Music Trade Review

Issue: 1926 Vol. 83 N. 19-SECTION-1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANOS
Should The Piano Merchant Do It All?
Nationally advertised brands,
nationally advertised prices, resulting in a
nation-wide acceptance of quality and value and a
nation-wide demand,—
these factors have within the past few years revolution-
ized the manufacturing, merchandising and buying
methods and habits of the whole country.
They are now, somewhat tardily, making them-
selves felt in the piano business, and upon their in-
creased influence will depend the future growth or
stagnation of the piano business.
There have always been no end of good pianos on
the market, but, with one or two exceptions, there has
never been back of any of them any sales punch except
what the dealer put there. The markets for pianos
have been local markets and they have been built by
the dealers.
And now the dealer is coming to realize that this
distribution of the sales burden is not a fair one and
that he has a right to expect in his piano, as in his
phonograph, radio and band instrument, the assist-
ance of:
a known name,
a known price, and
a publicly known and accepted
guarantee of quality and service.
That is just what the Wurlitzer franchise gives the
dealer. It sounds a new note in the history of piano
selling and opens a new era of prosperity for the piano
merchant.
Qrand Piano Factory
*•• De Kalb, 111.
Upright Factory
N. Tonaivanda, N.Y
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
VOL. LXXXIII. No. 19
Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., Nov. 6,192(5
8ln
*Jioo 0 5>r" ¥L Owti
321,639 Pianos the Output of 1925
Reports the Federal Census
Figures Show Production of 65,685 Grands, of Which 53,000 Were Baby Grands and 11,136 Reproduc-
ing Grands; 102,321 Straight Uprights, and 149,307 Upright Player-Pianos — Number of Fac-
tories Decreased From 160 in 1923 to 148 in 1925 — Value Decreased 2.5 Per Cent
ASHINGTON, D. C, November 3.— is distinctly apparent. Nor is the humble up- ported in 1925, as compared to 160 in 1923, a
According to the preliminary figures of
right in any sense passe, according to the cen- loss of eighteen plants.
the biennial manufacturers' census for
The items which entered into the total for
sus, for there were 102,321 straight uprights
1925 just issued by the United States Depart- reported, together with 149,307 upright players, 1925 are as follows: Upright pianos without
ment of Commerce there
player attachments, 102,-
w e r e manufactured in
321, valued at $16,845,-
TABLE I
the United States during
409; upright pianos with
last year a total of 321,-
player attachments, 149,-
PRODUCTS BY CLASS, TYPE, NUMBER AND VALUE, 1925 AND 1923
1925
1923
639 pianos of all types,
307, valued at $40,347,366;
CLASS AND TYPE
including
uprights,
baby grand pianos with-
Number
Value
Number
Value
grands, players, repro-
out player attachments,
Complete instruments—total value
$124,849,611
$128,083,913
ducers and automatic and
40,357, valued at $16,244,-
electrical
instruments.
241; baby grand pianos
Pianos
321,639
$93,640,142
347,589
$104,362,578
The total value of the
with player attachments,
Upright
102,321
21,675,047
16,845,409
105,748
musical i n s t r u m e n t s
12,880, valued at $8,359,-
143,831
Upright, player . .
46,295,896
38,166,755
170,549
manufactured during the
707;
parlor grand pianos
Upright,
player,
reproducing
census year amounted to
without player attach-
5,476
2,180,611
12,658
4,648,998
type
$124,849,611, a decrease
ments, 9,170, valued at
Grand:
of 2.5 per cent as com-
$5,433,129; parlor grand
40,357
Baby
-
16,100,915
38,024
16,244,241
pared with $128,083,913
5,287
1,397
pianos with player at-
Baby, player
2,042,350
937,195
5,372
7,593
Baby, player, reproducing type
6,317,357
4,492,002
in 1923, the preceding
tachments, 2,699, valued
5,899
9,170
5,433,129
Parlor
3,834,410
census year.
at
$3,630,758; c o n c e r t
156
103,801
106
Parlor, player
107,776
grand pianos, 579, valued
The figures issued by
2,543
3,526,957
2,631
Parlor, player, reproducing type
2,957,420
at $452,861; automatic
579
452,861
the Bureau of the Cen-
Concert
932,422
666
2,326,671
4,326
Automatic and electric
2,380,497
4,539
and electric pianos, 4,326,
sus should prove of gen-
6,239
Organs
13,235,232
10,192,304
9,484
valued at $2,326,671; pipe
eral interest to the trade,
organs, 1,954, valued at
for although they m a y
1,954
1,712
Pipe
12,799,220
9,653,690
4,285, valued at $436,012;
be far from perfect they
Reed
4,285
436,012
7,772
538,614
$12,799,220; reed organs,
represent, nevertheless,
Parts and materials for sale as
wind instruments valued
the most comprehensive
such:
at $9,477,978; stringed in-
Piano parts and materials*:
collection of statistics
Pneumatic player actions for in-
struments,
$5,609,801;
regarding the industry at
stallation in player pianos...
4,285
7,772
14,316,774
15,215,848
percussion and other in-
present available, and in-
Other piano materials
4,285
7,772
14,791,363
struments, $2,886,458.
dicate that the general
Organ parts and materials*
4,285
7,772
1,404,176
surmises
regarding
Parts and materials for musical
In addition, perforated
instruments other than pianos
24,662,922
piano production made
music rolls, parts and
and organs
4,285
1,718,144
7,772
by trade members them-
materials for sale as
selves have, for the most
such, m i s c e l l a n e o u s
4,285
All other products f
5,618,774
part, been altogether too
products, and c u s t o m
Custom work, renting, tuning, re-
conservative.
pairing etc
1,623,726
work, renting, tuning,
1,515,195
Three hundred a n d
repairing, etc., to the
* The piano materials and the organ materials for which statistics are given in this table
were reported by establishments in the piano industry, the organ industry, and the piano
seventeen thousand in-
combined value of $45,-
and organ materials industry. The value of products other than piano and organ materials
struments do not in any
779,794 w e r e reported
made by establishments classified in the piano and organ materials industry is not included.
sense indicate a peak
for 1925, as against $47,-
t Piano cases; benches and stools; radio cabinets; phonograph cabinets, etc.; and a small
year in the industry, but
136,350 for 1923.
number of orchestrions, data for which can not be shown separatelv without disclosing the
operations of individual establishments.
w h e n it is considered
In 1925 the piano in-
that of all the pianos
dustry was represented
made 65,685 were grands
by 142 establishments,
of various types, and over 53,000 of them baby which, of course, includes expression and repro- the organ industry by fifty-seven establish-
grands with and without player attachments, ducing pianos. Incidentally, there were only ments, the piano and organ materials industry
the steady progress towards a higher unit value 142 piano manufacturing establishments re-
{Continued on page 4)
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