Music Trade Review
Issue: 1927 Vol. 84 N. 23 - Page 13
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13
The Music Trade Review
JUNE 4, 1927
to this date, has shown exactly one thousand
dollars more phonograph sales than the cor-
responding days of May, 1926. He said that in
a number of music stores it is believed that
this season is rather a dull time for business,
Merchants, Gathered at Luncheon Meeting, Decide to Make Event an Annual One— but he is inclined to think that this belief should
not include phonographs and radio.
Prominent Local Merchants to Attend National Meetings
Thinks Business Follows Irrigation
W.
W. Reed, secretary of the Heine Piano
C A N FRANCISCO, Cal., May 26.—A luncheon urd Ahlf, head of Sherman, Clay & Co.'s piano
meeting of members of the music trade was department. They are leaving together by auto Co., has returned from a 4,500-mile auto vaca-
held at the Palace Hotel on Wednesday, May 24, for Seattle, where they will take ship for Alaska, tion with Mrs. Reed. He traveled almost as
to discuss the question of whether the Piano calling at the leading ports in the southeast of far as El Paso, Tex., later visiting Utah, Mon-
Tournament for the school children of the city, that great Federal district, on a vacation trip. tana, and other sections of the Middle West. The
held in connection with Music Week, had been Aliss Amati is going toward the Midnight Sun general impression of business he has brought
successful, from the viewpoint of the music for the first time, but Miss Gilboy is a seasoned back is that, in the areas he visited, business
trades. It was a case of answer: "Yes," for sailor, having visited Alaska a number of times depends on irrigation dams. He 'found luxuri-
ant vegetation and apparent prosperity in the
the tournament was not only declared to have as a child, sailing on her father's ship.
region watered by the Roosevelt Dam, and he
been successful, but those present decided to
Out to Get Successful Men
make it an annual event, unless something very
Apropos of the fact that Louis Schroder, un- was much impressed by the Elephant Butte Dam
unforeseen should cause present plans to be al- til recently manager of the phonograph and in New Mexico. In the unirrigated districts he
tered. Shirley Walker, president of the Music radio departments of the Schwabacher-Frey found small towns, so widely separated by bleak
Trades Association of Northern California, pre- Stationery Co., here, has now assumed a similar country that it was impossible to gain any idea
sided at the meeting. The leading piano houses position with the Wiley B. Allen Co.'s branch in of business conditions. He only crossed the
of the city were represented.
Sacramento, James J. Black, of the Allen Co., said border once, and that was at Nogales, where
The San Francisco Call has helped to empha- that his firm is strengthening its organization one side of the street in the United States is
size the success of the tournament by issuing and wherever and whenever possible. While in San dry and the other side of the street in Mexico
sending out broadcast a folder, or posterette, Francisco Mr. Schroder made quite a record consists largely of a row of wet saloons.
Union Music Co. Takes Mission Branch
summarizing the activities of this tournament, with the vokime of the company's sales, espe-
The Union Music Co. is taking over the store
declared to be the first of its kind conducted cially of Brunswick Panatropes. The new man-
on the Pacific Coast: "A Great Contribution to ager of the phonograph and radio departments at 2460 Mission street, occupied until a week
Music." Undertaking the active management of the Schwabacher-Frey Co. is J. C. Mclntosh, or two ag^b by the Mission branch of Kohler &
Chase. Ralph Stine, sales manager of the com-
of the tournament was the Call's contribution to who arrived a few days ago from Florida.
the city's seventh annual Music Week, with the Good Phonograph Demand for Hanson House pany, said that they are planning to move to a
co-operation of civic authorities and the public
According to C. W. Compton, manager of the Market street store for their downtown location
and private schools. Eighteen hundred boys phonograph and radio departments of the H. C. when their lease of the O'Farrell street store
and girls attending 120 schools in San Francisco Hanson Music House, the month of May, up expires. That will be about October 1.
enrolled in the tournament, which proved of
tremendous interest to musicians and piano
wide and fourteen inches deep and has a
teachers of the city. The finals attracted the
capacity of seventy rolls. We claim it to be an
largest audience (estimated at over 7,000) that
exceptionally well built cabinet, very well fin-
had ever attended any music week program in
ished, and is, we think, a very desirable aid to
this city.
Bench and Cabinet Manufacturer Finds Demand the dealer in closing player sales. We have this
And when it was all over not only did the
Much Better This Year Than in 1926 Thus in quantity production and it has been extremely
successful contestants write to voice apprecia-
Far This Twelve Months
well received by the trade, so that we are
tion; a large number of the unsuccessful con-
getting a very nice business on this new style
testants wrote to say that the prizes were
alone."
NOBLESVILLE, IND., May 31.—Anyone in doubt
awarded fairly, by merit, and one of the con-
about the basically sound conditions in the piano
testants sums up the spirit of many of the
supply trade should visit the factory of ,the
others when she writes: "Watch me next year!"
Capital Furniture Mfg. Co. here, where it makes
Three Bands Leave for East
Capital piano benches, music roll cabinets, piano
An aftermath of Music Week was the de- stools, talking machine record cabinets, and
parture a few days ago of the three winning other essential supplies of a modern and up-to- Composer Makes Recording of Theme Song of
Music Week high school bands for Council date piano merchant's warerooms. The Capital
Swanson Film "Love of Sunya" for Repro-
Bluffs, la., where they will compete to-morrow factory is running to its normal capacity, has
ducing Library
and Saturday in the National Band contest. In been for weeks and will continue in that satis-
Class A the Modesto High School Band, State factory condition for a long time to come. The
Maurice Jacquet, distinguished French pianist
champion, and the Burlingame High School explanation is that its orders are way ahead of and composer, who is a musical director at the
Band, also of Class A. Princeton High School the same period last year.
new Roxy Theatre in New York, has made an
Band, the first in Class B, has also left. The
Talking with The Review, Treasurer and Gen- exclusive recording for the Duo-Art of the selec-
money was raised after a campaign for each eral Manager J. M. Dulin said. "We are 35 per tion "The Love Waltz," which he composed
band.
cent ahead of this time last year on our sales especially for Gloria Swanson's latest photoplay,
and we have a very large amount of business "The Love of Sunya." The selection was re-
Prominent Dealers Will Visit Convention
Fred R. Sherman, vice-president of Sherman, already booked which will keep the plant run- corded as a Duo-Art song roll and is expected
Clay & Co., left last Sunday for New York. ning to capacity for the balance of this year. to enjoy a wide popularity, exclusive of its ap-
Later he will visit the convention in Chicago. Practically every type of cabinet and bench in peal to motion picture patrons.
Mr. Jacquet received his musical training
George Q. Chase, president of Kohler & Chase, our catalog is meeting with a pleasing response
is leaving next Sunday for Chicago, where he from the dealers. We attribute this to the fact from such masters as Thome', Pessard, Guil-
that, aside from the care we take in selecting mant and Luigini, and for several years took
plans to attend the convention.
and preparing the material in our manufacturing an active part in the musical life of Paris. He
Two Secretaries Leave for Alaska
methods and our finish, we know that we are has composed twenty-one stage works, includ-
Few young business women in this city arc sending out goods in perfect condition and our
ing lyric dramas, comic operas, operettas and
better known to visiting piano men than are dealers will have no trouble from green stock
ballets, and has won several important prizes.
Miss Mary Gilboy, secretary to Fred R. Sher- or goods finished in a hurry.
His first appearance in America was as the com-
man, and Miss Bettina Amati, secretary to Rich-
"We have a large brick five-story warehouse poser of "Spanish Love."
in another part of this city and we keep that
full at all times so that we can not only ship
One of the Popular immediately but our customers have the advan-
tage of getting stock which has been seasoned.
"ART LINE"
"We have just put out a new style player-
roll cabinet which we call No. 10. This is thirty-
ROLL CABINETS
five and one-half inches high, eighteen inches
San Francisco Music Merchants State
Piano Contest Success in Business Side
Capital Reports Orders
35 Per Gent Ahead
Jacquet Records "Love
Waltz" for Duo-Art
SCHAFF BROS.
Complete Line
Capacity 96 Rolls
Write for Catalog
The Art Novelty Co.
Goshen, Ind.
STYLE NO. 171
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any Quantity shipped tnywb.tr*
SAMUEL ORR
390 Washington Street
Newark, N. J.
On Display
During Convention Week
532 Republic Building
CHICAGO
13
The Music Trade Review
JUNE 4, 1927
to this date, has shown exactly one thousand
dollars more phonograph sales than the cor-
responding days of May, 1926. He said that in
a number of music stores it is believed that
this season is rather a dull time for business,
Merchants, Gathered at Luncheon Meeting, Decide to Make Event an Annual One— but he is inclined to think that this belief should
not include phonographs and radio.
Prominent Local Merchants to Attend National Meetings
Thinks Business Follows Irrigation
W.
W. Reed, secretary of the Heine Piano
C A N FRANCISCO, Cal., May 26.—A luncheon urd Ahlf, head of Sherman, Clay & Co.'s piano
meeting of members of the music trade was department. They are leaving together by auto Co., has returned from a 4,500-mile auto vaca-
held at the Palace Hotel on Wednesday, May 24, for Seattle, where they will take ship for Alaska, tion with Mrs. Reed. He traveled almost as
to discuss the question of whether the Piano calling at the leading ports in the southeast of far as El Paso, Tex., later visiting Utah, Mon-
Tournament for the school children of the city, that great Federal district, on a vacation trip. tana, and other sections of the Middle West. The
held in connection with Music Week, had been Aliss Amati is going toward the Midnight Sun general impression of business he has brought
successful, from the viewpoint of the music for the first time, but Miss Gilboy is a seasoned back is that, in the areas he visited, business
trades. It was a case of answer: "Yes," for sailor, having visited Alaska a number of times depends on irrigation dams. He 'found luxuri-
ant vegetation and apparent prosperity in the
the tournament was not only declared to have as a child, sailing on her father's ship.
region watered by the Roosevelt Dam, and he
been successful, but those present decided to
Out to Get Successful Men
make it an annual event, unless something very
Apropos of the fact that Louis Schroder, un- was much impressed by the Elephant Butte Dam
unforeseen should cause present plans to be al- til recently manager of the phonograph and in New Mexico. In the unirrigated districts he
tered. Shirley Walker, president of the Music radio departments of the Schwabacher-Frey found small towns, so widely separated by bleak
Trades Association of Northern California, pre- Stationery Co., here, has now assumed a similar country that it was impossible to gain any idea
sided at the meeting. The leading piano houses position with the Wiley B. Allen Co.'s branch in of business conditions. He only crossed the
of the city were represented.
Sacramento, James J. Black, of the Allen Co., said border once, and that was at Nogales, where
The San Francisco Call has helped to empha- that his firm is strengthening its organization one side of the street in the United States is
size the success of the tournament by issuing and wherever and whenever possible. While in San dry and the other side of the street in Mexico
sending out broadcast a folder, or posterette, Francisco Mr. Schroder made quite a record consists largely of a row of wet saloons.
Union Music Co. Takes Mission Branch
summarizing the activities of this tournament, with the vokime of the company's sales, espe-
The Union Music Co. is taking over the store
declared to be the first of its kind conducted cially of Brunswick Panatropes. The new man-
on the Pacific Coast: "A Great Contribution to ager of the phonograph and radio departments at 2460 Mission street, occupied until a week
Music." Undertaking the active management of the Schwabacher-Frey Co. is J. C. Mclntosh, or two ag^b by the Mission branch of Kohler &
Chase. Ralph Stine, sales manager of the com-
of the tournament was the Call's contribution to who arrived a few days ago from Florida.
the city's seventh annual Music Week, with the Good Phonograph Demand for Hanson House pany, said that they are planning to move to a
co-operation of civic authorities and the public
According to C. W. Compton, manager of the Market street store for their downtown location
and private schools. Eighteen hundred boys phonograph and radio departments of the H. C. when their lease of the O'Farrell street store
and girls attending 120 schools in San Francisco Hanson Music House, the month of May, up expires. That will be about October 1.
enrolled in the tournament, which proved of
tremendous interest to musicians and piano
wide and fourteen inches deep and has a
teachers of the city. The finals attracted the
capacity of seventy rolls. We claim it to be an
largest audience (estimated at over 7,000) that
exceptionally well built cabinet, very well fin-
had ever attended any music week program in
ished, and is, we think, a very desirable aid to
this city.
Bench and Cabinet Manufacturer Finds Demand the dealer in closing player sales. We have this
And when it was all over not only did the
Much Better This Year Than in 1926 Thus in quantity production and it has been extremely
successful contestants write to voice apprecia-
Far This Twelve Months
well received by the trade, so that we are
tion; a large number of the unsuccessful con-
getting a very nice business on this new style
testants wrote to say that the prizes were
alone."
NOBLESVILLE, IND., May 31.—Anyone in doubt
awarded fairly, by merit, and one of the con-
about the basically sound conditions in the piano
testants sums up the spirit of many of the
supply trade should visit the factory of ,the
others when she writes: "Watch me next year!"
Capital Furniture Mfg. Co. here, where it makes
Three Bands Leave for East
Capital piano benches, music roll cabinets, piano
An aftermath of Music Week was the de- stools, talking machine record cabinets, and
parture a few days ago of the three winning other essential supplies of a modern and up-to- Composer Makes Recording of Theme Song of
Music Week high school bands for Council date piano merchant's warerooms. The Capital
Swanson Film "Love of Sunya" for Repro-
Bluffs, la., where they will compete to-morrow factory is running to its normal capacity, has
ducing Library
and Saturday in the National Band contest. In been for weeks and will continue in that satis-
Class A the Modesto High School Band, State factory condition for a long time to come. The
Maurice Jacquet, distinguished French pianist
champion, and the Burlingame High School explanation is that its orders are way ahead of and composer, who is a musical director at the
Band, also of Class A. Princeton High School the same period last year.
new Roxy Theatre in New York, has made an
Band, the first in Class B, has also left. The
Talking with The Review, Treasurer and Gen- exclusive recording for the Duo-Art of the selec-
money was raised after a campaign for each eral Manager J. M. Dulin said. "We are 35 per tion "The Love Waltz," which he composed
band.
cent ahead of this time last year on our sales especially for Gloria Swanson's latest photoplay,
and we have a very large amount of business "The Love of Sunya." The selection was re-
Prominent Dealers Will Visit Convention
Fred R. Sherman, vice-president of Sherman, already booked which will keep the plant run- corded as a Duo-Art song roll and is expected
Clay & Co., left last Sunday for New York. ning to capacity for the balance of this year. to enjoy a wide popularity, exclusive of its ap-
Later he will visit the convention in Chicago. Practically every type of cabinet and bench in peal to motion picture patrons.
Mr. Jacquet received his musical training
George Q. Chase, president of Kohler & Chase, our catalog is meeting with a pleasing response
is leaving next Sunday for Chicago, where he from the dealers. We attribute this to the fact from such masters as Thome', Pessard, Guil-
that, aside from the care we take in selecting mant and Luigini, and for several years took
plans to attend the convention.
and preparing the material in our manufacturing an active part in the musical life of Paris. He
Two Secretaries Leave for Alaska
methods and our finish, we know that we are has composed twenty-one stage works, includ-
Few young business women in this city arc sending out goods in perfect condition and our
ing lyric dramas, comic operas, operettas and
better known to visiting piano men than are dealers will have no trouble from green stock
ballets, and has won several important prizes.
Miss Mary Gilboy, secretary to Fred R. Sher- or goods finished in a hurry.
His first appearance in America was as the com-
man, and Miss Bettina Amati, secretary to Rich-
"We have a large brick five-story warehouse poser of "Spanish Love."
in another part of this city and we keep that
full at all times so that we can not only ship
One of the Popular immediately but our customers have the advan-
tage of getting stock which has been seasoned.
"ART LINE"
"We have just put out a new style player-
roll cabinet which we call No. 10. This is thirty-
ROLL CABINETS
five and one-half inches high, eighteen inches
San Francisco Music Merchants State
Piano Contest Success in Business Side
Capital Reports Orders
35 Per Gent Ahead
Jacquet Records "Love
Waltz" for Duo-Art
SCHAFF BROS.
Complete Line
Capacity 96 Rolls
Write for Catalog
The Art Novelty Co.
Goshen, Ind.
STYLE NO. 171
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any Quantity shipped tnywb.tr*
SAMUEL ORR
390 Washington Street
Newark, N. J.
On Display
During Convention Week
532 Republic Building
CHICAGO
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