Music Trade Review

Issue: 1927 Vol. 84 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
12
Kieselhorst and Aeolian Co. of Mo.
Are Promoting St. Louis Piano Contest
Event Likely to Be Held Some Time in Fall and May Be State-Wide in Scope—Large
Delegation From Local Trade to Attend Music Industries Convention
C T . LOUIS, May 31.—With business main-
^ taining its normal course, the piano and
other music trades in St. Louis have turned
their attention to the National Convention of
the Music Industries, which will be held in Ho-
tel Stevens in Chicago this week.
Virtually all of the dealers in the city have
made arrangements to attend the convention,
including E. A. Kieselhorst, president of the
Kieselhorst Piano Co.; Phil A. Lehman, of the
Lehman Piano Co.; H. A. Brown, manager of
the piano department of Scruggs, Vandervoort
& Barney's department store, and W. P.
Chrisler, president, and F. Jacober, advertising
manager of the Aeolian Co. of Missouri. H. B.
Levy, manager of the wholesale division, and
Henry J. Free, assistant manager of the Aeolian
Co., also plan to attend the convention of the
Radio Trades Association. Mr. Chrisler will
go to Chicago after first attending the dedication
of the new Aeolian Hall in New York.
Meanwhile plans for conducting a piano-
playing contest in St. Louis are beginning to
assume a more definite form. Initial steps to-
ward holding such a contest have been taken
by the Kieselhorst and Aeolian houses, although
its scope in all probability will be widened so
as to make it the combined event of all the
trade in the city. Present plans contemplate
holding the event here in the Fall. Whether
to make it a State-wide contest or to confine it
to the city of St. Louis is a question that is
agitating sponsors of the event. At present,
efforts are being made to enlist newspaper sup-
port for the project.
In an effort to promote greater interest in
music of the higher type, the Lehman Piano
Co. has purchased a block of seats for the sec-
ond performance of Puccini's "Madame Butter-
fly," which was given at the Garden Theatre
here Tuesday, May 31, and offered them to
music and school teachers at half price. The
opera was presented by the Metropolitan Opera
Company of New York, and the Knabe piano,
for which the Lehman Co. is the agent in St.
Louis, was the official instrument used. The
company reported excellent results from the
unique plan. Circular letters were sent out to
the various teachers, calling their attention to
the production, and enclosing a special coupon
entitling its holder to seats at the reduced
prices.
The Aeolian Co. of Missouri has just issued
an attractive folder featuring a "Doll Dance"
and "Collette," through which it hopes to create
interest in a new fox-trot and Duo-Art music
rolls. The unusual project has brought consid-
erable response, the company announced.
The Kieselhorst Piano Co., which also dis-
tributes the Zenith radio, has announced that
it had completed negotiations with the Atwater
Kent Co., whereby it would install a complete
line of Atwater Kent radios, probably early in
the Fall. The negotiations were completed
this week.
E. A. Kieselhorst also announced that he
would leave St. Louis, June 19, on the first leg
of an extended trip through Europe. He plans
to go from St. Louis to New Haven for the
graduation of his sons from Harvard University,
after which he will go to New York to board
the steamer "Majestic" for the trip to Europe.
Mrs. Kieselhorst and their three sons will also
make the trip. He plans to attend the Harvard-
Yale, Oxford-Cambridge track meet in Eng-
land, in which his son will compete, after which
he will go to the continent.
Levitzki Broadcasts for
First Time Through WJZ
Noted Pianist During Appearance at Roxy's
Theatre, New York, Gets a Real Thrill
Through Entertaining Great Unseen Audience
An outstanding feature of recent musical
programs at Roxy's magnificent New York
theatre, was the appearance of Mischa Levitzki,
distinguished American pianist and exclusively
Ampico artist.

Levitzki appeared daily for two weeks, play-
ing the Saint Saens' Concerto in G Minor, and
the A Flat Concerto of Liszt with the accom-
The highest class player
actions in the world
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"With the valve unit that made the player famous"
The new "Amphion Accessible Action"
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giving instant accessibility.
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NEW YORK
JUNE 4, 1927
paniment of the Roxy Theatre Orchestra.
Interviewed regarding the experience, Mr.
Levitzki said: "It gave me a great thrill to play
to the vast audience which the huge Roxy
Theatre holds. You know 90 per cent of them
were not regular concert-goers, and I was in-
terested in their reaction to the great concertos
which are usually heard only at Symphony con-
certs. They liked them but they liked my en-
cores best, especially the "Staccato Etude," of
Mischa Levitzki
Rubinstein, and the Sixth Rhapsody of Liszt,
both of which are amongst my best selling Am-
pico recordings."
Levitzki took part in the regular Roxy Broad-
cast program and said, "The thought that mil-
lions were hearing me gave me another thrill.
It was the first time I had broadcast and it was
therefore a new experience. Twice during the
two weeks the program was put on the air over
WJZ. I was careful to give them the pieces
that had found highest favor with my audi-
ences, one of which was my own waltz, which
everyone seems to like."
On being asked if he would broadcast again
Levitzki said: "Not at present. I shall have a
busy season at Avon-by-the-Sea preparing for
my European tour of next Winter. You know I
have never played in Europe, my reputation has
been made almost wholly in this country, and
now I go to Europe with an American reputa-
tion, thus reversing the usual order. I have en-
gagements to play with all the big orchestras
and shall visit every European country except
Russia, playing in all about seventy concerts
on the tour."
Mr. Levitzki was interviewed at the Ampico
Recording Studios where he came with a party
of friends to hear his recording of the "Wald-
stein Sonata" of Beethoven.
Radio Show for Milwaukee
MILWAUKEE, WIS., May 31.—The Wisconsin
Association of Music Merchants will be asked
to unite with the Wisconsin Radio Trades Asso-
ciation when the radio men put on their annual
exposition at the Milwaukee Auditorium. Space
is now being sold for the exhibits at the exposi-
tion and it is expected that not only will the
main arena of the Auditorium be used this year,
but the smaller halls as well. Last year the
show drew 30,000 people and dealers from all
parts of the State attended the convention.
Dates for the show this year have been set for
October 4 to 9, inclusive.
Miss Dorothy Dinkle has been appointed man-
ager of the sheet music and musical instrument
departments of the Collins-Decker Co., Green-
ville, Tex.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
13
The Music Trade Review
JUNE 4, 1927
to this date, has shown exactly one thousand
dollars more phonograph sales than the cor-
responding days of May, 1926. He said that in
a number of music stores it is believed that
this season is rather a dull time for business,
Merchants, Gathered at Luncheon Meeting, Decide to Make Event an Annual One— but he is inclined to think that this belief should
not include phonographs and radio.
Prominent Local Merchants to Attend National Meetings
Thinks Business Follows Irrigation
W.
W. Reed, secretary of the Heine Piano
C A N FRANCISCO, Cal., May 26.—A luncheon urd Ahlf, head of Sherman, Clay & Co.'s piano
meeting of members of the music trade was department. They are leaving together by auto Co., has returned from a 4,500-mile auto vaca-
held at the Palace Hotel on Wednesday, May 24, for Seattle, where they will take ship for Alaska, tion with Mrs. Reed. He traveled almost as
to discuss the question of whether the Piano calling at the leading ports in the southeast of far as El Paso, Tex., later visiting Utah, Mon-
Tournament for the school children of the city, that great Federal district, on a vacation trip. tana, and other sections of the Middle West. The
held in connection with Music Week, had been Aliss Amati is going toward the Midnight Sun general impression of business he has brought
successful, from the viewpoint of the music for the first time, but Miss Gilboy is a seasoned back is that, in the areas he visited, business
trades. It was a case of answer: "Yes," for sailor, having visited Alaska a number of times depends on irrigation dams. He 'found luxuri-
ant vegetation and apparent prosperity in the
the tournament was not only declared to have as a child, sailing on her father's ship.
region watered by the Roosevelt Dam, and he
been successful, but those present decided to
Out to Get Successful Men
make it an annual event, unless something very
Apropos of the fact that Louis Schroder, un- was much impressed by the Elephant Butte Dam
unforeseen should cause present plans to be al- til recently manager of the phonograph and in New Mexico. In the unirrigated districts he
tered. Shirley Walker, president of the Music radio departments of the Schwabacher-Frey found small towns, so widely separated by bleak
Trades Association of Northern California, pre- Stationery Co., here, has now assumed a similar country that it was impossible to gain any idea
sided at the meeting. The leading piano houses position with the Wiley B. Allen Co.'s branch in of business conditions. He only crossed the
of the city were represented.
Sacramento, James J. Black, of the Allen Co., said border once, and that was at Nogales, where
The San Francisco Call has helped to empha- that his firm is strengthening its organization one side of the street in the United States is
size the success of the tournament by issuing and wherever and whenever possible. While in San dry and the other side of the street in Mexico
sending out broadcast a folder, or posterette, Francisco Mr. Schroder made quite a record consists largely of a row of wet saloons.
Union Music Co. Takes Mission Branch
summarizing the activities of this tournament, with the vokime of the company's sales, espe-
The Union Music Co. is taking over the store
declared to be the first of its kind conducted cially of Brunswick Panatropes. The new man-
on the Pacific Coast: "A Great Contribution to ager of the phonograph and radio departments at 2460 Mission street, occupied until a week
Music." Undertaking the active management of the Schwabacher-Frey Co. is J. C. Mclntosh, or two ag^b by the Mission branch of Kohler &
Chase. Ralph Stine, sales manager of the com-
of the tournament was the Call's contribution to who arrived a few days ago from Florida.
the city's seventh annual Music Week, with the Good Phonograph Demand for Hanson House pany, said that they are planning to move to a
co-operation of civic authorities and the public
According to C. W. Compton, manager of the Market street store for their downtown location
and private schools. Eighteen hundred boys phonograph and radio departments of the H. C. when their lease of the O'Farrell street store
and girls attending 120 schools in San Francisco Hanson Music House, the month of May, up expires. That will be about October 1.
enrolled in the tournament, which proved of
tremendous interest to musicians and piano
wide and fourteen inches deep and has a
teachers of the city. The finals attracted the
capacity of seventy rolls. We claim it to be an
largest audience (estimated at over 7,000) that
exceptionally well built cabinet, very well fin-
had ever attended any music week program in
ished, and is, we think, a very desirable aid to
this city.
Bench and Cabinet Manufacturer Finds Demand the dealer in closing player sales. We have this
And when it was all over not only did the
Much Better This Year Than in 1926 Thus in quantity production and it has been extremely
successful contestants write to voice apprecia-
Far This Twelve Months
well received by the trade, so that we are
tion; a large number of the unsuccessful con-
getting a very nice business on this new style
testants wrote to say that the prizes were
alone."
NOBLESVILLE, IND., May 31.—Anyone in doubt
awarded fairly, by merit, and one of the con-
about the basically sound conditions in the piano
testants sums up the spirit of many of the
supply trade should visit the factory of ,the
others when she writes: "Watch me next year!"
Capital Furniture Mfg. Co. here, where it makes
Three Bands Leave for East
Capital piano benches, music roll cabinets, piano
An aftermath of Music Week was the de- stools, talking machine record cabinets, and
parture a few days ago of the three winning other essential supplies of a modern and up-to- Composer Makes Recording of Theme Song of
Music Week high school bands for Council date piano merchant's warerooms. The Capital
Swanson Film "Love of Sunya" for Repro-
Bluffs, la., where they will compete to-morrow factory is running to its normal capacity, has
ducing Library
and Saturday in the National Band contest. In been for weeks and will continue in that satis-
Class A the Modesto High School Band, State factory condition for a long time to come. The
Maurice Jacquet, distinguished French pianist
champion, and the Burlingame High School explanation is that its orders are way ahead of and composer, who is a musical director at the
Band, also of Class A. Princeton High School the same period last year.
new Roxy Theatre in New York, has made an
Band, the first in Class B, has also left. The
Talking with The Review, Treasurer and Gen- exclusive recording for the Duo-Art of the selec-
money was raised after a campaign for each eral Manager J. M. Dulin said. "We are 35 per tion "The Love Waltz," which he composed
band.
cent ahead of this time last year on our sales especially for Gloria Swanson's latest photoplay,
and we have a very large amount of business "The Love of Sunya." The selection was re-
Prominent Dealers Will Visit Convention
Fred R. Sherman, vice-president of Sherman, already booked which will keep the plant run- corded as a Duo-Art song roll and is expected
Clay & Co., left last Sunday for New York. ning to capacity for the balance of this year. to enjoy a wide popularity, exclusive of its ap-
Later he will visit the convention in Chicago. Practically every type of cabinet and bench in peal to motion picture patrons.
Mr. Jacquet received his musical training
George Q. Chase, president of Kohler & Chase, our catalog is meeting with a pleasing response
is leaving next Sunday for Chicago, where he from the dealers. We attribute this to the fact from such masters as Thome', Pessard, Guil-
that, aside from the care we take in selecting mant and Luigini, and for several years took
plans to attend the convention.
and preparing the material in our manufacturing an active part in the musical life of Paris. He
Two Secretaries Leave for Alaska
methods and our finish, we know that we are has composed twenty-one stage works, includ-
Few young business women in this city arc sending out goods in perfect condition and our
ing lyric dramas, comic operas, operettas and
better known to visiting piano men than are dealers will have no trouble from green stock
ballets, and has won several important prizes.
Miss Mary Gilboy, secretary to Fred R. Sher- or goods finished in a hurry.
His first appearance in America was as the com-
man, and Miss Bettina Amati, secretary to Rich-
"We have a large brick five-story warehouse poser of "Spanish Love."
in another part of this city and we keep that
full at all times so that we can not only ship
One of the Popular immediately but our customers have the advan-
tage of getting stock which has been seasoned.
"ART LINE"
"We have just put out a new style player-
roll cabinet which we call No. 10. This is thirty-
ROLL CABINETS
five and one-half inches high, eighteen inches
San Francisco Music Merchants State
Piano Contest Success in Business Side
Capital Reports Orders
35 Per Gent Ahead
Jacquet Records "Love
Waltz" for Duo-Art
SCHAFF BROS.
Complete Line
Capacity 96 Rolls
Write for Catalog
The Art Novelty Co.
Goshen, Ind.
STYLE NO. 171
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any Quantity shipped tnywb.tr*
SAMUEL ORR
390 Washington Street
Newark, N. J.
On Display
During Convention Week
532 Republic Building
CHICAGO

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