Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXXXIII. No. 25
Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., Dec. 18, 1926
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No NEED TO PAY SO MUCH
FOR FINANCING
HEN you can borrow at a net maximum rate
cf 6%, you don't gain a sou by using your own
capital. For you can earn that much and more
by private investments in pretty good securities.
And, further, you can get your cash on much shorter
notice than if it is tied up in a stock of pianos.
"That's ABC stuff" you may say. "But the trouble
is it has cost me too much for financing." Right! But it
need not, and it won't under the new Estey merchandis-
ing and financing plan.
This new plan is to the piano industry what the
General Motors acceptance plan is to the automobile
industry. And that is certainly an important step. We
have done away with all the old-fashioned involved
methods and have substituted in their place a plan that
is simple, quick and effective—and only costs you a net
maximum of 6%. Our field representatives will gladly
tell you all the details, or write us.
•R?
There's nothing of philanthropy in this deal. It's simply good
business. To be profitable to us the new Estey must set a new
volume in piano sales. If you don't get volume on it, then
we won't. And the way to help you to get volume is to make
it cost as little as possible.
So to an improved product, a bigger wholesale value, a
liberal profit for you, and a nationally advertised retail price,
we've added the further advantage of credit that costs no more
to use than your own capital.
And don't forget the striking new designs by Walter
Dorwin Teague, the national advertising, and the local campaign
worked out for your own use and profit.
ESTEY PIANO CO
EXECUTIVE OFFICES —665 Fifth Avenue, New York
GRAND, PLAYER, UPRIGHT AND REPRODUCING PIANOS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3, 1879.