Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANOS
Should The Piano Merchant Do It All?
Nationally advertised brands,
nationally advertised prices, resulting in a
nation-wide acceptance of quality and value and a
nation-wide demand,—
these factors have within the past few years revolution-
ized the manufacturing, merchandising and buying
methods and habits of the whole country.
They are now, somewhat tardily, making them-
selves felt in the piano business, and upon their in-
creased influence will depend the future growth or
stagnation of the piano business.
There have always been no end of good pianos on
the market, but, with one or two exceptions, there has
never been back of any of them any sales punch except
what the dealer put there. The markets for pianos
have been local markets and they have been built by
the dealers.
And now the dealer is coming to realize that this
distribution of the sales burden is not a fair one and
that he has a right to expect in his piano, as in his
phonograph, radio and band instrument, the assist-
ance of:
a known name,
a known price, and
a publicly known and accepted
guarantee of quality and service.
That is just what the Wurlitzer franchise gives the
dealer. It sounds a new note in the history of piano
selling and opens a new era of prosperity for the piano
merchant.
Qrand Piano Factory
*•• De Kalb, 111.
Upright Factory
N. Tonaivanda, N.Y