Music Trade Review
Issue: 1926 Vol. 83 N. 25 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Albert Rapalyer Vice-
President of Koch Harmonica
over wood with an attractive medallion in the
top center showing the Koch harmonica boy.
Has Been With Company Since 1901—Display
Stands of Firm Finding Wide Favor With the
Dealers
Albert Rapalyer has been appointed vice-
president of Koch Harmonica, Inc.
He has
been associated with Koch harmonicas for
twenty-five years and has taken an active part
all that time in developing the constantly in-
creasing demand for harmonicas. It is a well-
deserved promotion, according to his many
friends in the trade, for Mr. Rapalyer knows the
harmonica from every angle, particularly from
the sales standpoint.
He enlisted under the Koch banner in 1901
when representatives of the factory in Trossin-
gen, Germany, first established an American
connection and he has been attached to the
American headquarters ever since. When the
new headquarters were installed recently at the
present location Mr. Rapalyer was placed in
charge nad his appointment as vice-president
came just before Richard Koch sailed for Ger-
many last month.
"Dealers and jobbers should not be slow to
capitalize the wave of interest in harmonica
music now sweeping the country," Mr. Rapalyer
says. "The instrument is growing amazingly in
popularity, having long since passed out of the
toy class in the minds of the public.
"While I am only reiterating the obvious to
comment on the popularity of the obvious, I
must also call attention to the big field for
sales that the accordion offers the music mer-
chant. I predict that 1927 will show a revived
public interest in this instrument because we
can see signs of it every day. These instru-
ments are popular with the younger generation
and they are being used more extensively on the
vaudeville stage and for dance orchestra work.
"The harmonica is a builder of customers for
other instruments and this is, of course, a vital
reason for music dealers pushing it. Even if
there were no profit in selling harmonicas the
music dealer could well afford to push them be-
cause of the future business the instrument de-
velops, but fortunately the dealer knows that he
is easily able to make a good profit in selling
harmonicas."
Koch Harmonica, Inc., distributor of Koch
harmonicas and accordions, 42 East Fourteenth
street, New York, is reporting good success
with its revolving stand No. 900, which is find-
ing its way steadily upon dealers' counters in
all parts of the country. This stand is adver-
tised as "The Stand Which Makes Your Busi-
ness Move."
It is a very practical means of displaying har-
monicas to advantage and carries thirty-two of
them. It stands twenty-eight inches high and
is eleven inches square at the base. It is attrac-
tively made with a color scheme of black and
white and old gold. The assortment includes a
dozen different styles, retailing from 50 cents
to $2.00 each.
Another popular Koch assortment is the
number Y 905, which goes with a new display
stand Y 904. This is a lithographed stand of
three panels to which are attached a dozen as-
sorted Koch harmonicas of different styles and
keys. The panels are handsomely lithographed
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
S'7'9 Union Square
Everson, Pa., Everson Volunteer Fire Co.
Band.
Nicholasville, Ky., Town Band, Leonard J.
Desmond.
Lock Haven, Pa., Nypen Club Band.
Sutton, W. Va, Sutton Band.
Waupaca, Wis., Waupaca Junior Band.
Endicott, N. Y., Endicott Boys' Band, R. M.
Dorin.
Everson, Pa., Everson Fire Dept. Band.
Hazleton, Pa., McAdoo National Band, Fred
Farace.
Lititz, Pa., Junior Orchestra, H. B. Baughey.
Calumet, Mich., Art-Son's Artists, Art Hag-
man.
Salem, Ohio, Eddie Schuck's Ohioans, Eddie
Schuck.
East Ellsworth, Wis., Community Orchestra,
Arvid Vennberg.
Ellwood City, Pa.,-Shelby Band, Joseph Faga.
Spartanburg, Pa., Spartanburg Boys' Band,
Ralph S. Rice.
Columbia, Pa., Columbia Municipal Orches-
tra, Bernard Seiple.
Sharon, Pa., The Blue Ridge Dance Orches-
tra, Peter J. Whalen.
Everson, Pa., Everson Firemen's Band.
Glassboro, N. J., Stanger Orchestra, Harley
Stanger.
Dickerson Run, Pa., Tri-Town Community
Band, C. C. Collins.
Cufwensville, Pa., American Legion Band,
Lawrence Girard.
Elmwood, Wis., "Wisconsin Hot Points," E.
J. McKernon.
Ashland, Ky., Community Orchestra, A. L.
Stephens, director.
Millerton, O v Armco Band.
York, Pa., Lafayette Club Orchestra, Edward
Sprentfle, director.
Conshohocken, Pa., Boys' Band, Leonard B.
SVnith.
Hazel Green, Wis., "Steve's Orchestra."
Scottdale, Pa., Scottdale High School Orches-
tra, Prof. J. H. Gambles.
Longmont, Co!., Senior l.oi'gmont Boys'
Band, Prof. George Roy.
Wellington, Kans., Municipal Band, W. Ray-
mond Faifer.
Ashtabula, O., Ashtabula High School Band,
Harry L. Moore, director.
Peoria, 111., Spencer's Military Band, A. Moll,
director.
Gloversville, N. Y., Jolly Boys.
Littleton, W. Va., Legion Harmony Hounds,
Charles Cathers, director.
' New Market, Va., Shcnandoah Valley Band,
R. E. Tidier.
Ogden, la., Boys' Band.
Wheeling, W. Va., Junior Band, Dr. J. S-
Church.
Georgetown, Texas, Georgetown High School
Band, Howard Onstot, director.
Boston, Mass., The Musical Knights.
Gaffney, S. C, Gaffney Band.
Oak Harbor, '0., County High School Or-
chestra.
Toledo, O., Harmony King Orchestra, Earl
Dammann.
Erie, Pa., Red Gaston's Pennsylvanias.
Farrell, Pa., Farrell Firemen's Band, Harvey
A. Sartorius, director.
Crooksville, O., Crooksville High School Or-
chestra.
Chester, Pa., Harmonica Band.
Steal Lyon & Healy
Musical Merchandise
A Lyon & Healy truck loaded with merchan-
dise valued at $3,000 was stolen last week and
the musical instruments transferred to another
truck, leaving the abandoned stolen machine.
Up to the present time the merchandise has
not been recovered.
Salesman Wanted
Wanted, a salesman to represent us on the Pacific
Coast, to call on retail dealers with a line of string
and brass musical instruments. State complete par-
ticulars. B. Horenstein & Sons, 45 West 17th Street,
New York, N. Y.
Dcpcndoblt
WHOLESALE
ONLV
CATALOG ON
APPLICATION
BRUN O Means SECURITY
MUSICAL
A
MERCHANDISE
ISTABUSHCP I S 3 4
^ ^
CBruno &8on inc.
951-S5B FOURTH AVE - N.V.C
VICTOR
TALKING
MACHINES
BRUNO Meo/rc SECURITY
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
AND
STEWART
33
The Music Trade Review
DECEMBER 18, 1926
NEW YORK
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Albert Rapalyer Vice-
President of Koch Harmonica
over wood with an attractive medallion in the
top center showing the Koch harmonica boy.
Has Been With Company Since 1901—Display
Stands of Firm Finding Wide Favor With the
Dealers
Albert Rapalyer has been appointed vice-
president of Koch Harmonica, Inc.
He has
been associated with Koch harmonicas for
twenty-five years and has taken an active part
all that time in developing the constantly in-
creasing demand for harmonicas. It is a well-
deserved promotion, according to his many
friends in the trade, for Mr. Rapalyer knows the
harmonica from every angle, particularly from
the sales standpoint.
He enlisted under the Koch banner in 1901
when representatives of the factory in Trossin-
gen, Germany, first established an American
connection and he has been attached to the
American headquarters ever since. When the
new headquarters were installed recently at the
present location Mr. Rapalyer was placed in
charge nad his appointment as vice-president
came just before Richard Koch sailed for Ger-
many last month.
"Dealers and jobbers should not be slow to
capitalize the wave of interest in harmonica
music now sweeping the country," Mr. Rapalyer
says. "The instrument is growing amazingly in
popularity, having long since passed out of the
toy class in the minds of the public.
"While I am only reiterating the obvious to
comment on the popularity of the obvious, I
must also call attention to the big field for
sales that the accordion offers the music mer-
chant. I predict that 1927 will show a revived
public interest in this instrument because we
can see signs of it every day. These instru-
ments are popular with the younger generation
and they are being used more extensively on the
vaudeville stage and for dance orchestra work.
"The harmonica is a builder of customers for
other instruments and this is, of course, a vital
reason for music dealers pushing it. Even if
there were no profit in selling harmonicas the
music dealer could well afford to push them be-
cause of the future business the instrument de-
velops, but fortunately the dealer knows that he
is easily able to make a good profit in selling
harmonicas."
Koch Harmonica, Inc., distributor of Koch
harmonicas and accordions, 42 East Fourteenth
street, New York, is reporting good success
with its revolving stand No. 900, which is find-
ing its way steadily upon dealers' counters in
all parts of the country. This stand is adver-
tised as "The Stand Which Makes Your Busi-
ness Move."
It is a very practical means of displaying har-
monicas to advantage and carries thirty-two of
them. It stands twenty-eight inches high and
is eleven inches square at the base. It is attrac-
tively made with a color scheme of black and
white and old gold. The assortment includes a
dozen different styles, retailing from 50 cents
to $2.00 each.
Another popular Koch assortment is the
number Y 905, which goes with a new display
stand Y 904. This is a lithographed stand of
three panels to which are attached a dozen as-
sorted Koch harmonicas of different styles and
keys. The panels are handsomely lithographed
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
S'7'9 Union Square
Everson, Pa., Everson Volunteer Fire Co.
Band.
Nicholasville, Ky., Town Band, Leonard J.
Desmond.
Lock Haven, Pa., Nypen Club Band.
Sutton, W. Va, Sutton Band.
Waupaca, Wis., Waupaca Junior Band.
Endicott, N. Y., Endicott Boys' Band, R. M.
Dorin.
Everson, Pa., Everson Fire Dept. Band.
Hazleton, Pa., McAdoo National Band, Fred
Farace.
Lititz, Pa., Junior Orchestra, H. B. Baughey.
Calumet, Mich., Art-Son's Artists, Art Hag-
man.
Salem, Ohio, Eddie Schuck's Ohioans, Eddie
Schuck.
East Ellsworth, Wis., Community Orchestra,
Arvid Vennberg.
Ellwood City, Pa.,-Shelby Band, Joseph Faga.
Spartanburg, Pa., Spartanburg Boys' Band,
Ralph S. Rice.
Columbia, Pa., Columbia Municipal Orches-
tra, Bernard Seiple.
Sharon, Pa., The Blue Ridge Dance Orches-
tra, Peter J. Whalen.
Everson, Pa., Everson Firemen's Band.
Glassboro, N. J., Stanger Orchestra, Harley
Stanger.
Dickerson Run, Pa., Tri-Town Community
Band, C. C. Collins.
Cufwensville, Pa., American Legion Band,
Lawrence Girard.
Elmwood, Wis., "Wisconsin Hot Points," E.
J. McKernon.
Ashland, Ky., Community Orchestra, A. L.
Stephens, director.
Millerton, O v Armco Band.
York, Pa., Lafayette Club Orchestra, Edward
Sprentfle, director.
Conshohocken, Pa., Boys' Band, Leonard B.
SVnith.
Hazel Green, Wis., "Steve's Orchestra."
Scottdale, Pa., Scottdale High School Orches-
tra, Prof. J. H. Gambles.
Longmont, Co!., Senior l.oi'gmont Boys'
Band, Prof. George Roy.
Wellington, Kans., Municipal Band, W. Ray-
mond Faifer.
Ashtabula, O., Ashtabula High School Band,
Harry L. Moore, director.
Peoria, 111., Spencer's Military Band, A. Moll,
director.
Gloversville, N. Y., Jolly Boys.
Littleton, W. Va., Legion Harmony Hounds,
Charles Cathers, director.
' New Market, Va., Shcnandoah Valley Band,
R. E. Tidier.
Ogden, la., Boys' Band.
Wheeling, W. Va., Junior Band, Dr. J. S-
Church.
Georgetown, Texas, Georgetown High School
Band, Howard Onstot, director.
Boston, Mass., The Musical Knights.
Gaffney, S. C, Gaffney Band.
Oak Harbor, '0., County High School Or-
chestra.
Toledo, O., Harmony King Orchestra, Earl
Dammann.
Erie, Pa., Red Gaston's Pennsylvanias.
Farrell, Pa., Farrell Firemen's Band, Harvey
A. Sartorius, director.
Crooksville, O., Crooksville High School Or-
chestra.
Chester, Pa., Harmonica Band.
Steal Lyon & Healy
Musical Merchandise
A Lyon & Healy truck loaded with merchan-
dise valued at $3,000 was stolen last week and
the musical instruments transferred to another
truck, leaving the abandoned stolen machine.
Up to the present time the merchandise has
not been recovered.
Salesman Wanted
Wanted, a salesman to represent us on the Pacific
Coast, to call on retail dealers with a line of string
and brass musical instruments. State complete par-
ticulars. B. Horenstein & Sons, 45 West 17th Street,
New York, N. Y.
Dcpcndoblt
WHOLESALE
ONLV
CATALOG ON
APPLICATION
BRUN O Means SECURITY
MUSICAL
A
MERCHANDISE
ISTABUSHCP I S 3 4
^ ^
CBruno &8on inc.
951-S5B FOURTH AVE - N.V.C
VICTOR
TALKING
MACHINES
BRUNO Meo/rc SECURITY
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
AND
STEWART
33
The Music Trade Review
DECEMBER 18, 1926
NEW YORK
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Future scanning projects are planned by the International Arcade Museum Library (IAML).