Music Trade Review
Issue: 1926 Vol. 83 N. 16 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The
OCTOBER 16, 1926
purposes. Deliveries will be made to the jobber
and direct from the publisher during the middle
of October.
Besides carrying various dance arrangements,
each number in the folio is accompanied with
ukulele arrangement. These make it most
modern in character and will add to its sales.
Century
Edition
Is the best buy and the
biggest seller in the sheet
music industry.
The above is not simply an
advertising statement, but
an unquestionable fact.
Ask the dealers who handle
the line—they know.
Poppler Piano Go. Uses
Thematic Material
Small Portion of Numbers Mimeographed by
Firm in Circularizing Its Customers' Mailing
List
The complaint that the legitimate sheet music
dealer does not show popular sheet music
enough attention cannot be considered a uni-
versal condition. As a matter of fact, there
constantly comes to hand material such as
window displays, newspaper advertisements,
trade letters and advertising literature of all
Tuno l.liulola
Century Music Pub. Co.
235 West 40th St.
t.m
BMl-J
HIMS
C e l l
HORSE8
ADORABLE
BARCELONA
GEORGIANNA
WHAT A MAN
SITTIN' AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOUT ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
New York
Contains a Large Number of Popular Successes
All With Ukulele Arrangements
Harmonica Pals on Radio
Loot OTer the »oio«p«jljin^ H a t o l l e
o f f t)io<» yo« oena #o\ur orae
u i rune eo;
Leo Feist, Inc., has just announced the Fei.st
Dance Folio No. 11. The newest issue carries
some outstanding titles including "That's Why I
Love You," Hello Aloha," "After I Say I'm
Sorry," "Horses," "Hi Diddle Diddle," "Some-
body's Lonely," "Katinka," "Let's Talk About
My Sweetie," "What Good Is Good Morning,"
"Don't Wake Me Up, Let Me Dream," "I Never
Knew How Wonderful You Were," "Too Many
Parties" and eighteen other successes. These
are arranged as fox-trots, waltzes and Charles-
tons.
The new Feist Dance Folio has been given a
very striking title page in several colors and
these are available gratis to the trade for display
THE LITTLE RED
SCHOOL HOUSE
^^"
Can't Go Wr<
Write for Dealers' Price
ha 1
Feist Dance Folio
No. 11 Is Issued
AND
45
Music Trade Review
THE
World-Famous
McKINLEY
MUSIC
are staple American institutions. Both
have won and hold the implicit confidence
of the American people through merit
alone.
50 NEW NUMBERS FOR 1927
NOW READY, Piano Solos, Piano Duets and
Violin and Piano
Salable Copyrights! Best Reprints!
New Catalogs Free with Stock Orders
Mr. Dealer: If you do not carry this "BIG
PROFIT" line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th Street, CHICAGO
CMO
ou !i»v« M Y frlon«»
«io aro i
fpionds xho
a be Jl»6 t6 h»v» th«lr
F0«JC5,
K.P.
i our n a i l i n g l i s t , we
kinds, which demonstrates that many dealers do
strive to enlarge the sales of their popular de-
partments.
One of the latest ideas and one that is quite
original is from the Poppler Piano Co., Grand
Forks, N. D. This firm, in recent months, has
been sending through its mailing list mimeo-
graphed sheets carrying a thematic of part of a
chorus of popular numbers together with one or
two lines of the words, just enough to remind
the recipient of the number he has already heard
or sufficient material for the pianist to grasp
its significance. The idea originated with Elmer
G. Uggen, of the company.
Of course, popular music is all copyrighted
and it would not do for a retailer or any other
person to make an extensive use of mimeo-
graphing music of this character. As long, how-
ever, as only a very small portion of the theme
is used, there will doubtless be no complaint.
In this instance the creator of the idea used a
smaller portion of the thematic than would ap-
pear on the back cover of a piece of popular
music. Therefore, he would hardly be charged
with an infringement. The idea is quite good
and the above is only stated so that the copy-
right angle is brought before others who may
desire to carry out such inexpensive propaganda.
It might also be stated that the Poppler Piano
Co. found this form of calling attention to popu-
lar sheet music a profitable method of creating
sales.
Sam Perry and His Harmonica Pals are now
arranging a program of popular songs which
will shortly be heard over station WEAF and
its co-operative chain. Among the songs they
have already decided to use are "Susie's Feller,"
"Elsie Shultz-en-heim" and "I'm On My Way
Home," the latter the newest number by Irving
Berlin. Besides Sam Perry, Harmonica Pals in-
clude twelve boys and girls from the different
public schools of the city of New York. '
Jack Mills on Trip
Jack Mills, head of Jack Mills, Inc., is away
on a sales trip through New England territory.
He is introducing the new song novelty "When
Banana Skins Are Falling" (I'll Come Sliding
Back to You) and his firm's more legitimate of-
ferings "I Don't Mind Being All Alone," and
"If You Can't Tell the World She's a Good
Little Girl."
BENNY DAVIS'
LATEST AND GREATEST HIT!
1 hats My Girt
Consult the Universal Want Directory of
The Review.
A REAL BIT OF MELODY
JCHERIE,
I LOVE YOU
|N|l|VIS
M W11MARK t. S ( ^ 3
H A R M S INC.. 62 W 45TH ST..N.YC.
The
OCTOBER 16, 1926
purposes. Deliveries will be made to the jobber
and direct from the publisher during the middle
of October.
Besides carrying various dance arrangements,
each number in the folio is accompanied with
ukulele arrangement. These make it most
modern in character and will add to its sales.
Century
Edition
Is the best buy and the
biggest seller in the sheet
music industry.
The above is not simply an
advertising statement, but
an unquestionable fact.
Ask the dealers who handle
the line—they know.
Poppler Piano Go. Uses
Thematic Material
Small Portion of Numbers Mimeographed by
Firm in Circularizing Its Customers' Mailing
List
The complaint that the legitimate sheet music
dealer does not show popular sheet music
enough attention cannot be considered a uni-
versal condition. As a matter of fact, there
constantly comes to hand material such as
window displays, newspaper advertisements,
trade letters and advertising literature of all
Tuno l.liulola
Century Music Pub. Co.
235 West 40th St.
t.m
BMl-J
HIMS
C e l l
HORSE8
ADORABLE
BARCELONA
GEORGIANNA
WHAT A MAN
SITTIN' AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOUT ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
New York
Contains a Large Number of Popular Successes
All With Ukulele Arrangements
Harmonica Pals on Radio
Loot OTer the »oio«p«jljin^ H a t o l l e
o f f t)io<» yo«
u i rune eo;
Leo Feist, Inc., has just announced the Fei.st
Dance Folio No. 11. The newest issue carries
some outstanding titles including "That's Why I
Love You," Hello Aloha," "After I Say I'm
Sorry," "Horses," "Hi Diddle Diddle," "Some-
body's Lonely," "Katinka," "Let's Talk About
My Sweetie," "What Good Is Good Morning,"
"Don't Wake Me Up, Let Me Dream," "I Never
Knew How Wonderful You Were," "Too Many
Parties" and eighteen other successes. These
are arranged as fox-trots, waltzes and Charles-
tons.
The new Feist Dance Folio has been given a
very striking title page in several colors and
these are available gratis to the trade for display
THE LITTLE RED
SCHOOL HOUSE
^^"
Can't Go Wr<
Write for Dealers' Price
ha 1
Feist Dance Folio
No. 11 Is Issued
AND
45
Music Trade Review
THE
World-Famous
McKINLEY
MUSIC
are staple American institutions. Both
have won and hold the implicit confidence
of the American people through merit
alone.
50 NEW NUMBERS FOR 1927
NOW READY, Piano Solos, Piano Duets and
Violin and Piano
Salable Copyrights! Best Reprints!
New Catalogs Free with Stock Orders
Mr. Dealer: If you do not carry this "BIG
PROFIT" line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th Street, CHICAGO
CMO
ou !i»v« M Y frlon«»
«io aro i
fpionds xho
a be Jl»6 t6 h»v» th«lr
F0«JC5,
K.P.
i our n a i l i n g l i s t , we
kinds, which demonstrates that many dealers do
strive to enlarge the sales of their popular de-
partments.
One of the latest ideas and one that is quite
original is from the Poppler Piano Co., Grand
Forks, N. D. This firm, in recent months, has
been sending through its mailing list mimeo-
graphed sheets carrying a thematic of part of a
chorus of popular numbers together with one or
two lines of the words, just enough to remind
the recipient of the number he has already heard
or sufficient material for the pianist to grasp
its significance. The idea originated with Elmer
G. Uggen, of the company.
Of course, popular music is all copyrighted
and it would not do for a retailer or any other
person to make an extensive use of mimeo-
graphing music of this character. As long, how-
ever, as only a very small portion of the theme
is used, there will doubtless be no complaint.
In this instance the creator of the idea used a
smaller portion of the thematic than would ap-
pear on the back cover of a piece of popular
music. Therefore, he would hardly be charged
with an infringement. The idea is quite good
and the above is only stated so that the copy-
right angle is brought before others who may
desire to carry out such inexpensive propaganda.
It might also be stated that the Poppler Piano
Co. found this form of calling attention to popu-
lar sheet music a profitable method of creating
sales.
Sam Perry and His Harmonica Pals are now
arranging a program of popular songs which
will shortly be heard over station WEAF and
its co-operative chain. Among the songs they
have already decided to use are "Susie's Feller,"
"Elsie Shultz-en-heim" and "I'm On My Way
Home," the latter the newest number by Irving
Berlin. Besides Sam Perry, Harmonica Pals in-
clude twelve boys and girls from the different
public schools of the city of New York. '
Jack Mills on Trip
Jack Mills, head of Jack Mills, Inc., is away
on a sales trip through New England territory.
He is introducing the new song novelty "When
Banana Skins Are Falling" (I'll Come Sliding
Back to You) and his firm's more legitimate of-
ferings "I Don't Mind Being All Alone," and
"If You Can't Tell the World She's a Good
Little Girl."
BENNY DAVIS'
LATEST AND GREATEST HIT!
1 hats My Girt
Consult the Universal Want Directory of
The Review.
A REAL BIT OF MELODY
JCHERIE,
I LOVE YOU
|N|l|VIS
M W11MARK t. S ( ^ 3
H A R M S INC.. 62 W 45TH ST..N.YC.
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