian houses, although
its scope in all probability will be widened so
as to make it the combined event of all the
trade in the city. Present plans contemplate
holding the event here in the Fall. Whether
to make it a State-wide contest or to confine it
to the city of St. Louis is a question that is
agitating sponsors of the event. At present,
efforts are being made to enlist newspaper sup-
port for the project.
In an effort to promote greater interest in
music of the higher type, the Lehman Piano
Co. has purchased a block of seats for the sec-
ond performance of Puccini's "Madame Butter-
fly," which was given at the Garden Theatre
here Tuesday, May 31, and offered them to
music and school teachers at half price. The
opera was presented by the Metropolitan Opera
Company of New York, and the Knabe piano,
for which the Lehman Co. is the agent in St.
Louis, was the official instrument used. The
company reported excellent results from the
unique plan. Circular letters were sent out to
the various teachers, calling their attention to
the production, and enclosing a special coupon
entitling its holder to seats at the reduced
prices.
The Aeolian Co. of Missouri has just issued
an attractive folder featuring a "Doll Dance"
and "Collette," through which it hopes to create
interest in a new fox-trot and Duo-Art music
rolls. The unusual project has brought consid-
erable response, the company announced.
The Kieselhorst Piano Co., which also dis-
tributes the Zenith radio, has announced that
it had completed negotiations with the Atwater
Kent Co., whereby it would install a complete
line of Atwater Kent radios, probably early in
the Fall. The negotiations were completed
this week.
E. A. Kieselhorst also announced that he
would leave St. Louis, June 19, on the first leg
of an extended trip through Europe. He plans
to go from St. Louis to New Haven for the
graduation of his sons from Harvard University,
after which he will go to New York to board
the steamer "Majestic" for the trip to Europe.
Mrs. Kieselhorst and their three sons will also
make the trip. He plans to attend the Harvard-
Yale, Oxford-Cambridge track meet in Eng-
land, in which his son will compete, after which
he will go to the continent.
Levitzki Broadcasts for
First Time Through WJZ
Noted Pianist During Appearance at Roxy's
Theatre, New York, Gets a Real Thrill
Through Entertaining Great Unseen Audience
An outstanding feature of recent musical
programs at Roxy's magnificent New York
theatre, was the appearance of Mischa Levitzki,
distinguished American pianist and exclusively
Ampico artist.
•
Levitzki appeared daily for two weeks, play-
ing the Saint Saens' Concerto in G Minor, and
the A Flat Concerto of Liszt with the accom-
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paniment of the Roxy Theatre Orchestra.
Interviewed regarding the experience, Mr.
Levitzki said: "It gave me a great thrill to play
to the vast audience which the huge Roxy
Theatre holds. You know 90 per cent of them
were not regular concert-goers, and I was in-
terested in their reaction to the great concertos
which are usually heard only at Symphony con-
certs. They liked them but they liked my en-
cores best, especially the "Staccato Etude," of
Mischa Levitzki
Rubinstein, and the Sixth Rhapsody of Liszt,
both of which are amongst my best selling Am-
pico recordings."
Levitzki took part in the regular Roxy Broad-
cast program and said, "The thought that mil-
lions were hearing me gave me another thrill.
It was the first time I had broadcast and it was
therefore a new experience. Twice during the
two weeks the program was put on the air over
WJZ. I was careful to give them the pieces
that had found highest favor with my audi-
ences, one of which was my own waltz, which
everyone seems to like."
On being asked if he would broadcast again
Levitzki said: "Not at present. I shall have a
busy season at Avon-by-the-Sea preparing for
my European tour of next Winter. You know I
have never played in Europe, my reputation has
been made almost wholly in this country, and
now I go to Europe with an American reputa-
tion, thus reversing the usual order. I have en-
gagements to play with all the big orchestras
and shall visit every European country except
Russia, playing in all about seventy concerts
on the tour."
Mr. Levitzki was interviewed at the Ampico
Recording Studios where he came with a party
of friends to hear his recording of the "Wald-
stein Sonata" of Beethoven.
Radio Show for Milwaukee
MILWAUKEE, WIS., May 31.—The Wisconsin
Association of Music Merchants will be asked
to unite with the Wisconsin Radio Trades Asso-
ciation when the radio men put on their annual
exposition at the Milwaukee Auditorium. Space
is now being sold for the exhibits at the exposi-
tion and it is expected that not only will the
main arena of the Auditorium be used this year,
but the smaller halls as well. Last year the
show drew 30,000 people and dealers from all
parts of the State attended the convention.
Dates for the show this year have been set for
October 4 to 9, inclusive.
Miss Dorothy Dinkle has been appointed man-
ager of the sheet music and musical instrument
departments of the Collins-Decker Co., Green-
ville, Tex.