Music Trade Review

Issue: 1926 Vol. 83 N. 19-SECTION-1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section One
THE
fflJJIC TRADE
VOL. LXXXIII. No. 19
Pablished Every Satwday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., Nov. 6,1926
The Measure of Merit
I3E Steinway piano is ac-
cepted t h r o u g h o u t the
world, without question, as
the standard by which piano quality
is measured, and the maintenance of
that standard has been the life work
of the Steinway family.
The Steinway piano is an instru-
ment that from its pre-eminent posi-
tion in the music world reflects dis-
tinction on the artist, owner and
dealer privileged to use or possess it.
1

New Steinway Hall New York
There is, and can be, only one
Steinway quality produced in the
Steinway factory by Steinway ar-
tisans and under Steinway super-
vision. The Steinway brings char-
acter into the dealer's business and
gives him a paramount standing
in his community.
i&3>£-3
THE INSTRUMENT OF THE IMMORTALS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3, 1879.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANOS
Should The Piano Merchant Do It All?
Nationally advertised brands,
nationally advertised prices, resulting in a
nation-wide acceptance of quality and value and a
nation-wide demand,—
these factors have within the past few years revolution-
ized the manufacturing, merchandising and buying
methods and habits of the whole country.
They are now, somewhat tardily, making them-
selves felt in the piano business, and upon their in-
creased influence will depend the future growth or
stagnation of the piano business.
There have always been no end of good pianos on
the market, but, with one or two exceptions, there has
never been back of any of them any sales punch except
what the dealer put there. The markets for pianos
have been local markets and they have been built by
the dealers.
And now the dealer is coming to realize that this
distribution of the sales burden is not a fair one and
that he has a right to expect in his piano, as in his
phonograph, radio and band instrument, the assist-
ance of:
a known name,
a known price, and
a publicly known and accepted
guarantee of quality and service.
That is just what the Wurlitzer franchise gives the
dealer. It sounds a new note in the history of piano
selling and opens a new era of prosperity for the piano
merchant.
Qrand Piano Factory
*•• De Kalb, 111.
Upright Factory
N. Tonaivanda, N.Y

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